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Salesforce Launches Agentforce 3
By Staff Writer (June 25, 2025)
Agentforce 3 is Salesforce’s upgraded digital labour platform that gives enterprises full visibility, control, and interoperability to scale AI agents effectively, featuring a new Command Centre and support for Model Context Protocol.
Why Most Businesses Are Still Struggling to Win with AI
By Chandni U (June 06, 2025)
While 86% of global executives call AI core to their strategy, new reports from Kyndryl, Qlik and S&P Global reveal that complexity, cultural inertia, and capability gaps are keeping organisations from unlocking its true potential.
Box Unveils New AI Platform with Advanced AI Agents
By Staff Writer (May 21, 2025)
Box also introduced a new AI Agent for Microsoft 365 Copilot, which allows users to search, analyse, and use Box content securely within Microsoft 365.
Deemos Tech Launches Hyper3D Rodin
By Staff Writer (May 13, 2025)
Hyper3D Rodin is designed to produce models for topology and detail, making them suitable for game development, VR, AR, industrial design, and digital marketing.
e:cue Launches AI-Powered Business Intelligence Solution
By Staff Writer (March 14, 2025)
e:cue is pioneering agentic AI in the GTM business intelligence arena, an unexplored space representing a massive opportunity for transformation.
Instacart Partners with POS Providers for Caper Cart Adoption
By Staff Writer (January 14, 2025)
POS Providers DUMAC and TRUNO will accelerate Caper Cart adoption, providing end-to-end POS integration.
Sony Electronics, Media RED Partner to Elevate Retail Media
By Staff Writer (January 14, 2025)
Sony and Media RED can integrate into existing retail media networks, while also spearheading the establishment of their own global ad network.
Volkswagen Group Australia Taps Apparent for CX
By Sumair Sayed (November 27, 2024)
Other Apparent’s clients include Google, Cricket Australia, Sydney Symphony Orchestra and IBM.
Adobe Launches GenStudio for Performance Marketing
By Staff Writer (October 15, 2024)
GenStudio for Performance Marketing is the latest application for brands and agencies within Adobe GenStudio, Adobe’s end-to-end content supply chain solution.
Adobe Announced New Adobe Express Innovations
By Staff Writer (October 10, 2024)
Adobe Express enables creative professionals to take their content further with easy video, design, animation and social capabilities.
Salesforce Announces Agentforce for Marketing Efficiency
By Staff Writer (September 16, 2024)
Unlike AI tools that depend on human requests, Salesforce's ‘Agentforce’ operates autonomously.
Walgreens & Instacart Collaborate to Accept SNAP/EBT Online
By Staff Writer (August 07, 2024)
Walgreens and Instacart now accept SNAP/EBT payments nationwide at more than 7,500 Walgreens stores.
Publicis Groupe to Acquire Influential
By Staff Writer (July 30, 2024)
By integrating Influential’s platform with Epsilon’s data and Publicis Groupe’s scale, the company will lead in ID-driven influencer marketing.
Mia by Tanishq Adopts MoEngage For Formidable Phygital Customer Experiences
By Staff Writer (July 26, 2024)
Mia by Tanishq witnessed significant increases in metrics like email open rates and click-through rates with MoEngage.
Epicor Acquires KYKLO for Supply Chain Revolution
By Staff Writer (June 26, 2024)
The combined KYKLO portfolio augments the Epicor Commerce offering to improve online product discovery, generate more sales-qualified leads, and deliver a modern online buying experience.
WPP and IBM Partner to Revolutionise B2B Marketing
By Staff Writer (June 20, 2024)
WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
Tech Mahindra and IBM Establish Synergy Lounge
By Staff Writer (March 26, 2024)
The Lounge will be open to enterprises worldwide to explore joint solutions, test prototypes and proof of value (PoV) designed to drive innovation in various industries.
The Biggest News from LEAP 2024
By Staff Writer (March 08, 2024)
The Kingdom is committed to becoming an innovation hub. Here’s taking a look at the tech, enterprise and partnerships that are making that a quick reality.
Riyadh Air and IBM to Redefine Travel Experiences
By Staff Writer (March 08, 2024)
The airline plans to introduce next-generation, channel-fluid guest and traveller interactions, tapping into IBM Consulting's open ecosystem of business partners.
IBM Debuts New Networking Professional Services for Cisco 
By Staff Writer (February 22, 2024)
IBM Support Services for SDN provides an end-to-end support service solution in collaboration with Cisco across multiple network paths.
Oracle Upgrades its Autonomous Database Offerings
By Staff Writer (February 19, 2024)
The latest updates include support for conversations in Select AI, reducing the burden on developers and improving productivity.
Tech Allies To Power CX For The BFSI Brands
By Vanshika Rastogi (February 05, 2024)
Several banks and fintech solution providers are joining forces to introduce hassle-free digital banking solutions - from delivering advanced payment services to ensuring smooth customer onboarding. Check out our top picks.
Riyadh Air, IBM Collaborate to Establish Tech Foundation of the Digitally Led Airline
By Staff Writer (November 07, 2023)
The collaboration is expected to help position Riyadh Air strategically within the broader ecosystem to offer digital innovations and exceptional experiences for travelers and guests.
IntelePeer Launches Call Summary Dashboard
By Staff Writer (September 19, 2023)
Through analytics, customers can evaluate contained calls completed by IntelePeer and determine how much they saved using IntelePeer's AI-powered virtual SmartAgents rather than a live agent.
Kaon Interactive Launches The B2B Engagement Podcast
By Staff Writer (August 29, 2023)
Titled the B2B Engagement Podcast, the show tackles the real-life challenges faced by B2B marketing and sales teams with practical solutions.
Martechvibe’s Weekly News Round-Up
By Staff Writer (August 18, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
IBM, Microsoft To Help Companies Accelerate Adoption of Gen AI
By Staff Writer (August 18, 2023)
The new IBM Consulting Azure OpenAI Service offering is a fully managed AI service that allows developers to apply large language models, including their GPT and Codex series.
App-ly Yourself: Enterprise App Strategies Needs to Revisit the Drawing Board
By Dinesh Varadharajan (July 24, 2023)
The power of comprehensive low-code development platforms to empower non-coding talent, bridge skill gaps, and revolutionise app development, ensuring business agility and long-term success in the ever-evolving enterprise landscape.
IntelePeer Integrates ChatGPT Into SmartAgent
By Staff Writer (April 21, 2023)
IntelePeer’s SmartAgent helps businesses increase automation, manage spikes in call capacity, avoid compliance issues and minimise average handle time. IntelePeer, a communications automation platform provider, has added ChatGPT to its SmartAgent solution for contact centres. SmartAgent will now leverage ChatGPT alongside other solutions, like IBM Watson, Google Dialogflow, and AWS Lex, to help businesses enhance […]
Martechvibe’s Weekly News Round-Up
By Staff Writer (March 10, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Uber Eats Officially Partners With First US Airport Uber […]
EY And IBM Collaborate To Address Complex ESG Challenges
By Staff Writer (March 09, 2023)
EY and IBM teams plan to provide offerings orchestrated with leading technologies such as hyperscaler public cloud or ERP systems-of-record. The EY organisation and IBM announced a global collaboration to focus on environmental, social and governance (ESG) solutions that aim to help organisations accelerate business transformation with value-led sustainability.  EY and IBM teams will pursue […]
Bright Pattern Partners With SOGEDES For Omnichannel CX Solutions
By Staff Writer (February 28, 2023)
Bright Pattern partners with SOGEDES to deliver intelligent and creative customer experience solutions to clients in the DACH market to improve the way they deliver customer service. Bright Pattern, a provider of cloud-based omnichannel contact centre software for innovative companies, announced its partnership with SOGEDES, a provider of CX solutions in the German-speaking market, to […]
Experience Design as a Secret Way to Communicate with Customers
By Khushbu Raval (February 20, 2023)
Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer's perspective but to organise the business in a way that delivers better CX.
Casted Launches New Program to Democratise Access to Podcasting
By Staff Writer (December 22, 2022)
Casted, the first and only podcast and video marketing platform made for B2B marketers, has launched Casted for Startups. With this program, qualifying startup companies now have access to the same platform empowering B2B marketers at brands like IBM, Salesforce, Gong, and HubSpot to maximise and measure their podcast and video content. With Casted, marketers […]
Institutions Must Invest in Career-relevant Education: Kais Zribi, GM at Coursera
By Kaumudi Kashikar Gurjar (November 14, 2022)
“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North Africa and Turkey (MENAT) at Coursera. Employers say candidates having micro-credentials next to their degrees stand a better chance at employability, as revealed by a Coursera survey. Started by Stanford professors […]
Are Marketers Willing To Go Agile?
By Aarti Chawla (November 08, 2022)
Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It allows marketers to pivot their focus amid changing dynamics, adapt to customer needs, and adjust priorities alongside expectations. Dell made a decisive change in its programmes and adopted uniformity in language and procedure, carried out team reorganisation […]
Meet The Speakers At CX NXT, UAE
By Staff Writer (September 28, 2022)
With only a few weeks to go until the CX NXT’s UAE edition, Martechvibe highlights the global and regional CX experts that will be headlining the summit. The in-person summit will take place on November 16 and 17, 2022, at Dubai Marina, UAE. The summit will cover a wide range of topics, including customer experience, […]
Meet The Speakers At VMF in Saudi Arabia 
By Staff Writer (September 26, 2022)
Less than a month to go for the Vibe Martech Fest (VMF), KSA edition. A flag bearer summit in the region, VMF has a history of tracking and predicting where the martech landscape is headed through veteran voices. The evolution of marketing technology in the Kingdom is at a critical moment. Martech leaders in KSA […]
Dealing with The Too-Many-Tools Challenge 
By Staff Writer (September 05, 2022)
Darrell Alfonso’s latest book, The Martech Handbook, promises critical insights into tackling marketers’ biggest woes. Martech as an Industry The terms I would use to describe the Martech industry are: exciting, staggering, fast-growing, and a bit overwhelming. In 2019,  Clickz estimated the value of Martech in the North American and  UK markets as $65.9 billion, […]
Chatbot Market To Reach $13.9 Billion By 2027
By Staff Writer (August 24, 2022)
Chatbot market reached a value of $3.7 billion in 2021 and is likely to reach $13.9 Billion by 2027, expanding at a compound annual growth rate of 24.68 per cent. Research firm IMARC Group has reported that the global chatbot market reached a value of $3.7 billion in 2021 and is likely to reach $13.9 […]
40% of Marketers Yet To Explore Influencer Marketing Tech
By Staff Writer (July 23, 2022)
While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan.
The Rise of The Subscription Economy
By Chandni U (July 18, 2022)
Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]
June Round-Up: All The Tech News You Need To Know
By Victor Dey (June 30, 2022)
An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]
Martech Radar: Top Self-Service Tools 
By Aarti Chawla (June 24, 2022)
Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]
Leading Companies Act To Mitigate Bias In Advertising Technology
By Staff Writer (June 21, 2022)
Leading companies are committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action toward mitigating bias in advertising technology. Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad […]
Martech Radar: Top Customer Data Visualisation Tools
By Aarti Chawla (June 10, 2022)
MarTech Radar tracks the active solution providers and their approach to solving business challenges  Data went from scarce, expensive, and difficult to find and collect to abundant, difficult to process, and understand in the digitalization era. An incredible amount of information is generated so fast that it’s challenging to capture, store, understand, and analyse.   Data […]
Top 25 META Leaders Championing CX
By Chandni U (May 09, 2022)
Check out our top picks of CX leaders in the META region focused on result-driven CX strategies. Technology is the primary element shaping customer experience (CX),  over 60 per cent of companies in the Middle East have been actively investing in CX solutions to strengthen their business strategies. Being the critical differentiator for top brands, […]
Zoom-ing In On Your Emotions. Is It Ethical?
By Suparna Dutt DCunha (May 02, 2022)
To what extent facial expressions reliably communicate human emotion hotly debated Emotions are big business. But are human emotions measurable and quantifiable? Last week, cloud video conferencing giant Zoom introduced new features to analyse customer sentiment during sales or business meetings and is considering adding a different form of AI to that service in the […]
FAB Teams Up With IBM To Accelerate Digital Transformation
By Staff Writer (April 20, 2022)
The collaboration aims to further enhance the accessibility of FAB’s digital banking services to its customers. Transforming FAB’s banking services in a hybrid cloud environment to deliver a seamless digital experience to the bank’s customers First Abu Dhabi Bank (FAB) has announced a collaboration with IBM Consulting to support the bank’s ongoing digital transformation journey. […]
Be Careful Of What You Deem As A Technology Problem
By Chandni U (April 12, 2022)
Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
It’s All About Smart Workflows In The New Normal
By Suparna Dutt DCunha (April 08, 2022)
In the digital transformation journey, if organisations want to get further down the road, they will need intelligent workflow automation. Industry experts share insights. Let’s face it, if a business is not running on intelligent workflows, the ability to be flexible will be limited, as will be the ability to generate tangible benefits from real-time […]
March Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (March 31, 2022)
Acquisitions, EU tech regulation and Nvidia data breach are highlights of the month Show me a big tech player who says it doesn’t get excited by acquisition, and I’ll show you a liar. After all, who wouldn’t want a company that could double in value in a year or propel them to become some of […]
Wiggle Out Customer Niggles
By Chandni U (March 23, 2022)
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
The Hottest Tech Trends Driving The Real Estate Industry
By Kirill Bensonoff (March 21, 2022)
Technology has taken control over the way we operate and live our daily lives. It has transformed finance, supply chains, and many others. Real estate is a market that has always been a successful economic sector. The industry has recently seen more innovations in the sector such as artificial intelligence, virtual reality, and blockchain. Through […]
IBM, Adobe To Explore How Weather Patterns Affect Online Spending
By Staff Writer (March 21, 2022)
At the annual Adobe Summit, IBM announced a significant expansion to their partnership with Adobe, around the use of artificial intelligence-powered weather data from The Weather Company, an IBM Business, on the Adobe Experience Platform. Adobe plans to also leverage Weather Channel data as part of its Digital Economy Index, exploring how weather patterns affect […]
Taking Customer Care Personally   
By Yolande D'Mello (March 18, 2022)
Solutions that offer contextual customer data, protect user privacy help brands offer personalised customer care via omnichannel messaging. Brands now have a chance to make good on their brand promise and score points in CX
Top 10 Web Crawler Platforms
By Chandni U (March 10, 2022)
To ensure quality, efficient web scraping, increase web traffic and provide good SEO capabilities, marketers turn to web crawling tools. According to Google, not every page on the web gets indexed. They might have been discovered by Google but not crawled yet. Could that be a problem? Probably. Computing resources used by Google to crawl […]
Are Changing Attitudes Closing The Gender Gap In Tech?
By Suparna Dutt DCunha (March 07, 2022)
Men might dominate technology, but the women successfully breaking into the industry and trailing a blaze report good things If you think women haven’t really caught up to men in the field of technology, you might be right. Barriers to entry for women in tech are numerous, and the number of women working in the […]
Here’s Why Saudi Arabia Is A Digital Riser 
By Suparna Dutt DCunha (March 02, 2022)
The country has launched investments worth billions of dollars in future technologies as it races to diversify its economy Saudi Arabia is racing towards digital transformation, supporting tech innovation and entrepreneurship. The Kingdom, which is pouring hundreds of billions of dollars into an economic transformation, known as Vision 2030, led by ruler Crown Prince Mohammed […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
Blockchain And AI Is A Good Match
By Suparna Dutt DCunha (February 16, 2022)
The convergence of blockchain and AI brings new value to finance and healthcare companies. More importantly, blockchain will increase human trust in AI Artificial Intelligence (AI) is here, everywhere. It is becoming a mainstream technology at organisations, according to a PwC report. However, a new study by Cogito found that 26 per cent of consumers […]
The Story Behind Your Strawberries 
By Yolande D'Mello (February 15, 2022)
When food supply chains meet blockchain, grocers can not only promise goods that are fresher and delivered faster but also use the data to tell customers the story from farm to fork How do you like your toast? With a generous serving of cynicism and a hot coffee, if we are to go by current […]
IBM Watson-Powered AI Assistant Helps Visitors on the TD Digital Store
By Staff Writer (February 11, 2022)
Investors looking to diversify their portfolios are familiar with the benefits and value that precious metals can offer. To help make the purchasing process easier, IBM worked with TD Securities to launch an AI-based virtual assistant powered by IBM Watson Assistant that can help customers with inquiries on the TD Precious Metals digital store, including […]
Can Digital Humans Democratise Personalised Service?
By Yolande D'Mello (February 08, 2022)
Digital Humans are AI powered virtual beings that recreate natural human interaction at scale. Kia Mia meets customers as they walk into the Kia Motors showroom in Denmark, she interacts and engages with them. But she happens to be a digital human, an avataar that exists behind a lifesize screen, and has a camera that […]
Saudi Arabia Makes A Big LEAP In Digital Transformation
By Suparna Dutt DCunha (February 02, 2022)
The ongoing LEAP, which is aimed at accelerating Saudi Arabia’s ambitions to expand its digital economy by 50 per cent, and grow its contribution to the wider economy by $13 billion, showcases the kingdom as a digital powerhouse It’s hard to recall when Saudi Arabia wasn’t powering the Middle East digital transformation scene. You have […]
January Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (January 31, 2022)
2022 is off to a flying start. From metaverse and experience cloud to Amazon’s Alexa and Cisco’s Webex going to the Moon, we’ve been keeping an eye on all the top tech news and releases, many of which might shape the trends and stories that will occupy us in the days ahead. Catch up on […]
Conversational AI Expected To Reach $18.4 Billion By 2026: Report
By Staff Writer (January 17, 2022)
Research firm MarketsandMarkets valued the worldwide market for conversational artificial intelligence at $6.8 billion in 2021 and expects it to reach $18.4 billion by 2026, growing at a compounded annual rate of 21.8 percent. Conversational AI, the report said, involves three basic technologies: machine learning and deep learning, natural language processing, and automated speech recognition. […]
How Can Data Breaches Affect Brand and Reputation
By Khushbu Raval (January 11, 2022)
While one cannot ensure 100 per cent protection against data breaches, building the right frameworks and a conducive culture goes a long way in minimising risks. According to a report, 46 per cent of organisations have suffered reputational damage due to a data breach, and 19 per cent of organisations have suffered reputation and brand […]
IBM Watson Adds AI Weather Analytics to AWS Data Exchange
By Staff Writer (January 10, 2022)
IBM Watson Advertising announced the availability of data from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. Providing data from the world’s most accurate weather forecaster1, IBM Watson Advertising’s Weather Analytics harnesses the relationship between weather and consumer behaviour using artificial intelligence to extract deep insights to […]
Chatbots To Grow By 25 Per Cent Through 2026: IMARC Group
By Staff Writer (January 03, 2022)
Research firm IMARC Group recently stated that the global chatbot market exhibited strong growth between 2015-2020, and it has projected it to grow at a compound annual rate of around 25 percent through 2026. Rapid digitisation and the increasing need for high-quality customer service across organisations are among the key factors driving growth, according to […]
Retail Analytics Market To Reach $4.5 Billion by 2027: Valuates Reports
By Staff Writer (December 29, 2021)
Valuates Reports projects the global retail analytics market to reach $4.5 billion by 2027, up sharply from $2.5 billion in 2020, growing at a compound annual rate of 9 per cent. The report notes that growth in the retail analytics market will occur due to the growing eCommerce sector, digitisation of retail stores, and their […]
Are Chatbots Taking Over The Conversation?
By Sreya Paul (December 08, 2021)
According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]
Atento Introduces Xtrabot, an Omnichannel Solution for Customer Interactions
By Staff Writer (December 02, 2021)
Atento, a CRM and business process outsourcing services provider, has launched Xtrabot, an automated omnichannel solution for remote customer services. Atento estimates that approximately half of the volume handled by standard remote customer service functions consists of repetitive and/or simple interactions that can be automated and processed by Xtrabot. With Xtrabot, customer telephone requests can […]
Companies To Watch: The Sustainability Edition
By Chandni U (November 22, 2021)
Sustainable solutions earn the top spot in both business and customer demand today. Here is our pick of startups offering creative solutions. The World Economic Forum revealed that the top five business risks are linked to environmental challenges. An IBM survey demonstrated that nearly 80 per cent of consumers indicate sustainability to be an important […]
CX Management Platforms for Your Business
By Khushbu Raval (November 21, 2021)
A customer experience (CX) management platform enables businesses to manage, measure, and improve their overall customer experience. To deliver amazing CX across channels and customer lifecycle stages, businesses need a robust technology stack for data collection, management, and analysis. We have compiled a list of CX management platforms to help you achieve the CX goals. […]
A Whole New Ball Game: Tech Is Changing Sport
By Chandni U (November 14, 2021)
Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]
Top 20 CMOs In Israel 
By Chandni U (November 10, 2021)
CMOs in Israel are looking to build more scalable marketing operations. Here are our top picks of CMOs in Israel who are focused on result-driven strategies.
MySize Partners With GK Software, Boosts International Retail Market
By Staff Writer (November 02, 2021)
MySize, the provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, has announced an Innovation Partnership with GK Software. With more than 346 thousand installations in over 65 countries, GK Software is among the major players in the international market for retail solutions. Its high-quality solution portfolio and […]
Green Writing On The Wall
By Suparna Dutt DCunha (November 02, 2021)
As COP 26 is underway in Glasgow, we look at what the tech sector is doing to tackle the climate crisis The 26th edition of the UN climate summit, or COP 26, is underway in Glasgow with diplomatic negotiations by almost 200 countries on how to tackle the common challenge of the climate crisis, as […]
5 Reasons Why Saudi Arabia Tops The Digital Riser List 
By Suparna Dutt DCunha (October 28, 2021)
The Kingdom of Saudi Arabia is racing towards digital transformation, shifting economic growth from dependency on oil to supporting tech innovation and entrepreneurship. It has poured billions of dollars into high-tech funds to strengthen the digital sector, leading to new growth and new opportunities. The pace of digitalisation in the Kingdom had accelerated before 2020. […]
Gitex Global 2021 Dubai Round-Up
By Staff Writer (October 22, 2021)
One of the biggest tech events in the world, Gitex Global, which brought together global industry leaders, startups and innovators in artificial intelligence, 5G, cloud, cybersecurity, blockchain to unveil the future, came to an end on Friday. In true form, the week-long event has delivered when it comes to the latest innovations in technology. We […]
Is Empathy The New Marketing Secret Sauce? 
By Sreya Paul (October 21, 2021)
According to a recent report from Edelman, only 34 per cent of consumers say they trust the brands they buy. So it would seem that years of exposure to traditional advertising have made consumers wise and wary of brand messaging. While the pandemic changed customer behaviours and the long lockdowns helped many re-prioritise life, it […]
How Can Brands Navigate Consent And Compliance? 
By Yolande D'Mello (October 19, 2021)
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
Commvault Appoints Senior Head of Marketing Middle East, Turkey & Africa
By Staff Writer (October 07, 2021)
Commvault, a recognised global enterprise software leader in the management of data across cloud and on-premise environments, has appointed Lena Halbourian as Senior Head of Marketing Middle East, Turkey & Africa (META). Lena will be based in Dubai and work with Commvault’s senior leadership team across the META region. Lena brings more than 16 years […]
Behavioural Economists To Watch Out For
By Khushbu Raval (October 07, 2021)
At least five Nobel prizes in economics given in the 21st century have gone to behavioural economists, including Richard Thaler. 
Has Live Streaming Become A Critical Marketing Strategy?
By Chandni U (September 14, 2021)
Last year, Chinese steamer Yuansan live-streamed himself sleeping for two days, attracting 18 million viewers. Yes, you read it right.  In 2016, live streams began to grow in Japan and Germany on YouNow, Periscope, and UStream. While common motivators to host such sessions were reaching target audiences, and creating communities, another reason that got brands […]
Bahrain’s eCommerce Transactions Shot Up by 65% In August
By Staff Writer (September 09, 2021)
The number of POS and eCommerce transactions in Bahrain shot up by 65 per cent in August, year-on-year, reaching a total value of nearly $744 million during the month, after topping $3.62 billion in the first half of 2021, the Central Bank of Bahrain (CBB) revealed. According to new figures from the CBB, there were more than 11.3 million digital transactions in Bahrain last month, […]
The Marketing Society Partners with Vibe MarTech Fest, Dubai
By Staff Writer (August 23, 2021)
The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals.  Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
Breaches in Saudi Arabia and the UAE Cost $194 Per Lost Record On Average
By Staff Writer (August 03, 2021)
IBM Security recently announced the findings of their in-depth analysis of over 500 real-world breaches, across 17 different countries, in over a year. The study revealed the Middle East region to hold the second highest ranking.  The financial impact in the Middle East has risen by six per cent and has reached the highest cons […]
Salesforce Closes $27.7 Billion Slack Acquisition
By Staff Writer (July 22, 2021)
Salesforce announced it has completed its acquisition of Slack Technologies, Inc. “We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblasing digital platform for the work anywhere world,” said Marc Benioff, Chair and CEO of Salesforce. “Together we’ll define the future of enterprise software, […]
Checking In: A New Chapter In Hospitality 
By Yolande D'Mello (July 18, 2021)
How will hospitality marketing be reimagined in the Post-COVID era? In 2019, Alibaba Group, the Chinese eCommerce conglomerate opened its FlyZoo Hotel, a 290-room ultra-modern boutique run almost entirely by robots that serve food, fetch toiletries and take care of other tasks to serve guests. When the pandemic hit, the hospitality felt the full force […]
The Role of MarTech in Driving eCommerce Business Performance
By Staff Writer (July 15, 2021)
It is nearly impossible to imagine a world without brick-and-mortar stores, and while traditional retail is unlikely to become completely extinct over the next few years, a shift to digital transactions has been gathering speed for over a decade. Even before the global pandemic, the share of online sales was increasing steadily year after year, […]
UAE VP launches the National Program for Coders
By Staff Writer (July 12, 2021)
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Program for Coders’ a major new initiative to foster the growth of the digital economy. The landmark Program will introduce a series of initiatives to develop talent, expertise and innovation in the […]
Company Close-Up: Tealium - Marketer’s Secret Weapon
By Suparna Dutt DCunha (July 04, 2021)
In a competitive, on-demand world, customer expectations push brands to work harder and smarter with their data. Meanwhile, COVID-19 forced a broad shift to digital channels at the same time as marketers faced third-party cookie loss and increasing data privacy regulation — a perfect storm of issues that proved a first-party data strategy is the […]
IBM Creates New AI- Powered Fan Experiences With Wimbledon 2021
By Staff Writer (June 25, 2021)
IBM and the All England Lawn Tennis Club (AELTC) are announcing new technologies to enhance the highly-personalised, fan experience available on Wimbledon.com and the Wimbledon apps. These enhancements will put IBM Watson, running on IBM Cloud, and hybrid cloud capabilities in the hands of millions of tennis fans around the world ahead of the start […]
Pandora Transforms Global Omnichannel e-Commerce System with IBM Sterling Supply Chain Software
By Staff Writer (June 22, 2021)
IBM has worked with Pandora a leading designer, manufacturer and marketer of hand-finished jewellery, to help Pandora transform and scale its global omnichannel e-commerce capabilities with IBM Sterling Order Management. Pandora, one of the world’s largest jewellery brands, was able to double its online sales in 2020 and is now leading the jewellery industry with […]
Tableau Survey Explores the Data Literacy Gap in Academics and Enterprise 
By Staff Writer (June 20, 2021)
Recruiters rank data literacy as the highest in-demand skill for entry-level candidates today. Analytics platform Tableau announced new findings from a commissioned study conducted by Forrester Consulting on Tableau’s behalf, The Great Data Literacy Gap: Demand For Data Skills Exceeds Supply, to help better understand the gap and what can be done to close it.  […]
Merging Online and In-store Grocery Shopping Experiences 
By Staff Writer (June 18, 2021)
In the new normal, it won’t be an either-or option for online or in-store grocery shopping. Given half of consumers are doing both, it’s critical to understand how the virtual and physical aisles work together. Online influences in-store behaviour, with upwards of 25 per cent of in-store purchases attributed to eCommerce exposure. Independent marketing and […]
Preferences for Convenience Often Outweighs Security and Privacy: IBM Report
By Staff Writer (June 16, 2021)
More than half of millennials surveyed would rather place an order using a potentially insecure app or website versus call or visit a location in person.  IBM Security announced the results of a global survey examining consumers’ digital behaviours during the pandemic, as well as their potential long-term impact on cybersecurity. With society becoming increasingly […]
UAE Sees 55% Growth in Finance App Installs as FinTechs Up Marketing Spend
By Staff Writer (June 16, 2021)
AppsFlyer, a marketing measurement leader, has released the 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads […]
Exceeding Expectations with CX Measurement
By Chandni U (June 14, 2021)
As the industry gravitates around Customer Experience (CX) for revenue growth, CX measurement becomes a vital element of business strategy
Is South Africa MarTech Ready?
By Suparna Dutt DCunha (June 14, 2021)
Did you know that there are 38.19 million active internet users in South Africa? The population of South Africa is 58.9 million. So, that’s more than half the population.  Challenging, diverse and variable, the South African market is a space where innovation thrives. As in the rest of the world, the ongoing pandemic has changed […]
Company Closeup: Genesys - Putting Customer Experience on Top
By Soumyadeep Roy (May 16, 2021)
Marketers always stress the importance of having omnichannel marketing to view the business from the customer’s perspective. Great customer experience is an upshot of an effective and well-designed omnichannel ecosystem. To achieve it, companies must understand customer journeys across devices and channels.  To support a marketer in their functioning, to help increase retention and boost […]
The Grand CMO, CIO Alliance
By Aarti Chawla (May 11, 2021)
CIOs and CMOs need to work together to address digital customer experience and expectations. In 2020, more than half of the global population went online. Put simply, this means that more people now use the internet than those that do not. As a result of this shift, businesses now need to leverage the opportunities introduced […]
Adobe Announces Industry’s First CDP For First-Party Data  
By Staff Writer (May 10, 2021)
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]
Saudi Payments, IBM and Mastercard Launch Saudi Arabia’s First Instant Payments System 
By Staff Writer (April 23, 2021)
Saudi Payments has collaborated with IBM and Mastercard to launch Saudi Arabia’s first instant payments system ‘sarie’. Operating under the supervision of the Saudi Central Bank (SAMA), Saudi Payments will enable the adoption of faster payments and accelerate improvements to banking reconciliation in the Kingdom’s financial ecosystem. ‘sarie’ system is expected to support local government, […]
Abu Dhabi Islamic Bank Partners With IBM to Accelerate Digital Transformation
By Staff Writer (April 12, 2021)
Abu Dhabi Islamic Bank (ADIB) has announced a new collaboration with IBM to fast track its transition into a modern, digitally-led Islamic bank, using IBM’s hybrid cloud solutions based on Red Hat OpenShift. The partnership will help enhance ADIB’s digital infrastructure, modernise operations and automate processes, enabling its employees to focus on serving customers better, […]
Why Emotion is Big Business
By Chandni U (April 10, 2021)
While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Company Closeup: SAP - Running Enterprises
By Soumyadeep Roy (April 03, 2021)
Decoding SAP When we think of SAP, two things come to mind. First, the enterprise resource planning (ERP) software businesses use to manage their core functions. Second, the German software company that actually created the system. The SAP software helps enterprises manage their core processes efficiently by combining internal and external management systems and facilitating […]
VMF 2021: The Age Of Data-driven Media & Communications
By Staff Writer (March 23, 2021)
In today’s digitised world, data is the cornerstone of media and communications. Discussing the age of Data-driven Media & Communication at the Vibe Martech Fest was Taghrid Fawzi Alsaeed, Head of Media Intelligence & Innovation Group Comm, Mubadala. Taghrid Alsaeed who joined as a special project manager in 2011 has overseen several projects over the […]
VMF 2021: Marketing Leaders Who Are Sharing Their Insights
By Aarti Chawla (March 23, 2021)
Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state.  Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]
When Enterprises Dare to Play
By Chandni U (March 22, 2021)
Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]
Jewellery Retailer Joyalukkas Partners With IBM to Create E-Commerce Platform
By Staff Writer (March 17, 2021)
Joyalukkas, India’s leading jewellery retailer, is collaborating with IBM Global Business Services (GBS) to design, develop and deploy a new cloud-native e-commerce platform across 11 countries including India, UAE, USA, UK, Singapore, Malaysia, Bahrain, Qatar, Saudi Arabia, Kuwait and Oman. Joyalukkas Jewellery, part of the Joyalukkas Group – a multi-billion-dollar global conglomerate – is one […]
Top Women CMOs in the Middle East 
By Aarti Chawla (March 08, 2021)
Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]
Scality consolidates its presence in EMEA and APAC regions as demand for hybrid and multi-cloud storage sees major increase
By Staff Writer (March 04, 2021)
Scality, the software solutions provider for distributed file and object storage, announced significant expansion in Europe, Middle East, and Africa (EMEA) and Asia-Pacific countries (APAC) with the appointment of six senior executives. The move reflects current industry growth, with analysts predicting large enterprises will triple their unstructured data stored as file or object storage by […]
Instacart Acquires Over 250 Patents From IBM
By Staff Writer (February 11, 2021)
IBM and Instacart, the leading online grocery platform announced today that Instacart has acquired over 250 patents from IBM. In addition, IBM and Instacart entered into a mutual patent cross license. The agreement allows Instacart to continue to strengthen its own patent portfolio, and the license gives Instacart freedom of action to use IBM patents […]
Company Closeup -The Force Behind Salesforce
By Chandni U (February 09, 2021)
The success story of the first CRM Cloud-based global company Salesforce is a true inspiration.  Sitting in a rented one-bedroom apartment on San Francisco’s Telegraph Hill, Marc Benioff furiously worked on creating a cloud-based customer relationship management company. With ‘The cloud cannot be stopped’ attitude, it did not take long. In just 22 years Salesforce […]
How to transition an influencer into a brand ambassador in 2021
By Amelia Neate (January 19, 2021)
This year’s effects have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than before and the battle is on for brands to secure long-lasting, authentic collaborations with their favourite influencers. But how can brands transition influencers into ambassadors for 2021? Amelia Neate, […]
Authentic Marketing Communication Is Prerequisite Amid the Pandemic
By Sudipta Choudhury (January 05, 2021)
With human-centric approaches and genuine communication, businesses can come out successful from this phase With the increasing market uncertainty, brands are forced to rethink their business plans and market strategies. During a sensitive period, people positively look for content that provides them with a sense of trust and confidence – which can distract them from […]
Bloomreach and Exponea Announce Strategic Partnership
By Staff Writer (October 22, 2020)
Complementary solutions offer end-to-end marketing, product discovery, and commerce experiences that enable clients to personalise and target customers across all channels Bloomreach, the leader in commerce experience™, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, today announced that they are entering a strategic partnership.  Both Bloomreach and Exponea have experienced significant growth as […]
Majid Al Futtaim and dunnhumby Launch New Insights Platform to Improve Carrefour Shopping Experiences 
By Staff Writer (October 07, 2020)
●      New platform will leverage data science to provide a more in-depth understanding of customer behaviour. ●      Majid Al Futtaim to translate insights into action, making customer-first store-level decisions based on Carrefour shoppers’ needs  ●      Sustainable growth and smarter business operations at the core of the new initiative  Majid Al Futtaim, the […]
IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry
By Staff Writer (October 07, 2020)
Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future Industry Leaders to Help Accelerate AI Adoption in Digital Ecosystem IBM today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands […]
Salesforce Announces Digital 360--Transforming Customer Engagement for the All-Digital, Work from Anywhere World
By Staff Writer (September 25, 2020)
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
IBM Joins Forces With Nielsen Global Consumer Business To Expand Data Targeting Offerings For Marketers
By Staff Writer (September 21, 2020)
AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or […]
Oracle Chosen As TikTok's Secure Cloud Provider 
By Staff Writer (September 20, 2020)
Oracle to take a 12.5 per cent stake in TikTok Global Oracle Corporation announced today that it was chosen to become TikTok’s secure cloud technology provider.  This technical decision by TikTok was heavily influenced by Zoom’s recent success in moving a large portion of its video conferencing capacity to the Oracle Public Cloud. Also read: […]
Episerver to Acquire Optimizely, the World's Leading Experience Optimisation Platform
By Staff Writer (September 07, 2020)
Combination creates ultimate system of differentiation for companies to compete and win in the digital-first economy Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced today that it has entered into a definitive agreement to acquire Optimizely, the leader in experimentation and optimisation.  This combination creates the most advanced digital experience platform to […]
Cloudera Data Platform for Private Cloud is Now Available
By Staff Writer (August 20, 2020)
Delivers powerful data analytics in minutes using up to 50% less data centre infrastructure, with an easy to use cloud experience across public and private clouds Cloudera, the enterprise data cloud company, today announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud).  CDP Private Cloud extends cloud-native speed, simplicity and economics […]
Hubilo brings its one of a kind, experiential, cloud-based virtual event platform to US; sets up operations centre in Newark
By Staff Writer (August 11, 2020)
– Packed with multiple features to recreate offline events virtually, the platform is priced aggressively to support US businesses in their rebound after the COVID-induced slump – Its platform has already been used to host National WIC Association in the US. Hubilo, among the fastest-growing virtual event platform playing globally, today announced the availability of […]
Tech-Driven Consumer Appetite for Digital is Reshaping Retail's Next Normal
By Staff Writer (August 09, 2020)
Significant gap opens between shoppers’ desired experience and what retailers actually provide A new report commissioned by Periscope® by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal, with coronavirus concerns helping to accelerate consumers’ demand for digital.  Periscope by McKinsey is a suite of marketing and sales analytics solutions that help companies achieve sustainable revenue […]
IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify Suitable Influencers
By Staff Writer (August 05, 2020)
IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]
Seagate's 'Rethink Data' Report Reveals That 68% Of Data Available To Businesses Goes Unleveraged
By Staff Writer (July 22, 2020)
The report also identifies the missing link of data management—DataOps—which can help organisations harness more of their data’s value and lead to better business outcomes. Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today released Rethink Data: Put More of Your Data to Work—From Edge to Cloud.  The report—based on […]
Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation
By Staff Writer (July 21, 2020)
Initial Focus on Regulated Industries Using Hybrid Cloud Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalised experiences across […]
What can Big Automotive Players Do When a Brand Means Less to Consumers than Cost and Convenience?
By Scott Ellis (July 07, 2020)
In a decade’s time, you will no longer care about what brand of car you sit into in the morning, but you will care about that vehicle’s safety credentials, and how well it integrates into your digital lifestyle That is the claim of IBM, in the Automotive 2030: Racing toward a digital future report on […]
Sprinklr Announces Integration with Google’s Business Messages
By Staff Writer (July 02, 2020)
Brands can transform customer care by routing phone calls to messaging conversations that agents can manage on Sprinklr’s unified platform, Leading companies like SLING TV are already taking advantage of this integration to decrease costs and make customers happier Sprinklr, the leading Customer Experience Management platform (CXM), today announced its integration with Google’s Business Messages, […]
Streamlining your Retail Strategy with an Order Management System
By Scott Ellis (June 10, 2020)
In my previous article, I have discussed the critical challenges faced by retailers in the Middle East. In this, I will highlight the importance of adopting an Omnichannel order management systems (OMS) that will empower your retail strategy. Many retailers are making the mistake of focusing on one element of omnichannel, such as re-platforming eCommerce, […]
Retail’s supply chain is broken and needs to evolve
By Scott Ellis (April 23, 2020)
The Covid-19 global pandemic has forced retailers in the UAE to stretch their supply chains and logistics in unprecedented ways. Whilst supplies of grocery and essential commodities have been coming into the country without a hitch to date, the main problem has been trying to get the product to consumers at a time when there […]
UAE's Way2Smile Solutions Ranked Among the Best AR and VR Companies of 2020 
By Staff Writer (March 03, 2020)
The augmented reality (AR) and VR market is growing steadily and is estimated to reach a market size of $209.2 billion by 2022. DesignRush, a B2B marketplace connecting brands with agencies, determined the best companies that create AR and VR interactive experiences based on real-world environments which businesses can integrate into a wide range of […]
How Chatbots Can Enhance Customer Experience Using NLP
By Aarushi Singh (November 04, 2019)
Chatbots have sparked a debate about their effectiveness and appeal to customers. A lot of it depends on how customers feel about talking to a bot during customer service requests. That’s where NLP comes in. NLP, or Natural Language Processing, as per Gartner, is a technology that “involves the ability to turn text or audio […]
Thales Study: Organisations are Failing to Protect Sensitive Data
By Staff Writer (October 14, 2019)
A new global study from Thales, with research from the Ponemon Institute, has exposed an increasing disparity between the rapid growth of data stored in the cloud and an organisation’s approach to cloud security. Although nearly half (48%) of corporate data is stored in the cloud, only a third (32%) of organisations admit they employ a security-first approach […]
Can Blockchain Reduce Ad Fraud?
By Pritesh Vishwakarma (October 07, 2019)
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]
How Has Machine Learning Impacted Marketing?
By Pritesh Vishwakarma (October 06, 2019)
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]
Why IoT and AI Must Work Together?
By Aarushi Singh (September 17, 2019)
Today, the world runs on data. Numerous editorials have been written on how data is the “new oil”. Entangled in the cobweb of different data points, is the information that is set to give marketers a leg up through unparalleled insights. The challenge here is to tap the full potential of data, and the solution […]
Primerica Taps IBM to Modernise Applications in a Hybrid Cloud Environment
By Staff Writer (September 14, 2019)
Implements hybrid cloud strategy that leverages containers, microservices to drive digital transformation while keeping data secured in a private cloud. IBM announced that Primerica, Inc., a leading insurance and financial services company, has turned to IBM to help accelerate innovation and modernize their internal and customer-facing application development in a hybrid cloud environment. Insurance providers […]
Is AI Changing Content Marketing?
By Pritesh Vishwakarma (September 08, 2019)
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]
Oracle and Kaltura Join Hands to Enable Advanced Video Experiences
By Staff Writer (September 07, 2019)
Kaltura’s Video Platform as a Service will power video experiences and workflows driven through Oracle Content & Experience Oracle and Kaltura, the leading video cloud provider, announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS). This partnership enables Oracle to add advanced, rich media capabilities to its cloud products, including interactive […]
Marketing With Data Lakes and Data Warehouses
By Anjali Gandhi (September 01, 2019)
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]
Boosting Sales ROI With an Analytics-based Strategy
By Anjali Gandhi (September 01, 2019)
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
How Location Analysis Helps Data-driven Marketers
By Aarushi Singh (August 25, 2019)
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered why marketers pay attention to positioning ads at specific places? Or how a supermarket is always located at an optimal location from your house? Like other business aspects, organisations take into […]
Implementing Machine Learning for Data Analysis
By Aarushi Singh (August 21, 2019)
“Machine intelligence is the last invention that humanity will ever need to make.” – Nick Bostrom Data analysis can be challenging, given that it involves complex information and large data sets that are difficult to manage manually. This is where machine learning comes in. It is changing the way consumer-based companies are dealing with the […]
5 Data Management Best Practices Marketers Must Know
By Anjali Gandhi (August 20, 2019)
Data is of paramount importance to brands across the globe. Known for its excellent customer experience, the secret ingredient in Starbucks’ success rate is the way the brand handles data. Starbucks leadership team includes a head of Global Strategy, Insights and Analytics, which has shaped the brand’s image across the globe, using “methodologies ranging from […]
inMarket to Acquire Thinknear, Expand Location-Based Marketing Solutions
By Staff Writer (August 09, 2019)
inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and 89 per cent […]
IBM Software is Now Cloud-Native, to Run on Any Cloud with Red Hat
By Staff Writer (August 04, 2019)
IBM announced that it had transformed its software portfolio to be cloud-native and optimised it to run on Red Hat OpenShift. Enterprises can now build mission-critical applications once and run them on all leading public clouds, including AWS, Microsoft Azure, Google Cloud Platform, Alibaba and IBM Cloud and private clouds. The new cloud-native capabilities will […]
FaceApp, Social Media, and the Disregard for User Data Privacy
By Shalaka Nalawade (July 28, 2019)
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
Real-time Analytics, What Marketers Should Know
By Anjali Gandhi (July 28, 2019)
Remembers when marketers launched a campaign and waited for weeks to know if it was working? Real-time analytics has changed all that. Every second we create 2.5 quintillion bytes of data, of which 90 per cent has been created just in the past two years. This is referred to as Big Data, simply because of […]
Business Intelligence for MarTech Leaders
By Arun James (July 28, 2019)
Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for one of the Middle East’s luxury retailers, logs into his system to access his daily sales report trying to make sense of the numbers. This has been his routine for the last 15 years. But […]
Data-driven Marketing is Critical for Brands
By Shalaka Nalawade (July 24, 2019)
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]
IBM Study Finds That Middle East Has the Highest Number of Data Breach Records
By Staff Writer (July 23, 2019)
IBM Security announced the results of its annual study examining the financial impact of data breaches on organisations. According to the report, the cost of a data breach has risen 12 per cent over the past five years and now costs USD 3.92 million on average. These rising expenses are representative of the multiyear financial impact […]
Hybrid Cloud Offers Better Data Opportunities for Marketers
By Aarushi Singh (July 15, 2019)
Hybrid cloud computing combines the abilities of public and, private cloud with traditional IT services to form effective business strategies. Improving the way they deliver new applications and products In this fast-paced world with increased customer demands, and cutting edge competition, it is imperative to have a business model and infrastructure that supports faster deployments, […]
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
By Shalaka Nalawade (July 10, 2019)
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]
Atento Study says CX Transformation Will Attract Huge Investment in 2019
By Staff Writer (July 07, 2019)
Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis “Impact of Digital Technologies in The Customer Journey” jointly drawn up with Atento. According to IDC data, 23 per cent of 1.68 billion dollars will be invested in digitalisation processes in the course of the year will focus on […]
IBM Unveils InfoSphere, a New Data Prep Tool Designed to Help Speed DataOps
By Staff Writer (July 01, 2019)
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
Is MENA Ready for 5G and Mobile Advertising?
By Anjali Gandhi (May 29, 2019)
Mobile advertising content is continually evolving, accelerating its consumption. Will 5G further add to the growing popularity of mobile marketing? Let’s find out.

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