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Search results for Snapchat
What the Biggest Martech Deals of 2026 are Really Buying
By Anushka Pandit (July 06, 2026)
From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.
Sprout Social Expands Snapchat Integration
By Sophia Bennett (June 25, 2026)
The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats.
Snapchat Introduces Unified Attribution
By Sophia Bennett (May 25, 2026)
Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value.
OpenAI Partners with Smartly to Bring Conversational Ads to ChatGPT
By Sophia Bennett (April 03, 2026)
The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
Mobile to Drive 70% of Food Delivery Orders in MENA
By Sophia Bennett (December 22, 2025)
Mobile ordering now dominates food delivery in the MENA region, driven by aggregator apps, social discovery, and AI-powered restaurant tech. New data reveals how mobile-first dining is reshaping restaurant operations, marketing strategies, and consumer behaviour.
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (April 28, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Yellow.ai Launches Dynamic Automation Platform With Generative AI Yellow.ai, […]
Snap Unveils Latest Features To Help Creators Monetise
By Sophia Bennett (April 25, 2023)
The platform implements dozens of new tools for Creators including Snap Map and ARES Shopping Suite  Snap unveiled an array of new features and advancements that will drive innovation in AR & AI technology, retail as well as the creator ecosystem.  Highlights included core product updates such as brand new story formats that allow the […]
Taming the Unreal Beauty Standards of the “Wild West” Influencer Landscape
By Chandni U (April 13, 2023)
The French parliament’s bill to bring transparency to influencer content is a welcome move against false beauty standards. But as marketing visuals turn to generative AI and digital humans, will the same obstacles raise its ugly head?  French social media influencers are a click away from letting out an oh mon dieu!  The National Assembly […]
Snap Launches ARES To Bring AR To Businesses
By Sophia Bennett (March 28, 2023)
ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Snap Inc. unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap’s Augmented Reality (AR) into their owned and operated channels with ease and at scale.  Through this offering, consumers […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (March 03, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Snapchat Launches ‘My AI’ Chatbot Powered By ChatGPT Snapchat […]
Snapchat Launches ‘My AI' Chatbot Powered By ChatGPT
By Sophia Bennett (February 28, 2023)
The company said that the users should not share any secrets with “My AI” and they should also not rely on it for advice. Snapchat, launched its own chatbot called “My AI”, using the latest version of OpenAI’s rapidly growing generative text tool, ChatGPT. Currently, only Snapchat+ subscribers will be able use “My AI”. These […]
Snap Partners With MMS To Launch Lenses for Saudi Idol
By Sophia Bennett (February 14, 2023)
This is Snapchat’s first initiative in the Middle East and North Africa (MENA) region to launch AR lenses in collaboration with content partner entertainment shows. Snap has announced its exclusive partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group, to launch new augmented reality (AR) lenses for the first-ever season of Saudi […]
Emplifi Integrates Social Marketing Cloud with Snapchat
By Sophia Bennett (January 27, 2023)
Emplifi, a unified customer experience platform provider, has integrated with Snapchat to allow companies using Emplifi’s Social Marketing Cloud to measure and manage their organic Snapchat content without leaving the Social Marketing Cloud. Through ths integration, marketers can view Snaps directly in Content Hub from their connected public profiles and gain insights from selected metrics, […]
MediaGo To Showcase Upgraded Technology At ASW
By Sophia Bennett (January 24, 2023)
MediaGo announced that it will have a premium exhibition booth at Affiliate Summit West (ASW) 2023 in Las Vegas on January 24 and 25 to showcase the upgraded technology, platform design and new powerful partnerships MediaGo is a global AI-integrated marketing platform under the Baidu Global brand. The platform provides global cross-media integrated marketing solutions, […]
Are You Measuring Your Video ROI Right?
By Kaumudi Kashikar Gurjar (January 19, 2023)
More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness? The true measure of a video’s effectiveness must go beyond the view. You may be missing out on […]
Chipotle Entices Fans With Snapchat AR Lens, Menu Items
By Sophia Bennett (January 05, 2023)
Chipotle is helping fans sustain healthy habits in 2023 with a wellness-oriented augmented reality (AR) experience Chipotle Mexican Grill announced it is kicking off 2023 with a new Lifestyle Bowls lineup that caters to contemporary wellness habits. The brand is also launching a wellness-inspired AR Lens on Snapchat to encourage fans to maintain healthy habits, […]
22 Big Product Announcements Of 2022
By Aarti Chawla (December 27, 2022)
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
JD Sports Debuts In The Metaverse With ‘King Of The Game’
By Sophia Bennett (December 27, 2022)
JD Sports has become the first-ever brand to launch a game for sneakerheads in the metaverse globally. As a result, the sportswear retailer has launched its ‘King of the Game’ Crayta universe, built by Meta Creative Shop. In the JD ‘King of the Game’ campaign, 32 celebrities and influencers, including Kano, KSI, Chunkz, Tobi Brown […]
Bloomreach Announced New Snapchat Ad Integration       
By Sophia Bennett (November 28, 2022)
Bloomreach, the Commerce Experience Cloud, announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The integration will allow marketers to drive more efficient ad spending by using customer data and key segments from Bloomreach Engagement to reach the right shoppers with each ad, ultimately lowering customer acquisition costs. A platform with 319 million daily […]
almatar partners with Snap to reward fans at FIFA World Cup
By Sophia Bennett (November 18, 2022)
almatar will run a “Predict and Win” contest for the three Saudi Arabia group matches for a chance to win exciting prizes  almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans […]
Claravine Integrates with Google Ads, Snapchat, Pinterest
By Sophia Bennett (October 18, 2022)
It will ensure uniformity and adherence to the taxonomy and rules our clients have put in place. Claravine has integrated its data standards cloud data integrity platform with Google Ads, Snapchat Ads, and Pinterest Ads Manager. It will help Claravine users improve naming compliance, metadata capture, and enrichment while maintaining connection points between key datasets […]
Snap Launches Family Center In Saudi 
By Sophia Bennett (October 05, 2022)
The new in-app tool gives parents more control over their children’s online activity. In collaboration with the General Commission for Audiovisual Media (GCAM), Snap has launched Family Center in the Kingdom, making it one of the first Arab countries to launch the service. The new in-app tool gives parents more control over their children’s online […]
Snapchat Rolls Out 'Family Center' Feature With The UAE Ministry 
By Sophia Bennett (September 15, 2022)
Family Center will support the UAE’s efforts to enhance digital wellbeing, ensure that the Internet is safe and secure, and provide a safe environment, especially for children, by utilising modern technologies. Lieutenant General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, witnessed the launch of the “Family Center,” a new […]
The Role of AR In The Purchase Journey 
By Sophia Bennett (July 09, 2022)
AR technology has been exponentially leveraged across userbases, and industries. Where does AR fit in a marketer’s toolkit? AR allows customers to try on make-up, see what new furniture looks like in their living room, and playfully interact with the brand. Can it be more for a marketer? While AR ads are fun, it can […]
82% of Gen Z Consumers Use Social Media To Find New Brands
By Sophia Bennett (July 02, 2022)
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]
Snap Eyes Paid Subscription Model, Snapchat Plus
By Sophia Bennett (June 22, 2022)
Snap is doing internal tests of a paid subscription called Snapchat Plus, which will apparently give users early access to features, as well as other abilities. “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, […]
Snap, Pepsi Collaborate For Interactive Musical Campaign
By Sophia Bennett (June 15, 2022)
Pepsi for its new creative campaign, Thirsty for Music has joined forces with Snap to launch five limited-edition interactive cans featuring classical and new musical instruments. It celebrates the ever-evolving Saudi musical scene, accompanied by traditional Saudi cultural iconography reflected in architecture, traditional textiles, artefact, and more. Incorporating the full Pepsi lineup of Pepsi Blue, […]
Video Advertising Workflow Provider Peach Acquires Cape
By Sophia Bennett (June 15, 2022)
Peach, a video advertising workflow and delivery provider, has acquired Cape, providers of a cloud-based creative and campaign automation platform for digital and social. Financial terms of the deal were not disclosed. Cape’s software for the creative workflow includes creative versioning for display, social, video, and digital out of home; approval flows; user collaboration; data […]
Brand-Stamping Through AR filters 
By Yash Raaj (June 08, 2022)
AR filters enable every brand to be a media company. But marketers are using it as a tool to get customers hooked to interactive content Augmented reality came into the marketing big picture in 2019 when Facebook and Instagram launched Spark AR, enabling brands to create their AR filters for free. These filters could be […]
Snap Launches Dynamic Travel Ads
By Sophia Bennett (June 03, 2022)
Snap. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry. This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. With Dynamic Travel Ads, advertisers can seamlessly and automatically […]
May Round-Up: All The Tech News You Need To Know
By Chandni U (May 31, 2022)
Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]
Virgin Mobile Kuwait Announces Metaverse Programme
By Sophia Bennett (May 26, 2022)
Virgin Mobile Kuwait has announced its metaverse programme to collaborate with Kuwaiti content creators on platforms including The Sandbox. The initiative is aimed at building digital literacy and capacity in Kuwait as the company cements its position as the market’s leading digital telco. In addition to The Sandbox, Virgin Mobile is also collaborating with global […]
Do You Have A Strong Tiktok Ad Game? 
By Aarti Chawla (May 19, 2022)
Thinking about using TikTok marketing for your business? Well, you should. TikTok has around 6.72 million users within the UAE In 2021, TikTok extended a partnership agreement with eCommerce firm Shopify allowing brands to create shoppable video ads that could drive customers to online stores. You cannot underestimate the power of TikTok, which has more […]
Is Augmented Reality the Future of Shopping?
By Aarti Chawla (May 13, 2022)
For retailers seeking for new ways to amaze their consumers, augmented and virtual reality is a perfect method to accomplish that. You saw a dress online that you really like. But you have doubts. Will it suit you? And even if it does, will it be what you have imagined? Enter AR-enabled shopping apps that […]
Snap Announces Ad Partnership With Cameo
By Sophia Bennett (May 08, 2022)
Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their […]
Sustainable, or Just a Shenanigan?
By Yolande DMello (May 04, 2022)
On the occasion of Earth Day, which went by on April 22, travel agency Trip.com and Etihad Airways launched a month-long campaign that invited users to Travel with a smaller footprint. Users who were booking were given the choice to select flights that came with the “carbon-offset free” tag. What does that mean? According to […]
Snapchat Shares Insights About How Brands Can Connect With Audiences
By Sophia Bennett (May 03, 2022)
Snap has shared some new insights into how users feel when using the app, and where brands can fit into the process. Snap says that some 95 per cent of Snapchatters agree that the app helps them to stay connected with friends and family, while 87 per cent of Snapchatters agree that they can be […]
Snap Announces New Augmented Reality Tools and Camera Features 
By Sophia Bennett (April 29, 2022)
Snap announced an array of new features across its platform at its annual Snap Partner Summit Snap’s AR community is building real businesses using Snap’s technology. These developers across the world have built over 2.5 million Lenses that have been viewed over 5 trillion times. To help support further AR innovation, Snap introduced features, including […]
Snap Introduces AR-powered Virtual Mall In The MENA Region
By Sophia Bennett (April 20, 2022)
Snapchat’s new virtual mall provides a true-to-life retail experience in partnership with leading brands such as L’Oreal, AL Futtaim- IKEA, Namshi and Samsung Consumers this Ramadan will be able to browse their favourite products through a unique shopping experience powered by the launch of Snapchat’s first-ever augmented reality (AR) led virtual mall in the MENA […]
Social Empowers Brands To Do Good This Ramadan 
By Sophia Bennett (April 07, 2022)
#RAMADAN22 With social media becoming more scattered, brands must carefully craft their social media strategies to stand out. All it takes is a quick scan of the currency note through Snapchat’s new AR filter to make a WHO donation. That’s an easy technological solution to keep your Ramadan spirit going. Ramadan is when the usage […]
Snap Brings Over 70 Shows To Snapchat This Ramadan
By Sophia Bennett (April 05, 2022)
#RAMADAN22 Snap has announced a line-up of its Ramadan shows, as Snapchatters in the region continue to watch increasing content on the platform during the holy month. Snapchatters will be able to watch an exciting variety of content and shows from Discover partners over the month of Ramadan. This will include more than 70 shows […]
Smartly.io Enhances Its Advertising Automation Capabilities
By Sophia Bennett (March 30, 2022)
Smartly.io, a social advertising automation platform provider, has enhanced its advertising automation capabilities with the release of Budget Pacing Visualiser, Dynamic Local Inventory Ads, and Cross-Campaign Budget Optimisation. “By unifying media, creative, and data in one platform, we allow retailers to hit shoppers with the right message at the right time, all while providing them […]
Our Audience Is In An Active Mindset
By Yolande DMello (March 21, 2022)
Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
Have You Geofenced Your Customers Yet?
By Chandni U (March 11, 2022)
Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]
MBC Solutions, Snap Partner For Exclusive Content On Snapchat
By Sophia Bennett (March 10, 2022)
MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on Snapchat, with MMS and Snap agreeing to develop this partnership to […]
Saudi Arabia’s Ever Evolving Martech Landscape 
By Aarti Chawla (March 04, 2022)
Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]
Go Figure: Saudi Arabia in Numbers
By Sophia Bennett (March 03, 2022)
Here we deduce the kingdom in numbers to capture its advancement in digital space and investment in technology
Snapchat Adds New Monetisation Feature, Mid Roll Ads, For Creators
By Sophia Bennett (February 15, 2022)
Snapchat’s adding another new monetisation opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app’s biggest stars. “We’re committed to meaningfully rewarding our community for their creativity, and continuing to support creators as they grow their audience and build their business on Snapchat. Over the […]
Oh Snap! What is Driving Snapchatters in the Middle East?
By Yolande DMello (February 03, 2022)
Snapchat in the MENA region enjoys higher consumption rates than the global average, with over 85 per cent of daily users interacting with Lenses every day.
Snap Launches Shopping Lenses For AR Shopping Engagement
By Sophia Bennett (February 02, 2022)
Snap announced the rollout of catalogue-powered Shopping Lenses, a major upgrade to AR shopping, to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimise for brands. The new features include a simplified, more useful AR try-on shopping interface which enables Snapchatters to quickly see product info like prices, […]
22 Trends For 2022 
By Yolande DMello (January 03, 2022)
What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]
Snapchat Filter Shows Users What They Look Like in the Metaverse 
By Sophia Bennett (December 25, 2021)
Snapchat recently released the Avatar lens AR filter that shows users what their digital version would look like in the metaverse. In order to use the lens, users will have to scan the QR code for this filter available on Snapchat’s website. Avatar lens is the newest filter that shows users their face’s digital version […]
Twitter Tests A Tik-Tok Like Display for Explore
By Sophia Bennett (December 12, 2021)
Twitter recently launched a new test of a reformatted Explore tab, which displays tweets in a full-screen, vertical scrolling format. This is part of the company’s long-term plan to make personalised recommendations and find more interesting content on the site. The display is pretty much exactly TikTok, with a Twitter navigation bar at the bottom. […]
Snap Launches Content Accelerator Program, Adds Studio Features
By Sophia Bennett (December 11, 2021)
Snap has launched 523, its first content accelerator program, designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources. Snap aims to build their businesses and audiences through the creation of premium Shows for Discover, Snap’s curated content platform. Applications to be part of the program are open […]
ThinkSmart Launches Creative Content Hub in UAE
By Sophia Bennett (December 06, 2021)
ThinkSmart, a media, and public relations company has become the region’s first to launch a creative content hub, THINKSMART HUB. Located at the strategic Al Quoz Creative Zone, it is the first-of-its-kind infrastructure that’ll support and boost content creation for social media users on various platforms like Instagram, Snapchat, Tik Tok, YouTube, and Podcasts. Also […]
Metaverse in the Making 
By Yolande DMello (December 05, 2021)
The metaverse means many things to many companies. The future as we know is about to change completely. There is no doubt that Meta (formerly Facebook) is hard at work. Earlier in October, CEO and chairman of Meta Mark Zuckerberg announced the company’s plans to hire 10,000 workers in the European Union over the next […]
OptimizeApp Acquires Panda Media, Focus on eCommerce Growth in MENA
By Sophia Bennett (December 01, 2021)
Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
Point. Shoot. Shop.
By Yolande DMello (November 30, 2021)
When it comes to visual search, a picture speaks a hundred words. Here’s how retailers are upping their search rankings and cutting short the journey from discovery to purchase. The year was 2018 and the marketing team at low-cost, Swiss airline easyJet was eager to tap into the fear-of-missing-out (FOMO) social media users get by […]
UAE National Program For Coders, Snap Partner To Empower The Use Of AR
By Sophia Bennett (November 29, 2021)
Ahead of the UAE’s Gold Jubilee, the collaboration will build digital skills in the AR domain and inspire students to think about what lies ahead in the next 50 years. The National Program for Coders announced that it has partnered with Snap Inc. to empower Emirati university students to experience the power of augmented reality […]
Snap Inc And Sony Music Sign Music Licensing Deal 
By Sophia Bennett (November 27, 2021)
Snap Inc. has signed a new deal with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200m Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new […]
O2 Launches AR Store Of The Future On Snapchat 
By Sophia Bennett (November 27, 2021)
O2 recently launched an “AR Store of the Future” on Snapchat as part of its Black Friday activations. Until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat and shop three hero Samsung products by clicking on them to explore more detail and buy through a ‘Shop Now’ button present […]
Ooredoo Partners with Snap Inc. to Create 5G AR Experiences
By Sophia Bennett (November 18, 2021)
Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]
Snap To Launch Region’s First Creator Studio In Riyadh
By Sophia Bennett (November 03, 2021)
Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to support its local community in delivering new experiences on Snapchat. The company has recently been investing in such studios to better serve local talent and business partners, including augmented reality lens developers, verified users and local media publishers. The first […]
Snap Launches Studio to Create Augmented Reality Ads
By Sophia Bennett (October 20, 2021)
Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]
Disney’s Genie Park Planner Will Let Guests Personalise Experience
By Sophia Bennett (October 13, 2021)
Disney Genie, Walt Disney World’s new park planning service, will launch soon, the company has revealed. Disney provided reporters a preview of Genie during the company’s first big update on the system since its announcement in August. Genie’s creators showed the app as it appeared in its final testing stage, although details may change before […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (October 11, 2021)
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
WPP Teams Up With Snap to Set Up AR Lab
By Sophia Bennett (October 02, 2021)
WPP and Snap have announced a global partnership called The AR Lab to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). With a particular focus on eCommerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with […]
Snap Inc’s New Product Marketing Lead To Focus On MENA 
By Sophia Bennett (September 29, 2021)
Snap Inc. recently appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’s continued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and diverse users in the […]
Can Interactive Content Get You First Party Data?
By Yolande DMello (September 27, 2021)
Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]
MediaKits Launches Platform To Help Manage Brands With Real-Time Data
By Sophia Bennett (September 13, 2021)
MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics.  MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers […]
Taking eCommerce to the Next Level
By Omri Argaman (September 07, 2021)
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
TikTok Developing AR Effects Creation Platform to Expand Visual Tools
By Sophia Bennett (August 25, 2021)
TikTok continues to quickly construct on its platform and instruments because it seems to be to capitalise on its present alternative and solidify its place as a key platform throughout the broader social media house. The platform’s newest improvement on this entrance comes within the type of its personal AR results studio, which, like Fb […]
TikTok accounts for around 15% of the total time spent on social: Red Seer Report
By Sophia Bennett (August 22, 2021)
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
Snapchat Adds ‘My Places’ Feature to Snap Map for Local Recommendations
By Sophia Bennett (July 30, 2021)
Snapchat is adding more to its location-sharing feature, Snap Map, with a feature it calls My Places.  The new feature lets Snapchatters discover popular locations and save their favourite places to revisit later. They can also see where they’ve been with the “Visited” tab. It also lets you see where others are in your area […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (July 25, 2021)
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
Hardee’s Uses Snapchat to Upgrade its Brand Image
By Sophia Bennett (July 16, 2021)
Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign.  Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate awareness and excitement around the brand’s limited-edition burgers launched for […]
20% of Gen Z Spends More Than 5 Hours A Day on TikTok
By Sophia Bennett (July 09, 2021)
YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]
Social Conversations That Solve CX Challenges 
By Sophia Bennett (July 01, 2021)
When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]
Kendago Appoints Izhar Shay as Chairman 
By Sophia Bennett (June 30, 2021)
Izhar Shay, Israel’s former Minister of Science and Technology, serial entrepreneur, senior high-tech executive and venture capitalist, has been appointed Chairman of the Board of Directors at Kendago. Kendago is a digital marketing group that specialises in performance-based advertising for leading global companies and manages advertising budgets above $100M annually. Shay’s appointment is a substantial […]
Brand Networks Builds Store-level Business Presence on Snapchat
By Sophia Bennett (June 30, 2021)
Media solution provider Brand Networks announced the expansion of Snapchat‘s API capabilities to enable a business presence on the popular social channel at a multi-location retailer’s store level. By leveraging existing partnerships and direct integrations, Brand Networks has built a technology solution that enables a brand to develop Snap content that is automatically published as […]
Snap and Universal Music Group Announce Agreement for Augmented Reality Experiences
By Sophia Bennett (June 26, 2021)
Universal Music Group (UMG), music-based entertainment company and Snap Inc announced a multifaceted global agreement that will allow Snapchat’s users to incorporate UMG’s catalog of recorded music and content into creative tools, including Sounds and augmented reality Lenses. Under the terms of the innovative multi-year agreement, UMG’s entire recorded music catalog is available on a […]
TikTok Launches New Feature, ‘Jump’
By Sophia Bennett (June 24, 2021)
TikTok has unveiled a new feature that allows users to attach mini apps known as Jumps to their videos, allowing them to link videos to these apps. The feature is currently being tested with a select group of creators and will be rolled out to a wider group of people post-testing. The company is working […]
Samsung Partners With Snapchat For Timely AR Watch Simulation
By Sophia Bennett (June 22, 2021)
Snapchat has partnered with Samsung to allow users to try on the new Galaxy Watch 3 in augmented reality (AR) off the back of the app developing wrist-tracking tech. Snapchatters will be able to try on the gadget from the comfort of their own home thanks to some innovative wrist-tracking technology that materialises the timepiece […]
Vungle Acquires Influencer Marketing Platform JetFuel
By Sophia Bennett (June 17, 2021)
Vungle, a mobile performance advertising company has acquired influencer marketing platform, JetFuel.  JetFuel enables app developers and other advertisers to scale marketing campaigns across a network of over 15,000 fully verified influencers, with a combined reach of over 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views. The platform has […]
Getting App Users to Stay 
By Yolande DMello (June 09, 2021)
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]
Pacsun Unveils Integrated Experiences on Roblox
By Sophia Bennett (June 08, 2021)
Pacsun announced its first foray into online entertainment experiences through an all-new initiative with Roblox and a partnership with premier game development studio MELON. Users can find clothing items from Pacsun in the Roblox Avatar Marketplace and use Robux to customise their Avatars with Pacsun branded clothing and fashion accessories, including a set of gold […]
Salesforce Unveils Digital 360 Innovations to Help Companies Ease Digital Challenges
By Sophia Bennett (June 03, 2021)
Strategic partnership between Google and Salesforce will help marketers better understand their customers Salesforce, the leader in CRM, announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections event. With online sales […]
LinkedIn Onboards Paragone for Optimising Luxury Brands Reach On The Platform
By Sophia Bennett (May 25, 2021)
Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]
Poshmark and Snap Partner to Bring Social Shopping to Snapchat
By Sophia Bennett (May 25, 2021)
Poshmark a leading social marketplace for new and second-hand style for women, men, kids, pets, home and more announced a partnership with Snap to launch Poshmark Mini: a bite-sized social shopping experience of Poshmark that lives inside of Snapchat. Launching in the coming weeks, the Poshmark Mini empowers Poshmark’s and Snap’s social-driven communities to seamlessly […]
Snap Announces A Slew Of Features At Snap Partner Summit 2021
By Sophia Bennett (May 25, 2021)
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
Snapchat’s New Entertainment Platform Spotlight Arrives in the Middle East 
By Sophia Bennett (May 18, 2021)
Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the most entertaining Snaps created by the Snapchat community. With around 5 billion Snaps created each day on average, […]
By 2025, 65% of population in the UAE will be frequent AR users: Deloitte Study 
By Sophia Bennett (May 16, 2021)
Deloitte Digital and Snap Inc. have conducted a report to understand the potential of Augmented Reality (AR) details of which find a place in their report entitled Consumer Augmented Reality.  The report, which evaluated responses from 15,000 consumers, including users from the US, UAE, KSA, shows that AR has the power to impact a business’ […]
Tik Tok Likely To Surpass Instagram, Snapchat User Count by 2023
By Sophia Bennett (May 13, 2021)
TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023.  This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]
Snap Adds More Users, Exceeds Wall Street’s Expectations
By Sophia Bennett (April 23, 2021)
Snap Inc beat Wall Street estimates for user growth and revenue as the improved Android version of its popular messaging app Snapchat attracted more users, but growth slowed within North America Daily active users (DAUs), a metric closely watched by investors and advertisers, rose 22 per cent year-over-year to 280 million in the first quarter. […]
Platform War: TikTok v/s Reels
By Chandni U (April 22, 2021)
TikTok and Instagram Reels have become a go-to marketing strategy in social media.  Which platform is winning? Vines, Snapchat, and Spotify. Put the three together, and what do you get? TikTok. If you are wondering what happened to Musical.ly, well, it was purchased by TikTok’s parent company ByteDance. They did not want the competition. Four […]
Is Social Commerce The Future of Shopping?
By Soumyadeep Roy (April 20, 2021)
You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]
Social Media News You Must Know 
By Suparna Dutt DCunha (April 18, 2021)
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
VMF 2021: The Importance Of Assembling The Right Team 
By Sophia Bennett (March 23, 2021)
How important is it to have knowledge of both technical and quantitative skills? Sonia Lekhal talks about the importance of both technical and quantitative skills in order to assemble the right team. Sonia Lekhal, Chief Marketing Officer at Talabat. She has over 20 years of marketing expertise in e-commerce, digital marketing and digital transformation, as […]
Could Twitter's Acquisition Spree Point to Rising Internal Pressures?
By Sophia Bennett (February 04, 2021)
Twitter has been on an acquisition spree of late, buying up visual creation platforms, design and production teams, improved audio discovery tools, and most recently, newsletter creation platform Revue. So what’s driving this newfound momentum at Twitter? Is the platform, long criticised for its lumbering progress, finally turning a new leaf? Well, kind of. The […]
Social Native Acquires Olapic to Create Next-Gen Creative Optimisation Platform
By Sophia Bennett (October 01, 2020)
Social Native announces the acquisition of Olapic Social Native, a marketplace technology company that empowers marketers to source and optimise visual content to improve brand awareness and performance announced today the acquisition of Olapic, a leading user-generated, influencer, and short-form video content platform for hundreds of brands worldwide. As customer attention becomes harder and harder […]
Amobee and Lotame Unveil Partnership for Global Social Audience Activation
By Sophia Bennett (September 28, 2020)
Advertisers Worldwide Can Reach Valuable Custom Audience Segments Across Facebook, Instagram, Pinterest, Snapchat and Twitter for Holistic Planning Amobee, the global advertising technology company reinventing advertising for the converging world, today announced a global social data partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into […]
Three Reasons Why You Should Attend the Marketing and Sales Show
By Sophia Bennett (August 25, 2020)
Coming to your screens on 29 – 30 September 2020, the Marketing & Sales Show will be a two-day virtual conference that will bring together marketing professionals from across the region to discuss the future of marketing as we enter the ‘new normal.’  Expect live panel debates, keynote presentations, a virtual exhibition hall and AI-powered networking […]
Octane AI Launches Shoppable Quiz, Enabling Ecommerce Brands to Create Personalised, Consultative Online Shopping Experiences
By Sophia Bennett (August 24, 2020)
Octane AI also announces a $4.25 million capital raised led by Bullpen Capital, bringing total funding to $9 million Octane AI, the all-in-one buyer profile, Facebook Messenger, and SMS marketing platform for Shopify, today announced the launch of their Shoppable Quiz private beta.  The Shoppable Quiz brings the retail consultation experience online with a personalised […]
Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms
By Sophia Bennett (August 02, 2020)
Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]
Sprinklr and TikTok Launch New Advertising Partnership
By Sophia Bennett (April 29, 2020)
Sprinklr is the first enterprise software platform to support ad creation and management on TikTok. Helping brands reach a crucial audience on the world’s most downloaded app Sprinklr, the leading Customer Experience Management platform (CXM), today announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads.  This partnership allows advertisers to […]
It’s All Fake! Digital Advertising’s Biggest Concern
By Shalaka Nalawade (January 14, 2020)
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
HubSpot Redesigned App Marketplace Connects With More Than 300 Integrations
By Sophia Bennett (September 15, 2019)
HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can now discover new integrations and connect their tools, teams, processes, and data with a single, connected system. “We’re dedicated to delivering an open platform that makes it easy for our […]
Groupon Acquires Presence AI to Enhance Booking Experience
By Sophia Bennett (August 09, 2019)
Groupon announced that it has acquired Presence AI – an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers – especially millennials – vastly prefer messaging and chat-based communications over phone calls. Presence AI enables merchants to answer to that trend […]
Snapchat Launches Instant Create - A 3-step Ad Creation Tool
By Sophia Bennett (August 04, 2019)
Snapchat, a photo-messaging app, recently announced the launch of Instant Create, an easy way for advertisers to create ads in three simple steps. “Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company informed in a blog post, […]
Demand for Video Content Gives Rise to YouTube Popularity in Gen Z
By Sophia Bennett (July 04, 2019)
Only 36 per cent of Gen Z (ages 13-17) use Facebook at least once a week, compared to 87 per cent of millennials, 90 per cent of Gen X, and 96 per cent of baby boomers, according to a survey of social media users in the US. Facebook is generally considered the pinnacle of social […]
Top 4 Social Media Campaigns In the Middle East
By Anjali Gandhi (June 18, 2019)
Social media platforms like Facebook, Instagram, Snapchat, and Twitter find Middle East to be a perfect market due to the high smartphone penetration. As per a report by Crowd Analyzer, Saudi Arabia had the highest number of Instagram (12 million), Twitter (11 million), and Snapchat (14 million) active users in the Middle East in 2018.
Middle East’s Love for Video Keeps Growing
By Aarushi Singh (June 18, 2019)
June 24, 2018, when Saudi Arabia lifted the ban on women driving, #SheDrives went viral, brands like Renault, Audi, Coca-Cola, Zain, and Nissan capitalised on the historic move with video advertising. While the video ads proved to be emotional and heart-warming, the most endearing one was that from HH Prince Alwaleed bin Talal. One of […]

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