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Search results for PPC
Optimisation or Reinvention? The Debate Splitting SEO
By Ashutosh Zutshi (March 19, 2026)
As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
Onetag Announces Acquisition of Aryel
By Sophia Bennett (March 05, 2026)
With this acquisition, Onetag has taken a step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.
Why Your tROAS Campaigns Fail: The Real Cost of Invalid Traffic
By Nasser Oudjidane (August 18, 2025)
Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.
How Competitor Bots are Targeting Your Prices, Ads, and Customers
By Chad Kinlay (June 09, 2025)
In the rush to digitise, retailers embraced ecommerce—only to discover an invisible threat: bots that mimic customers, drain ad budgets, and hand over competitive advantage to rivals.
Retention Learnings From Martech Power List Awards 
By Sophia Bennett (December 20, 2022)
What makes your customers churn, and how can you solve this challenge? More than 80% of CMOs in the Middle East are planning to invest heavily to improve engagement with their users, says Hetarth Patel, Managing Director – UAE & Vice President MENA at WebEngage. In an exclusive award ceremony in Dubai last week, Martechvibe […]
Martechvibe Reveals Retention Power List 2022
By Sophia Bennett (December 16, 2022)
In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with WebEngage announced the […]
80% Of Executives Say Any Business Decision Can Be Automated
By Sophia Bennett (September 07, 2022)
A third of organisations are applying AI across several business units, creating a stronger competitive differentiator by supporting decisions across business processes A recent survey by Gartner, Inc. revealed that over 80 per cent of respondents favoured automation for any business decision. As automation becomes embedded in digital business, the survey showed how organisations are […]
Martech Radar: Top SEO Tools
By Aarti Chawla (July 08, 2022)
You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]
Incubeta Acquires Digital Marketing Agency, Bruce Clay MENA
By Sophia Bennett (June 16, 2022)
Digital marketing group, Incubeta announced its acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA, specialists in search, social and creative. This acquisition, the fourth in 12 months for Incubeta, will expand its global presence in the Middle East and North Africa, allowing the group to continue driving growth for clients through their expertise, […]
Balto Offers Its Conversation Excellence Solutions On Talkdesk 
By Sophia Bennett (June 09, 2022)
Balto, a real-time guidance platform for contact centres, announced it is launching its suite of conversation excellence solutions on Talkdesk AppConnect. It empowers businesses to seamlessly combine real-time guidance, real-Time coaching, and real-time QA with their existing Talkdesk CX Cloud solution. “Talkdesk has built a top-tier marketplace for contact centres to find AI solutions that […]
Why Brands Should Care About Creator Monetisation
By Yolande DMello (June 03, 2022)
Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been proud of the sub-cultures it manages to connect. The brand is now rolling out a new subscriber-only element for creators to offer more to their Super Followers by adding a […]
Helium 10 Identifies the Lasting Shopping Impact of COVID-19 
By Sophia Bennett (April 21, 2022)
Consumer shopping and spending habits fundamentally evolved during the COVID-19 pandemic, and lifestyle shifts have become increasingly evident through changes in online shopping. Helium 10, an all-in-one software and analytics solution for eCommerce sellers, released a report: Lysol, Luggage, and the Great Lockdown: What Amazon PPC Searches Reveal about Online Shopping during the Pandemic, to […]
Solvvy Partners With Rocketlane To Enhance Customer Experience
By Sophia Bennett (April 18, 2022)
Rocketlane, a purpose-built customer onboarding platform that helps businesses accelerate their time-to-value, has added conversational AI and customer support automation solution Solvvy to its customer base. Solvvy is the latest to join Rocketlane’s list of notable customers, including Chargebee, ParcelLab, LinkSquares, Appcues, and Netcore. For Solvvy, Rocketlane enables consistency of execution, seamless internal and external […]
Semafone, Talkdesk Partner To Enhance Global Omnichannel CX
By Sophia Bennett (March 24, 2022)
Semafone, the provider of data security and compliance for call and contact centres, announced a reseller partnership with Talkdesk and availability of Cardprotect Voice+ on Talkdesk AppConnect. The new partnership will provide Talkdesk customers with more options for  protecting sensitive customer payment data. Semafone helps organisations meet their Payment Card Industry Data Security Standard (PCI […]
How to Stay Competitive Without Losing Revenue?
By Nate Burke (January 27, 2022)
Nate Burke, CEO and founder, Diginius, shares his predictions for eCommerce trends in 2022, alongside helpful tips on how companies can adjust in an ever-changing market As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people where […]
Hamples Raises Funds For Trial-Based Advertising 
By Sophia Bennett (January 19, 2022)
Hamples – Happy Samples, eCommerce of Free Samples & Mini-Trial packs for everyone to Try Before They Buy announced that it has raised an undisclosed amount in pre-Seed funding round by ​Nama Ventures. There are many online and offline channels to buy but there is none to Try Before we Buy. One needs to be […]
The Rise of PPC Automation: Everything You Need to Know
By Nate Burke (January 18, 2022)
Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]
Martechvibe Learning: Time To Create A Learning Culture
By Aarti Chawla (January 15, 2022)
Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]
Spotting The Golden Goose via Lead Scoring 
By Yolande DMello (January 05, 2022)
Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]
PCl Pal Partners With CX Provider Talkdesk For Secure Payment Options
By Sophia Bennett (December 22, 2021)
PCI Pal, a provider of secure payment solutions, is working with Talkdesk, a customer experience solutions provider, to provide secure payment options to Talkdesk customers. As a Talkdesk AppConnect partner, PCI Pal offers secure payment solutions for Talkdesk to resell to thousands of customers worldwide. As Talkdesk helps companies build custom contact centre solutions leveraging […]
AlHokair Partners With Merkle For Performance Marketing Strategy
By Sophia Bennett (December 07, 2021)
Merkle Saudi Arabia, a technology-enabled, data-driven customer experience management company has been selected by AlHokair to deliver its performance marketing strategy across its fashion, beauty and sport retail brands including Decathlon, Aldo, GAP and Flormar in the Kingdom of Saudi Arabia. The appointment follows a competitive pitch designed to consolidate performance marketing for Al Hokair’s […]
Discover How Google Quality Score Affects PPC Ads
By Sophia Bennett (December 01, 2021)
With the advent of Google Ads, pay-per-click ads (PPC) are a simple way to show up on the search results page. Most businesses have a basic understanding of PPC advertising, although they may not know about how Google’s Quality Score can directly affect what happens with them. Actual SEO Media,which helps clients expand their online […]
Kicking Off The Holiday Season 
By Yolande DMello (November 04, 2021)
‘Tis the season to reach in-market shoppers, attract new customers, and build relationships with buyers that last into next year and beyond. It may not have the same ring as the original Christmas carol, but it’s a time for celebration whether you are a shopper or a seller. After a restricted and stressful holiday season […]
eCommerce Accelerator Netrush Acquires AI-driven Advertising Platform Sellozo
By Sophia Bennett (October 29, 2021)
Netrush, the eCommerce accelerator partnering with premium brands providing teams, technology, strategy, and infrastructure to thrive on Amazon, has acquired Sellozo in a deal believed essential for supporting today’s digital-first brands. Sellozo is an AI-driven Amazon PPC software platform engineered to support, automate and optimise global growth, for sellers and vendors. Netrush will build on […]
Boosting Brand Affinity With Customisation and Personalisation
By Nate Burke (July 30, 2021)
How many of us remember walking into a gift shop when younger (and before a global pandemic put a stop to it) and eagerly searching for a fridge magnet, mug or pencil inscribed with our initials?  Personalisation is a tactic brands and businesses have been using for years to hook us into their offerings. The […]
Stor.ai Aims to Take on Instacart with Holistic eCommerce Infrastructure
By Sophia Bennett (July 24, 2021)
The strengthened partnership between Stor.ai and Toshiba aims to provide more retailers with tools covering the entire eCommerce journey, from placing an order to the customer receiving it.  A spokesperson for Stor.ai said the two companies have worked together on product integrations in the past, and are now formalising their partnership to allow Stor.ai to […]
A Token of Ad-ppreciation 
By Chandni U (June 08, 2021)
Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic
By Nate Burke (June 05, 2021)
Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format.  Take the coronavirus pandemic as a prime […]
Why Is GCC Witnessing A Digital Marketing Boom?
By Chandni U (May 28, 2021)
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
Google Rolls Out Chrome 91 
By Sophia Bennett (May 28, 2021)
Google has just published the latest Chrome release, version 91 for Android, iOS, Linux, macOS, and Windows operating systems. The update will be rolled out over the coming weeks. Chrome 91 will get a host of features for Android like allowing Android tablets to host desktop websites. This is big news for developers; the new features allow inactive tab […]
Ignite Visibility Named Best Amazon Advertising PPC Company
By Sophia Bennett (May 04, 2021)
Digital marketing agency, Ignite Visibility said it has been recognised as the number one Amazon Advertising PPC Company by Clutch.co. This annual list from Clutch.co recognises the top 15 expert companies in the Amazon PPC Advertising market. The rankings are determined by each company’s reviews, market presence, and ability to deliver an unmatched client experience […]
A Crowded Optimisation Landscape
By Nate Burke (March 26, 2021)
In what may seem unfortunate, a website is no longer sufficient for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a “nice to have”. This begs the […]
Overcoming the Complexity of SaaS Marketing 
By Aarti Chawla (February 09, 2021)
To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]
Strategising a Robust B2B Marketing Campaign for SaaS Companies
By Aarti Chawla (January 21, 2021)
Knowing how to run a robust and agile marketing campaign is critical for any B2B SaaS company. Under the current business environment, the SaaS business model is preferred for most B2B businesses. Using a SaaS model for marketing tools needs some specific attributes. According to Gartner, SaaS vendors should be more specific and opt for the best […]
Shift your eyes off Google for PPC success​
By Nate Burke (January 19, 2021)
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
"Utilise AI to Lessen Brand Identity Gap" Lessons in Retail
By Nate Burke (January 19, 2021)
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term. And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels […]
Looking Beyond Google for PPC Success​?
By Nate Burke (December 10, 2020)
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
"Utilise AI to Lessen Brand Identity Gap" Lessons in Retail
By Nate Burke (November 04, 2020)
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term. And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels […]
Embrace Automation or Get Left Behind, Urge eCommerce Leaders
By Nate Burke (October 27, 2020)
In recent months, more and more businesses have embraced digital than ever before in an attempt to claw back some revenue from factors such as store closures and physical restrictions. And, as a result, an omnichannel approach has never been so important. This move has seen food establishments offer online ordering and delivery services, professional […]
SEMrush and Yoast Announce Integration Partnership
By Sophia Bennett (October 15, 2020)
SEMrush and Yoast’s partnership to begin with release of an updated version of Yoast’s SEO SEMrush, a leading online visibility management and content marketing SaaS platform, and Yoast, creator of a market-leading WordPress plugin for search engine optimisation, today announced the start of an integration partnership. The integration partnership begins with the release of an […]
SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment
By Sophia Bennett (October 15, 2020)
SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]
SAP to Acquire Omnichannel Customer Engagement Leader Emarsys
By Sophia Bennett (October 02, 2020)
SAP SE  today announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider Emarsys enables businesses to engage more effectively and more personally with their customers.  Enhancing the SAP® Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will […]
FaceApp, Social Media, and the Disregard for User Data Privacy
By Shalaka Nalawade (July 28, 2019)
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]

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