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The Tech Stack Behind Real-Time Social Triggers
By Yasin Kheradmand (4 days ago)
Real-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.
Zefr Announces the Launch of Opti
By Sophia Bennett (6 days ago)
Opti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.
Jellyfish Launches AI Ads Optimisation in Share of Model
By Sophia Bennett (August 07, 2026)
The update extends beyond Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.
AppsFlyer Brings Mobile App Measurement to ChatGPT Ads
By Sophia Bennett (August 06, 2026)
AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.
Onton Debuts AI Model for Trustworthy Product Discovery
By Sophia Bennett (July 31, 2026)
Onton's model evaluates not just what a product is, but whether the information surrounding it can be trusted.
Your AI Isn't Running Your Advertising. Your Team Still Is
By Joel Horwitz (July 30, 2026)
Generative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
Autotrader’s CCO on Why Car Buying is Moving from Leads to Intent
By Anushka Pandit (July 29, 2026)
Today’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
Sensor Tower Collaborates with Google Ads
By Sophia Bennett (July 29, 2026)
Powered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.
Is ROAS Enough When AI Shapes the Customer Journey?
By Mrunal Bhagat (July 27, 2026)
As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
CTM Adds OpenAI Ads Attribution and AskCTM
By Sophia Bennett (July 22, 2026)
The additions include a native OpenAI Ads attribution and conversion integration, and AskCTM, a new in-platform AI agent that makes CTM's AI features self-service.
Profound Launches FactCheck to Improve AI Brand Accuracy
By Sophia Bennett (July 15, 2026)
Unlike general-purpose AI evaluation tools, Profound FactCheck is purpose-built for marketers managing how their brands appear across AI Search.
INVIDI, Google Expand Programmatic Ads to Unconnected STBs
By Sophia Bennett (July 15, 2026)
The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.
AskNicely Introduces AI Review Routing Agent
By Sophia Bennett (July 15, 2026)
Review Routing Agent joins Dynamic Surveys, Insights Agent and Response Agent as another product in AskNicely's NiceAI suite.
ZoomInfo Introduces GTM.AI CLI
By Sophia Bennett (July 10, 2026)
The open-source command-line client gives developers, GTM engineers, and AI agents direct access to ZoomInfo's verified go-to-market data from any terminal.
Alta Raises $25M to Expand AI-Powered GTM Platform
By Sophia Bennett (July 10, 2026)
Alta will use the funding to accelerate growth by expanding its team globally, growing its customer base, and enhancing the platform.
ActiveCampaign Launches Google Ads Connector for Active Intelligence
By Sophia Bennett (July 09, 2026)
The connector enables marketers and business owners to connect ActiveCampaign data to Google Ads and launch Performance Max campaigns directly within ActiveCampaign.
Storika Secures Seed Funding to Scale AI Creator Marketing Platform
By Sophia Bennett (July 07, 2026)
Powered by an AI orchestration layer that automates the full influencer campaign lifecycle, the platform will use the funding to accelerate US market expansion.
Hostinger Launches Hostinger Ecommerce
By Sophia Bennett (July 07, 2026)
Hostinger Ecommerce handles the work behind every sale, from products and inventory to orders, payments, and shipping.
What the Biggest Martech Deals of 2026 are Really Buying
By Anushka Pandit (July 06, 2026)
From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.
WPP Announces Expansion Plans for WPP Enterprise Solutions
By Sophia Bennett (July 02, 2026)
WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.
Profound Introduces Profound Index
By Sophia Bennett (July 01, 2026)
Unlike conventional SEO tools or static reports, the Profound Index updates daily and provides visibility into the signals driving AI visibility across industries.
Rokt mParticle Unveils Performance Engine, Led by Audience Agent
By Sophia Bennett (June 29, 2026)
The Performance Engine's new Audience Agent turns first-party data into high-value audiences that drive measurable revenue.
AI-Powered Discovery is Reshaping Brand Visibility
By Martechvibe Editorial (June 29, 2026)
The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.
Invoca Introduces Nico, the AI Revenue Conversion Agent
By Sophia Bennett (June 26, 2026)
Nico engages, qualifies, and converts leads 24/7 via SMS and voice – booking appointments, growing sales, and maximising revenue.
Marketer’s Guide to the Right AI Stack
By Outi Karppanen (June 25, 2026)
As AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
Walmart to Acquire Vibe.co to Expand Access to CTV Advertising
By Sophia Bennett (June 25, 2026)
The acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.
Smartly Expands Partnership with Horizon Media
By Sophia Bennett (June 23, 2026)
Integration activates HorizonOS’ Blu audiences inside Smartly's creative and campaign workflows across social, CTV, and Google.
Teads Launches CTV Ensemble for Unified Omnichannel Orchestration
By Sophia Bennett (June 22, 2026)
The Teads CTV Ensemble provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance.
DoubleVerify Introduces DV Neura
By Sophia Bennett (June 19, 2026)
DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.
Adobe Introduces Adobe Brand Visibility
By Sophia Bennett (June 18, 2026)
Adobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.
MiQ Expands Sigma with AI Planning and Measurement Capabilities
By Sophia Bennett (June 15, 2026)
The evolution of Sigma expands its global footprint, introduces AI-powered planning and measurement capabilities, and deepens activation across media environments.
Vidmob Launches Vidmob360 to Bring Creative Data into AI Workflows
By Sophia Bennett (June 12, 2026)
New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.
Moving Beyond Rules-Based Workflows to Coordinated System of AI Agents
By Ashutosh Zutshi (June 09, 2026)
Agentic marketing is less dependent on third-party data than many of the approaches that came before it. Its strength comes from making better use of what organisations already have. That is first-party customer data combined with real-time enterprise signals like orders, inventory, and service interactions, says Jessica Keehn, CMO, SAP Customer Experience.
Pega Launches Customer Engagement Studio
By Sophia Bennett (June 09, 2026)
New agent-powered workspace by Pega can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control.
Infidigit, Semrush Partner to Strengthen AI Search Visibility for Brands
By Sophia Bennett (June 09, 2026)
At the centre of the partnership is access to Semrush's AI Optimisation (AIO) platform for Enterprise, powered by an extensive AI prompt database.
AdLift's Tesseract Launches Claude AI Integration and AI Traffic Analytics
By Sophia Bennett (June 05, 2026)
By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.
Sitecore Announces Acquisition of Scrunch
By Sophia Bennett (June 04, 2026)
Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.
MessageGears Expands Integration Ecosystem
By Sophia Bennett (June 04, 2026)
Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend MessageGears’ data-native, composable architecture.
Brandi AI Introduces Sentiment Hub
By Sophia Bennett (June 04, 2026)
At the core of Sentiment Hub is Brandi AI’s proprietary scoring algorithm, which measures market-category ownership and AI-generated brand sentiment over time.
What Enterprise Marketers are Getting Wrong about GEO
By Chelsea Halliday (June 04, 2026)
Many enterprise marketers are treating GEO as a content challenge, but success in AI search increasingly depends on execution speed, operational agility, and third-party visibility rather than content volume alone.
Zoom Announces the Launch of ZoomMate
By Sophia Bennett (June 03, 2026)
Built on Zoom’s system of action vision, ZoomMate connects live conversational context to agentic search, workflow execution, custom agents, and AI content creation.
PropellerAds Launches Agent NIKO
By Sophia Bennett (June 03, 2026)
NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.
ZoomInfo Launches GTM.AI, the Headless GTM Context Layer
By Sophia Bennett (June 02, 2026)
ZoomInfo has made GTM.AI generally available as the verified data foundation that grounds AI agents across the GTM ecosystem in continuously verified B2B intelligence.
OtterlyAI Unveils API, Claude Skill, and OtterlyAI Marketplace
By Sophia Bennett (June 02, 2026)
The company is also planning to launch an MCP (Model Context Protocol) server that will enable AI agents to connect to OtterlyAI data via a standard protocol.
Why Online Brands Almost Always End Up Opening a Shop
By Vladislav Kashirin (May 28, 2026)
As digital marketing costs rise and customer trust becomes harder to win online, more ecommerce brands are discovering why an offline presence is essential for long-term growth.
CTM Announces New Ad Platform Integrations
By Sophia Bennett (May 28, 2026)
CTM’s new integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement.
Samba TV Launches Project Gravity, an Independent Data Activation Platform
By Sophia Bennett (May 25, 2026)
Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.
Pattern Launches Pattern Intelligence (Pi) at Accelerate
By Sophia Bennett (May 25, 2026)
Pattern Intelligence (Pi) combines active sensors, automated action loops, and proprietary data points to identify new opportunities and accelerate brand growth.
Linqia, AirOps Partner to Deliver Influencer Marketing Solution
By Sophia Bennett (May 25, 2026)
The Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.
TransUnion, Google Strengthen YouTube Measurement with MTA
By Sophia Bennett (May 22, 2026)
The integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts.
Attentive Launches Visibility AI to Improve RCS Campaign Performance
By Sophia Bennett (May 21, 2026)
Attentive’s new targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance.
Triple Whale Introduces Moby 2
By Sophia Bennett (May 20, 2026)
Triple Whale's new offering provides ecommerce brands with AI they can trust to get work done across their business, grounded in a single source of truth.
Canva Launches Connected App for Google Gemini at Google I/O
By Sophia Bennett (May 20, 2026)
With the addition of the Canva Connected App for Gemini, the Canva Design Engine now enables seamless creation in every major AI Assistant.
1mind Announces the Launch of Ride-Along
By Sophia Bennett (May 20, 2026)
Ride-Along appears on the call as a named attendee, answers complex technical questions, presents slides and handles objections, functioning as a fully autonomous Sales Engineer at conversation speed.
Skyword Introduces Category Authority Index (CAI)
By Sophia Bennett (May 18, 2026)
Unlike traditional search metrics or AI search visibility metrics, CAI gives CMOs a single, board-ready score that quantifies their brand's authority in AI search and provides a clear roadmap to improve it.
Nectar Social Raises $30M Series A
By Sophia Bennett (May 15, 2026)
The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.
Breaking the ‘Walled Garden’ Habit in Mobile Performance
By Dom Coleridge (May 15, 2026)
As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.
InMobi Announces Acquisition of MobileAction
By Sophia Bennett (May 08, 2026)
The acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimisation.
Generative Engine Marketing Emerges as Key Strategy for Brands in AI Era
By Sophia Bennett (May 07, 2026)
A new Jellyfish report positions Generative Engine Marketing as a critical framework for brands adapting to AI-driven discovery, conversational search, and LLM-led purchasing journeys.
Adobe, OpenAI Integrate GenStudio with ChatGPT for Ads
By Sophia Bennett (May 06, 2026)
The ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.
In Focus: Martech Thinkers Shaping Next-Gen Conversations
By Ashutosh Zutshi (May 05, 2026)
This Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.
Zefr Introduces AdCP-Based Agentic Hub for Cross-Platform Social Campaigns
By Sophia Bennett (May 05, 2026)
As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
WRITER Unveils Event-Based Triggers for Enterprise AI Agents
By Sophia Bennett (May 04, 2026)
The new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
The New Rules of Marketing in a Zero-Click, AI-Mediated World
By Michele Nieberding (May 04, 2026)
As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
KNOREX Upgrades XPO Platform with AI Keyword and Attribution Tools
By Sophia Bennett (April 30, 2026)
The enhancements by KNOREX are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.
How Playable Ads Changed Digital Marketing—In Gaming and Beyond
By Ada Mockute Jaime (April 24, 2026)
Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
Braze Delivers New Agentic AI Capabilities
By Sophia Bennett (April 24, 2026)
BrazeAI Operator, BrazeAI Agent Console, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio.
Iterable Introduces Nova Agent to Power Real-Time AI Marketing
By Sophia Bennett (April 23, 2026)
New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.
Siteimprove Launches Advanced AEO Insights for AI Visibility
By Sophia Bennett (April 21, 2026)
New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform.
Avid, Google Cloud Partner to Bring Agentic AI to Media Production
By Sophia Bennett (April 21, 2026)
Strategic collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate time-intensive film and TV post-production tasks.
Adobe Launches Adobe CX Enterprise to Power Agentic CX
By Sophia Bennett (April 21, 2026)
Adobe CX Enterprise powers agents that can help scale impactful, personalised customer experiences so that interactions consistently reflect brand guidelines.
DoubleVerify Introduces DV’s AI SlopStopper for Social
By Sophia Bennett (April 20, 2026)
The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.
Highwire Introduces AcroAI for Real-Time Marketing Intelligence
By Sophia Bennett (April 20, 2026)
AcroAI covers the complete range of marketing and communications operations, deploying coordinated "fleets" of specialised agents trained on a firm’s own knowledge, methodologies and brand standards.
Canva Unveils Canva AI 2.0 to Power End-to-End Creative Workflows
By Sophia Bennett (April 20, 2026)
Powered by Canva’s frontier AI lab and years of investment in foundation models for design, Canva AI 2.0 transforms Canva into a conversational, agentic platform where teams can go from idea to execution in one place.
Connected Packaging Goes Big with Gamified Brand Storytelling
By Yolande DMello (April 20, 2026)
Smart packaging is making a strong comeback, with QR codes and NFC technology enabling brands to embed gamified experiences that drive deeper customer engagement, unlock valuable insights, and showcase new products in more interactive ways.
Viant Announces Agreement to Acquire TVision
By Sophia Bennett (April 17, 2026)
With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform.
GrowthLoop Launches Composable AI Decisioning
By Sophia Bennett (April 17, 2026)
Composable AI Decisioning is built on causal measurement, runs directly on the data cloud, and compounds learning over time, without copying data or locking teams into specific channels.
Adobe Launches Firefly AI Assistant for Agentic Creative Workflows
By Sophia Bennett (April 17, 2026)
Firefly AI Assistant enables creators to describe the outcome they want using their own words as the assistant orchestrates and executes complex, multi-step workflows across Adobe’s Creative Cloud apps.
Shutterstock Launches AI Video Generator
By Sophia Bennett (April 16, 2026)
By combining advanced video generation models with its vast content library, Shutterstock enables teams to create high-quality, commercial-ready videos with clear licensing and consistent standards.
Emergent Introduces Wingman, an Autonomous Agent for Task Management
By Sophia Bennett (April 16, 2026)
Unlike other autonomous agents on the market, Wingman is designed with a clear line between what it does on its own and what it checks with users first.
Khoros Launches Iris AI
By Sophia Bennett (April 14, 2026)
Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.
88% of Search Traffic is Now Driven by AI Agents
By Martechvibe Editorial (April 14, 2026)
Recent data shows that AI agent activity has reached 88% of human organic search, signalling a major shift in how brands are discovered and evaluated online.
Canva Acquires Simtheory and Ortto to Expand AI & Marketing Capabilities
By Sophia Bennett (April 09, 2026)
Simtheory accelerates Canva’s evolution from a design platform with AI tools into an AI platform with design and productivity at its core, while Ortto strengthens its growing suite of marketing products.
Clarvos Introduces Agentic Workflow Platform
By Sophia Bennett (April 08, 2026)
By consolidating the core steps of campaign planning and execution, Clarvos reduces workflow friction, shortens planning cycles, and helps teams move from concept to activation more quickly compared to traditional multi-tool processes.
Suzy Launches AI Decision Engine
By Sophia Bennett (April 07, 2026)
Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.
Bazaarvoice Launches Authentic Discovery API
By Sophia Bennett (April 07, 2026)
Bazaarvoice’s Authentic Discovery API makes user-generated content instantly accessible to AI platforms, enabling brands and retailers to improve visibility in AI-driven search and discovery.
AI Search Needs Its Search Console Moment
By James Hamilton (April 07, 2026)
Discovery and decision-making are moving beyond traditional search, but without a clear measurement layer, brands lack the visibility needed to fully understand performance or invest confidently in this emerging channel.
Box Introduces Box Agent
By Sophia Bennett (April 06, 2026)
Box also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.
When Brands Lead with Purpose – Connection Through Community-Led Campaigns
By Ashutosh Zutshi (April 06, 2026)
According to Donna Benton, Founder & CEO, The ENTERTAINER, value isn’t always about saving, “it’s about feeling like you’re getting something worthwhile”. People still want a great deal, now more than ever… but they also want memorable experiences.
OpenAI Partners with Smartly to Bring Conversational Ads to ChatGPT
By Sophia Bennett (April 03, 2026)
The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
Durable Introduces Discoverability
By Sophia Bennett (April 03, 2026)
New Discoverability feature brings generative engine optimisation (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services.
Retailers Are Invisible to 37% of AI-Powered Shopping Queries
By Sophia Bennett (April 02, 2026)
The new eBook exposes "Catalog Anemia" as the silent feed crisis draining ROAS as Google AI Overviews, AI Mode, Google Lens, and Shopping Product Grids reshape how consumers discover and buy products.
AdLift Unveils Advanced Sentiment Analysis in Tesseract
By Sophia Bennett (March 31, 2026)
The addition of advanced Sentiment Analysis strengthens its position as a specialised AI visibility and brand intelligence platform built for the evolving search ecosystem.
UAE Marketers Lead in AI Trust But Struggle with Data Silos: Report
By Sophia Bennett (March 27, 2026)
85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement
Raptive Launches Duet to Help Creators Compete in AI Content Era
By Sophia Bennett (March 27, 2026)
By automating parts of the publishing workflow while preserving human authorship, Duet helps creators increase output and compete with the scale and optimisation shaping online publishing.
Quantum Metric Unveils Felix Agentic, the Autonomous Digital Experience Analyst
By Sophia Bennett (March 27, 2026)
Leveraging Gemini models, Felix Agentic replaces manual data investigation with immediate, plain-language understanding of digital customer behaviour with the right business context.
MagicLinks Launches AI Shelf to Capture AI-Driven Product Discovery
By Sophia Bennett (March 27, 2026)
The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.
Thryv Introduces Thryv AI Lead Flow
By Sophia Bennett (March 25, 2026)
Thryv AI Lead Flow combines Thryv Marketing Center’s online visibility tools with Keap software’s sales automation engine to create a continuous automated pipeline from first online impression to closed deal.
Multiply Raises $9.5M for Self-Learning Ads
By Sophia Bennett (March 24, 2026)
As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.
The Synthetic Creativity Trap: Why Brands Need to Get Messy to Stay Real
By Michele Nieberding (March 23, 2026)
AI has erased the gap between zero and “good enough,” but in doing so, it is pushing brands towards sameness. As synthetic creativity floods the market, marketers must prioritise messy, emotional, human storytelling to stand out and rebuild real connections.
Optimisation or Reinvention? The Debate Splitting SEO
By Ashutosh Zutshi (March 19, 2026)
As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.
Informa TechTarget Launches AI Visibility and GEO Content Solutions
By Sophia Bennett (March 18, 2026)
The AI Visibility Audit and the GEO Topic Planner are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search.
Teneo, Thoughtworks Launch New AI-Focused Joint Venture
By Sophia Bennett (March 17, 2026)
The venture combines boardroom strategy, corporate advisory services, AI and software engineering services and the AI/works agentic development platform to deliver measurable business impact at speed.
Read These 25 Women Authors on Power, Strategy, and Growth
By Pallavi Dey (March 11, 2026)
Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.
Picsart Introduces AI Playground to Unify 90+ AI Models in One Platform
By Sophia Bennett (March 10, 2026)
Built directly into Picsart's creative ecosystem, AI Playground eliminates subscription fragmentation by offering pay-per-generation credits with transparent pricing and seamless workflow integration.
Clari + Salesloft, 1mind Partner to Advance AI-Driven Revenue Orchestration
By Sophia Bennett (March 09, 2026)
The collaboration integrates Clari + Salesloft's innovative Predictive Revenue System with 1mind's Superhumans — AI digital teammates designed to accelerate pipeline from first touch to close across the customer lifecycle.
Guideline Introduces Media Plan Management MCP Server
By Sophia Bennett (March 06, 2026)
Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.
AirOps Rolls Out New Suite of Enterprise Integrations
By Sophia Bennett (March 04, 2026)
Together, these integrations make AirOps the connective layer for AI search optimisation, from research and creation through publishing, human review, and project tracking.
Freestar Introduces pubOS, a Unified Publisher Operating System
By Sophia Bennett (February 27, 2026)
pubOS replaces the patchwork of point solutions with a unified platform that brings together technology, partners, and expert support, built for how publishers operate today.
Structured Unveils AI-Native Partner Marketing Execution Platform
By Sophia Bennett (February 27, 2026)
Structured’s AI-native architecture is cloud-flexible and designed to support multiple enterprise AI environments, enabling customers to deploy the platform within their preferred cloud infrastructure with support for a broad spectrum of AI models.
Norwest Leads $47M to Push Nimble’s Agentic Web Search Platform
By Sophia Bennett (February 26, 2026)
The funding will continue to accelerate Nimble’s results across the market, enabled by a strategic ecosystem—including Microsoft and Databricks—that brings trusted live web data into production AI systems.
The 10 Essential CMO Skills Every Modern Marketing Leader Needs
By Carl Ronander (February 09, 2026)
Modern CMOs must blend data mastery, AI adoption, financial fluency and creative leadership to drive measurable business value and lead high-performing teams.
The Impending Shopping Shake-Up, and How Retailers Can Stay Relevant
By Sue Azari (January 19, 2026)
As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.
Marketing’s Next Chapter: Priorities That Will Define 2026
By Ashutosh Zutshi (January 09, 2026)
As AI reshapes marketing, leaders share their top priorities that will define success in 2026—from AI fluency and data foundations to trust, creativity, and simplified martech stacks.
10 Martech Acquisitions That Shaped 2025
By Ashutosh Zutshi (December 31, 2025)
As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.
Meet the Martechvibe’s Expert Contributors for 2025
By Martechvibe Editorial (December 23, 2025)
Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
AI Is Rewriting the Role of the Website in Modern Marketing
By Ashutosh Zutshi (December 18, 2025)
Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.
The Mobile Marketer's False Choice: Why Web2App Isn't Your Enemy
By Igor Lyubimov (October 20, 2025)
As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.
App Leaders Forum in Berlin Brings Together App and Mobile-first Marketers
By Sophia Bennett (September 29, 2025)
The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.
In Conversation with Mike Fong at ObservePoint
By Martechvibe Editorial (September 24, 2025)
Mike Fong, Senior Solutions Engineer at ObservePoint, explains why brands must move beyond ROI to focus on transparency, accessibility, and usability.
Micro-behaviours Are Shaping the Future of Mobile Apps
By Ashutosh Zutshi (August 26, 2025)
Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.
5 Moves to Maximise Mobile App Revenue
By Chandni U (August 25, 2025)
The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.
Why Your tROAS Campaigns Fail: The Real Cost of Invalid Traffic
By Nasser Oudjidane (August 18, 2025)
Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.
The Death of the 4x Pipeline and the Rise of the CMO as Revenue Architect
By Stephan Steiner (August 11, 2025)
Forget what you knew about sales funnels. AI is reshaping how CMOs drive growth, from leading revenue strategies to pioneering AI-driven metrics and owning the future of search with AEO.
Fix Your Product Feed, Fix Your Funnel
By Chandni U (August 05, 2025)
More than a back-end task, product feed is turning into a growth strategy. Elizabeth Azide, Senior Director of Marketing, EMEA at Commerce reveals how optimised product feeds drive visibility, cut ad waste, and boost conversions.
How is AI Transforming the Future of Search and Interaction?
By Sophia Bennett (July 25, 2025)
Kara Moddemann, Vice President, Growth & Marketing at The Luxury Closet, shares how AI is turning search into a personalised, multimodal, and intent-driven experience, reshaping how businesses connect with customers.
83% of Users Prefer AI Search Over Traditional Google Searches
By Martechvibe Editorial (July 22, 2025)
AI-powered search tools like ChatGPT are disrupting the search landscape, with 83% of users now preferring AI search over traditional search engines for faster, more relevant answers.
Making AI the Heartbeat of Retail Engagement
By Sophia Bennett (July 18, 2025)
Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.
Martech Leaders Break Down the Real Impact of AI
By Martechvibe Editorial (July 16, 2025)
From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.
Brands Use Context Engineering to Appeal to Answer Engines
By Yolande DMello (July 14, 2025)
Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.
How to Control Generative AI Content for Brand Integrity
By Murat Korkmaz (July 07, 2025)
AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.
Does GEO Render Traditional SEO Redundant?
By Ashutosh Zutshi (July 04, 2025)
As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.
Can GenAI Organise The Unorganised Web?
By Mateusz Rumiński (July 02, 2025)
GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.
AI as the UA Optimiser: Smarter Targeting, Faster Iteration
By Ashutosh Zutshi (June 26, 2025)
As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…
Rethink Everything: We Asked UK Marketers ‘What’s Next?’
By Anushka Pandit (June 16, 2025)
From AI disruption to brand decentralisation, marketing insiders weigh in on what to watch, what to fix, and what to double down on in 2025.
Rethinking CX: The Case for an Employee-First Strategy
By Cecy González Vela (June 11, 2025)
Putting ‘customers first’ has long been a business mantra. But when it comes at the expense of employee wellbeing, the entire experience collapses and becomes a dangerous myth. Here's why employee-first thinking is the future of sustainable CX.
Composability 2025: Shifts in Martech Stack Gravity
By Frans Riemersma (May 26, 2025)
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
Media Waste Isn’t an Accident — It’s a Choice
By Chandni U (May 15, 2025)
From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.
‘Googled’ Too Far? Antitrust, AI, and the Battle of the Web Future
By Chandni U (May 12, 2025)
In 2025, Google faces mounting legal pressure, major AI search updates, and internal shifts. Here's a breakdown of the latest developments—and what marketers need to know to stay ahead.
The Hidden Costs of Paid Media Automation: Are Marketers Losing Control?
By Nasser Oudjidane (March 19, 2025)
Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?
Top Martech Trends Reshaping Consumer Landscape in SEA
By Sophia Bennett (January 19, 2024)
The adoption of AI-powered marketing technologies will continue to grow within SEA, where companies are poised to invest 67% more in AI and Machine Learning as a part of their sentiment analysis strategy.
Grammarly Integrates Grammarly Business With Third-Party Apps
By Sophia Bennett (June 12, 2023)
Knowledge Share will integrate with Atlassian Confluence and Google Drive to start and then expand to additional applications over time.
Twilio and Google Cloud Expand Partnership
By Sophia Bennett (June 09, 2023)
The partnership also led to a native integration between Google Cloud Contact Center AI and Twilio Flex to enable companies to deploy AI-powered virtual agents for self-service interactions.
Salesforce Unveils Marketing GPT, Commerce GPT, Google Cloud Partnership
By Sophia Bennett (June 09, 2023)
With Commerce GPT, companies will be able to deliver personalised shopping experiences and customised offers using GPT-powered dynamic buying journeys.
How Can Brands Maximise Their Conversational AI Investments?
By Anushka Pandit (June 08, 2023)
First-generation bots are a thing of the past. It is time for the virtual agent to perform sophisticated actions — like checking on the status of an order, changing a delivery address, and more — to fully automate complex processes end-to-end.
Zero-effort Convenience Has Become a Commodity
By Steven Van Belleghem (June 06, 2023)
This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.
Rio SEO Launches New Local Experience Platform
By Sophia Bennett (June 06, 2023)
Rio SEO is also debuting a new brand design as part of advancing its integration with Forsta.
Nuvalence Partners With Google Cloud For Generative AI Features
By Sophia Bennett (June 06, 2023)
Nuvalence’s partnership with Google Cloud will accelerate how these platforms embrace and embed AI-powered features and experiences to gain a competitive advantage
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (May 26, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 
Inuvo Announces AI-Based Media Mix Modeling Solution
By Sophia Bennett (May 25, 2023)
The predictive media mix modelling technology empowers CMOs by eliminating the need for biased, individual channel metrics
TCS Offers Generative AI Services To Clients Using Google Tech
By Sophia Bennett (May 24, 2023)
TCS will use generative AI tools such as Vertex and Model Garden alongside its own tools for offering the service.
The Potential Uses and Challenges of GPT Technology in Experience Management
By Ellen Loeshelle (May 16, 2023)
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it. 
Detecting Ad Fraud: How Technology Can Help Marketers Improve Their Ad Performance
By Kumar Gandharv (May 15, 2023)
Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (May 12, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 
Google Adds Generative AI To Search
By Sophia Bennett (May 12, 2023)
Google launches a feature that can answer queries with text summarising information found online.
Chatmeter Adds Generative AI Features
By Sophia Bennett (May 11, 2023)
The features are available in Chatmeter’s Brand Intelligence and Reputation Management Platform.
Balancing Personalisation and Privacy in the Digital Age
By Fabrice Martin (May 09, 2023)
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
Pindrop Delivers Voice Authentication Via Google Cloud Marketplace
By Sophia Bennett (May 08, 2023)
With availability on Google Cloud Marketplace, organisations can deploy Pindrop’s advanced voice authentication and fraud solutions on Google’s cloud infrastructure.
How Bayer Consumer Health Delivers Best-in-class Data-driven Marketing
By Khushbu Raval (May 08, 2023)
Patricia Corsi, Bayer Consumer Health’s Chief Marketing and IT Officer, reveals how the brand is using; data to increase access to healthcare services, technology to free up time for resources to focus on high value work, and test sustainable actions to address humanity’s most pressing challenges
Contentful Adds Capabilities To Composable Content Platform
By Sophia Bennett (May 05, 2023)
Digital teams can accelerate their workflows and seamlessly collaborate with others, resulting in the creation of high-quality digital experiences. Contentful launched several product features, capabilities, and integrations to its Contentful Composable Content Platform to help teams connect and collaborate on digital experiences at scale. The new capabilities include the following: Pre-built integrations, like the Shopify […]
The Cookie Crunch: How Brands Can Personalise Experiences When Browsers Won’t Help
By Massimiliano Ciccone (May 05, 2023)
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
Precisely Adds To Its Data Integrity Suite
By Sophia Bennett (May 04, 2023)
The Data Integrity Suite enables users to proactively detect issues, get a clear understanding of data use and lineage, enrich it with curated datasets, and make it available in on-premises, cloud, or hybrid environments. Precisely, a provider of data integrity services and solutions, has upgraded its Precisely Data Integrity Suite to allow users to build […]
Impartner, Amanda AI Partner To Optimise Paid Google Search Ads
By Sophia Bennett (May 04, 2023)
With the integration of Amanda AI’s engine, organisations and their ecosystem partners will be able to automate campaigns. Impartner, a provider of channel management technologies, is partnering with Amanda AI to power its Google Ads for the Channel solution. Impartner’s Google Ads for the Channel lets marketers bring their ecosystem of partners into their paid […]
Zuper Launches Customer Portal
By Sophia Bennett (May 02, 2023)
The customer portal provides the end consumer with web-based access to the real-time status of all their jobs and businesses. Zuper, a solutions provider for field service organisations, has added a self-serve customer portal to its field service management solution. The customer portal provides the end consumer with web-based access to the real-time status of […]
Is Your Consumer Listening Omnichannel?
By Yolande DMello (May 01, 2023)
Martechvibe spoke to Stas Tushinskiy, the CEO at Instreamatic, an AI-powered audio ad platform, about why social listening is not enough, and how to make the most of CSAT-influencing tools.
Recurly Adds App Management To Subscription Platform
By Sophia Bennett (April 26, 2023)
Real-time and reliable cross-platform analytics help subscription businesses optimise recurring revenue streams.  Recurly has added app management to its ;subscription management and billing platform, allowing users to sync subscription data from Apple App Store and Google Play into Recurly for cross-platform analytics and manage entitlements and revenue recognition across app stores and web. Real-time and […]
SureCritic Introduces Smart Automated Response Assistant (SARA)
By Sophia Bennett (April 26, 2023)
SARA can handle both positive and negative feedback in multiple languages and identifies positive reviews and recommends them for sharing on Google Business Profile and Facebook pages. SureCritic, providers of an online platform for business reviews and customer feedback, has launched Smart Automated Response Assistant (SARA), powered by artificial intelligence to provide automated responses to […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (April 21, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Microsoft Adds Copilot To Microsoft Viva Microsoft introduced generative […]
UJET, Google Cloud, And Alvaria Partner
By Sophia Bennett (April 21, 2023)
Alvaria WEM solutions provide agents with flexible scheduling options, gamification, performance tracking and automated workflows.  UJET, a contact centre platform provider, has partnered with Alvaria and Google Cloud to enable contact centres to integrate and leverage Alvaria’s outbound and workforce engagement management (WEM) capabilities through Google Cloud Contact Center AI Platform. Alvaria WEM solutions provide […]
IntelePeer Integrates ChatGPT Into SmartAgent
By Sophia Bennett (April 21, 2023)
IntelePeer’s SmartAgent helps businesses increase automation, manage spikes in call capacity, avoid compliance issues and minimise average handle time. IntelePeer, a communications automation platform provider, has added ChatGPT to its SmartAgent solution for contact centres. SmartAgent will now leverage ChatGPT alongside other solutions, like IBM Watson, Google Dialogflow, and AWS Lex, to help businesses enhance […]
Habu Partners With Google Cloud
By Sophia Bennett (April 21, 2023)
With Habu and BigQuery, marketers can unify, manage, and govern all types of data, analyse and share data across clouds. Habu, a provider of data clean room software, is partnering with Google Cloud to integrate its Data Clean Room applications natively on Google Cloud’s BigQuery. The native integration between Habu and Google Cloud’s BigQuery provides […]
The GPT Effect: A New Era of Customer Service
By Declan Ivory (April 20, 2023)
Learn how AI and automation transform customer service, improve agent productivity, reduce support volume, and increase customer happiness.
Link CX Deliverables with Business Deliverables
By Chandni U (April 19, 2023)
Matteo Pomoni, Global Head of Retail Daily Banking at ING discusses what it means to be customer obsessed in an intentional, scalable and measurable manner.
Bubblr Unveils GPTDynamic Prototype App
By Sophia Bennett (April 18, 2023)
The new apps are named GPTDynamic and provide a significantly enhanced user experience for utilising Chat GPT. Bubblr, an ethical technology company focused on developing an Ethical Web Open-Source platform for the future of search and the advancement of a better Internet, announced that it has developed prototype apps that utilise Open AI’s Chat GPT […]
SOCi, Punchh Partner For Localised Listings, Review Management
By Sophia Bennett (April 12, 2023)
The partnership allows SOCi users to consolidate their workflows across multiple platforms, while also ensuring their data health and accuracy.  SOCi, a marketing platform for multi-location brands, and Punchh from PAR Technology (PAR), announced a strategic partnership that integrates SOCi’s industry-leading localised listings management and reviews solutions with Punchh’s loyalty and engagement platform. The partnership […]
Chooch Launches ImageChat
By Sophia Bennett (April 11, 2023)
ImageChat is applicable for automated data entry and visual data processing applications especially in manufacturing, retail, smart cities, geospatial, healthcare, security, industrial, and media industries. Chooch, a vision AI firm, has unveiled ImageChat, an innovative solution that enables enterprise customers and strategic partners to generate hyper-detailed computer vision models using text prompts.  ImageChat-1 is trained […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (April 07, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Meta Rolls Out AI-Driven Brand Safety And Verification Tools […]
TTEC Digital Launches Optics For Google CCAI Platform
By Sophia Bennett (April 06, 2023)
It allows enterprises to leverage existing investments, get a unified view of their contact centre data, and identify trends resulting in shortened time to value and a frictionless experience. TTEC, a global customer experience (CX) technology and services provider for end-to-end digital CX solutions, announced that TTEC Digital is launching Optics for Google Contact Center […]
The Future of MarTech is Composable
By Lee Hammond (April 06, 2023)
Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?    Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]
Matik Launches Matik Mail
By Sophia Bennett (April 05, 2023)
It can connect to most data warehouses and apps through REST APIs without ingesting data. Matik, a content automation platform provider, today launched Matik Mail to help sales and customer success teams bring personalised, data-driven presentations and one-pagers to all their accounts in minutes. With Matik Mail, after setting up a template in Matik, teams […]
RingCentral Launches RingSense, AI API, Frontline Worker Solutions
By Sophia Bennett (March 30, 2023)
RingSense for Sales analyses interactions among salespeople and their prospects to surface key insights and performance measures. RingCentral, a provider of cloud communications, video meetings, collaboration, and contact centre solutions, has launched RingSense, a generative artificial intelligence platform that brings conversation intelligence to business communications and collaboration. “Today marks an important step forward in our […]
RedTrack Adds Tool To Measure Ad Performance For Shopify, WooCommerce
By Sophia Bennett (March 27, 2023)
The new Unlock plan from RedTrack can help them access a range of features typically only available to ecommerce stores with bigger budgets and possibilities. RedTrack.io brings Unlock solution to ecommerce businesses to help them see actual advertising results across Google, Facebook, and TikTok Ads. It improves conversion numbers and attributes 100% of the revenue […]
GroupBy Delivers Next-Gen Ecommerce Search
By Sophia Bennett (March 24, 2023)
GroupBy’s new search and browse evaluation tool provides merchandisers with enhanced insight into the effectiveness of their merchandising rules and campaigns. GroupBy, a SaaS-based B2C and B2B ecommerce product discovery and search provider makes it easier than ever for retailers to build a compelling shopping experience with several significant updates to its Product Discovery Platform […]
For The Marketer's Book Shelf: Part 2
By Aarti Chawla (March 24, 2023)
Even the best marketers need more than natural intuition  When stuck with a problem, we human beings browse the internet and all the information libraries to see if somebody before us faced the same hurdle and left a solution we could use. In the marketing world, young professionals have shining luck, given that many top […]
CallTrackingMetrics Introduces AskAI With ChatGPT
By Sophia Bennett (March 23, 2023)
Since CallTrackingMetrics has integrations with tools like HubSpot, Google, and Salesforce, insights gathered from AskAI can be pushed to other platforms. CallTrackingMetrics, a conversation analytics company, launched AskAI, powered by Open AI’s ChatGPT to extract additional value from customer conversations. “As businesses face increasingly challenging economic times, it’s essential to find ways to work smarter, […]
Where the Banks have No Walls
By Sophia Bennett (March 23, 2023)
From mobile banking apps to all-purpose cards, non-banking BFSI brands are leveraging technology to provide customers with innovative and faster service. Discover the companies that are leading the way in CX innovation. The UK banking market is one of the most competitive and dynamic. The non-banking financial companies (NBFCs) are redesigning the banking landscape, assisted […]
SureCritic Launches Social Campaign
By Sophia Bennett (March 21, 2023)
The product features a user-friendly offer builder, enabling businesses to create customised promotions that will engage their audience. SureCritic, Inc, a provider of reputation management and ratings and review solutions, has launched Social Campaigns, a new product that simplifies social media management for businesses.  With Social Campaigns, businesses can streamline their social media strategy with […]
How OTT Platforms Benefit from Cloud Wars
By Manik Bambha (March 21, 2023)
Yes, the cloud wars are raging, and here’s how content owners benefit, no matter who wins. When you find yourself in a battle zone, it’s time to worry. OTT platforms, however, have a war in their neighbourhood that benefits them immensely because the sparring parties are fighting not for land or resources but for their […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (March 17, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Juji Launches Generative AI Tool For Chatbot Creation  Juji, […]
Plex Chooses unitQ To Gauge Sentiment, Bolster User Experience
By Sophia Bennett (March 16, 2023)
Powered by machine learning and AI, unitQ captures user feedback in more than 100 languages from dozens of sources unitQ, the AI platform empowering organisations to take a user-centric, real-time data-driven approach to enhance the customer experience, announced that free global streaming media giant, Plex, is embracing unitQ to supercharge the user experience for millions […]
iEnterprises Launches ChatGPT Connector For Gmail
By Sophia Bennett (March 13, 2023)
With ChatGPT’s natural language processing, users can generate emails, automate responses, and translate messages. iEnterprises, a provider of CRM and integration products, has integrated OpenAI’s ChatGPT with Gmail allowing the automation of responses to messages in Gmail. With ChatGPT’s natural language processing, users can generate emails, automate responses, translate messages, and soon create contacts using […]
DoubleVerify Launches DV Campaign Automator
By Sophia Bennett (March 10, 2023)
DV Campaign Automator automates the entire verification trafficking workflow while offering protection and reporting capabilities.  DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has launched DV Campaign Automator for Google Campaign Manager 360. DV Campaign Automator streamlines the entire campaign trafficking process, from campaign creation and settings adjustments to tag management, […]
Uberall Unveils Digital Revenue Assistant With ChatGPT
By Sophia Bennett (March 09, 2023)
The innovation, currently being piloted, connects Uberall’s Local Inventory solution with ChatGPT, allowing retailers to dynamically promote locally in-stock products online. Uberall, a digital marketing platform provider, introduced Digital Revenue Assistant with ChatGPT and generative artificial intelligence integrated across the Uberall CoreX platform, including in messages, reviews, and local Inventory solutions. Uberall is helping companies […]
Master the Art of Measuring Branding Campaigns
By Yogesh Kotari (March 09, 2023)
Exploring the 3W1H of measuring branding campaigns and discussing why, what, who and how you should measure your campaigns to achieve your business objectives.   Measuring the effectiveness of branding campaigns is essential to the success of any marketing strategy. It helps businesses identify what’s working and what’s not and make data-driven decisions that optimise their […]
Make Loyalty A Top Priority For The Entire C-suite
By Johan Liljeros (March 08, 2023)
To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic ‘owner’ of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority. Customer loyalty […]
What Are Lookalike Audiences and How Can They Hike Your Sales?
By Kumar Gandharv (March 02, 2023)
Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
Intellimize Releases AI Content Studio
By Sophia Bennett (March 01, 2023)
Intellimizes’ latest generative AI release expands the capabilities of their no-code visual editor suggest copy feature, released in 2022. Intellimize, the only programmatic conversion rate optimisation (CRO) platform, announced the release of their new AI Content Studio to inspire and quickly create the content that marketers need to convert. Intellimizes’ latest generative AI release expands […]
Bright Pattern Partners With SOGEDES For Omnichannel CX Solutions
By Sophia Bennett (February 28, 2023)
Bright Pattern partners with SOGEDES to deliver intelligent and creative customer experience solutions to clients in the DACH market to improve the way they deliver customer service. Bright Pattern, a provider of cloud-based omnichannel contact centre software for innovative companies, announced its partnership with SOGEDES, a provider of CX solutions in the German-speaking market, to […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (February 24, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Toyota Launches AR Experience For Toyota Crown Toyota has […]
What Marketers Can Learn From the Auto Industry CX Roadmap
By Christina Wofford (February 24, 2023)
Auto dealerships and car salespeople notoriously have dealt with a bad rap. However, most of today’s dealerships and sales teams are about customer experience.  Dealers know their reputation matters more than ever to keep consumers away from their competitors online and down the street. Since the pandemic started, auto dealers have made great strides in […]
Alation Launches Data Marketplaces To Discover Trusted Third-Party Data
By Sophia Bennett (February 23, 2023)
Leveraging third-party data can illuminate opportunities and risks that enterprises might otherwise miss with proprietary data generated from an enterprise’s own operations. Alation, an enterprise data intelligence solutions provider, announced Alation Marketplaces, a new product for third-party datasets to augment existing data in Alation Data Catalog for richer analysis. Additionally, the company expanded Alation Anywhere […]
Consistent Omnichannel Service Is Still A Concern
By Sumair Sayed (February 21, 2023)
Martechvibe spoke to Mostafa Kamel - Head of User Experience | Mrsool about how various technological advancements can help brands improve CX, omnichannel service, and CX strategies.
Automated Advertising platform Shirufune Launches In North America
By Sophia Bennett (February 21, 2023)
Companies in the United States and Canada can use the same multichannel advertising optimisation tools and manage online ad campaigns in half the time, and with half the personnel. Shirofune announced that its automated advertising platform is now available to agencies and marketing professionals in North America. Shirofune is already the dominant advertising management platform […]
True Fit Extends Google Cloud Collaboration For Data-Driven Growth
By Sophia Bennett (February 21, 2023)
True Fit’s Fashion Genome brings together data from 80 million active members and 17,000+ brands, to unlock insights and serve fit personalisation to shoppers. TrueFit, a data-driven fit personalisation platform for fashion retailers and brands, has extended its strategic partnership with Google Cloud. Forging stronger integrations with key Google Cloud services, BigQuery and BigQuery’s Analytics […]
Context Makes Content the King – Ask YouTube
By Yash Raaj (February 17, 2023)
Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]
What Could Go Wrong With ChatGPT?
By Sophia Bennett (February 16, 2023)
Marketing leaders may be thrilled about generative AI. But to find enterprise applications, it has a way to go in offering more control and curation. Martechvibe asked three experts about what is in store for the future of ChatGPT There is plenty to celebrate with ChatGPT. If it could make Google launch a nervous response […]
Procyon Raises Funds For Next-Gen PAM Solution
By Sophia Bennett (February 15, 2023)
The funding round led by Lobby Capital fast-tracks the growth of the next generation PAM helping enterprises improve and streamline their Identity and access operations Procyon, a privilege access management platform built for multi-cloud environments, announced a $6.5 million equity financing to help organisations harness the growing identity and access management sprawl in cloud environments. […]
How To Use Cohort Analysis To Reduce Churn 
By Raviteja Dodda (February 15, 2023)
Cohort analysis can spot the exact juncture in the user journey where users are skipping out. The user journey can then be streamlined to make them stay longer The key to any great customer retention strategy is building a true relationship with each and every customer. One way to understand if you’re creating relationships that […]
Google, Uber Deepen Partnership to Reimagine Customer Experience
By Sophia Bennett (February 14, 2023)
Uber will migrate some of the company’s most critical infrastructure to Google Cloud and will be able to take advantage of additional Google capabilities. Google and Uber announced an expanded partnership in which Uber has selected Google to support the modernisation of its data cloud infrastructure and reimagine the customer experience for Uber users, drivers, […]
HUMBL Launches Mobile Wallet with Several Functionalities In One App
By Sophia Bennett (February 13, 2023)
The HUMBL Wallet currently delivers consumers the ability to buy, sell and hold digital assets. HUMBL announced that it has delivered the first mobile wallet to offer digital assets, a search engine and verified social media profiles in one application. The company is building the HUMBL Wallet as a “Super App” that will enable customers […]
SOCi Integrates ChatGPT To Its Review Response Management Tool
By Sophia Bennett (February 13, 2023)
The integration enables intelligent and automated workflows across major marketing channels like search, social, reviews, ads, and more. SOCi, a provider of a marketing platform for multi-location brands, has integrated OpenAI’s ChatGPT natural language model into its review response management tool to enable instant intelligent responses to online reviews. The release is the first in […]
Wix Launches A Unified SEO Dashboard 
By Sophia Bennett (February 10, 2023)
The SEO Dashboard provides a suite of advanced tools to help implement changes, with access to content from the Wix Education Hub curated based on site activity and the users’ proficiency. Wix.com Ltd, a global SaaS platform to create, manage and grow an online presence, announced the launch of the SEO Dashboard, a unified place […]
Will ChatGPT And Generative AI Revolutionise Digital Customer Experiences?
By Meysam Asgari-Chenaghlu (February 09, 2023)
ChatGPT burst onto the scene in November 2022 — and the hype around it shows no sign of fading. But will generative AI really revolutionise digital customer experiences? When OpenAI released ChatGPT, it took the internet by storm. This AI chatbot can produce poetry, write code, draft essays, come up with recipes, and provide a […]
Vi Partners With Sprinklr To Transform Digital Customer Service
By Sophia Bennett (February 07, 2023)
Vi is using Sprinklr’s Unified-CXM platform to engage with negative Google reviews in a positive way Sprinklr, the unified customer experience management platform for modern enterprises, announced that Vodafone Idea Limited (Vi) – a leading telecom service provider in India – is using Sprinklr Modern Care, Modern Research and Social Engagement & Sales to transform […]
Quiq Expands Conversational AI To UK and Europe
By Sophia Bennett (February 03, 2023)
Quiq will build an international commercial team and deepen its partner ecosystem to improve the customer experience for businesses while reducing call volumes and costs Quiq, the technology company creating the future of conversations between businesses and their customers, announced an expansion of its services to the United Kingdom and Europe to meet the growing […]
Region’s Biggest Customer Experience Summit To Be Held In the KSA
By Sophia Bennett (February 02, 2023)
CX NXT – the region’s biggest Customer Experience summit, brings together industry experts to explore how technology enables strategy and culture trends that align with new-age customer expectations. CX NXT 2023 will be held in the Kingdom of Saudi Arabia (KSA) as a two-day in-person event on March 14-15, 2023, with over 200 delegates scheduled […]
Idexo Releases OpenAI Integration for NFT Creation
By Sophia Bennett (February 01, 2023)
Users can try it out on the Swords of Blood NFT Lootbox Sale whitelist form and gain access to that whitelist if they qualify Idexo released a new OpenAI integration through its existing integration with Zapier enabling any web form system to create NFTs with the image created through a prompt. Templates have already been […]
What Twitter Stands to Gain From Killing Third-Party Apps
By Kaumudi Kashikar Gurjar (February 01, 2023)
After bleeding a 40% revenue loss, Twitter is trying its best to plug leaky holes. Several developers encountered the worst shock after getting messages from their customers that the third-party apps that eased their job of posting consistent Twitter feeds have turned defunct. The brands relying on these third-party apps will have to rely on […]
NetElixir Releases AI-Powered Digital Marketing Platform 
By Sophia Bennett (January 31, 2023)
AI-powered digital marketing platform LXRInsights leverage high-value customer segments leading to a 2x increase in conversions compared to regular audiences. NetElixir, one of the independent digital marketing agencies in the United States, recently launched its proprietary AI-powered digital marketing platform, LXRInsights. This new product combines the power of machine learning with a human touch. Leveraging […]
Fluree, Fabric to Give Consumers Control Over Data-Sharing
By Sophia Bennett (January 30, 2023)
Fabric removes middleman companies like Facebook and Google that currently collect consumer data and sell it to advertisers without express permission from the consumers.  Fluree, providers of a graph ledger database and data pipeline toolset for secure-data management and sharing, is partnering with Fabric, a financial technology company, to enable consumers to control and monetise […]
What Does the YouTube Ad Revenue Share Move Mean For Brands?
By Kaumudi Kashikar Gurjar (January 30, 2023)
YouTube’s recent announcement to share advertising revenue with short video creators could be good news for brands. Will it create healthy competition among content creators? Will this encourage creators to create quality content, and what brands will gain from engaging short videos? YouTube, the video-sharing platform owned by Google, recently announced that it would share […]
Dash Hudson Launches “Campaigns” With Google Analytics 
By Sophia Bennett (January 26, 2023)
Dash Hudson announced the launch of Campaigns, an intuitive, cross-channel social commerce reporting tool that takes the guesswork out of measuring ROI With its new Google Analytics integration, Campaigns enables marketers to gain an accurate representation of global campaign results, providing aggregated insights across owned, earned and creator media to clearly demonstrate cross-channel performance. “On […]
Tinuiti Acquires Ampush
By Sophia Bennett (January 26, 2023)
Tinuiti redefines its social offering with the new acquisition, the firm’s third since 2021 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced its acquisition of Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities. The […]
Google Cloud And Deloitte Collaborate With Kroger
By Sophia Bennett (January 24, 2023)
Kroger uses cutting-edge AI and data analytics to optimise daily work planning and enhance stores for customers Google Cloud and Deloitte announced a strategic collaboration with Kroger to help the grocery chain use cloud technologies to increase associate productivity across its nearly 2,800 stores nationwide. Kroger recently deployed a variety of Google Cloud data analytics, […]
How Voice Commerce Transforms Online Retail
By Roman Davydov (January 24, 2023)
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
Explained: The Big Deal About BigQuery
By Kumar Gandharv (January 23, 2023)
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy. BigQuery from Google helps manage terabytes of data and helps […]
Martechvibe’s Weekly News Round-Up
By Sophia Bennett (January 20, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. McDonald’s USA Collaborates With Karen X Cheng For Lunar […]
Dialpad Announces Innovations To Its Open App Ecosystem
By Sophia Bennett (January 19, 2023)
New integrations with essential business applications bring work into a single workspace to increase employee efficiency and customer satisfaction Dialpad, Inc., the AI-Powered Customer Intelligence Platform, announced innovations to its open app ecosystem that allow customers to easily integrate their apps and workflows into one workspace to drive productivity, improve their customer and employee experiences, […]
Are You Measuring Your Video ROI Right?
By Kaumudi Kashikar Gurjar (January 19, 2023)
More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness? The true measure of a video’s effectiveness must go beyond the view. You may be missing out on […]
NRF 2023: 5 Hot News to Track
By Sophia Bennett (January 17, 2023)
This year’s Retail Big Show by the National Retail Federation (NRF) has a lot of big names presenting innovation and solutions. The two-day event is witnessing some exciting announcements for the retail and consumer packaged goods industry.  Martechvibe presents five hot things to watch at NRF 2023. Google Cloud Unveils New AI Tools for Retailers […]
Google Cloud Launches New AI Solutions To Modernise Online Shopping
By Sophia Bennett (January 17, 2023)
Google Cloud has launched four new and updated AI solutions for ecommerce designed to “modernise the online shopping experience” The machine learning technologies have been designed to help retailers boost consumer browsing capabilities, transform in-store shelf-checking processes, provide better product recommendations and offer a more natural and personalised online shopping experience. “Upheavals over the last […]
Sojern, PUSHTech Collaborate To Support First-Party Data Strategies
By Sophia Bennett (January 11, 2023)
The conglomeratewill enable Sojern to scale up its Travel Marketing Platform solutions by tapping into PUSHTech’s clients Sojern, the digital marketing platform built for travel, and PUSHTech, a CRM, marketing automation, sales and support platform, announced a new partnership to support hotel partners in making the most of their first-party data. “As Google looks to […]
Boxed Launches Spresso SaaS Solutions On Google Cloud Marketplace
By Sophia Bennett (January 11, 2023)
Using first-party data and advanced analytics, the solution helps businesses optimise pricing at the SKU level for profit, conversion, or a balance of both. Boxed, Inc., the technology-driven company specialising as both an ecommerce retailer and ecommerce enabler, announced that Spresso, its SaaS modular solution platform, is now available on the Google Cloud Marketplace, indicative […]
RING And Perx Partner To Drive Maximum CLV
By Sophia Bennett (January 11, 2023)
RING, the consumer-first digital payment app (part of the ONEMi Technology group which launched Kissht), serving over 5 million customers with speedy and hassle-free credit solutions, is reimagining how consumers interact with digital payments and microfinancing in the post-pandemic era. The modern digital payments and microfinancing ecosystem is designed to address the consumer’s everyday needs. […]
CES 2023: 5 Top Immersive Tech Announcements For Marketers  
By Khushbu Raval (January 10, 2023)
This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]
Steven Van Belleghem Shares CX Trends For 2023 
By Steven Van Belleghem (January 09, 2023)
These are difficult times for consumers, companies and their employees. The post-pandemic and politically unstable world of recession has an impact on many. It is no wonder we see quite a few companies making hard decisions and looking into cost-cutting. That’s only normal in the current context. But the budget cuts resulting in a decreased […]
The Marketers 2023 To-Do List
By Sophia Bennett (January 06, 2023)
These are difficult times for consumers, companies and their employees. The post-pandemic and politically unstable world of recession has an impact on many. It is no wonder we see quite a few companies making hard decisions and looking into cost-cutting. That’s only normal in the current context. But the budget cuts resulting in a decreased […]
Hootsuite Unveils The Top Social Media Marketing Trends For 2023
By Sophia Bennett (January 04, 2023)
Hootsuite launches its seventh annual Social Trends report, helping marketers inform and bring to life strategies around social marketing, social commerce and social care in the new year Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set […]
Seasalt Partners With Twilio On SeaX Contact Centre Bundle
By Sophia Bennett (January 02, 2023)
SeaX includes Twilio Flex plugins that address common contact centre requirements while keeping the flexibility of customisation. Seasalt.ai, an advanced cloud communication artificial intelligence provider specialising in customisable speech solutions for contact centres, has partnered with Twilio, a customer engagement platform provider, to launch SeaX, a quick deployment bundle built on the Twilio Flex platform. […]
22 Big Product Announcements Of 2022
By Aarti Chawla (December 27, 2022)
The big product news from 2022 is reflective of how the Martech landscape is changing. Martechvibe tracks the tech trends shaping the industry. The year 2022 is almost at an end. Looking back at how the solutions market has evolved gives us a clear understanding of where the demand lies and which technologies are gaining […]
Tumblr Launches Live-streaming To Capture Bigger Share Of Creator Market
By Sophia Bennett (December 27, 2022)
Tumblr is betting on live-streaming with The Meet Group, entering a crowded field of social media competitors, including Amazon’s Twitch — the category leader — Google’s YouTube and ByteDance’s TikTok. Regarding the types of live streams, the platform is excited about video game sessions, book club discussions and Dungeons & Dragons games that received callouts. […]
CPA In 2023: What Trends Will Define The Partnership Industry
By Zeid Nasser (December 26, 2022)
During 2022, partner (affiliate) marketing continued to grow in the MENA region, driven by the fast-paced increase of the ecommerce market and the emergence of innovative publishing channels. Brands are no longer content with the simple benefits of the CPA model. Recent regulatory changes and new challenges for the global economy are forcing them to […]
Forewarned Is Forearmed: OTT CX Trends And Expectations In 2023 And Beyond
By Shraddha Pednekar (December 20, 2022)
The Covid-19 pandemic is, by most accounts, behind us. Normalcy, however, has yet to return the way we expected it. On the contrary, 2023 promises to deliver more blows to the global economy. Supply chains are reeling from the war in Ukraine. A hardening US dollar is sending most currencies into a tailspin. A worldwide […]
Retention Learnings From Martech Power List Awards 
By Sophia Bennett (December 20, 2022)
What makes your customers churn, and how can you solve this challenge? More than 80% of CMOs in the Middle East are planning to invest heavily to improve engagement with their users, says Hetarth Patel, Managing Director – UAE & Vice President MENA at WebEngage. In an exclusive award ceremony in Dubai last week, Martechvibe […]
Matik Launches Matik App for Salesforce
By Sophia Bennett (December 19, 2022)
Matik, an automation platform for data-driven content, announced the launch of Matik App for Salesforce. With the app, Salesforce users will now be able to create personalised, data-driven Google Slides and Microsoft PowerPoint presentations for their prospects and customers, in minutes and without ever leaving their Salesforce instance. As the leading CRM, Salesforce is the […]
Martechvibe Reveals Retention Power List 2022
By Sophia Bennett (December 16, 2022)
In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with WebEngage announced the […]
TECNO & Google Partner to Enhance User Experience
By Sophia Bennett (December 07, 2022)
TECNO, an innovative technology brand with operations in over 70 markets globally, has inked a strategic 3-year partnership with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market. The partnership will bring an optimised user experience for TECNO smartphones, where TECNO mobile devices will be at […]
Act! Launches Act! CRM, in the UK
By Sophia Bennett (December 06, 2022)
Act!, a customer relationship management (CRM) and marketing automation solution for small to medium-sized businesses (SMBs), announced the availability of Act! CRM in the UK. Released in the U.S. in 2021, Act! CRM is an easy-to-use CRM and e-marketing solution that offers essential customer management, calendar, pipeline, forecasting, reporting and email marketing features to today’s […]
FullStory's DXI Platform Now Available on Google Cloud Marketplace
By Sophia Bennett (December 05, 2022)
FullStory announced its availability on Google Cloud Marketplace, enabling brands and teams worldwide to create more perfect digital products, websites, and apps. Through the global reach of Google Cloud Marketplace, organisations can now easily procure FullStory’s Digital Experience Intelligence (DXI) platform to eliminate friction and address the “unknown unknowns” that derail customers. FullStory’s unique code-free […]
Deck the Halls for Holiday Shopping Season
By Aarti Chawla (December 05, 2022)
Making the most of the holiday shopping surge means planning for inventory demands and increased contact centre traffic. But there is a unique opportunity to meet customers with special deals and convert them to loyalists. After a two-year break due to COVID-19, the much-anticipated holiday shopping season is soon to begin, and things are finally […]
Quantiphi Launches Qollective.CX for Enterprise Customers
By Sophia Bennett (December 02, 2022)
Quantiphi, an AI-first Digital Engineering company, launched the Qollective.CX platform that leverages AI to simplify experience management for enterprise customers. Quantiphi has had significant successes with Conversational AI, building CX enhancement solutions for all industry verticals, especially Healthcare, Banking & Financial Services, and Public Sector. The company deeply integrates with Google Cloud Contact Center AI […]
Uberall Adds Messages to CoreX Platform
By Sophia Bennett (December 01, 2022)
Uberall, a provider of hybrid customer experience (CX) solutions, has enhanced its Uberall CoreX platform with Messages, a complete messaging solution that helps multilocation businesses shorten their customers’ paths to purchase via live agents and AI chatbots. “While many companies understand the importance of customer convenience, they often consider it a daunting proposition to give […]
Place Your Mobile App In A League Of Its Own During The Qatar World Cup
By Paul Wright (December 01, 2022)
With the ongoing FIFA World Cup Qatar 2022, is your company prepared to take advantage of its incredible marketing opportunity? The region is seeing a huge influx of visitors and fans, and with the world’s attention firmly focused here, brands are gearing up to take advantage of this major opportunity. For mobile marketers, in particular, […]
Chatbot Markets Poised For Exponential Growth
By Sophia Bennett (November 29, 2022)
Stand-alone chatbots have an appealing graphical interface, easy use, and a simple installation process, reveals the report. Research firm Acute Market Reports expects the global chatbot market to undergo “exponential growth” through 2030, spurred by the growing popularity of interactive online channels, the need to improve customer relationships, and research dedicated toward integrating them with […]
Bloomreach Announced New Snapchat Ad Integration       
By Sophia Bennett (November 28, 2022)
Bloomreach, the Commerce Experience Cloud, announced businesses can now integrate Snapchat ads with Bloomreach Engagement. The integration will allow marketers to drive more efficient ad spending by using customer data and key segments from Bloomreach Engagement to reach the right shoppers with each ad, ultimately lowering customer acquisition costs. A platform with 319 million daily […]
Avoid These Ten Biggest Mistakes This Shopping Season 
By Kaumudi Kashikar Gurjar (November 24, 2022)
With 38% of shoppers planning to utilise hybrid shopping options like curbside pickup or same-day delivery this holiday season, brands need to eliminate friction points in the customer journey quickly or deal with an avalanche of backlash. In 2017, the then British Prime Minister Theresa May criticised Cadbury’s advertisement campaign and called their egg hunt […]
Human-centred Conversation Design: The Secret Sauce Powering Better AI-enabled CX
By Maeve Condell (November 22, 2022)
Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for you to watch. AI is involved when Google adjusts your route to follow the fastest way home or shows an ad for the Bluetooth headphones you’ve been dreaming about. The popularity […]
Scorpion Launches AI Solution to Increase Visibility & Drive Revenue
By Sophia Bennett (November 21, 2022)
Scorpion, the provider of digital marketing technology, announced the release of Ranking.AI, a solution to help bring the power of artificial intelligence (AI) to businesses by improving search engine rankings, generating leads and ultimately driving more revenue. Ranking.AI is the outcome of Scorpion’s 2021 acquisition of CanIRank and the integration of its technology into Scorpion’s […]
Can CXOs Be the Next CEOs?
By Sophia Bennett (November 17, 2022)
Industry leaders at CX NXT — the Customer Experience summit, shared their experiences on building a CX tech stack to enrich customer journeys, drive profits, and boost brand loyalty. Here are the key takeaways. It’s the age of collaborative customer interactions. It begins with collecting and analysing insights from customer data to anticipate behaviour in […]
CX NXT Celebrates CX Strategy Stalwarts
By Sophia Bennett (November 16, 2022)
The annual Customer Experience awards was launched to acknowledge the region’s leaders and enterprises enhancing customer experience through technology. This year, the CX Strategy Stalwarts award was presented during CX NXT – the Customer Experience summit taking place in Dubai on November 16-17, 2022. Dalia Mansour, Field Marketing Manager, Middle East and Africa at Sprinklr, […]
Will Google Make Shopping Season Easier?
By Khushbu Raval (November 15, 2022)
Google is looking for a new middle ground between browsing and purchasing. This is about Google trying to figure out methods to defend search by making search more relevant to the purchasing process In an effort to capitalise on the anticipated online shopping season traffic, tech giant Google recently unveiled nine new shopping tools. Google […]
Institutions Must Invest in Career-relevant Education: Kais Zribi, GM at Coursera
By Kaumudi Kashikar Gurjar (November 14, 2022)
“Institutions must invest in their human capital by making education more accessible and career-relevant” says Kais Zribi, General Manager for the Middle East, North Africa and Turkey (MENAT) at Coursera. Employers say candidates having micro-credentials next to their degrees stand a better chance at employability, as revealed by a Coursera survey. Started by Stanford professors […]
CX NXT: Key Sessions You Can't Miss
By Sophia Bennett (November 11, 2022)
CX NXT’s UAE edition will take place on November 16 and 17, 2022 at Address Marina in Dubai. The summit will cover a wide range of topics, including customer experience, customer service and loyalty, digital transformation, customer insights, UX and analytics, contact centres, service design and CRM. Here are some session we highly recommend; CX […]
Are Marketers Willing To Go Agile?
By Aarti Chawla (November 08, 2022)
Agile marketing is a strategic approach that focuses on quickly executing projects by working in short sprints. It allows marketers to pivot their focus amid changing dynamics, adapt to customer needs, and adjust priorities alongside expectations. Dell made a decisive change in its programmes and adopted uniformity in language and procedure, carried out team reorganisation […]
Cience Launches GO Schedule, An Appointment Scheduling Software
By Sophia Bennett (November 07, 2022)
CIENCE, the makers of the CIENCE GO Platform, a unified and modular sales platform that empowers sales and marketing teams to work together more effectively, announced the worldwide release of CIENCE GO Schedule, a full-featured scheduling tool that offers robust round-robin, meetings link, and time zone sync for sales and marketing teams. The product is […]
We Have A Presence In Every Dubai Food Delivery App
By Aishwarya Rasane (November 04, 2022)
Leo Dovbenko, CEO and Co-Founder at Yalla!Market shares the critical elements of CX and how Yalla!Market is achieving doorstep delivery of products all across UAE in 15 minutes flat. Leo Dovbenko has 15 years of experience in food tech, retail and HoReCa (hotel, restaurant, café) He has led 15 successful projects alongside three successful start-ups […]
PERQ Launches Platform for Automating and Personalising the Renter’s Journey
By Sophia Bennett (November 03, 2022)
PERQ announced the launch of its new platform, multifamily’s only standalone marketing automation platform for automating and personalising the renter’s journey. The announcement coincides with new functionality that expands the platform’s capabilities across additional channels, enabling multifamily marketers to scale their inbound marketing strategy. Among the new capabilities launched is the addition of conversational AI […]
Is Your Data House In Order?
By Kaumudi Kashikar Gurjar (November 03, 2022)
Real-time actionability around that data is highly limited if the data is bad, says Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company. Sixty or 70 per cent of data will go out of date within six months. Brett House, Global Vice President of Marketing Solutions at Neustar- TransUnion Company, shares his […]
ThoughtSpot for Sheets Launches to Bring Self-service Analytics to Spreadsheets
By Sophia Bennett (November 03, 2022)
ThoughtSpot, the Modern Analytics Cloud company, announced the launch of ThoughtSpot for Sheets, an entirely new web plug-in that brings modern, true self-service analytics directly to data in Google Sheets. With ThoughtSpot for Sheets, users simply install a free plugin app for Google Sheets, and then can instantly begin analysing all their data in these […]
SEO Industry Software Cora Announces New Upgrade
By Sophia Bennett (November 02, 2022)
SEOToolLab’s software, Cora has announced its new upgrade, with Cora 7 Pro set for a launch in November. The importance of the latest SEO strategies for individuals, and businesses, big and small, who want to stay competitive on page one cannot be overemphasised. It helps them reach their target audience and boost profitability as well. […]
Online Reputation Management Systems and Why You Need Them
By Kumar Gandharv (November 01, 2022)
Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with ORM. A whopping 89 per cent of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews – be it positive or negative, […]
Are You Taking A New CX Approach for Gen Z?
By Sophia Bennett (October 31, 2022)
Martechvibe asked six martech leaders how they are designing strategies to woo Gen Z and Millennials – the most demanding customers with the highest potential to be brand advocates and ambassadors. Move over Millennials, Generation Z is now the group forming most brands’ target markets. Gen Z is a technology-native cohort with no tolerance for […]
Global CX Leaders Will Be Speaking at CX NXT 
By Sophia Bennett (October 31, 2022)
With only a few weeks to go until the CX NXT – the Customer Experience Summit is taking place, in Dubai. Martechvibe highlights the international CX experts who will headline this summit. Steven Van Belleghem, who has authored five international bestsellers about customer experience, will be a keynote speaker. Diego-Tarek de Aristegui – Chief Marketing […]
Martech Spotlight: KFC
By Kumar Gandharv (October 28, 2022)
Global restaurant chain brand KFC is rolling out automated kitchens, deploying analytics and digitising customer experience to spice up its future growth perspective. KFC, the acronym for Kentucky Fried Chicken, is the de facto chicken fast-food restaurant chain worldwide. Headquartered in Louisville, Kentucky, the journey of KFC goes from a backroom in the fuel station […]
BUILD-A-BEAR Workshop Launches New Ecommerce Site 
By Sophia Bennett (October 27, 2022)
The company’s recent digital transformation investment includes a mobile-first website and marketing technology solutions. Build-A-Bear Workshop announces a new website design with improvements allowing the Company, best known for its interactive and iconic bear-building experience in stores, to provide an updated digital space for guests to engage with the brand. The Company’s recent investment in […]
Mediafly Acquires Aptology
By Sophia Bennett (October 27, 2022)
Mediafly’s acquisition of Aptology reinforces the company’s commitment to revenue intelligence. Mediafly, the revenue enablement platform, has acquired Aptology, the talent intelligence platform specialising in assessing and predicting sales rep performance. Aptology is Mediafly’s sixth acquisition and the latest addition to the company’s modular Revenue360 platform, which includes sales enablement, content management, coaching, value selling […]
The C-suite Customer Loyalty Imperative
By Johan Liljeros (October 25, 2022)
Customer loyalty has a significant impact on retailers and brands’ bottom lines – increasing customer retention rates by five per cent and increasing profits by 25 to 95 per cent, according to research by Bain & Company. Today, loyalty is a conscious consumer choice. Customers want more than points and discounts; they’re increasingly choosing to […]
Wellx Associates With Fitbit
By Sophia Bennett (October 21, 2022)
Wellx associates with Fitbit to integrate activity data into its health insurance offerings. Wellx, the region’s first wellness insurance platform, announced a new association with Fitbit, now a part of the Google family. The partnership will fuse well-being and insurance by embedding activity data into health insurance to create a more fun and engaging experience […]
Claravine Integrates with Google Ads, Snapchat, Pinterest
By Sophia Bennett (October 18, 2022)
It will ensure uniformity and adherence to the taxonomy and rules our clients have put in place. Claravine has integrated its data standards cloud data integrity platform with Google Ads, Snapchat Ads, and Pinterest Ads Manager. It will help Claravine users improve naming compliance, metadata capture, and enrichment while maintaining connection points between key datasets […]
Vyrill Unveils ‘In-Video’ Search App For Shopify
By Sophia Bennett (October 17, 2022)
Shopify merchants can capture customer video reviews at scale, publish videos to their stores, and allow shoppers to search inside videos to expedite their purchase decisions. Vyrill announced that it is launching an In-Video Search app for Shopify merchants to deliver on their three most important KPIs – customer acquisition, page engagement, and revenue. The […]
Tackling The Big Mistakes Marketers Make 
By Yolande DMello (October 17, 2022)
Are vanity metrics throwing off your content marketing plan? Global martech leader Neil Patel takes on the big mistakes that marketers make with martech investments, choosing the right influencers, using real-time data and more… Neil Patel needs little introduction in the marketing community. He is a New York Times Bestselling author for his 2016 release […]
Market Conditions And Privacy Changes Continue To Disrupt App Marketers 
By Sophia Bennett (October 14, 2022)
App install ad spend budgets dropped 14 per cent in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and […]
Fintech Recharge.com Launches Global Marketplace 
By Sophia Bennett (October 11, 2022)
The fast-growing firm has announced a one-stop shop for branded payments. European branded payments company Recharge.com announced the launch of a one-stop global marketplace for people to buy branded gift cards and mobile top-up cards to become the world’s leading digital payments and branded payments, player. The fintech firm specialises in distributing digital gift and […]
Global Martech Expert Neil Patel to Speak at Vibe Martech Fest, KSA 
By Sophia Bennett (October 06, 2022)
Vibe Martech Fest’s (VMF) Saudi Arabia edition will take place in-person on October 18 and 19, 2022. Marketing influencer Neil Patel will be headlining the summit Vibe Martech Fest’s KSA edition will be a two-day in-person summit that will engage the marketing leaders’ community in the Kingdom to discuss solutions to the most pressing Martech […]
Google's AI Turns Text Into 3D Object
By Sophia Bennett (October 05, 2022)
Google introduced Dreamfusion, the artificial intelligence that transforms written sentences into three-dimensional objects. Google has introduced Dreamfusion, the artificial intelligence transforming written sentences into three-dimensional objects. Earlier users could paint and create digital images with their words using different artificial intelligence applications such as Midjourney, GauGAN2, Craiyon, and DALL-E. Late last year, Google announced Dream […]
What Does Loyalty Mean in the Digital Age?
By Ahana Basu (October 03, 2022)
Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]
Explained: Recurring Revenue Model
By Ahana Basu (September 28, 2022)
TLDR: The Recurring Revenue model is about a brand offering consumers products or services on a regular or cyclical basis in exchange for a recurring fee charged at regular intervals, as opposed to a one-time purchase. Subscriptions are the lifeline of the recurring revenue model that keeps consumers engaged long-term and a company’s revenue flow […]
Meet The Speakers At CX NXT, UAE
By Sophia Bennett (September 28, 2022)
With only a few weeks to go until the CX NXT’s UAE edition, Martechvibe highlights the global and regional CX experts that will be headlining the summit. The in-person summit will take place on November 16 and 17, 2022, at Dubai Marina, UAE. The summit will cover a wide range of topics, including customer experience, […]
Martech Spotlight: Zain Saudi
By Kaumudi Kashikar Gurjar (September 22, 2022)
The timing couldn’t be better – the mobile operator leads by example while helping enterprises accelerate their digital transformation. In February this year, Zain KSA announced a partnership with Evolving Systems, a real-time digital engagement company. It was a strategic move towards delivering a key component of its new Loyalty offering – intelligence powered by […]
Our Customer Churn Rate Averages 3.2% 
By Khushbu Raval (September 21, 2022)
In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a bundle. We are building a state-of-the-art Martech stack – a real-time streaming ingestion engine that feeds into a data lake with AI/ML orchestration models analysing user behaviour, says Sumit Srivastava, Digital […]
The Algorithms Behind Social Media’s Stickiness 
By Kumar Gandharv (September 20, 2022)
Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?
Martech Radar: Influencer Marketing Platforms
By Aarti Chawla (September 16, 2022)
Did you know that 93 per cent of consumers turn to social media platforms to get questions answered and get the most out of a product or service? If you haven’t thought of expanding your marketing strategy with influencers, keep reading to find out about influencer marketing platforms. With audiences migrating to over-the-top (OTT) platforms, […]
Google Launches Performance Max support in Ads Scripts
By Sophia Bennett (September 15, 2022)
Once advertisers select a PerformanceMaxCampaign, they can perform common operations like pausing or enabling the campaign and selecting and modifying most asset types in asset groups. Google launched support for Performance Max campaigns in Google Ads scripts. Google is treating it as a brand new campaign in scripts, similar to how video or shopping campaigns […]
Making Your Martech Stack Future-ready 
By Sophia Bennett (September 07, 2022)
Day one at Vibe Martech Fest saw Martech leaders share critical learnings on how marketers must consolidate tools, invest in tech and create an organisational culture that aligns people and processes Vibe MarTech Fest’s (VMF) fourth in-person edition attracted over 380 delegates on the first day at its Dubai venue. Sowmya Iyer, Founder & Chief […]
Recurly Launches On Google Cloud Marketplace
By Sophia Bennett (September 02, 2022)
With Google Cloud Marketplace, Recurly offers subscription management and billing platform. Recurly is making its subscription management and billing platform available on Google Cloud Marketplace. “We’re extremely proud to partner with Google Cloud Marketplace as we offer our subscription management and billing platform. Recurly offers an intuitive, enterprise-grade platform for subscription management. It leverages data-driven […]
Martech Spaces: All Eyes on YouTube
By Kaumudi Kashikar Gurjar (September 01, 2022)
An average person spent 100 minutes each day watching online videos in 2021, up from 84 minutes in 2020. With these numbers in place, no wonder marketers are striving to make themselves heard and seen on their dedicated YouTube channels. French footballer Thierry Henry, an assistant coach for the Belgium national team, recently participated in […]
Meta, Jio Launch In-App Shopping Product On WhatsApp
By Sophia Bennett (September 01, 2022)
Shoppers can add items to their cart, and make a payment to complete the purchase without leaving the WhatsApp chat. WhatsApp, the messaging service owned by Meta Platforms, launched the online shopping service, JioMart on WhatsApp. It will enable people in India, including those who have never shopped online, to browse through JioMart’s entire grocery […]
Qatar Central Bank Announced Digital Payments Licenses
By Sophia Bennett (August 31, 2022)
All-digital payment services will be under the supervision of the Qatar Central Bank to develop the financial technology sector and enhance financial inclusion. Qatar Central Bank has embarked on digital payments journey as it announced licenses for digital payment services to both Vodafone Qatar and Ooredoo. The bank made this announcement on Twitter. The digital […]
August Round-Up: All The Tech News You Need To Know
By Aarti Chawla (August 31, 2022)
To ensure that you don’t miss on technology advancements, here is our monthly round-up consisting of carefully chosen news stories. August has been a month of technical advancement across industries, from the cloud, NLP development, and cybersecurity to CX, digital banking transformation, and growth in the metaverse. Here is our monthly round-up of carefully selected […]
CX NXT Returns As An In-person Event In Dubai 
By Sophia Bennett (August 29, 2022)
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event on November 16-17, 2022. Over 200 CX leaders and practitioners are […]
Mobile App Installs Up By 23% In UAE
By Sophia Bennett (August 25, 2022)
An increasing number of UAE consumers are using Mobile Apps for Finance, Retail Services. New research shows mobile app installs and spending among UAE consumers is on the rise, indicating the maturity of mobile as a primary engagement channel with businesses. As businesses in the UAE double down on mobile apps to increase customer engagement […]
Salesforce Launches Salesforce Easy
By Sophia Bennett (August 24, 2022)
Salesforce will soon announce Salesforce Easy products and solutions across marketing, commerce and analytics. Salesforce launched Salesforce Easy, a simplified experience for businesses of all sizes tapping into Salesforce’s technology expertise and best practices over two decades. Salesforce will soon announce Salesforce Easy products and solutions across marketing, commerce and analytics. The new trial, setup, […]
Bank Muscat launches Soft Token App 
By Sophia Bennett (August 23, 2022)
Using the app, customers can approve financial transactions by tapping on push notifications received on their registered mobile device and authenticate non-financial transactions through One-Time Passwords (OTPs). Bank Muscat launched the Bank Muscat Soft Token App, a mobile application that enables Bank Muscat individual customers to authenticate their internet banking transactions anytime and from anywhere. […]
The Impact Of Effective Brand-Vendor Collaboration
By Chandni U (August 23, 2022)
As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends to create better opportunities and gain a competitive edge. A global bank had its heads scratching trying to understand customer intent and engage with them in a more personalised way. The bank wanted to build high-value […]
Vibe Martech Fest Middle East Announces Line-Up 
By Sophia Bennett (August 23, 2022)
Vibe MarTech Fest (VMF) is back for its fourth in-person edition on September 6 – 7, 2022. VMF was launched with the vision to advance the adoption of Martech by educating, enlightening and inspiring the CMOs in the Middle East. Last year, the conference expanded to South Africa and Saudi Arabia. The conference has gained […]
Meet the Winners of Martech Awards At VMF
By Sophia Bennett (August 22, 2022)
The annual Martech Awards was launched to recognise people and companies at the forefront of marketing technology adoption. Martechvibe celebrates the people and organisations advancing the Martech agenda in the region. Last year’s winners included Galadari Brothers Group. Khaleej Times, Merkle, Sitecore, RAKBANK,  Seera Group, Tealium, and many more. The Women in Martech award honoured […]
Google Announces Improvements to Search
By Sophia Bennett (August 19, 2022)
Algorithm updates will make it easier for people to find helpful content created by and for the people Google announced a series of improvements to Search for global English users. These algorithm updates will be effective from the next week and will make it easier for people to find helpful content created by and for […]
UJET Launches AI-Modeled Interaction Design
By Sophia Bennett (August 19, 2022)
UJET’s AI-modeled Interaction Design for virtual agents helps companies identify the common customer needs, informed by large-scale AI insights directly from customers, and then automates their resolution. UJET, providing cloud contact centre solutions, launched AI-Modeled Interaction Design. It will help companies identify and value optimal virtual agent deployments leveraging customer insights to drive enhanced customer […]
Martech Radar: Top CEM Tools
By Aarti Chawla (August 19, 2022)
Your business growth can be turbocharged if you invest in the right customer experience management software (CEM). However, choosing one can be confusing with so many CEM tools available. The enterprises treating their customers often thrive in business. They have systems in place to demonstrate that consumer voices matter. It generates long-lasting loyalty and trust […]
AFS Launches Proprietary BPay App
By Sophia Bennett (August 17, 2022)
Users can use BPay for online purchases, send money by CPR, telephone number of My QR code, and store money for future needs. Arab Financial Services (AFS), the digital payment solutions provider and fintech enabler in the MENA region, launched a new digital wallet and upcoming payments app, BPay. Owned and operated by AFS, BPay […]
VMF Saudi Arabia To be Held In Person
By Sophia Bennett (August 16, 2022)
Vibe Martech Fest’s (VMF) second Saudi Arabia edition will take place in person on October 18 and 19, 2022.  Vibe Martech Fest – KSA is a two-day in-person summit that will engage the marketing leaders’ community in the Kingdom to discuss solutions to the most pressing Martech challenges. Saudi Arabia is perfectly poised to embrace […]
Chatbots Will Become More Human-Like Soon
By Chandni U (August 11, 2022)
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
Martech Spotlight: Careem 
By Shivam Pandey (August 10, 2022)
The makings of a multi-service platform begin with a sound vision, a willingness to leverage automation to do the heavy lifting and using data as a compass to pivot The pandemic tested most enterprises. For the team at Careem, it was an opportunity to realise its vision since Careem was never a pure mobility service. […]
Google Assistant Update Disrupts IFTTT Automation
By Sophia Bennett (August 09, 2022)
Existing Google Assistant Applets will be archived, and Google will delete service connection information. As of 31 August 2022, Google will modify the Google Assistant service on IFTTT (if this, then that). Existing Google Assistant Applets will be archived, and Google will delete service connection information. The new version of the Google Assistant service is […]
Do You Use Negative Buyer Personas?
By Yash Raaj (August 09, 2022)
Marketers are using exclusionary personas to avoid attracting the wrong users, and increasing Return on Ad Spend (ROAS) JetBlue’s persona-template has a social media mould. Their persona is tailored for a low-budget traveller seeking a comfortable solution. Their demographic is naturally young. They like to be reached through social media channels, and expect prompt responses. […]
Thryv Adds Google Business Messages Integration
By Sophia Bennett (August 05, 2022)
With this integration, local businesses don’t have to choose between losing revenue and running their business. Thryv Holdings integrated its small business communications platform with Google’s Business Messages. Thryv is a partner of Google’s Business Messages, a mobile conversational channel that combines entry points on Google Maps, Search and brand websites. Google’s Business Messages integrates […]
Momentum Commerce Launches New Amazon Search Trends Tool
By Sophia Bennett (August 05, 2022)
The Free Amazon search trends tool reveals patterns in consumer search behaviour by Brand and Category Momentum Commerce, a digital retail consultancy, announced the launch of its Amazon Search Trends Tool. The free interface provides comprehensive views into what search terms are most associated with a certain brand’s products on Amazon, what search terms present […]
Lytics Launches Private Instance And Private Cloud 
By Sophia Bennett (August 05, 2022)
It will benefit the highly regulated finance and healthcare industries to recognise the mission-critical nature of first-party data Lytics, a customer data platform (CDP) provider, launched Lytics Private Instance and Lytics Private Cloud on Google Cloud. “This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a […]
Martech Radar: Top CDP Tools
By Aarti Chawla (August 05, 2022)
Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]
ManageEngine Releases The SaaS Version Of Analytics Plus
By Sophia Bennett (August 04, 2022)
Support for these new apps will enable IT, leaders to measure the ROI of IT along with how IT has contributed to achieving business objectives. ManageEngine’s IT analytics product, Analytics Plus, is now available as a SaaS offering, enabling users to set up an integrated analytics platform in under 60 seconds. Analytics Plus’s new cloud […]
Does Retail Need Vendor Management Tools?
By Shivam Pandey (August 04, 2022)
Imagine having your ecommerce game on-point and falling short because your last mile delivery partner didn’t live up to customers’ expectations. For consumers, customer satisfaction is a package deal, a culmination of all processes and people representing your brand— contact centre agents, delivery assistants, or the social media team. This means that all the vendors […]
Can Technology Unleash Creative Potential?
By Chandni U (August 03, 2022)
Citing the future plans of headless CMS platform ContentStack, Product and Technology Leader Conor Egan illustrates the importance of product building and the role of technology. “The right tech unleashes creative potential. The right tech means that IT and marketing can move simultaneously at the speed of business. If you’re worried about being stifled, you’re […]
Contact Centre Platform UJET Adds  CDW As A CDP Solution
By Sophia Bennett (August 02, 2022)
This will enable CDW to offer and deploy UJET and Google Cloud’s cloud contact centre solution globally. UJET, a contact center platform provider, has named CDW a Certified Delivery Partner (CDP). This will enable CDW to offer and deploy UJET and Google Cloud’s cloud contact center solution globally. “UJET CDPs are carefully selected and rigorously […]
Why is Google Delaying the Cookie Deadline?
By Kaumudi Kashikar Gurjar (August 01, 2022)
Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]
Google Delays Death Of Third-Party Cookies Until 2024
By Sophia Bennett (July 31, 2022)
Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies. “By Q3 2023, we expect […]
July Round-Up: All The Tech News You Need To Know
By Khushbu Raval (July 30, 2022)
Here is our monthly round-up of carefully selected news stories so you don’t miss out. From cloud and digital payment solutions to cybersecurity tools, from Meta’s digital payment tool to Google’s google earth, July has been a month of technological growth across industries, especially in the ecommerce and banking industries. We’ve been keeping track of […]
Volkswagen Launches Brand Attributes Campaign
By Sophia Bennett (July 29, 2022)
Volkswagen has launched its Brand Attributes Campaign, which will use Google testing to test whether biases exist and to see which assets resonate best with a certain audience. The campaign will focus on gaining valuable audience insights and enhancing the brand’s overall marketing strategy. The campaign will aim to highlight how models in Volkswagen’s lineup […]
Data is The New Oil Paint: Scott Brinker 
By Sophia Bennett (July 28, 2022)
How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]
Nielsen Launches Four-Screen Ad Deduplication For YouTube
By Sophia Bennett (July 27, 2022)
Nielsen is expanding its cross-platform measurement of YouTube across computer, mobile and connected TV devices to more accurately compare audiences to linear TV, giving media buyers greater comparability than ever before. Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear […]
It’s An App. It’s A Website. It’s PWA!
By Chandni U (July 27, 2022)
Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]
Can Intent Driven Chatbots Enhance Your Business?  
By Victor Dey (July 26, 2022)
Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem Customer feedback and service can take an entire business up or down, based on the extent of satisfaction they provide to a customer. Naturally, marketing technology today is narrowing focus on these […]
How Audi Volkswagen Middle East Increased Aftersales Loyalty 
By Chandni U (July 25, 2022)
Audi Volkswagen Middle East partnered with artificial intelligence and machine learning platform Inawisdom to leverage predictive marketing and enhance buyer experience For any automotive brand, aftersales service plays a vital role in customer satisfaction and customer retention. For aftersales, predictive analytics is critical, Egemen Adiyaman, Group Aftersales Director, AVME. With this technology, brands can accurately […]
Ahli United Bank Launches Digital Account Opening Solutions
By Sophia Bennett (July 22, 2022)
Ahli United Bank (Egypt) S.A.E introduced a new digital service, the “e- Account”. The new service offers clients the convenience of opening their accounts digitally via their smartphones or the bank website, digital onboarding mobile app. AUBE takes the lead in being one of the first banks offering such unique service in the Egyptian market. […]
Martech Radar: Sales Enablement Tools
By Aarti Chawla (July 22, 2022)
Did you know that unproductive prospecting ends up wasting 50 per cent of sales time? Does that come as a shock to you? Then get this: 42 per cent of sales reps feel they don’t have enough information before making a call. It all boils down to poor sales training – a problem that exists […]
VMF ZA: Sessions You Can't Miss
By Sophia Bennett (July 20, 2022)
With only a few days left until the Vibe Martech Fest (VMF) South Africa edition, we took the chance to throw the spotlight on some exciting speakers and sessions. The special virtual edition for South Africa will take place on July 27 and 28, 2022. VMF ZA will cover a wide range of topics such […]
The Rise of The Subscription Economy
By Chandni U (July 18, 2022)
Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]
Miro Announces Availability In Google Meet 
By Sophia Bennett (July 16, 2022)
Miro, the online platform accelerating innovation through visual collaboration, today announced the availability of Miro for Google Meet. Created in partnership with Google Workspace, the integration enhances the Google Meet experience through the ability to quickly launch Miro and begin collaborating on new or existing boards without switching apps. Miro for Google Meet is the […]
Search Discovery Acquires Allturna, Expands Salesforce Capabilities
By Sophia Bennett (July 15, 2022)
Search Discovery, a business transformation company focused on using data to drive clients’ business impact, has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specialising in Health and Life Sciences. Search Discovery is now uniquely positioned to help Salesforce Marketing Cloud clients fully utilise the platform’s capabilities. Search Discovery has been a Salesforce Marketing Cloud […]
Google Makes Ads Creative Studio Tool Available To All Businesses
By Sophia Bennett (July 15, 2022)
Google announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets. Initially launched in beta mode last year, Ads Creative Studio enables advertisers to create multiple versions of a single display or video ad. As explained by Google: “[The […]
Bluescape Launches Popsync For Image Search Experience
By Sophia Bennett (July 15, 2022)
Bluescape announced the launch of Popsync, a collaborative image search and curation experience that allows users to create with free and premium images from across the web within their Bluescape workspace. In one search, anyone can quickly view multiple libraries at once, including exclusive agency partnerships with Getty Images, iStock and Unsplash, along with Google […]
Transparency In Advertising Is The Way To Go
By Jeff Kupietzky (July 12, 2022)
Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The Trade Desk’s OpenPath advertising network gives advertisers direct access to premium digital advertising industry, and industry pundits have been beaming about the head-to-head competition with Google’s advertising empire. It was exactly the […]
Martech Radar: Top SEO Tools
By Aarti Chawla (July 08, 2022)
You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]
Martech Spotlight: Lego
By Sophia Bennett (July 06, 2022)
The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand.
Company Close-up: The Criteo Chronicle
By Chandni U (July 01, 2022)
With 22,000 customers and serving five billion ads daily, Criteo empowers marketers with impactful advertising It’s 2005, and three men were hard at work setting up shop in a small office above a sandwich shop in Paris. It took them two years to bootstrap Criteo’s operations in the city. In the beginning, Founder Jean-Baptiste Rudelle […]
June Round-Up: All The Tech News You Need To Know
By Victor Dey (June 30, 2022)
An innovative digital future is being paved by high-performance computers, cutting-edge AI-ML technologies, and open development With a rapid developmental evolution in next-generation technologies, the ability to process big data and its effects on data privacy and security have become key challenges for the tech sector today. Generalisation in high-performance computing is now enhancing the […]
Shopify Launches Platform For B2B Merchants
By Sophia Bennett (June 27, 2022)
Shopify has announced a new piece of software for its platform specifically for B2B merchants. The new platform is available to Shopify Plus merchants directly in the Shopify admin, which is the same back office used to manage DTC stores. This will make it easier for merchants to access Shopify’s powerful customisation features and manage […]
Martech Radar: Top Self-Service Tools 
By Aarti Chawla (June 24, 2022)
Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]
Data-Driven Decision Is The Golden Rule For Businesses
By Chandni U (June 22, 2022)
Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]
RollWorks Enhances its ABM  Capabilities with More Granular Account-Level Data
By Sophia Bennett (June 19, 2022)
Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]
Martech Radar: Top AdTech Tools
By Aarti Chawla (June 17, 2022)
As your business expands, you'll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes -- how the tools will help them to automate tasks to make ads more effective and cost-efficient, give actionable customer insights that can increase conversions, and improve ROI and ROAS.
Cisco Launches AppDynamics Cloud
By Sophia Bennett (June 16, 2022)
AppDynamics Cloud maximises business outcomes and customer experiences by optimising cloud-native applications Cisco announced the launch of AppDynamics Cloud at Cisco Live, Cisco’s networking and security event. AppDynamics Cloud enables the delivery of exceptional digital experiences by correlating telemetry data from across any cloud environment at a massive scale. It leverages cloud-native observability to remediate […]
Incubeta Acquires Digital Marketing Agency, Bruce Clay MENA
By Sophia Bennett (June 16, 2022)
Digital marketing group, Incubeta announced its acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA, specialists in search, social and creative. This acquisition, the fourth in 12 months for Incubeta, will expand its global presence in the Middle East and North Africa, allowing the group to continue driving growth for clients through their expertise, […]
Video Advertising Workflow Provider Peach Acquires Cape
By Sophia Bennett (June 15, 2022)
Peach, a video advertising workflow and delivery provider, has acquired Cape, providers of a cloud-based creative and campaign automation platform for digital and social. Financial terms of the deal were not disclosed. Cape’s software for the creative workflow includes creative versioning for display, social, video, and digital out of home; approval flows; user collaboration; data […]
Google Cloud, Nana Direct Tie Up For Online Grocery Shopping Experience 
By Sophia Bennett (June 15, 2022)
Google Cloud announced a collaboration with Nana Direct, an online grocery shopping and delivery startup, which provides Saudi households with a convenient online grocery shopping experience. Through the collaboration, Google Cloud and Nana Direct have been transforming the online grocery shopping experience in the Kingdom, connecting households with local grocery stores and supermarkets, and ensuring […]
Pixalate Introduces Ad Industry's First COPPA Compliance Technology
By Sophia Bennett (June 10, 2022)
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the industry’s first COPPA compliance toolkit for 5MM+ mobile apps across the Apple and Google app stores.  Pixalate’s hybrid AI-based technology automates the child-directed assessment of all of the apps available in the Apple App and Google […]
Martech Radar: Top Customer Data Visualisation Tools
By Aarti Chawla (June 10, 2022)
MarTech Radar tracks the active solution providers and their approach to solving business challenges  Data went from scarce, expensive, and difficult to find and collect to abundant, difficult to process, and understand in the digitalization era. An incredible amount of information is generated so fast that it’s challenging to capture, store, understand, and analyse.   Data […]
Salesforce Adds Customer 360 Innovations Across Commerce, Marketing Clouds
By Sophia Bennett (June 09, 2022)
Salesforce introduced Customer 360 innovations to its Marketing Cloud and Commerce Cloud that connect marketing, commerce, and service data on one platform. “A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel: in store, via email, or when shopping […]
FanIQ Launches Landing Page Creation And Optimisation Product
By Sophia Bennett (June 07, 2022)
FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]
Why Should Marketers Care About Data Clean Rooms?
By Suparna Dutt DCunha (June 06, 2022)
Data clean rooms help marketers gather granular data from different sources and extract value, including profile enrichment, journey analysis, measurement, and activation Amid the death of third-party cookies, a data clean room is one solution to figure out audience targeting. The tech has been gaining pace as it adds refinement and allows brands to partner […]
Gupshup Acquires OneDirect
By Sophia Bennett (June 05, 2022)
Gupshup, a conversational engagement solutions provider, has acquired OneDirect, a customer service platform provider, for an undisclosed amount. The acquisition strengthens Gupshup’s suite of conversational solutions and enables omnichannel conversational engagement with a live Agent Assist solution that can scale to thousands of agents with configurable workflows and integrations with CRM and helpdesk systems OneDirect’s […]
Google To Merge Video Calling Apps Duo And Meet
By Sophia Bennett (June 04, 2022)
Google is combining its video calling apps Duo and Meet into a single integrated video platform aiming to simplify communication services. The merged service will be known as Google Meet, with features of Duo that was primarily designed for personal video calling. The integrated experience will provide users with a single solution service for both […]
Orange Jordan Launches A Digital Experience With jood Orange App
By Sophia Bennett (June 02, 2022)
Orange Jordan launched an integrated, digital experience focusing on ease, quality and customer choice of services provided through its new app, jood Orange. It is a new model in the Jordanian market offering a wide range of the company’s digital services to its subscribers, to be the first of its kind in the Kingdom, and […]
NP Digital’s Acquisition Provides Insights For Analytically Driven Marketers
By Sophia Bennett (June 01, 2022)
NP Digital, a performance marketing company, has completed negotiations to acquire a popular search marketing tools. AnswerThePublic does exactly that by listening to autocomplete data at search engines such as Google. Of the three billion search queries entered by users everyday almost all trigger an autocomplete suggestion by the search engine. This valuable consumer insight […]
Cube Dev Announces Universal BI Support
By Sophia Bennett (June 01, 2022)
Cube Dev, the open source company behind the Cube headless BI platform, announced an updated API that makes its consistent data definitions accessible to users of every major business intelligence application. Thousands of companies from startups to Fortune 500 enterprises have built data stacks that use cloud data warehouses for data storage, Cube for accessing […]
Company Close Up: LiveRamp Walks The Talk
By Chandni U (June 01, 2022)
Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]
May Round-Up: All The Tech News You Need To Know
By Chandni U (May 31, 2022)
Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]
Explained: The Dark Art of Black Hat SEO
By Chandni U (May 28, 2022)
From keyword stuffing to private link networks, practising against search engine guidelines to get a higher site ranking in search results is often indulged in by some marketers. It predominantly works to cheat search engine algorithms, popularly termed as Black Hat SEO   How familiar are you with Black Hat SEO? Some digital marketers unintentionally […]
It’s Hot And Hybrid
By Chandni U (May 27, 2022)
Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges. The traditional nine to five model might as well be dead, and it’s about time. Feeding the baby while making a work call, having a meal while analysing data, or filing a story […]
What You Missed At Google Marketing Live
By Sophia Bennett (May 27, 2022)
Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]
Amazon Is Open-Sourcing ‘MASSIVE’ Speech Dataset
By Sophia Bennett (May 26, 2022)
Amazon.Inc has announced the release of its open-source what they have entitled the ‘MASSIVE’ speech dataset. The aim is to help researchers scale natural-language-understanding technology to every language. The dataset will assist researchers in developing virtual assistants that could easily be generalised even for the world’s most hidden languages. In addition to the database, Amazon […]
Over Half Of Marketers Have Lost Revenue Due To New Ad Regulations
By Sophia Bennett (May 23, 2022)
Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango, reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59 per cent of marketers have lost revenue since Apple’s […]
MMA Smarties MENA 2021 Winners Receive NFT Awards 
By Sophia Bennett (May 19, 2022)
MMA Smarties commemorated innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 with NFTs. Known as Smarties MENA Into The Metaverse, the tokenised awards were created by an Istanbul-based artist, Efe Balun. He designed four exclusive animated artworks representing the trophy categories (Bronze, Silver, Gold and […]
Quantum Metric Launches Visible
By Sophia Bennett (May 19, 2022)
Quantum Metric has launched Visible, a platform that provides users with detailed insights into the customer journey and helps them make actionable decisions based on data. The Visible platform features session replay, customer journey analysis, business quantification, and interaction heatmaps. It provides metrics, heatmaps, clicks and taps, and conversion data, right from within the Google […]
Google Integrates With Lotame's Panorama ID
By Sophia Bennett (May 18, 2022)
Google has authorised use of Lotame’s Panorama ID within its supply-side platform (SSP). With these integrations and multiple data partners supporting the Panorama ID, Lotame extends its cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn, Smart AdServer, and Sharethrough. Launched in late 2020, Panorama ID is an identity […]
What Is Universal Speech Translator By Meta?
By Khushbu Raval (May 18, 2022)
Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]
Google Doubles Down On Language Model At Google I/O
By Sophia Bennett (May 16, 2022)
The tech giant details its latest language model and AI Test Kitchen It looks like the future of computer-human conversations will be eerily similar to how humans talk, meaning more meaningful. In the last few years, Google has been focusing on making its products more natural, especially those involving communication. This includes new language processing […]
The Great Travel Recovery Is En Route
By Yolande DMello (May 16, 2022)
As global travel starts a return to pre-pandemic volume, competition for guest loyalty will be greater than ever. Here is how travel is looking at technology partnerships to maximise value and returns It’s time for bold moves. Last week, Expedia Group announced a new technology platform to provide the underlying online infrastructure for other companies […]
ADP Introduces Smart Ads
By Sophia Bennett (May 13, 2022)
The Association of Directory Publishers (ADP), the trade association that provides print and online directory publishers with thought-leadership, research, and industry best practices, announced the release of SmartAds. For local businesses wanting to attract new customers, SmartAds combines the value of buying a print directory ad with a powerful online presence, so that consumers can […]
Is Augmented Reality the Future of Shopping?
By Aarti Chawla (May 13, 2022)
For retailers seeking for new ways to amaze their consumers, augmented and virtual reality is a perfect method to accomplish that. You saw a dress online that you really like. But you have doubts. Will it suit you? And even if it does, will it be what you have imagined? Enter AR-enabled shopping apps that […]
RD&X Network Rolls Out Marketing And Advertising AI Automation Platform
By Sophia Bennett (May 12, 2022)
RD&X Network launches ReBid, a unified marketing and advertising AI automation platform uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing.  ReBid has unified workflows, data harmonisation and real-time automated reporting. This translates into an immediate saving of 40 per cent on resources and leads to incremental Returns on […]
Are Micro-Moments Still A Gamechanger For Brands?
By Suparna Dutt DCunha (May 11, 2022)
Understanding what customers want and delivering it to them seamlessly is the perfect recipe for growth Technology can go all sorts of places, but design and focus on the end-user, gives it a greater purpose. Connecting with digital consumers in a micro-moment and how best to reach them can’t be emphasised enough, as brands have […]
The Complete Picture With Multi-Touch Attribution
By Yash Raaj (May 10, 2022)
The strategy helps you identify customer touchpoints that lead to conversion so that you can reallot your budgets to maximise ROI Though new channels and platforms are developed quite frequently to bolster marketing performance further, despite these advancements, it isn’t easy to understand how these channels and platforms work in unison. Moreover, each platform may […]
Lightspeed Launches Innovative Omnichannel Retail Platform
By Sophia Bennett (May 06, 2022)
Lightspeed Commerce Inc, the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, announced the launch of Lightspeed Retail. Lightspeed Retail is a new retail commerce platform that unites advanced POS, payments, and eCommerce into one cohesive and powerful solution. Leveraging the power of headless commerce, powerful integrations, […]
Do Breadcrumbs Matter For SEO?
By Aarti Chawla (May 06, 2022)
Breadcrumb navigation is a way to show your users where they are and how they got there. It’s an essential part of SEO and shouldn’t be overlooked Remember Hansel and Gretel’s story of leaving breadcrumbs so they could find their way home if they got lost? Unluckily, birds ate the breadcrumbs. But thankfully, the internet […]
Pindrop, Google Cloud Partner To Enhance CX With AI
By Sophia Bennett (May 05, 2022)
Pindrop, a voice technology provider, announced a new partnership with Google Cloud that will enable it to build and offer new authentication solutions to enhance call centre experiences. Pindrop will also make its suite of fraud detection and voice security solutions available on Google Cloud Marketplace, as it is now part of the Google Cloud […]
Tradeswell Launches Its First Public App On The Shopify App Store
By Sophia Bennett (May 03, 2022)
Tradeswell, the eCommerce operating system technology that DTC and multichannel brands use for automated insights into their retail, marketing, inventory and finance data, has launched a new app in the Shopify App Store. The app is designed to make onboarding and integration into the platform seamless for both existing clients who are expanding to Shopify […]
Adverity Launches On Google Cloud Marketplace
By Sophia Bennett (May 02, 2022)
Adverity, providers of a data and analytics platform for marketing, sales and eCommerce teams, has launched on Google Cloud Marketplace. Google Cloud customers can now access Adverity’s data integration capabilities directly within Google Cloud Marketplace and combine multiple data sources from previously isolated streams into one clear and concise dashboard. The Adverity platform is underpinned […]
April Round-Up: All The Tech News You Need To Know
By Chandni U (April 30, 2022)
Elon Musk casts his shadow over industry announcements this month. However, other company news is not to be missed. April ends with $44 billion exchanging accounts. An Elon Musk-led Twitter promises quite a spectacle, and the world is curious to know more. Although the tech billionaire stole the show, the month was flooded with partnerships, […]
Swift Broadens Access With New Public Cloud Connectivity
By Sophia Bennett (April 29, 2022)
Swift, the secure financial messaging services provider, will enable financial institutions to connect to its network and applications through public cloud providers Amazon Web Services, Google Cloud and Microsoft. This move will streamline access t  financial messaging services to enable new innovation while ensuring robust resiliency and security. Customers will be able to connect to […]
The Future with Google Analytics 4
By Sophia Bennett (April 29, 2022)
All standard Universal Analytics properties will stop processing new hits on July 1, 2023. It’s 2022 and challenges galore for marketers who must offer multi-channel, multi-device, and personalisation with privacy. As marketers navigate the space between cookies and consent while continuing to offer relevance and ROI without wasting ad dollars, the need for a smart […]
Explained: Multitask Unified Model
By Yolande DMello (April 28, 2022)
TLDR: MUM can search the internet to access information across different languages, text, images and media to help users find answers to detailed questions, think multi-part questions. It’s not just search – it’s research.   They call it the mother of all search algorithms. So the name MUM or Multitask Unified Model seems appropriate. MUM […]
eCommerce Acceleration Provider Edgemesh Launches Ad Protect
By Sophia Bennett (April 27, 2022)
Edgemesh, an eCommerce acceleration platform provider, launched Ad Protect, a major feature upgrade to its Edgemesh Server that identifies and protects companies against ad fraud and click fraud at the infrastructure level. Edgemesh combines real-time bot detection and IP reputation with machine learning to detect fraudulent clicks and then tag these visitors for real-time exclusion […]
Can Conversational AI Revolutionise Customer Service?
By Chandni U (April 27, 2022)
Organisations worldwide are still accelerating digital transformation initiatives, especially conversational AI in customer service. Over 91 per cent of customers get frustrated and abruptly end conversation due to poor customer service experience, and 47 per cent switch brands. Around 40 per cent of these customers share negative feedback about the brand, which results in lower […]
Snap Inc. And Tinuiti Announce Strategic Partnership For 2022
By Sophia Bennett (April 25, 2022)
Tinuiti, an independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, announced an agreement with Snap Inc. to become a strategic partner in the company’s growing work with independent agencies. Tinuiti will gain early and increased access to Snap Inc. tools, teams, and resources for clients including: early access and […]
API Is The Magic Bullet To Be Digital-Ready
By Suparna Dutt DCunha (April 25, 2022)
API is forming new possibilities in the age of digitalisation, offering advanced functionalities to businesses of all sizes For organisations embracing digital transformation to develop connected experiences to satisfy growing customer expectations, they need resources and tools that are flexible and efficient to integrate systems and unify data. And Application Programming Interface (API), without a […]
Mutiny Raises Fund To Help Turn Wasted Marketing Spend Into Revenue
By Sophia Bennett (April 21, 2022)
Mutiny announced a $50 million Series B funding round co-led by Tiger Global and Insight Partners with participation from prior investors Sequoia Capital, Cowboy Ventures, and Uncork Capital. The round also includes current and former CMOs from world-class companies like Uber, Visa, Salesforce, Square, Figma, Condé Nast, Carta, Snowflake, and Atlassian, who see in Mutiny […]
How eCommerce Will Move To Unlimited Reality 
By Suparna Dutt DCunha (April 20, 2022)
To be ahead of the game, eCommerce companies will require to adapt and integrate technologies, such as virtual try-on, gaming and interactive storytelling concepts that increase engagement Imagine watching a TV show and buying the pretty dress one of the stars is wearing within the show’s environment. Or better, smart, interconnected appliances remembering to buy […]
Google Launches Plus Codes In 18 Countries Across MENA
By Sophia Bennett (April 19, 2022)
Google has announced the launch of the latest Plus Codes feature on Google Maps in 18 countries across MENA including Saudi Arabia, the UAE, Kuwait, Egypt Morocco, Algeria and more. Plus Codes are free, open-sourced, digital addresses that provide simple and accurate addresses for any place on Earth, including for places that don’t have accurate […]
eCommerce Is Taking The Next Great Leap In The Metaverse
By Chandni U (April 19, 2022)
The virtual world will open endless possibilities for marketers to unleash their creative prowess. Digital shopping from the comfort of one’s couch sounds good. Add a digital avatar into the equation that allows you to try out items before purchase, and you’ll discover unlimited possibilities of the metaverse. Just as the world was excited about […]
Precisely Announces SaaS Option For SAP Automation Solutions
By Sophia Bennett (April 18, 2022)
Precisely, a provider of data integrity solutions released a single-tenant SaaS deployment model for its Automate Evolve and Automate Studio Manager products. The single-tenant SaaS offering will help simplify customers’ IT environments while still delivering the benefits of automating complex SAP processes. The Automate Evolve and Automate Studio Manager SaaS offerings eliminate most on-premises server-based […]
UJET Launches Certified Delivery Partner Program
By Sophia Bennett (April 15, 2022)
UJET, a contact centre platform provider, has launched a Certified Delivery Partner (CDP) Program to bring UJET and Google Cloud’s artificial intelligence-powered cloud contact centre solution to more customers across the globe. “Our recent partnership with Google Cloud on their end-to-end Contact Centre AI (CCAI) solution raises the stakes around how a modern contact centre […]
Be Careful Of What You Deem As A Technology Problem
By Chandni U (April 12, 2022)
Data and marketing expert Christopher Penn discusses the data trends impacting marketing, the skills required of marketers today and more “You have to be able to dig in and measure your performance goals. Be very careful with what you deem a technology problem because, in a lot of cases, it’s not a technology problem. Ninety […]
Google Adds Visual, Text Search Options to Enhance Product Discovery
By Sophia Bennett (April 10, 2022)
Google is finding new ways to find exactly what customers look for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their search results. By using Google’s new multisearch capacity, powered by its evolving AI and machine learning tools, searchers will now be […]
Emerging Turkish AdTech Startups 
By Aarti Chawla (April 06, 2022)
Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]
Top 15 CMOs In Turkey
By Chandni U (April 05, 2022)
With a heavy reliance on Turkey marketing leaders for brands to be able to scale businesses, here are our top CMO picks. Turkey’s annual inflation jumped more than expected to a two-decade high of 54.4 per cent last month. Turkey has seen a significant increase in business investments in the last few years. And with […]
Understanding Customer Behaviour With Thin Slices
By Sophia Bennett (April 05, 2022)
In this episode of Martech Mandate was about understanding customer behaviour to deliver more personalised experiences and how behavioural data will soon allow marketers to know what customers are thinking. We live in a technology-driven world, but caveman biases and processes still drive our thoughts and actions. With only .0004 per cent of conscious control, […]
March Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (March 31, 2022)
Acquisitions, EU tech regulation and Nvidia data breach are highlights of the month Show me a big tech player who says it doesn’t get excited by acquisition, and I’ll show you a liar. After all, who wouldn’t want a company that could double in value in a year or propel them to become some of […]
Get SaaS-sy With Self-Service
By Sophia Bennett (March 30, 2022)
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
Zoomd Acquires AI Marketing Platform Albert Technologies
By Sophia Bennett (March 29, 2022)
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd, the MarTech user-acquisition and engagement platform, announced its acquisition of Albert Technologies Ltd. Albert is an artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world’s leading brands. Albert processes and analyses audience and tactical data at scale, thereby autonomously […]
Explained: Incrementality
By Yolande DMello (March 28, 2022)
TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]
Spotify, Google Announce User Choice Billing To Enhance CX
By Sophia Bennett (March 28, 2022)
Spotify announced a new chapter in its partnership with Google: a multiyear agreement that represents a first-of-its-kind option in payment choice and offers opportunities for both consumers and developers. Users who’ve downloaded Spotify from the Google Play Store will be presented with a choice to pay with either Spotify’s payment system or with Google Play […]
Audioncerate Partners With LiveIntent For Built-In eMail Solution
By Sophia Bennett (March 24, 2022)
Audiencerate, an identity hub provider for advertising, is partnering with LiveIntent, a marketing technology provider, to deliver audiences built-in email and delivered to the web. The partnership will allow marketers to access LiveIntent’s full audience taxonomy in the DV360 open marketplace for programmatic campaign activation via the Audiencerate data onboarding platform. Companies will be able […]
Wiggle Out Customer Niggles
By Chandni U (March 23, 2022)
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
Dubai Holding Launches Rewards Programme, Tickit
By Sophia Bennett (March 22, 2022)
Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, announced the official launch of Tickit, a first-of-its-kind rewards programme offering an effortless, instant way to earn and redeem points across Dubai. Tickit will allow members to earn points effortlessly through partner brands and participating eCommerce sites without having to […]
Vonage Enhances Conversational Commerce Offering With Video Capabilities
By Sophia Bennett (March 22, 2022)
Vonage announced that it has strengthened its Jumper.ai conversational commerce application with new video capabilities and integrations for a more engaging retail experience. Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a […]
Can Deep Learning Shape The Future Of Digital Advertising?
By Khushbu Raval (March 22, 2022)
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant. Marketers have a bit more time to prepare for the post-cookie future now that Google has delayed the end of third-party cookies until 2023. Even said, the sooner marketers start implementing […]
Agropulse Adds Feature To Measure The Business Impact of Social media
By Sophia Bennett (March 18, 2022)
Agorapulse, a social media management platform, announced the launch of a game-changing new feature for communicating the business impact of social media, a first in the industry. Agorapulse’s new feature gives digital marketers and agencies the ability to prove the business impact of social media including sales, leads, and visitor behaviour. This information is critically […]
Can You Balance Privacy & Personalisation?
By Aarti Chawla (March 17, 2022)
Despite online shoppers’ desire for convenience, they are less likely to share data to improve customer experiences. Is it possible for them to have it both ways?  Personalisation and privacy are frequently discussed as though they are mutually incompatible. They don’t have to be in a world without cookies. Personalisation and privacy are driving a […]
Totango Launches CX Canvas For Data-Driven Campaigns
By Sophia Bennett (March 16, 2022)
Totango a customer success platform provider, launched the Customer Experience Canvas (Canvas), a no-code technology that empowers organisations to create campaigns that are data-driven and mapped to the customer journey. “Customer relationships are fluid and need to be flexible to succeed,” said Guy Nirpaz, founder and CEO of Totango, in a statement. “Canvas empowers teams […]
Banking On Hyper-Personalisation 
By Suparna Dutt DCunha (March 14, 2022)
By delivering end-to-end hyper-personalised products and services, banks can drive sustainable growth by tailoring financial products according to customer’s financial needs. There are new AI and big data applications to enable such hyper-personal digital experiences. Not very long ago, the success of banks rested on mastering credit allocation, capital management, and operations. Not anymore. While […]
Have You Geofenced Your Customers Yet?
By Chandni U (March 11, 2022)
Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]
Sendinblue Acquires MeetFox For Marketing Automation Capabilities
By Sophia Bennett (March 10, 2022)
Sendinblue, providers of a digital marketing platform for small to medium-sized businesses, has acquired scheduling and video conferencing software company MeetFox. With MeetFox, Sendinblue customers can integrate a scheduling component through various channels, such as a website, app, email, social media page, or direct messaging, so they can schedule in-person and online appointments with clients […]
Top 10 Web Crawler Platforms
By Chandni U (March 10, 2022)
To ensure quality, efficient web scraping, increase web traffic and provide good SEO capabilities, marketers turn to web crawling tools.
Small Tech Tools Have a Greater Impact
By Chandni U (March 07, 2022)
Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]
Visionary Marketplace Katmeer Launches In The UAE
By Sophia Bennett (March 06, 2022)
The Middle East’s newest marketplace, Katmeer, has officially launched to provide residents with access to unique and unbeatable discounts offered by premium merchants. Designed as a robust and visionary platform, Katmeer has brought together some of the best market service offerings and deals across several categories including, fashion, beauty, well-being, cleaning, and more. In addition […]
Go Figure: Saudi Arabia in Numbers
By Sophia Bennett (March 03, 2022)
Here we deduce the kingdom in numbers to capture its advancement in digital space and investment in technology
A Cloud Revolution Is Advancing KSA
By Victor Dey (March 03, 2022)
More than 70 per cent of companies accelerated their digital transformation plans by at least a year, with the cloud being a key driver of such developments.
Uniphore Launches Q For Sales For EQ Measurement Technology
By Sophia Bennett (March 02, 2022)
Uniphore, a provider of conversational automation, launched Q for Sales, equipping sales organisations with emotional intelligence (EQ) measurement technology. Built on the Uniphore X Platform, Q for Sales leverages computer vision, tonal analysis, automatic speech recognition (ASR), and natural language processing (NLP) to capture and make recommendations on the full emotional spectrum of sales conversations. […]
Here’s Why Saudi Arabia Is A Digital Riser 
By Suparna Dutt DCunha (March 02, 2022)
The country has launched investments worth billions of dollars in future technologies as it races to diversify its economy Saudi Arabia is racing towards digital transformation, supporting tech innovation and entrepreneurship. The Kingdom, which is pouring hundreds of billions of dollars into an economic transformation, known as Vision 2030, led by ruler Crown Prince Mohammed […]
Ownit Launches Connected Checkout Links To Drive Sales Conversion
By Sophia Bennett (March 01, 2022)
Ownit announced it has launched its core product, Ownit Connected Checkout links, to help brands drive sales conversion. This checkout experience allows brands to easily sell products with one tap at the point of discovery. Whether from a social media post, email, text message, or an online ad, when a shopper clicks an Ownit Connected […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
Roku Adds Advertising Watermark For Ad Spoofing Protection
By Sophia Bennett (February 26, 2022)
Roku announced Advertising Watermark, a free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. As the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark gives marketers the confidence that their advertising spend is reaching real Roku users. Today, device spoofing occurs when scammers […]
For The Love and Fear of Privacy
By Sophia Bennett (February 26, 2022)
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
Drip Acquires Sleeknote For Unified CX in eCommerce
By Sophia Bennett (February 24, 2022)
Drip, a provider of marketing automation solutions for the eCommerce industry, announced its acquisition of Sleeknote, a cloud-based provider of forms and on-site engagement tools. Sleeknote helps businesses capture customer data such as email addresses, SMS numbers and consumer preferences when they visit a brand’s website.  This information – called zero party data – informs […]
How Metaverse Is Changing The World of In-Game Advertising
By Victor Dey (February 24, 2022)
VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to  “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]
Supporting Advertiser Controls In Platform Automation
By Chandni U (February 23, 2022)
For better flexibility and brand safety, business leaders are looking towards new ways to balance platform automation with advertiser controls. “Platform automation tools are making it easier than ever for brands to use machine learning in paid search and social advertising campaigns, but limited control to guide these algorithms significantly stifles growth potential,” said Ashwani […]
Teamwork Commerce Partners with Google Cloud For Seamless Shopping
By Sophia Bennett (February 22, 2022)
Teamwork Commerce, a retail management software developer, and Google Cloud have combined their services to enable retailers to provide products seamlessly and more efficiently to their customers. To help retailers face the new challenges of post-pandemic times, Teamwork partnered with Google Cloud to launch a powerful backend, which was once reserved for enterprise clients only, […]
Does The Adtech Ecosystem Need A Rehaul?
By Yolande DMello (February 21, 2022)
The Trade Desk’s latest move to pull out of Google’s Open Bidding and pitch a new product that aims to level the playing field could build stronger relationships between advertisers and publishers. The global ad market is predominantly managed by three companies, namely: Alphabet (Google), Meta (Facebook and Instagram) and Amazon. According to WARC’s analysis […]
Mobile And eCommerce platform YOU To Launch in Bahrain
By Sophia Bennett (February 18, 2022)
An integrated mobile and online platform to provide users with easy access to a variety of restaurants, florists, health and beauty products, fashion items and electronics is set to be launched in Bahrain next month. The YOU application was unveiled yesterday by its co-founders – chief executive Dr Adel Hubail and operations chief Noor Al […]
Amplitude Adds Data Integrations For Better Product Experiences
By Sophia Bennett (February 18, 2022)
Amplitude, a digital optimisation company, has integrated its technology with Adobe Launch, AWS Redshift, Google BigQuery, Google Tag Manager, MailChimp, Klaviyo, and Customer.io and enhanced its existing integration with HubSpot. Through its growing partner ecosystem, Amplitude ingests data through customer data platforms data warehouses, SaaS platforms, and Amplitude’s own software development kits. “As the demand […]
The Trade Desk Launches OpenPath For Digital Advertising Inventory Access
By Sophia Bennett (February 16, 2022)
Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct access to premium digital advertising inventory. Initial publisher partners to join OpenPath include Reuters, The Washington Post, Gannett | USA Today Network, Conde Nast, McClatchy, Hearst Magazines, Hearst Newspapers, Advance Local, MediaNews Group, Tribune […]
FLoC Out, Topics API In. Will It Succeed?
By Sophia Bennett (February 16, 2022)
Google introduced an alternative to FLoC that suffered some backlash for posing a privacy risk. Google is optimistic about Topics API but some brands still have apprehensions about it Early last year, Google replaced third-party cookies with a system to track people’s interests called the Federated Learning of Cohorts (FLoC). It tracks people’s interests based […]
Look Who’s Talking
By Suparna Dutt DCunha (February 07, 2022)
Voice technology is advancing by leaps and bound – innovation in the space, including multilingual voice applications, is bringing a level of ease in interactions Nowadays, everything has a voice — your phone, car, and even the coffee machine. People use voice technology to shop, send messages, and look for information. And so credible voice […]
Dialpad Expands Google Cloud Partnership For Hybrid Work Models
By Sophia Bennett (February 04, 2022)
Dialpad, a communication and collaboration solutions provider, has expanded its partnership with Google Cloud, joining Google Cloud as an independent software vendor (ISV) partner delivering unified communications and contact centre solutions on Google Cloud Marketplace. The partnership facilitates adoption of hybrid work models with a single business communications and contact centre solution. “Hybrid work means […]
Tinuiti Launches New Omnichannel Performance Influencer Practice
By Sophia Bennett (February 03, 2022)
Tinuiti, the independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and measurable ROI for brands, specifically by leveraging Influencer Marketing. The unique breadth of in-house tools allows for better strategy and tactical […]
Adlucent Introduces Index For Ad Platform Automation
By Sophia Bennett (February 03, 2022)
Adlucent, a performance marketing agency, has introduced Adlucent Index to help digital advertisers gain control over ad platform automation. Adlucent Index works directly with Google Smart Bidding to give advertisers control over how conversions are valued and measured and how paid search and shopping ad campaigns are optimised. It ingests each advertiser’s first-party data and […]
Explained: Programmatic Advertising 
By Aarti Chawla (January 28, 2022)
TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign.   Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]
Zoominfo Partners With Google Cloud For Go-To-Market Data Needs
By Sophia Bennett (January 27, 2022)
ZoomInfo, a provider of go-to-market software, data, and intelligence, has partnered with Google Cloud and integrated its business-to-business data into Google BigQuery. “By combining ZoomInfo’s actionable data and insights with Google Cloud, we’re delivering the performance and scale to fit our customers’ go-to-market data needs,” said ZoomInfo Founder and CEO Henry Schuck. “This frictionless integration […]
Will AI-powered Voice-enabled, Self-service Technologies Transform CX? 
By Abhijit Mhetre (January 26, 2022)
In 2022, businesses tapping into the power of AI-powered technologies to enable omnichannel, multi-experience, personalised moments will solidify customer loyalty. Businesses that put customers at the centre of their existence adopt technology faster than competitors. Over 90 per cent of companies that are obsessed with delivering the best value to their customers consistently are the […]
Moz Launches Tool to Help SEOs Make Sense of Google's 'Page Experience' Updates
By Sophia Bennett (January 21, 2022)
The new Performance Metrics tool analyses performance factors impacting rankings and gives tips for staying visible on the SERPs Moz announced the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro. The new feature, which had an initial beta release last Spring, enables SEOs and site owners to automate and […]
Has Tech Changed the Beauty Game?
By Aarti Chawla (January 21, 2022)
Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]
Webscale Launches CloudEDGE CDN To Improve Core Web Vitals
By Sophia Bennett (January 18, 2022)
Webscale, the Cloud Platform for Modern Commerce, has announced the launch of Webscale CloudEDGE CDN, the cloud-agnostic, compute-at-the-edge, content delivery network (CDN) designed for the unique performance and programmability needs of commerce. With more than 80 per cent of the world’s sites failing Core Web Vitals, Google’s latest standard for assessing the user experience of […]
The Rise of PPC Automation: Everything You Need to Know
By Nate Burke (January 18, 2022)
Nate Burke, CEO and founder of digital marketing and eCommerce specialist firm Diginius, shares his thoughts on the good, the bad and the ugly of PPC automation. In an increasingly digital age, pay-per-click (PPC) advertising is seemingly the way to go. These advertisements drive warm leads to your organisation, increase website traffic, and, in turn, […]
Conversational AI Expected To Reach $18.4 Billion By 2026: Report
By Sophia Bennett (January 17, 2022)
Research firm MarketsandMarkets valued the worldwide market for conversational artificial intelligence at $6.8 billion in 2021 and expects it to reach $18.4 billion by 2026, growing at a compounded annual rate of 21.8 percent. Conversational AI, the report said, involves three basic technologies: machine learning and deep learning, natural language processing, and automated speech recognition. […]
Martechvibe Learning: Time To Create A Learning Culture
By Aarti Chawla (January 15, 2022)
Having each employee of your organisation associated with the business goals is a significant step towards success. The protocol motivates employees and organisations to acquire knowledge and proficiency. How do you confirm that every employee is gaining the required knowledge? Here’s a researched and curated list of the relevant courses ideal for your team to […]
TELUS International Partners With Automation Anywhere For Better RPA
By Sophia Bennett (January 12, 2022)
TELUS International, a digital customer experience provider, is partnering with Automation Anywhere, a provider of robotic process automation (RPA), to simplify the delivery and migration of automation solutions on Google Cloud. “We are excited to extend our long-standing partnership with Google Cloud into our growing relationship with Automation Anywhere,” said Jim Radzicki, chief technology officer […]
Smartly.io Acquires Ad-Lib.io To Augment Social Advertising
By Sophia Bennett (January 09, 2022)
Smartly.io, providers of a cloud-based social advertising platform, has acquired Ad-Lib.io, a creative optimisation platform provider, extending its cross-channel reach from social to now include dynamic creative optimisation across programmatic, connected TV, and the entire Google ecosystem. Financial terms of the deal were not disclosed. With the acquisition, Smartly.io’s solution for social advertising will be […]
Alteryx Acquires Trifacta To Accelerate Cloud Journey
By Sophia Bennett (January 09, 2022)
Alteryx, the analytics automation company, announced it has entered into a definitive agreement to acquire Trifacta, an award-winning cloud company that leverages scalable data management and machine learning to make data analytics faster and more intuitive. Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics. Meanwhile, […]
Stagwell Acquires Instrument For Better Digital Operations
By Sophia Bennett (January 08, 2022)
Stagwell announced that it has fully acquired Instrument, a digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games. Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018. “Instrument […]
Meet the Always-on Conversationalists
By Yash Raaj (January 06, 2022)
How conversational AI bots can help create contextual engagement Do you remember chatting with Clippy – Microsoft’s rudimentary bot? He is arguably one of the most famous virtual assistants, who would pop in the corner of the screen, ready to guide you through any Microsoft software. That was in 1997. Since then, chatbots have come […]
Spotting The Golden Goose via Lead Scoring 
By Yolande DMello (January 05, 2022)
Behavioural insights can feed opportunity scoring models so sales and marketing teams can track potential customers as they move from interest to intent and act to improve closing rates. Not all leads are created equal. Unless you have a stack of handpicked super leads, it’s time-consuming to follow up on each case with the same […]
22 Trends For 2022 
By Yolande DMello (January 03, 2022)
What’s next? Defining trends shaping the future of marketing. Rising pressure for rapid growth coupled with market changes has forced many marketing teams to accelerate their digital transformation. At the same time, budget reallocation means innovative campaigns don’t have comfortable timelines to prove their business effectiveness. Innovating on a deadline can be tricky. Moreover, the […]
Conversational AI Paradox Raises Funds, Reaches Unicorn Status
By Sophia Bennett (January 01, 2022)
Hiring and employee management conversational AI developer Paradox has raised $200 million in a series C funding round led by Stripes, Sapphire, and Thoma Bravo. The new funding round elevates Paradox and its Olivia virtual assistant to unicorn status with a valuation of $1.5 billion. The Olivia assistant created by Paradox handles a number of […]
Powered By AWS, Bavard Focuses on Partner Integrations, Scalability
By Sophia Bennett (December 30, 2021)
Bavard is helping businesses build their brand with conversational AI that supports, engages, and converts customers around the clock. Bavard, a conversational AI provider that offers businesses a better way to support and engage customers, has announced many enhancements to its platform, including now being powered by Amazon Web Services (AWS). Bavard made the decision […]
Digital Turbine Partners With Google For Product, Growth Strategy
By Sophia Bennett (December 30, 2021)
Digital Turbine, an independent mobile growth and monetisation platform, announced a multi-year strategic partnership with Google. The partnership will accelerate Digital Turbine’s product and growth strategy to support the Android ecosystem by enabling nearly a billion devices with intelligent app discovery. Digital Turbine will work with Google Cloud premier partner SADA to implement Google’s enterprise […]
Widewail Launches Invite Video Tool For Customer Reviews
By Sophia Bennett (December 29, 2021)
Widewail, a customer review and reputation management solutions provider, has added Invite Video to its Widewail Trust Marketing Platform. Building on the company’s SMS review generation technology, Invite Video helps marketing teams capture video testimonials from customers. “Word-of-mouth marketing has taken on a whole new shape with video playing a key role,” said Matt Murray, […]
Aisera Launches Ticket AI For Improved Automation System
By Sophia Bennett (December 29, 2021)
Aisera, provider of an artificial intelligence service management platform, has launched Ticket AI to automate and scale support organisations using existing ticketing systems. Ticket AI continuously learns to empower agents by recommending similar tickets or cases, knowledge articles, and next-best actions to speed the resolution process. Through a thorough analysis of live agent conversations, Ticket […]
Cirus Foundation Launches Web Extension For Data Monetisation
By Sophia Bennett (December 28, 2021)
Data ownership initiative Cirus Foundation has announced that its data monetisation product, the Cirus Web Extension, is now available. Internet users can download the extension directly to the Google Chrome browser, with support for additional browsers. The team behind the project decided to shift its strategy earlier this year, launching the browser extension earlier than […]
Anghami Announces Interactive Experience With Alexa in Arabic, English
By Sophia Bennett (December 24, 2021)
Anghami, the region’s music streaming platform, announced the availability of its Alexa skill, providing users in KSA and UAE with a seamless innovative experience in Arabic and English. As one of Amazon Alexa’s first skill partners in the Middle East, Anghami aims to deliver a seamless localised music experience in a Khaleeji Arabic dialect, embodying […]
Podcast Sponsorship is Driving Purchase Intent 
By Sophia Bennett (December 24, 2021)
The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]
Duckduckgo Announces Work On Privacy-Focused Browser
By Sophia Bennett (December 23, 2021)
Duckduckgo, the privacy-focused search engine has announced that it is working on a desktop browser. The browser is currently in closed beta on macOS with no official launch date announced. Also Read: MarTech Fundings That Made Headlines In 2021 DuckDuckGo now averages more than 100 million searches per day and is the most downloaded browsing […]
Sprinklr Partners With Google Cloud For Enhanced Unified CXM
By Sophia Bennett (December 20, 2021)
Sprinklr has partnered with Google Cloud to offer its customers a public cloud option for deploying its Unified Customer Experience Management (Unified CXM) platform. “Enterprises are increasingly seeking out technologies that help them create unique experiences for customers with speed and at scale,” said Robert Harper, director of channel sales at Google Cloud.  “We’re thrilled […]
Top News in 2021
By Chandni U (December 20, 2021)
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Vibes Launches Mobile Wallet As A Channel For Personalised Experiences
By Sophia Bennett (December 16, 2021)
Vibes, a mobile marketing solutions provider, recently launched Mobile Wallet as a Channel as part of its dynamic mobile wallet solution. Mobile Wallet as a Channel lets companies use Apple Wallet and Google Pay on consumers’ mobile devices to deliver personalised and dynamic mobile experiences for marketing, loyalty, and servicing. With this launch, Vibes enables […]
Lack of Site Image Analytics, Slow Load Time Can Cost Brands Their Customers: Report
By Sophia Bennett (December 13, 2021)
LiquidPixels, the dynamic imaging solutions provider, announced the results of a new survey that surfaced fears from eCommerce and retail website leaders over the effects of sub-optimal image performance on their websites. A lack of site image analytics and increased complaints about slow load times have retail leaders anxious about the holiday season. Worries include […]
Ads Creative Studio’s Asset Library is coming to Google Ads
By Sophia Bennett (December 12, 2021)
Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account. Advertisers have reported a new Asset Library within Google Ads. “Asset Library, as it exists in Ads Creative Studio, is coming into Google Ads,” a Google spokesperson confirmed to Search Engine Land. Tip of the hat to […]
AuxCHAT Launches AuxPay For Enhanced User Experience
By Sophia Bennett (December 12, 2021)
AuxCHAT launches a new customer experience feature called AuxPAY feature. Powered by Authvia’s text payment technology, the TXT2PAY functionality allows AuxPAY users to send payment requests directly through the conversation thread, and the customer can pay simply by texting back a secure four-digit code. “With AuxCHAT, our subscription cost is lower than our previous solution, […]
5 Ways AR is Tailoring the Clothing Store 
By Sreya Paul (December 09, 2021)
Top retail brands like Topshop, Ralph  Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
Lytics Launches Cloud Connect For Enhanced Audience Targeting
By Sophia Bennett (December 08, 2021)
Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]
Are Chatbots Taking Over The Conversation?
By Sreya Paul (December 08, 2021)
According to a Drift survey, most customers prefer chatbots over online forms. They expect chatbots to reply instantly but prefer to have a chat with a human instead of a bot. A brief look at how brands are leveraging bots Brands are leveraging chatbots to further their relationship with consumers, anywhere, any time. Businesses have […]
Top 10 Martech Podcasts: Hit Play
By Chandni U (December 06, 2021)
Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]
mePrism Opens Consumer Data Beta 
By Sophia Bennett (December 05, 2021)
mePrism, a start-up focused on helping consumers take control over their data, announced that it is opening up its beta trial to new users. This is the latest step in the organisation’s mission to give consumers greater control over their personal data and open up the data marketplace to everyone. “We want to give back […]
Metaverse in the Making 
By Yolande DMello (December 05, 2021)
The metaverse means many things to many companies. The future as we know is about to change completely. There is no doubt that Meta (formerly Facebook) is hard at work. Earlier in October, CEO and chairman of Meta Mark Zuckerberg announced the company’s plans to hire 10,000 workers in the European Union over the next […]
Jivox Launches IQ Blaze and Data Clean Room
By Sophia Bennett (December 04, 2021)
Jivox announced the availability of a significant update to its Personalised Digital Marketing platform, Jivox IQ, designed to meet brands’ great demand for optimising consumer engagement across their paid and owned media channels–made possible through the Snowflake Data Cloud. By pairing this new scalable event processing technology with Snowflake, Jivox IQ gains scalability and performance […]
Atento Introduces Xtrabot, an Omnichannel Solution for Customer Interactions
By Sophia Bennett (December 02, 2021)
Atento, a CRM and business process outsourcing services provider, has launched Xtrabot, an automated omnichannel solution for remote customer services. Atento estimates that approximately half of the volume handled by standard remote customer service functions consists of repetitive and/or simple interactions that can be automated and processed by Xtrabot. With Xtrabot, customer telephone requests can […]
OptimizeApp Acquires Panda Media, Focus on eCommerce Growth in MENA
By Sophia Bennett (December 01, 2021)
Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
Discover How Google Quality Score Affects PPC Ads
By Sophia Bennett (December 01, 2021)
With the advent of Google Ads, pay-per-click ads (PPC) are a simple way to show up on the search results page. Most businesses have a basic understanding of PPC advertising, although they may not know about how Google’s Quality Score can directly affect what happens with them. Actual SEO Media,which helps clients expand their online […]
Sprout Social Integrates With Yelp
By Sophia Bennett (December 01, 2021)
Sprout Social, a provider of cloud-based social media management software, has added Yelp to its review management capabilities. Recent studies show that 86 per cent of consumers read online reviews, and 91 per cent of consumers aged 18-34 trust reviews as much as a personal recommendation. As brands seek to manage the growing volume and […]
Company Close Up: It’s More Than Just ‘Web’Engage
By Chandni U (December 01, 2021)
“Two pivots, five near death situations and three buyout offers later — here we are — a 200 people strong team spread across three countries and five offices, and $15m in annual recurring revenue,” said Avlesh Singh, the co-founder of WebEngage. A customer data platform, personalisation engine, omnichannel campaign manager, and an analytics engine all […]
Point. Shoot. Shop.
By Yolande DMello (November 30, 2021)
When it comes to visual search, a picture speaks a hundred words. Here’s how retailers are upping their search rankings and cutting short the journey from discovery to purchase. The year was 2018 and the marketing team at low-cost, Swiss airline easyJet was eager to tap into the fear-of-missing-out (FOMO) social media users get by […]
Microsoft Bing Adds New Search Results Feature 
By Sophia Bennett (November 28, 2021)
Microsoft is rolling out a new search feature of its Bing platform that will help users gain insightful information at a glance. The Page Insights expands the functionality of Bing search by providing “summarised insights from a page on your search results.” A new lightbulb icon will now appear next to certain search results that […]
Google To Shut Down AdSense Matched Content 
By Sophia Bennett (November 28, 2021)
Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service” and “positive customer feedback and performance results from the ads-only Matched content ad format,” Google said. Google AdSense Matched Content units launched in April 2015 […]
Ever Fashion Moves IT to Google Cloud, Plans For eCommerce Platform
By Sophia Bennett (November 27, 2021)
Ever Fashion Luxury Group is one the first customers out of Qatar to be migrating its entire IT infrastructure to Google Cloud under the Rise with SAP offering, and also plans to launch an eCommerce Platform. Ever Fashion, the luxury brand retailer in Qatar, operates 21 high-end stores across the country, with additional locations in […]
Mall of Dilmunia Adds VR Machines To Boost Immersive Experience
By Sophia Bennett (November 25, 2021)
Mall of Dilmunia, a concept mall in Bahrain, has added new leisure attractions. With its recent addition of a number of virtual reality machines at Funscape World, Mall of Dilmunia aims to cater to and attract a wide range of visitors. Funscape Sports will be introducing more than a dozen virtual reality machines that will […]
UAE Will Surpass UK In eCommerce Penetration: Ziad Chehade
By Sophia Bennett (November 25, 2021)
The UAE is poised to surpass the UK in eCommerce penetration as more businesses in the Gulf country take steps to expand their online presence, said Ziad Chehade, Head of Business Marketing Mena for Google. Sharing his insights at the 12th World Chambers Congress in Dubai during a session titled Wake-up call: In Tech We […]
Day 2 VMF KSA: Post-pandemic Lessons for Marketers 
By Sophia Bennett (November 25, 2021)
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
AlikeAudience Joins Unified ID 2.0 For Consumer Privacy Protection
By Sophia Bennett (November 23, 2021)
AlikeAudience has announced its integration with Unified ID 2.0, the ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed by The Trade Desk, Unified ID 2.0 has received support […]
Can You Google-Out Google?
By Suparna Dutt DCunha (November 23, 2021)
The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]
ZeoTap Launches On Google Cloud Marketplace
By Sophia Bennett (November 21, 2021)
Zeotap, the next-gen Customer Data Platform (CDP), recently announced its availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning that they can onboard Zeotap at no additional cost to their budget. Google Cloud Marketplace offers vetted […]
NICE and Google Cloud Collaborate To Drive Smarter Digital Conversations
By Sophia Bennett (November 20, 2021)
Integrating NICE’s AI-powered CXone with Google Cloud’s CCAI applications makes human agents, voice bots, and chatbots effective. NICE announced it collaborates with Google Cloud to address the growing demand for more effective and automated customer self-service systems integrated with traditional contact centres. NICE is integrating its cloud-based, AI-powered CXone customer experience platform – used by […]
Demandbase Delivers Account-Based Advertising For Social Platforms
By Sophia Bennett (November 20, 2021)
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
Can SPO Solve Adtech’s Bid Problem?
By Yolande DMello (November 18, 2021)
Supply-Path Optimisation (SPO) is a consolidated view of the programmatic advertising supply chain that cuts unnecessary intermediaries between the advertiser and publisher, increasing the transparency in transactions. Though information is power in the programmatic advertising space, automation of systems has created a double-edged sword. On one end, it automates tasks and delivers results in a […]
Vimeo To Acquire WIREWAX And Wibbitz
By Sophia Bennett (November 14, 2021)
Vimeo has announced agreements to acquire WIREWAX, and Wibbitz. The two companies bring proprietary technology and products to Vimeo’s all-in-one video solution, extending its position as the professional video software solution for any business. “Vimeo now serves over six thousand enterprises with our video software, and we’ve only just begun to unlock the myriad ways […]
Top 20 CMOs In Israel 
By Chandni U (November 10, 2021)
CMOs in Israel are looking to build more scalable marketing operations. Here are our top picks of CMOs in Israel who are focused on result-driven strategies. Israel’s economy is a high-tech powerhouse run by tech and data-oriented Chief Marketing Officers (CMOs). Driven by the culture of innovation, the economy bounced back with 15.4 per cent […]
Smarsh Acquires Digital Safe Product Line From Micro Focus
By Sophia Bennett (November 08, 2021)
Smarsh has announced plans to acquire the Digital Safe archiving and risk management portfolio from Micro Focus following required customary regulatory approvals. The transaction is expected to close in the first quarter of 2022. Smarsh is a provider of electronic communications archiving solutions for regulated organisations, delivering capture, archiving, eDiscovery, and supervision solutions. Smarsh manages […]
Hopin Versus vFairs
By Chandni U (November 08, 2021)
Martechvibe pits the two platforms, Hopin and vFairs, against each other on various factors, including user experience, customer support, security, data analytics. The global webinars and virtual events market, which was $1.57 billion in 2020, will reach $4.44 billion in 2025. Despite the post-pandemic return to normalcy, as per research estimates.  Moreover, a Grand View […]
Google Adds ‘Business Display and Connection’ Options For Holiday Push
By Sophia Bennett (November 07, 2021)
Google is looking to help businesses make the most of their Google listings for the holidays, with new, streamlined claiming options for your ‘Google My Business profile’, and additional insight on how Google search is driving people to your business. “Starting this week, you can easily claim and verify your Business Profile directly on Google […]
Kicking Off The Holiday Season 
By Yolande DMello (November 04, 2021)
‘Tis the season to reach in-market shoppers, attract new customers, and build relationships with buyers that last into next year and beyond. It may not have the same ring as the original Christmas carol, but it’s a time for celebration whether you are a shopper or a seller. After a restricted and stressful holiday season […]
Nurturing Customer Trust In Luxury Resale
By Chandni U (November 02, 2021)
Sustainability and authentication can’t be ignored in the luxury resale economy. How do resale marketers make their case for customer trust? Luxury apparels worth trillions sit in closets, and probably half of them are collecting dust. The most basic solution would be resale. With the Kardashians and Bollywood star Deepika Padukone endorsing pre-owned luxury items, […]
Green Writing On The Wall
By Suparna Dutt DCunha (November 02, 2021)
As COP 26 is underway in Glasgow, we look at what the tech sector is doing to tackle the climate crisis The 26th edition of the UN climate summit, or COP 26, is underway in Glasgow with diplomatic negotiations by almost 200 countries on how to tackle the common challenge of the climate crisis, as […]
Company CloseUp: The Buffer Way
By Chandni U (November 01, 2021)
The social media management company serves seven million users and helps 75,000 brands today. But the journey has been a rollercoaster ride… A profit of $5 in his PayPal account got Joel Gascoigne so excited that the floorboards creaked as he jumped around his room. This was a promising beginning for Buffer, the social media […]
The Privacy Pivot: Following First-movers in Data Ethics
By Yolande DMello (October 31, 2021)
The most successful brands see the new age of privacy as an opportunity to build innovative products, deliver great experiences and earn the customers’ trust. Edward Snowden says, “I use Signal every day.” The quote by the whistleblower and privacy advocate is highlighted on the website of Signal, an encrypted instant messaging service. The company […]
LivePerson Acquires VoiceBase And Tenfold To Power Voice AI Innovation
By Sophia Bennett (October 29, 2021)
LivePerson announced two major strategic acquisitions; VoiceBase, a company in real-time speech recognition and conversational analytics; and Tenfold, an advanced customer engagement platform for integrating communication systems with leading CRM and support services. Through these acquisitions, three powerful technologies combine to create a unified, AI-enabled system for customer experience: VoiceBase’s superior speech recognition and analytics […]
Facebook Rebrands. But Does It Meta?
By Suparna Dutt DCunha (October 29, 2021)
A decade ago, Mark Zuckerberg, Facebook’s CEO, was on Time magazine’s 2010 Person of the Year. He was dubbed “the Connector”. A decade later, the social media company that connected people around the world and was called the industry trendsetter faces a humongous crisis. This month, Time placed Zuckerberg on its cover again, with a […]
5 Reasons Why Saudi Arabia Tops The Digital Riser List 
By Suparna Dutt DCunha (October 28, 2021)
The Kingdom of Saudi Arabia is racing towards digital transformation, shifting economic growth from dependency on oil to supporting tech innovation and entrepreneurship. It has poured billions of dollars into high-tech funds to strengthen the digital sector, leading to new growth and new opportunities. The pace of digitalisation in the Kingdom had accelerated before 2020. […]
Cart.com Partners With Google Cloud for eCommerce Expansion
By Sophia Bennett (October 23, 2021)
Cart.com, the eCommerce-as-a-Service (eCaaS) provider, recently announced a strategic partnership with Google Cloud to advance its mission and deliver robust, unified analytics for its 2500+ brands. As an eCommerce solution provider equipping merchants with critical marketing, technology, and fulfillment capabilities, Cart.com helps brands harness the benefits of treating data as part of their core DNA. […]
Companies to Watch
By Yolande DMello (October 22, 2021)
The priorities are clear for brands — deliver stellar customer experience without compromising on privacy. Marketing teams need to align with changing customer expectations and prioritise both objectives.  The predominantly digital landscape in which brands operate offer opportunities and challenges to deliver on both counts.  Martechvibe explores emerging technology companies that have tapped into the […]
Cracking The Customer Loyalty Code
By Aarti Chawla (October 20, 2021)
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
Deliver Timely, Relevant Mobile Experiences
By Sophia Bennett (October 20, 2021)
A month ago, Virgin Mobile KSA announced that it had achieved net-zero carbon emissions across its operations in the Kingdom. The news came shortly after authorities announced that KSA had widened the reach of 5G networks to about half of the population and the majority of cities by mid-2021. Telecom is a competitive landscape in […]
Salesforce Monitoring With Tripwire Configuration Manager To Alleviate Misconfigurations
By Sophia Bennett (October 19, 2021)
You may already know that Tripwire Configuration Manager can audit your cloud service provider accounts like AWS, Azure, and Google Cloud Platform, but did you know it also has capabilities to monitor other cloud based software services such as Salesforce? Salesforce is a customer relationship management (CRM) service that could lead to unintended risks if […]
Microsoft Advertising Accounts Has Announced Automatic Clarity Integration
By Sophia Bennett (October 19, 2021)
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the combined system in November. Clarity is designed to provide advertisers a deeper understanding of landing page engagement and post-click behavior. It tracks clicks, scrolls, and […]
How Can Brands Navigate Consent And Compliance? 
By Yolande DMello (October 19, 2021)
Consent management platforms simplify data compliance for marketers across geographies, build brand trust and ensure consumer data is protected. When Uber suffered a data breach in October 2016, they hushed it by paying the hackers to delete the data. Eventually, news of the breach came to light in November 2017, resulting in financial penalties for […]
Five No-Code Platforms You Should Know About
By Khushbu Raval (October 18, 2021)
Traditional software development relies on intensive coding knowledge that only developers possess, for other business professionals, developing an application is like deciphering the Da Vinci Code. But is it possible to avoid depending on developers? Yes, there’s a no-code application. Low-code and No-code development platforms rule the coding industry. According to Gartner, the worldwide low-code […]
Twitter Debuts New Ad Features Ahead Of eCommerce Push
By Sophia Bennett (October 16, 2021)
Twitter has rolled out new ad features and revamped the algorithm that decides which ads users see, as part of an effort to lay the groundwork to launch future eCommerce features. The new features come as Twitter is pushing to grow its performance advertising business, a strategy that aims to quickly generate sales, and constituted […]
Shaping Customer Behaviour For Normal 2.0
By Chandni U (October 14, 2021)
The digital habit that birthed during the pandemic must be sustained with contextual cues and hybrid offerings for the future of customer expectations. Consumer behaviours change fast. As the pandemic is nearing the end, consumers are slowly shifting from pure online to hybrid experiences, expecting the best of both worlds. With such expectations, marketers need […]
How Can AI Help Content Marketers?
By Yolande DMello (October 12, 2021)
The name is Generative Pre-trained Transformer 3, but it’s more commonly called GPT-3. Since its release in May 2020, the AI, language generation model created by OpenAI has received substantial attention. This is a third-generation Natural Language Generation model that produces human-like language at scale, and is available as an application program interface (API). In […]
Data As A Default, Google Leaves Last-click Behind
By Yolande DMello (October 11, 2021)
In keeping with the changing privacy landscape, Google Ads has introduced a data-driven model as the default attribution model. Now, marketers can observe how much credit each ad interaction is responsible for in leading to conversions. Marketers need new measurement approaches that meet their objectives and put users first, especially in the changing privacy landscape. […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (October 11, 2021)
Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
Explained: Share of Search
By Aarti Chawla (October 10, 2021)
TLDR: The number of searches for a brand, divided by the number of searches for all brands in the same category, can predict the market share. Attaching value to a marketing campaign is the goal of every agency. Can share of search (SOS) be a valuable tool to predict market impact?   Marketers tend to use […]
Behavioural Economists To Watch Out For
By Khushbu Raval (October 07, 2021)
An area of research that combines the optimisation approach from economics with psychological insights, enabling a more realistic analysis of how people make decisions, behavioural economics has come a long way over the last half-century, winning mainstream approval. Today, it is one of the most productive areas of academic research. At least five Nobel prizes […]
How Customer Identity Helps Marketing Deliver Better CX 
By Sreya Paul (October 06, 2021)
According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase. They research products on the brand’s website while multitasking on their laptop, check another retailer’s mobile app for in-store availability, then go to Amazon because they got an email about a deal […]
Businesses Must Adapt to New Privacy Restrictions for Holiday Season: Fanplayr
By Sophia Bennett (October 04, 2021)
Fanplayr, the global eCommerce intelligence solutions provider, urges businesses to prepare for technology changes that will impact holiday sales during this pivotal year; particularly with Deloitte forecasting an 11 to 15 per cent increase in 2021 holiday eCommerce sales. Several changes have led to the proverbial perfect storm leading up to this year’s holiday sales […]
Scoring On Social Selling Index
By Aarti Chawla (October 04, 2021)
Cold calling is dead. Or it should be. Instead, sales teams are embracing social selling, an approach that allows laser-targeting prospects and establishing a rapport through existing connections. Customers, too, are reacting better to more value-added offerings that solve certain pain points.  According to the AI-powered personalisation platform Formation.ai’s brand loyalty survey, four out of […]
Twitter Introduces Professional Profile And NFT Authentication Feature
By Sophia Bennett (October 03, 2021)
From professional profiles to joining the NFT bandwagon, Twitter is hoarding news headlines with their recent announcements.  Professional Profiles is a new tool on Twitter that enables businesses, publishers, developers, and creators to have a unique and clearly defined presence on the platform. With the profile, one can add legitimacy to their business’ presence on […]
How Do NFTs Add Value?
By Chandni U (October 03, 2021)
Today, we carry more computing power in our pockets than what got Neil Armstrong to land on the moon. Technology is extraordinary, and one of the hottest items on the market is the non-fungible token (NFT). Just between January 2021 and March 2021, the search term for NFTs grew by 98 per cent on Google.  […]
Adjust Report Explores Networks Driving Mobile Advertising Trends Globally
By Sophia Bennett (October 02, 2021)
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
Burj Khalifa is Most Watched Attraction on TikTok
By Sophia Bennett (September 29, 2021)
New research commissioned by global fashion brand Superdry has revealed the top trending travel destinations on TikTok, including the most watched countries, cities and tourist attractions. With 49.9 billion views of #travel on TikTok alone, the app to rank the most watched places and landmarks around the world.   With an impressive 1.5 billion views on […]
Can Interactive Content Get You First Party Data?
By Yolande DMello (September 27, 2021)
Call it the cookiepocalypse or the death of the third-party cookie. For years, marketers have been using cookies to collect data about their audience that helps them target ads to the right segments. But Google’s efforts to phase out the third-party cookie on Chrome browsers by 2022 means marketers need to change the way they […]
Brands Need to Pivot Marketing Strategies To Texting: Klaviyo Report 
By Sophia Bennett (September 26, 2021)
Klaviyo, a customer data and marketing automation platform, recently released a study titled SMS for Marketers that delves into how consumers’ phone relationships have changed during the pandemic. Notably, over 51 per cent of people state that they have increased their use of texting in the past 12 months, compared with other popular forms of […]
Explained: Marketing Mix Modelling
By Yolande DMello (September 26, 2021)
TLDR: Marketing Mix Modelling (MMM) is a statistical analysis technique that lets marketers measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their objection. The insights help optimise ad spends and allow marketing teams to refine their efforts based on various factors that contribute to conversion or engagement In […]
Opera Launches Self-serve Advertising Platform
By Sophia Bennett (September 25, 2021)
Web browser Opera recently announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a customisable and scalable self-serve ad tech infrastructure for tier 1 publishers. It is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their […]
Invest in the Right Communication API Tools
By Chandni U (September 21, 2021)
Why is the order delayed? When will it arrive? Can the order be cancelled if it is too late? Hello? While this is just one scenario out of countless communications across industries, it demonstrates the need for a seamless communication network across the company and the brand. With new communication technologies, social media platforms and mobile […]
NB Ventures invests in CRM solutions provider Yegertek
By Sophia Bennett (September 19, 2021)
Yegertek, a Dubai-based customer experience and loyalty tech solutions provider has received funding of an undisclosed amount from GCC and India focused Venture Capital firm NB Ventures, which is led by Dubai’s retail and technology investor, Neelesh Bhatnagar.  “With a constantly increasing portfolio of high profile clients driving our rise, the funding from NB Ventures […]
UAE Shoppers Are Ready to Splurge This Holiday Season
By Sophia Bennett (September 17, 2021)
The holiday season is edging closer, and consumers are pumped to indulge, celebrate, and recuperate. Young UAE consumers are especially eager to resume their normal lives and make up for last year’s COVID-controlled holiday.  For insights from enthusiastic consumers about holiday shopping, gift-giving, spending, and sentiment, Sitecore conducted a survey, Holiday Shopping Trends 2021, which […]
Google Merchant Centre Enforces Unique Product Identifiers 
By Sophia Bennett (September 16, 2021)
Google recently announced that it will enforce correct unique product identifiers (UPIs) for products uploaded to Google Merchant Centre, even for free listings. Google said it is “expanding this enforcement and applying it to products listed in free listings.” Google explained that “providing the correct unique product identifiers (UPIs) for your products ensures that Google recognises them […]
Why Are Podcasts Perking Marketers’ Ears? 
By Yolande DMello (September 16, 2021)
Earlier in July, Saudi Research & Media Group (SRMG), the group behind media brands like Argaam, Arab News, Asharq Al-Awsat, and Asharq News acquired a 51 per cent stake in Arabic podcast platform Thmanyah. The acquisition was part of the group’s new digital-first, multi-platform approach and commitment to delivering original, unique, and exclusive content to […]
Luxury Institute And Datalucent Debunk Data Myths
By Sophia Bennett (September 13, 2021)
During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these conversations, a series of myths that are pervasive among brand executives have come to light – be they marketing, digital, […]
Vibe Martech Awards: Recognising The Best Of The Best
By Chandni U (September 13, 2021)
Marking the end of the VMF was the Annual Vibe Martech Awards (VMA). With a mission to honour the extraordinary achievements of Middle East brands and professionals, VMA was instituted as an annual recognition of the innovative companies that push martech boundaries.  Companies submitted their case studies, and after careful consideration by the Martechvibe editorial […]
TikTok, Snap Alums Launch mayk.it, A Social Music Creation App
By Sophia Bennett (September 09, 2021)
TikTok, Snap, and Google alums, recently announced the launch of mayk.it that connects users to simple music creation tools, a medium that is less represented in favor of photo and video-focused mediums.  The free application provides a personal recording studio for its users, instantly equipping people with access to professional-quality voice filters, produced beats, lyrical […]
Bahrain’s eCommerce Transactions Shot Up by 65% In August
By Sophia Bennett (September 09, 2021)
The number of POS and eCommerce transactions in Bahrain shot up by 65 per cent in August, year-on-year, reaching a total value of nearly $744 million during the month, after topping $3.62 billion in the first half of 2021, the Central Bank of Bahrain (CBB) revealed. According to new figures from the CBB, there were more than 11.3 million digital transactions in Bahrain last month, […]
Why GigCX Is Customer Service Saviour
By Khushbu Raval (September 08, 2021)
It is no secret that Gig Customer Service, or GigCX, a term used for deploying gig-based people to provide customer service, is attracting quite a lot of attention. The 2020 Gig, Customer Service report makes an exciting read — it says that GigCX is being used by mainstream brands like National Express, Sage and Unilever. […]
Address Customer Needs With Right Technology Response
By Chandni U (September 07, 2021)
“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]
Taking eCommerce to the Next Level
By Omri Argaman (September 07, 2021)
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
Explained: FLoC (Federated Learning of Cohorts)
By Aarti Chawla (September 06, 2021)
TLDR: FLoC, according to Google, “is a new way for businesses to reach people with relevant content and ads by clustering large groups of people with similar interests. This approach effectively hides individuals ‘in the crowd’ and uses on-device processing to keep a person’s web history private on the browser.” Over the years, customer data […]
Going Viral Is Getting Serious
By Suparna Dutt DCunha (September 05, 2021)
There it was, a virtual gold: an awe-inspiring, pulse-pounding video of professional skydiver Nicole Smith-Ludvik, wearing the Emirates uniform, at the top of the tallest tower globally, the Burj Khalifa, holding signs that she passes to finish giving a message: Fly Emirates. Fly better. The spectacular video racked up 6.1 million views and counting. It […]
ResponseCRM Announces New Features That Give eCommerce Entrepreneurs Greater Flexibility
By Sophia Bennett (September 04, 2021)
ResponseCRM is now available with a dark mode feature, giving customers another viewing option when using the CRM at night. This capability, which is intended to reduce blue light exposure, is one of many new enhancements from ResponseCRM to improve the user experience, and it complements the recently released ResponseCRM free mobile apps for Apple […]
Video Marketing Demands Attention: Why Is It So Powerful?
By Suparna Dutt DCunha (September 02, 2021)
A couple of years ago, the New York Times wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of emails. The defining narrative is the reach and power of video. No doubt, video marketing is here for a long haul, with online videos […]
Influential Teams Up with TikTok Creator Marketplace API 
By Sophia Bennett (September 01, 2021)
Influential announced its new partnership with TikTok in one of the first-to-market integrations with the new TikTok Creator Marketplace API. The integration allows Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands. This includes first-party insights on audience demographics, growth trends, […]
ByteDance Acquires Virtual Reality Startup
By Sophia Bennett (August 31, 2021)
Beijing-based ByteDance, the owner of TikTok, has acquired a startup Pico to expand its business into virtual reality (VR), CNBC reported. The transaction will enable ByteDance to enter the emerging VR field by benefitting from Pico’s software and hardware technologies and the expertise of the team. Also Read: What Will Facebook’s Metaverse Look Like? During […]
Videommerce Unveiled Its SaaS Platform
By Sophia Bennett (August 31, 2021)
Videommerce officially unveiled its SaaS platform dedicated to helping startups, entrepreneurs, and SMBs build interactive relationships with their customers using dynamic, clickable videos that grab attention and deliver content for exciting, personalised, and fully customisable experiences. Videommerce’s software allows users to upload Google Slides and build attention-grabbing presentations through a series of drag-and-drop scene layers, […]
New Yext Features And Algorithm Update Bring AI Search Optimisations 
By Sophia Bennett (August 30, 2021)
Yext, the AI Search Company, announced the general availability of its Summer ‘21 Release, which is underpinned by Yext’s new “Phoenix” search algorithm update. In addition to features powered by Phoenix like dynamic reranking, the release introduces revamped test search and experience training, as well as a reimagining of Yext’s data connector and app frameworks […]
Digital-First Retailers Are More Focused on Customer-Centred Strategies
By Sophia Bennett (August 30, 2021)
Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or wholesale before adding eCommerce) — even as people begin to resume their pre-pandemic ways of life. According to a recent survey of more than 100 retailers by CommerceNext and sponsored by […]
Top 21 Global Customer Experience Experts
By Chandni U (August 29, 2021)
Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]
Travel Marketers Feel Prepared For the Digital and Cookieless World
By Sophia Bennett (August 27, 2021)
Since the pandemic, the travel industry has suffered massive losses and is still recovering by leveraging innovative strategies. Digital travel marketers are approaching investments with the aim of increasing agility and making operations simpler and more efficient. Direct response campaigns are an attractive proposition for brands spending cautiously and looking to drive sales. In a […]
FaceBook Announces the Date for FaceBook Connect AR/VR Showcase
By Sophia Bennett (August 25, 2021)
Facebook recently announced that they are going to launch their FaceBook Connect AR/VR showcase on October 28 this year.  Facebook Connect is where the company traditionally makes big announcements related to its AR and VR tools. Last year, Facebook unveiled its Quest 2 VR headsets, while it also provided more detail on its Project Aria AR wearables […]
SoundCommerce Partners with Google Cloud to Drive Retailer Profits and CLV
By Sophia Bennett (August 25, 2021)
SoundCommerce announced a new partnership with Google Cloud to increase profits and customer lifetime value (CLV) for direct-to-consumer (DTC) brands and retailers. Effective immediately, SoundCommerce is available for purchase on the Google Cloud Platform Marketplace. The SoundCommerce data platform drives profitable growth, customer experience and lifetime value across retail systems and channels — from first […]
TikTok Developing AR Effects Creation Platform to Expand Visual Tools
By Sophia Bennett (August 25, 2021)
TikTok continues to quickly construct on its platform and instruments because it seems to be to capitalise on its present alternative and solidify its place as a key platform throughout the broader social media house. The platform’s newest improvement on this entrance comes within the type of its personal AR results studio, which, like Fb […]
Explained: RFM (Recency, Frequency, Monetary) Analysis
By Chandni U (August 25, 2021)
TLDR: The RFM score is calculated as follows: (Recency score x Recency weight) + (Frequency score x Frequency weight) + (Monetary score x Monetary weight). RFM analysis is an underestimated concept that needs to be the centre of every personalisation strategy, especially on the eCommerce platforms. Featuring over 600,000 plants, 200 million plant images, the […]
74% of Consumers Expect A Hybrid Customer Journey: Report
By Sophia Bennett (August 24, 2021)
Uberal and MomentFeed, an Uberall company, released a new report, titled “The New Face of Local.” It explores how COVID-19 driven digital acceleration has given birth to a hybrid customer journey that mixes online and in-person behaviour when shopping locally. “Our report shows that as economies re-open, consumers are much less likely to distinguish between […]
Facebook Seeks to Capitalise On Short Form Video Trends
By Sophia Bennett (August 23, 2021)
Facebook recently announced that they will enable users to create and share Instagram Reels within the main Facebook app. In an attempt to halt TikTok’s momentum, Facebook has been testing Reels creation and sharing within Facebook over the past few months, which has also included an experiment with a new Stories/Reels/Rooms feed at the top of user feeds. […]
The Marketing Society Partners with Vibe MarTech Fest, Dubai
By Sophia Bennett (August 23, 2021)
The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals.  Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
Vibe Martech Fest — Three Years and Growing
By Sophia Bennett (August 19, 2021)
Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech.  The growth of the conference is a testament to the martech maturity of the region. While the Middle East has […]
Marketing Trends Driving Luxury
By Chandni U (August 19, 2021)
Luxury, one of the top industries that faces major challenges during a crisis, is also one of the leading industries with the power to brave through it all. Dealing with the pandemic with innovative marketing, luxury groups like Richemont Group and Ralph Lauren contributed to not-for-profit organisations, and Armani Group, Moët Hennessy Louis Vuitton (LVMH) […]
Is Contextual Changing Content Monetisation Models?
By Yolande DMello (August 18, 2021)
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
Digital Citizens Alliance and White Bullet Release Report on Piracy Websites
By Sophia Bennett (August 17, 2021)
Web safety coalition the Digital Citizens Alliance and anti-piracy firm, White Bullet recently released a report, Breaking (B)ads: How Advertiser-Supported Piracy Helps Fuel a Booming Multi-Billion Dollar Illegal Market  that details a year-long investigation into how brands and advertising intermediaries help support the operators of illegal piracy websites and apps through the placement of ads. Online criminals who […]
Abacus.AI Debuts MLOps and DLOps Platform
By Sophia Bennett (August 16, 2021)
Abacus.AI debuts as an end-to-end real-time MLOps and DLOps platform. Customers can stream real-time events, such as clickstream data, social media interactions, online purchases, media views and readings from iOT sensors to Abacus.AI through a streaming API. Abacus.AI will process and transform that data, train deep learning models, and generate contextual predictions in real-time. Real-time deep […]
Mobile Marketing Trends To Watch 
By Khushbu Raval (August 16, 2021)
In 2021, the number of mobile devices operating worldwide stands at almost 15 billion, the numbers will increase, and it is expected to reach 18.22 billion by 2025. Statista predicted that, on average, consumers spend 3 hours and 15 minutes per day on their mobile devices. This provides businesses with an opportunity to take advantage […]
Aforza Announces $22 Million Series A Funding
By Sophia Bennett (August 15, 2021)
Aforza, the cloud and mobile solution specifically built for the consumer goods industry that empowers businesses to sell more and grow faster, recently announced a $22 million Series A funding round led by DN Capital, with further participation from Bonfire Ventures, Daher Capital, and Next47. Aforza plans on leveraging the funding to double its employee headcount over […]
Authentic Service is About Creating Value
By Sophia Bennett (August 15, 2021)
Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting Service, he has worked with brands like Coca Cola, HP, Microsoft and many more. In addition, he has written over 15 books, of which the latest one, UPLIFTING SERVICE: The Proven […]
Google Introduces New Child Safety Feature To Protect Minors
By Sophia Bennett (August 14, 2021)
After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]
Spotify’s Megaphone Launches An Audience Measurement Tool
By Sophia Bennett (August 13, 2021)
Spotify’s Megaphone launched a new tool that will allow publishers to tie listenership to Nielsen demos. The tool is available to a network of 20,000-plus podcast publishers that host and monetise their shows through Megaphone, the podcasting platform Spotify acquired for $235 million in November.  The tool can be used for measurement not just on Spotify, but […]
Is Data The Key To Customer Conversion And Acquisition? 
By Suparna Dutt DCunha (August 12, 2021)
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
TikTok overtakes FB Becomes Most Downloaded App Worldwide
By Sophia Bennett (August 11, 2021)
TikTok has overtaken Facebook (FB) as the most downloaded social media app in the world. According to Nikkei Asia, a global survey of downloads in 2020 showed TikTok on top of the list of social media providers for the first time since the study was first conducted in 2018. The report said that TikTok’s parent […]
Salesforce Announces a New Streaming Platform
By Sophia Bennett (August 11, 2021)
Salesforce recently announced Salesforce+, an all-new streaming service with live and on-demand content for every role, industry and line of business, all in one place. Salesforce+ includes live experiences, original series, podcasts, and other programming. With engaging stories, thought leadership and expert advice, Salesforce+ will illuminate the future of technology in the digital-first, work anywhere […]
Martech Lessons from the Middle East’s Leading Brands
By Chandni U (August 11, 2021)
No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]
Why Is User Generated Content Redefining Shopping?
By Chandni U (August 10, 2021)
It’s not only customer experience that has become the core of business strategies but customers themselves. With shoppable user-generated content (UGC) as the current marketing trend, brands anchor their loyal customers to fuel their business strategies. A recent DemandGen report revealed that over 90 per cent of buyers prefer interactive and visual content over traditional […]
Power My Analytics Releases Data Connectors for Google Products
By Sophia Bennett (August 09, 2021)
Power My Analytics, a reporting automation tool that enables digital marketers to automate their data collection and integrate the metrics they need into their favourite data destinations, has released new data connectors for Google Analytics, Google Ads, Google Search Console, Google My Business, and YouTube. Data connectors are ETL applications used to authenticate, collect, and […]
Can Privacy And Data-Driven Marketing Co-Exist?
By Suparna Dutt DCunha (August 09, 2021)
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
What Will Facebook’s Metaverse Look Like?
By Yolande DMello (August 08, 2021)
When Steven Speilberg’s Ready Player One hit theatre screens in 2018, it was a glimpse into how virtual reality might one day transform the way we experience life. Set in a dystopian future, the year 2045, to be precise, the story shows us a world where people seek to escape from reality through the OASIS, […]
Nextech AR Solutions Integrates Mixed Reality Solution into HoloLens2
By Sophia Bennett (August 07, 2021)
Nextech AR Solutions Corporation has announced its integration of its mixed reality (MR) solution HoloX, a human hologram application into HoloLens2. It is expected to be available in September 2021. This implementation will support gesture controls across HoloX’s UI and UX, allowing users to navigate the application through eye-tracking and hand gestures. AR/MR smart glasses are […]
Increff Partners With Fashion and Logistics Brands Namshi and Aramex
By Sophia Bennett (August 07, 2021)
Increff, the India-based data technology venture in the fashion and lifestyle segment, has finalised partnership deals with UAE’s brands in fashion and logistics, Namshi and Aramex. The deal will enable the two UAE companies to gain access to Increff’s multichannel smart fulfilment platform Assure, which helps companies automate processes, improve manpower efficiency and reduce operational […]
TikTok Adds Multiple Features to support LIVE Format
By Sophia Bennett (August 06, 2021)
TikTok has announced a host of new features to support the LIVE format and help users enjoy live content on the platform.  The new tools include LIVE events, currently being piloted in the UK, which lets creators schedule, manage, and promote LIVE videos. LIVE Events also allows for creators and fans to easily connect ahead of […]
Adjust Announces Collaboration With Salesforce Marketing Cloud 
By Sophia Bennett (August 05, 2021)
Adjust, a mobile marketing analytics platform, launched an application marketing collaboration on Salesforce AppExchange, empowering mutual customers to gain a holistic view of the user journey and to make more informed marketing decisions. The first integration to launch will be with the Salesforce Marketing Cloud (Marketing Cloud). The data integration with Marketing Cloud will enable […]
Cohesity Appoints MEA Lead for Multicloud Next-Gen Data Management
By Sophia Bennett (August 04, 2021)
Cohesity has appointed Gregg Petersen as regional director for its operations in the Middle East and Africa (MEA) region. Petersen will focus on empowering regional businesses in UAE, Saudi Arabia, Qatar, Egypt, and South Africa to easily and effectively back up, manage, protect, and derive value from their data through Cohesity’s next-gen data management solutions. […]
Baraka Launches App to Empower Retail Investors In The Middle East  
By Sophia Bennett (August 04, 2021)
baraka, the fintech startup on a mission to educate, enable and empower retail investors in the Middle East, announced the official launch of its commission-free mobile investment app after receiving regulatory authorisation from the Dubai Financial Services Authority (DFSA) in June 2021.  The baraka app, which is now available to download for users across select […]
Amazon Faces the Largest EU Privacy Fine
By Sophia Bennett (August 03, 2021)
Amazon faces a $887 million fine after a European Union data privacy regulator revealed that the e-commerce giant had violated the GDPR, in an advertising-related decision. Imposed on July 16 and disclosed on Friday in a financial filing, the record-breaking fine is the largest in the law’s three-year history, followed by Google’s 2019 fine of €50 […]
The Apple App Store Twitter War 
By Sophia Bennett (August 03, 2021)
After the recent denial of having spoken to Apple CEO Tim Cook regarding a wild story alleging he demanded to take over as the company’s CEO as part of an acquisition offer, Elon Musk tweeted his support of Epic Games’ fight against Apple over App Store policies. “Apple app store fees are a de facto […]
Breaches in Saudi Arabia and the UAE Cost $194 Per Lost Record On Average
By Sophia Bennett (August 03, 2021)
IBM Security recently announced the findings of their in-depth analysis of over 500 real-world breaches, across 17 different countries, in over a year. The study revealed the Middle East region to hold the second highest ranking.  The financial impact in the Middle East has risen by six per cent and has reached the highest cons […]
5 Winning Moments With Virtual Reality
By Yolande DMello (August 03, 2021)
When Google released its Cardboard, a low-cost viewer where one could insert a smartphone, in 2015, it put an emerging technology like virtual reality (VR) into the hands of everyone. The excitement was palpable. A year later, Google announced that over 5 million Cardboard viewers had shipped, over 1,000 compatible applications had been published, and […]
What’s in Your Stack? B2B Enterprise Tech Edition
By Yolande DMello (August 02, 2021)
There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not.  In addition to finding tools that help […]
Counting on Experiences
By Chandni U (August 01, 2021)
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
The Power Of Review And Rating Sites in UAE, KSA: YouGov Study
By Sophia Bennett (August 01, 2021)
As the world becomes more digitalised, online reputation can be the strongest asset or the biggest liability. This is because online reviews matter and are often used by consumers as their informants before making important decisions. YouGov’s latest study reveals the power of review and rating sites (like Google Reviews, Glassdoor, etc.) and the trust […]
Pinterest Introduces New Features; Product Tagging and Paid Partnership
By Sophia Bennett (July 31, 2021)
Pinterest has introduced two new features – Product Tagging and Paid Partnership -which will enable Creators to monetise for the very first time, tag their Ideas Pins with shoppable products, and make clear any partnerships with brands on sponsored content. Anyone with a business account can create Idea Pins and tag them with shoppable products, […]
Jeeng's New AdServe Lets Publishers Monetise Push Notifications with Existing GAM Ad Inventory
By Sophia Bennett (July 31, 2021)
Jeeng announced the launch of its new AdServe for Push that allows publishers to traffic ads from their Google Ad Manager (GAM) inventory into browser-based push notifications. The new capability enables publishers to easily monetise this fast-growing channel using existing ad inventory directly from GAM, extending their direct-sold campaigns to create a valuable new revenue […]
Facebook’s Future Lies in Virtual ‘Metaverse’: Mark Zuckerberg
By Sophia Bennett (July 30, 2021)
Mark Zuckerberg doesn’t just want you logging in to his company’s products. He wants you living, working and even exercising inside them. That’s the very high-level idea behind the ‘metaverse,’ a vision for the future of Facebook Inc. and the entire internet that Zuckerberg started pushing aggressively in the past week. “In the coming years, […]
Snapchat Adds ‘My Places’ Feature to Snap Map for Local Recommendations
By Sophia Bennett (July 30, 2021)
Snapchat is adding more to its location-sharing feature, Snap Map, with a feature it calls My Places.  The new feature lets Snapchatters discover popular locations and save their favourite places to revisit later. They can also see where they’ve been with the “Visited” tab. It also lets you see where others are in your area […]
Google Updates Timeline for Privacy Sandbox to Implement in 5 Phases By 2023
By Sophia Bennett (July 29, 2021)
Google has updated the schedule for its introduction of “Privacy Sandbox” browser technology and the phasing out of third-party cookies. The new timeline has split the bundle of technologies in the Privacy Sandbox into five phases: discussion, testing, implementation in Chrome (called “Ready for adoption”), Transition State 1 during which Chrome will “monitor adoption and […]
Rising Ad Spend On YouTube, Search, Shopping Drive Record Q2 Results At Google
By Sophia Bennett (July 29, 2021)
It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s largest search engine, Google, and its parent company Alphabet. For the three months ending June 30, the online video sharing and social media platform booked its highest revenues ever, delivering […]
Apple's Paid Subscriptions Hit 700M; Up 150M Since Last Year
By Sophia Bennett (July 29, 2021)
It wasn’t just a good third quarter for Apple, but was, in fact, its best-ever as the tech giant blasted past analyst forecasts for revenue, earnings, iPhone sales, services that saw Apple nearly double its profits. “We continue to be heartened by a customer’s response to the iPhone 12 lineup. We’re only in the early […]
MENA’s Startup Ecosystem: Heating Up, Gaining Ground
By Suparna Dutt DCunha (July 29, 2021)
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth.  When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]
Taplytics Announces Powerful Full Funnel CRO Platform for Shopify Merchants
By Sophia Bennett (July 28, 2021)
Taplytics for Shopify is a suite of CRO tools to enable merchants to drive ROI and customer LTV across their entire funnel – for any platform. The suite was purpose-built, focused on enabling merchants to optimise checkout conversion across their entire funnel. Merchants get powerful features such as Taplytics No-Code Visual Web Editor, Genius AI […]
CX Should Keep CEOs Awake At Night
By Sophia Bennett (July 27, 2021)
The channel lines are blurring, not just for consumers but for enterprises as well. Engaging with brands and their representatives across online, phone, in-store with no degradation of service and or weak links is key to maintaining a consistent brand story.  SAP is building solutions that help companies achieve this. In the last year, acquisitions […]
Top Performance Marketing Platforms
By Chandni U (July 26, 2021)
Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]
TikTok Adds Tinuiti To Marketing Partner Program
By Sophia Bennett (July 25, 2021)
Tinuiti, the performance marketing firm across the Triopoly of Google, Facebook, and Amazon announced that it has earned TikTok’s Campaign Management badge within the TikTok Marketing Partner Program, becoming the first US-independent agency to receive the accreditation from the leading destination for short-form mobile video. The accreditation will help Tinuiti clients leverage TikTok’s comprehensive suite […]
State Of Martech In Saudi Arabia
By Suparna Dutt DCunha (July 25, 2021)
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
Stor.ai Aims to Take on Instacart with Holistic eCommerce Infrastructure
By Sophia Bennett (July 24, 2021)
The strengthened partnership between Stor.ai and Toshiba aims to provide more retailers with tools covering the entire eCommerce journey, from placing an order to the customer receiving it.  A spokesperson for Stor.ai said the two companies have worked together on product integrations in the past, and are now formalising their partnership to allow Stor.ai to […]
Social NFT Platform DeFine Raises $5M Funding Round 
By Sophia Bennett (July 23, 2021)
DeFine, a Social NFT platform for all creators, announces a $5 million strategic funding round led by Huobi Ventures, Abyss, a K-Pop/eSports entertainment management company, and global game developer PearlAbyss, makers of the game Black Desert. The round also includes top Asian blockchain funds including Draper Dragon, NGC Ventures, and SevenX Ventures. Other notable investors […]
Tinuiti Signs Agreement to Acquire Bliss Point Media
By Sophia Bennett (July 23, 2021)
Tinuiti, announced the execution of a definitive agreement to acquire a leading purchaser of digital streaming media, Bliss Point Media, and its subsidiary, Prospect Point Media. The Santa Monica-based company provides a patented machine-learning technology to accurately measure and optimise performance for leading brands like Fabletics, Instacart, Square, Thumbtack and Tonal. The deal will allow […]
TikTok Launches Spark Ads
By Sophia Bennett (July 23, 2021)
TikTok has launched Spark Ads, a new format that enables brands to grow by elevating and sharing relevant, native content from the TikTok community.  The aim of the product is to start conversations and ignite interactions between brands, creators, and the community. Spark Ads enables brands to amplify existing organic videos that fit their campaign […]
KUKApp Launches on Shopify 
By Sophia Bennett (July 23, 2021)
KUKApp is now available to 1.7 million merchants on Shopify. Convenient no-code technology lets businesses publish apps with App Store and Google Play in a single day.  KUKApp aims to replace both development teams and app builders by offering a shorter release cycle than existing solutions. “Most low-code app builders are still a major time […]
Salesforce Closes $27.7 Billion Slack Acquisition
By Sophia Bennett (July 22, 2021)
Salesforce announced it has completed its acquisition of Slack Technologies, Inc. “We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblasing digital platform for the work anywhere world,” said Marc Benioff, Chair and CEO of Salesforce. “Together we’ll define the future of enterprise software, […]
Companies to Watch
By Chandni U (July 22, 2021)
Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead of competitors. Investment in vendor solutions that promise enhanced business operation is a top priority across industries. From AI-driven customer engagement solutions to an innovative CRM model, here are a few […]
‘Implementation Of MarTech Solutions In Africa Is Transformational’ 
By Sophia Bennett (July 21, 2021)
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
Perform or Perish-Performance Marketing Trends
By Chandni U (July 20, 2021)
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
Zoom To Buy Cloud-based Call Centre Operator Five9 In $15 bln Deal
By Sophia Bennett (July 19, 2021)
Zoom Video Communications Inc announced a $14.7 billion all-stock deal to buy cloud-based call centre operator Five9 Inc in its largest-ever acquisition, as competition intensifies in its core video conferencing sector. The teleconferencing services provider has become an investor favourite in the year since the coronavirus pandemic, as businesses and schools adopted its services to […]
Amazon Acquires Facebook’s Satellite Internet Team
By Sophia Bennett (July 19, 2021)
Amazon acquired a team of more than a dozen satellite experts from Facebook to work on Project Kuiper. The wireless internet experts were hired by Amazon as it aims to launch thousands of satellites and roll out broadband services in the US and abroad. The employees moved from Facebook to Amazon in order to work […]
Abu Dhabi-based Majarra Raises Funding from North Base Media
By Sophia Bennett (July 19, 2021)
US-based global digital media investor North Base Media (NBM) announced an investment in Abu Dhabi-based Majarra, an Arabic online content provider. Other investors included strategic GCC individuals, according to a statement. “We’re delighted to have a high quality and specialised investor like North Base Media as a believer in our vision for a new business […]
A Playbook to Win Over Shoppers
By Soumyadeep Roy (July 19, 2021)
The eCommerce market is growing in South Africa, and with it, the number of players is also increasing. The digital transformation of a society is the precursor of eCommerce. How well a market is growing can be measured by the rising number of internet users. A Hootsuite report titled Digital 2021 throws light on the […]
Brand Dubai Launches Digital 'Dubai's Summer Guide'
By Sophia Bennett (July 18, 2021)
Brand Dubai, the creative arm of the Government of Dubai Media Office, has launched ‘Dubai’s Summer Guide’, a unique digital guide that lists over 100 outlets offering a range of activities and programmes for children and their families during the Eid and summer holidays in Dubai. Launched as part of efforts to raise Dubai’s profile […]
Hardee’s Uses Snapchat to Upgrade its Brand Image
By Sophia Bennett (July 16, 2021)
Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign.  Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate awareness and excitement around the brand’s limited-edition burgers launched for […]
41% of Users Make Purchases With Smart Speakers: Voice Consumer Index 2021
By Sophia Bennett (July 16, 2021)
Voice has evolved from an interface to a distinct consumer channel – with its own behaviours and implications for brands. Data shows a clear alignment with the marketing funnel from awareness through purchase and retention. Voice tech agency Vixen Labs has released the Voice Consumer Index 2021 in collaboration with the Linux Foundation’s Open Voice […]
GoDaddy Integrates with Google to Help Businesses Increase Reach, Boost Online Sales
By Sophia Bennett (July 15, 2021)
GoDaddy Inc. announced an integration with Google which allows GoDaddy customers a way to get discovered across Google surfaces from GoDaddy’s Online Store. This expansion to GoDaddy’s current Google offering will make it easy for customers to scale their businesses and reach millions of new shoppers via Google. Without leaving their GoDaddy Online Store, customers […]
The Brick and Click Blend for Retailers
By Chandni U (July 14, 2021)
Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping. Abdel loves shoes and shopping. The only hiccup that dampens his spirits is the long wait for the store employees to find his size. But now, he can reserve his shoes online, […]
YouTube Launches Shorts Fund, Claims it is Future of Monetisation Models
By Sophia Bennett (July 13, 2021)
Earlier this year, YouTube launched Shorts, the platform’s attempt to take on TikTok, the popular short-form video app. The beta roll-out took place in India and parts of the US.  Unlike TikTok, YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play. YouTube […]
Setting The Bar With Programmatic Adtech
By Chandni U (July 13, 2021)
While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]
ByteDance Begin Selling TikTok's AI
By Sophia Bennett (July 12, 2021)
ByteDance, the parent-company of short-form video app TikTok, have reportedly begun selling the AI behind the prodigious platform’s recommendation algorithm. The Beijing-based firm has launched a new division, BytePlus, through which they can supply TikTok’s technology to other companies. Companies who have already bought the algorithm behind the social media sensation include Indonesian shopping app […]
Kaspersky and Fnatic Announce Global Partnership
By Sophia Bennett (July 12, 2021)
Kaspersky and Fnatic announce a global partnership. The two companies will develop multiple joint initiatives including multi-channel digital content campaigns and a digital event series. In addition, the Kaspersky brand name will appear on the jerseys of the Fnatic Rising League of Legends team. For years, Kaspersky has been committed to the development of esports […]
UAE VP launches the National Program for Coders
By Sophia Bennett (July 12, 2021)
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Program for Coders’ a major new initiative to foster the growth of the digital economy. The landmark Program will introduce a series of initiatives to develop talent, expertise and innovation in the […]
HubSpot Alums Close on $1M Pre-Seed Round for OOH Innovation 
By Sophia Bennett (July 12, 2021)
OneScreen.ai has closed $1 million in pre-seed funding. The investment is led by TechFarms Capital with participation from HubSpot co-founders Brian Halligan and Dharmesh Shah, Wayfair’s alumni fund (Wayfund), Lola.com CEO Mike Volpe, BuySellAds.com CEO Todd Garland, HubSpot CMO Kipp Bodnar, HappyNest CRO Jeanne Hopkins and several OneScreen.ai customers who have become investors. OOH advertising, […]
Martechvibe to Host Vibe Martech Fest in September
By Sophia Bennett (July 12, 2021)
Vibe Martech Fest (VMF), the oldest and biggest MarTech summit in the Middle East, is scheduled for the 7th and 8th of September 2021 in Dubai, UAE. The third edition of VMF returns as an in-person edition, the first in a post-pandemic setting. One of the most challenging times for companies has exposed the great […]
South Africa’s CMOs To Watch
By Khushbu Raval (July 12, 2021)
As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]
Mitto Adds Business Messaging Enablement for Instagram, Facebook and Twitter
By Sophia Bennett (July 11, 2021)
Mitto, a provider of global omnichannel communications solutions, announced messaging connectivity for three of the world’s most popular social media channels: Facebook, Instagram and Twitter. Mitto’s portfolio — which includes an industry-leading SMS routing system — now supports every top customer engagement channel, enabling marketers to extend and personalise campaign reach where customers already are, […]
MatchCraft Announces the Launch of Multi-channel API Suite
By Sophia Bennett (July 10, 2021)
MatchCraft announces the launch of Powered by. In productising MatchCraft’s suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. At the core of Powered by is a suite of cross-functional, multi-channel APIs that provide access to robust and […]
Most Recommended Brands in the UAE, Saudi Arabia and Egypt
By Sophia Bennett (July 08, 2021)
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
BigCommerce Integrates with Amazon’s Multi-Channel Fulfillment 
By Sophia Bennett (July 08, 2021)
BigCommerce announced a new integration with Amazon Multi-Channel Fulfillment (MCF) that allows BigCommerce merchants to more easily fulfil their eCommerce orders using Amazon’s order fulfilment services whether they sell on Amazon or not. “Adding Amazon MCF to our best-in-class tech partner portfolio brings tremendous value to our merchants by strengthening their omnichannel strategy to enhance […]
3 Critical Aspects Of Customer Experience  
By Sophia Bennett (July 08, 2021)
Martechvibe spoke to two customer experience stalwarts, Nathalie Schooling, CEO of nlighten and Carsten Ley, Founder, Asia PMO to understand how modern marketer’s can crack the code to deliver great CX. Since the pandemic hit in 2020, the world has been a chaotic place. Marketers must learn how to adapt and find balance between an […]
The Luxury Closet Raises $14 Million
By Sophia Bennett (July 07, 2021)
The Luxury Closet, the leading GCC online luxury resale marketplace, announced it has secured a $14 million equity capital raise in a round led by GMP Investments, with participation from regional and international investors including HB Investments, Nazer Group, MEVP, and MLM Investment Company. The capital raised will accelerate The Luxury Closet’s already robust global […]
Logistics Startup Locad Raises $4.9 million Funding from Sequoia Surge
By Sophia Bennett (July 07, 2021)
Logistics and supply chain management integrator Locad has raised $4.9 million (Rs 36.5 crore) as part of a seed-funding round led by Sequoia Capital India’s Surge programme. “With this funding, Locad is set to strengthen the logistics infrastructures in the Philippines and in Southeast Asia and provide businesses with top-of-class service in e-commerce fulfilment,” Locad […]
Deloitte, AWS, and SAP launch eCommerce Bootcamp
By Sophia Bennett (July 07, 2021)
Deloitte has launched a first-of-its-kind eCommerce bootcamp program to upskill Saudi youth’s digital capabilities and enable them to connect, grow, and learn about the latest trends in the eCommerce landscape. Deloitte has teamed up with AWS and SAP to launch a new eCommerce program for Saudi youths, with the aim of grooming them for a […]
ZoomInfo Partners with LeanData to Improve Lead Delivery Through Record Enrichment
By Sophia Bennett (July 06, 2021)
ZoomInfo and LeanData, have announced a partnership and new integration. Marrying the strengths of each of their native Salesforce applications, this partnership delivers a seamless, elegant product experience for their joint customers. Enriching Salesforce records within LeanData’s sophisticated lead-to-account matching and routing flows with ZoomInfo data provides customers with the ability to deliver leads to […]
Sprout Social Integrates with Shopify and Facebook Shops
By Sophia Bennett (July 06, 2021)
Sprout Social, a provider of cloud-based social media management software, has integrated with Shopify and Facebook Shops. These new integrations with Shopify and Facebook Shops enable Sprout users to deliver customer care and provide personalised interactions throughout the entire purchasing cycle, from discovery to sale and beyond. Sprout customers will now have quick access to […]
Breaking Media Using Intent Data to Inform Content Marketing Programs
By Sophia Bennett (July 06, 2021)
Brands and businesses utilising sponsored content material to attain attorneys, well-being care professionals, finance, protection and authorities decision-makers, and different prosperous enterprise communities can achieve this extra successfully, thanks to a singular program Breaking Media and Bombora introduced. “Bombora’s information enhances our area of interest experience and first-party information, enabling us to be taught, for […]
The Big Ad Fraud
By Chandni U (July 06, 2021)
To stop mobile ad fraud and to keep advertisers from being ripped off, experts recommend better analytics and monitoring Digital advertising is not as exciting as it is for mobile ad marketing fraudsters. Over the years, multi-billion dollars have been invested in digital advertising and ad fraud cases, and scams are on the rise. According […]
KHEDMAH Signs Agreement With Direct Software For Bouquet Of Entertainment Services
By Sophia Bennett (July 05, 2021)
Oman Investment & Finance Co. (KHEDMAH), one of the leading investments and services companies in Oman, has signed an agreement with Direct Software to provide one-touch access to many top-up and recharge services associated with the world’s top retailers, especially in the entertainment space. The agreement was signed by Saud Ahmed Al Siyabi, Chief Operating […]
Datadog Partners with Salesforce to Enhance Security Capabilities
By Sophia Bennett (July 05, 2021)
Datadog announced its integration with the Salesforce platform. This new integration provides Salesforce admins and security teams with the ability to detect and respond to suspicious behaviour through visibility into user, platform and API activity. Organisations increasingly use Salesforce as a core system of record, storing sensitive and business-critical customer, product and orders information. Datadog’s […]
Is the Creator Economy Coming of Age?
By Yolande DMello (July 05, 2021)
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
Instagram to Become a Video and Entertainment Platform
By Sophia Bennett (July 02, 2021)
Social networking app Instagram’s Head Adam Mosseri announced that they’ll begin testing new video features in the upcoming months to make the platform compete more directly with TikTok and YouTube. Instagram will no longer be just a ‘square photo-sharing app.’ “We’re no longer a photo-sharing app,” Mosseri said in a video posted on Twitter and […]
Social Conversations That Solve CX Challenges 
By Sophia Bennett (July 01, 2021)
When it comes to knowing what customers want, engaging with them by talking about similar interests or issues that they care about, and dealing with customer complaints — now it’s all taking place on social media. It’s 2021, and following the pandemic-induced lockdown, which had a significant impact on customer behaviour change, customers are looking […]
Kendago Appoints Izhar Shay as Chairman 
By Sophia Bennett (June 30, 2021)
Izhar Shay, Israel’s former Minister of Science and Technology, serial entrepreneur, senior high-tech executive and venture capitalist, has been appointed Chairman of the Board of Directors at Kendago. Kendago is a digital marketing group that specialises in performance-based advertising for leading global companies and manages advertising budgets above $100M annually. Shay’s appointment is a substantial […]
Futurism Dimensions to Reimagine the Future of eCommerce
By Sophia Bennett (June 30, 2021)
Futurism is set to present its next-gen eCommerce platform at the eCom World. As a trusted digital transformation (DX) partner for 1000-plus fortune companies, Futurism aims to reinvent the entire eCommerce landscape with its flagship eCommerce platform, Dimensions. “We are excited to be a part of the world’s largest eCommerce event. As a digital transformation […]
Metricsflow’s Cookieless Analytics Platform Backed by Silicon Funding 
By Sophia Bennett (June 29, 2021)
Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the web. Newfoundland-based tech startup Metricsflow announced an investment from GoAhead Ventures, out of Silicon Valley. The recent backing by GoAhead is to strengthen the company’s cookieless analytics platform. The startup previously raised a […]
Salesforce CRM Expands AWS Partnership to Enhance App Development
By Sophia Bennett (June 28, 2021)
Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]
The Last Word is…CX
By Soumyadeep Roy (June 27, 2021)
Gone are the days when price and product solely decided a customer’s loyalty to brands. Today, customers value the time spent together with a brand. If the experience is memorable, the brand is rewarded with increased business. Conversely, if the experience is mediocre and “taxing” for the customer, the brand may not have a great […]
Google Delays Chrome's Cookie-blocking Privacy Plan Till 2023
By Sophia Bennett (June 25, 2021)
Google has delayed its major Privacy Sandbox change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money. The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and […]
A Guide to Marketing in a Post-COVID-19 World
By Sophia Bennett (June 25, 2021)
COVID-19 has changed the game for the marketing industry. New consumer habits and expectations, as well new work processes, require marketers to evolve and adapt — without the benefit of established playbooks. How quickly marketers can adjust to the fundamental shifts will likely determine their success going forward. Though changes to consumers’ mindsets and workplace […]
Companies To Watch
By Soumyadeep Roy (June 24, 2021)
Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions.  In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]
Seasoning the Sale with Martech
By Chandni U (June 23, 2021)
With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]
Marketing SaaS Solutions Provider Uberall Acquires Proximity Search Optimisation Firm MomentFeed
By Sophia Bennett (June 22, 2021)
Uberall, a ‘Near Me’ marketing SaaS solutions company received a capital investment of $115 million led by Bregal Milestone, Level Equity, United Internet and Uberall management, which will be deployed to accelerate growth in the US and Canada. As part of its growth strategy, Uberall has acquired MomentFeed, a proximity search optimisation provider in North […]
Google is Helping Small Businesses Rank Higher
By Sophia Bennett (June 22, 2021)
For the occasion of International Small Business Week, the search giant kicks off its second annual International Small Business Week, a company event that promises to help business owners take greater advantage of Google Search, Maps, Ads, and YouTube.  Here’s a quick gist of what we learned;  Create Posts directly from Google Search When people […]
Facebook Tests Ads In Virtual Reality Headsets
By Sophia Bennett (June 21, 2021)
Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so. In what the social network described as an experiment, ads will begin to appear in a game called Balston with other developers rolling out similar ads. It said it would listen to feedback […]
Google’s Ad Tech Business Likely to Face Formal EU Probe By Year-End 
By Sophia Bennett (June 21, 2021)
Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, reported Reuters. It would mark a new front by the EU competition enforcer against Google. It has in the last decade fined the company more than […]
Selling With Intelligence
By Chandni U (June 21, 2021)
Although Sales Intelligence (SI) tools are becoming a critical element in companies worldwide, the global SI market is still highly disorganised An average buying process involves almost seven people. Though you would think it’s not a big deal. Most salespeople agree that being driven by several decision-making groups, a modern sales cycle is long and […]
MessageMedia Launches SMS Marketing Automation to Drive Abandoned Cart Recovery
By Sophia Bennett (June 20, 2021)
Business messaging provider MessageMedia has launched its SMS Marketing Automation app on the Shopify App Store to help over 700,000 businesses drive abandoned cart recovery, alert customers to new stock and deliveries, and increase sales. Based on over 100,000 Shopify SMS sends, MessageMedia found the inclusion of text messaging in Shopify campaigns delivered an average […]
Can No-code Upskill the Non-Technical Marketer? 
By Yolande DMello (June 20, 2021)
Marketers who take advantage of no-code and low-code platforms now will have an edge over others. Those who ignore the shift may soon be relics.  Marketing teams and the way they function have gone through some serious evolution in the last decade. Marketing and sales tasks increasingly blur into each other since the funnel is […]
Influence Mobile Acquires Blind Ferret; Forays In Mobile Game Advertising Market
By Sophia Bennett (June 18, 2021)
Rewarded engagement company Influence Mobile announced its acquisition of Blind Ferret, an agency that works with mobile app developers to acquire new users through targeted advertising campaigns. The companies are joining forces to scale Influence Mobile’s rewarded engagement platform [E]ngageTM, which delivers high-value players to game developers and publishers like Scopely, Playtika and Peak Games, […]
Travelport Moves To The Cloud With AWS As Partner For Efficient Travel 
By Sophia Bennett (June 18, 2021)
Travelport has partnered with Amazon Web Services (AWS) to use advanced cloud technology to accelerate the digital transformation of retailing in the travel industry. The collaboration, which unites globally renowned expertise in travel technology, cloud technology, and hyper-personalised retailing, will focus on optimising Travelport’s recently launched next-generation platform, Travelport. It will also drive innovation in travel […]
Litmus Launches Integrated Insights Report
By Sophia Bennett (June 18, 2021)
Email marketing solutions provider – Litmus has released the ‘Litmus Integrated Insights Report’. The new email analytics feature provides a single, holistic view of email campaign performance and engagement. Through direct email service provider (ESP) integrations, Litmus combines core email metrics, such as open rate, with Litmus engagement data to provide valuable context and actionable […]
Collaborative Commerce Leader Kognitiv Joins Data Collaboration Alliance
By Sophia Bennett (June 17, 2021)
Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative. Collins, who is based in the UK, has almost 17-years of experience in the application of data science for […]
LVMH and Google Cloud Create Strategic Partnership for AI and Cloud-Based Innovation
By Sophia Bennett (June 17, 2021)
LVMH and Google Cloud announced a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions. Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences that foster long-term growth. The partnership combines both companies’ creativity, assets, technological capabilities, thirst for innovation and recognised […]
LivePerson and Adobe Transform Digital Experiences With Conversational AI And Personalisation
By Sophia Bennett (June 17, 2021)
LivePerson a global provider of conversational AI, and Adobe announced an integration to help brands transform digital customer experience by seamlessly extending personalisation from digital experiences into messaging channels and one-to-one conversations at a massive scale. 88 per cent of consumers report they are more likely to do business with companies that interact with them […]
Google Puts User Experience First
By Soumyadeep Roy (June 17, 2021)
Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]
Data Maturity Hampers CDP Adoption
By Sophia Bennett (June 16, 2021)
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
UK Authorities Oversee Google During Third-Party Cookie Phase-out From Chrome
By Sophia Bennett (June 16, 2021)
UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]
Twitter Adds ‘Arabic (Feminine)’ Language Option In Diversity Drive
By Sophia Bennett (June 15, 2021)
Twitter introduced an “Arabic (feminine)” language setting enabling the social media site to speak to users using feminine grammar, part of what it said was an inclusion and diversity drive. “We want our service to reflect the voices that shape the conversations that take place on our service,” said Rasha Fawakhiri, Twitter’s communications head for […]
Company Closeup: Zoho - Much More Than Just CRM
By Soumyadeep Roy (June 15, 2021)
This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant.  India’s SaaS Unicorn Zoho […]
Unbxd Now Available On Google Cloud Marketplace 
By Sophia Bennett (June 15, 2021)
Unbxd Inc., an AI-powered Commerce Search and Product Discovery solution announced its availability on Google Cloud Marketplace. Retailers and brands hosted on Google Cloud can now leverage deeper product integrations, a unified billing approach and faster go-to-market while providing enriching digital commerce experiences to their shoppers. In order to transform the digital experiences, retailers are […]
‘Change Can Be For Good’
By Soumyadeep Roy (June 14, 2021)
Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape.  The keynote address was […]
Lifesize Enhances Suite of Cloud Contact Center and Meeting Solutions
By Sophia Bennett (June 14, 2021)
Lifesize a global provider of cloud contact centre and video meeting solutions, announced  updates to its comprehensive cloud contact centre and collaboration suite as part of its Spring 2021 product release cycle. “As our contact centre and video meeting solutions become increasingly unified, they continue to address critical customer and employee experience needs,” said Ashish […]
Is South Africa MarTech Ready?
By Suparna Dutt DCunha (June 14, 2021)
Did you know that there are 38.19 million active internet users in South Africa? The population of South Africa is 58.9 million. So, that’s more than half the population.  Challenging, diverse and variable, the South African market is a space where innovation thrives. As in the rest of the world, the ongoing pandemic has changed […]
Google to allow Android users to opt-out of ad tracking, following Apple
By Sophia Bennett (June 11, 2021)
Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent.  The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5.  Users were previously able to opt-out of targeted […]
Throtle Connects Amperity's Customer Data Platform to Cookieless Media Through New Partnership
By Sophia Bennett (June 10, 2021)
Amperity, a Customer Data Platform (CDP) for consumer brands, announced its partnership with Throtle, a leader in identity resolution and data onboarding, to enable brands to target customers and prospects using emerging authenticated ID replacements such as Unified ID 2.0, ID5, and Britepool for the third-party cookie, and to also facilitate integration with over 20 […]
Getting App Users to Stay 
By Yolande DMello (June 09, 2021)
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]
A Token of Ad-ppreciation 
By Chandni U (June 08, 2021)
Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
Erem Media Partners With iZooto To Reduce Dependency on Facebook and Google 
By Sophia Bennett (June 07, 2021)
Erem Media Group announced its partnership with iZooto to double down on their audience engagement and retention efforts. iZooto, an audience marketing platform, helps media publishers reduce their dependence on Facebook and Google. Erem Media Group has been using iZooto for their flagship websites – Erem News and Foochia – and has seen their traffic […]
Genesys Announces Support for New Instagram Messaging
By Sophia Bennett (June 07, 2021)
Genesys, a global leader in cloud customer experience and contact centre solutions, has announced new Messenger API support for Instagram, providing companies with a new way to interact and orchestrate personalised experiences across marketing, sales and service for customers on one of the world’s largest social media platforms. Instagram is quickly becoming a preferred social […]
Digital Audio Strikes the Ad Chord
By Chandni U (June 06, 2021)
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
Think Bing and Beyond: The Evolution of Video Advertising Post Pandemic
By Nate Burke (June 05, 2021)
Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format.  Take the coronavirus pandemic as a prime […]
Are You Deciphering Customer Sentiments?
By Chandni U (June 03, 2021)
Businesses are increasingly relying on sentiment analysis tools to determine their brand worth and tailor customer experiences.   What aspects of banking do customers despise the most? A bank in Johannesburg was deeply worried about its value perception in the highly competitive market and leveraged Repustate’s AI-powered sentiment analysis API to derive data from two […]
Salesforce Unveils Digital 360 Innovations to Help Companies Ease Digital Challenges
By Sophia Bennett (June 03, 2021)
Strategic partnership between Google and Salesforce will help marketers better understand their customers Salesforce, the leader in CRM, announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections event. With online sales […]
Bizconnect Launches Global Business-to-Business Search Engine 
By Sophia Bennett (June 02, 2021)
Bizconnect, a B2B search engine dedicated to connecting businesses and organisations worldwide, emerged from stealth mode with the official launch of the industry-first B2B search engine and community. Unlike other search engines including Google, Alibaba, Yahoo! and Bing, Bizconnect’s mission is to help B2B businesses, organisations, and professionals connect using a secure, verified search engine.  […]
Company Close-up: A Fresh Start To Customer Engagement
By Suparna Dutt DCunha (June 02, 2021)
Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues  Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]
Google News Initiative Launches Digital Advertising Revenue Playbook for Small Publishers
By Sophia Bennett (June 01, 2021)
The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organisations on how to successfully monetise web content and grow digital advertising revenue. This is one of the pillars of GNI’s Digital Growth Program, which […]
Online Vs Brick-and-Mortar: Who’s Winning?
By Sophia Bennett (May 31, 2021)
UAE reported higher brick-and-mortar purchases (85 per cent) versus online (79 per cent), in the last three months. In the UAE, in terms of market penetration, online channels still slightly lag behind brick-and-mortar. According to a survey carried out by research group YouGov, UAE reported a higher incidence of brick-and-mortar purchases (85 per cent) versus […]
That's Just Semantics
By Soumyadeep Roy (May 31, 2021)
Semantics is the study of meaning, reference, or identifying context and uncovering the truth.  In semantic advertising, ads are created based on the value of the webpage on which the ads will be hosted — marketers identify and advertise on websites whose content has a semblance to the product that needs to be advertised. Semantic […]
Convoso Launches ClearCallerID to Reduce Call Blocking for Legitimate Call Centres 
By Sophia Bennett (May 30, 2021)
Developer of outbound contact centre software solutions Convoso announced a new tool that helps monitor and manage caller ID reputations to increase the ability of companies to reach prospects and customers. ClearCallerID is a tool that boosts the effectiveness and power of their Caller ID Reputation Management by tracking blocked and flagged phone numbers. The […]
The Digital Maturity Model: How Does Marketing Score?
By Yolande DMello (May 30, 2021)
Before moving forward in your digital transformation journey, it’s essential to understand where you stand. It’s not uncommon to have buzzwords flying in the real or virtual meeting room. Some marketing teams are guilty of overusing terms like personalisation, customer experience, Net Promoter Score and data analytics without having the inherent capabilities to action these […]
New Search Engine accessFind to Help People with Disabilities Find Accessible Websites 
By Sophia Bennett (May 29, 2021)
Developed in partnership with disability-focused non-profit organisations, accessFind is an inclusive search engine specifically designed to enhance internet accessibility for people with disabilities. Web accessibility company accessiBe announced the upcoming launch of accessFind, a consumer-centric non-profit initiative providing a search engine created specifically for end-users with disabilities. AI-powered web accessibility solution that makes web accessible, automated, […]
Privacy and Personalisation Can Coexist, says Facebook
By Soumyadeep Roy (May 29, 2021)
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
Why Is GCC Witnessing A Digital Marketing Boom?
By Chandni U (May 28, 2021)
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
Google Search Console Retires Generic Rich Results from Performance Report
By Sophia Bennett (May 28, 2021)
Google announced that it will be sun-setting the generic rich result filter from the Google Search Console performance report search appearance section. That means, you will no longer to see in general how well rich results are performing on your site. Instead, you will drill into each individual rich result that your site supports to see how […]
Google Rolls Out Chrome 91 
By Sophia Bennett (May 28, 2021)
Google has just published the latest Chrome release, version 91 for Android, iOS, Linux, macOS, and Windows operating systems. The update will be rolled out over the coming weeks. Chrome 91 will get a host of features for Android like allowing Android tablets to host desktop websites. This is big news for developers; the new features allow inactive tab […]
Chorus.ai Launches Momentum to Transform Relationship Visibility Inside the CRM
By Sophia Bennett (May 27, 2021)
Chorus.ai, the conversation intelligence platform for high growth revenue teams, released Momentum by Chorus, a new native Salesforce experience that transforms the way enterprises understand their customer relationships. Momentum by Chorus, which was first announced in  2020, brings the voice of the customer back to the CRM by aggregating every interaction from emails, calls, and […]
Invoca Acquires AI-Powered Call Tracking And Analytics Solution Providers DialogTech
By Sophia Bennett (May 26, 2021)
Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more […]
Realty With Virtual Reality
By Chandni U (May 26, 2021)
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
Why Golden Record Matters
By Soumyadeep Roy (May 25, 2021)
Marketers collect a lot of data from their customers from various channels to be customer-centric and updated with the market’s pulse.  To be omnipresent for customers, marketers adopt an omnichannel customer engagement and data collection model. As such, most data comes in through systems like Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP) systems. […]
Poshmark and Snap Partner to Bring Social Shopping to Snapchat
By Sophia Bennett (May 25, 2021)
Poshmark a leading social marketplace for new and second-hand style for women, men, kids, pets, home and more announced a partnership with Snap to launch Poshmark Mini: a bite-sized social shopping experience of Poshmark that lives inside of Snapchat. Launching in the coming weeks, the Poshmark Mini empowers Poshmark’s and Snap’s social-driven communities to seamlessly […]
Snap Announces A Slew Of Features At Snap Partner Summit 2021
By Sophia Bennett (May 25, 2021)
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
Companies To Watch
By Suparna Dutt DCunha (May 24, 2021)
In the dot-com era, in the late ‘90s and early 2000s, too many companies, vowing to change the world, were chasing what at the time were too few users, and they were doomed to failure, but we all know, there were clear winners such as Facebook, Amazon and Walt Disney. They survived the bust to […]
Lifesight Joins HERE Marketplace To Offer Global Mobility Data
By Sophia Bennett (May 22, 2021)
Mobility data from Lifesight enables use cases such as consumer insights, audience profiling and segmentation, retail site selection and optimiSation, competitive benchmarking, and urban mobility planning Amsterdam – HERE Technologies, the location data and technology platform announced that Lifesight, a customer intelligence company, has joined the HERE Marketplace, offering anonymous mobility data. The data is […]
Ideas For A Cookieless Future Discussed At The Cookie Conundrum Summit
By Sophia Bennett (May 22, 2021)
At the The Cookie Conundrum: A Recipe for Success,  hosted by theCUBE and sponsored by Quantcast, Xaxis managing director Xiao Lin said, “If the cookieless future was a TikTok dance, we’d be dancing right now.” Lin was discussing his agency’s approach to supporting clients as they experience a learning curve in anticipation of third-party cookies […]
Have You Tried Video Marketing?
By Aarti Chawla (May 21, 2021)
Versatile and engaging, video content is easy to share across multiple platforms.  Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]
Mitto Expands Messaging Channel Portfolio With Addition of Viber Business
By Sophia Bennett (May 21, 2021)
Mitto, a leading provider of global omnichannel communications solutions, has acquired added Viber Business, a group messaging app utilised by more than 1 billion users worldwide. With the addition of Viber Business, Mitto provides enterprises with yet another channel to increase their regional and global reach, drive meaningful conversations and connect with customers no matter […]
Google Expands Partnership With Shopify To Enhance Shopping Experience
By Sophia Bennett (May 20, 2021)
Google announced on day one of the Google I/O 2021 conferences for developers that it has expanded its partnership with e-commerce platform Shopify, and that it will offer an enhanced shopping experience for Photos and Chrome users. The internet giant will let over 1.7 million merchants on Shopify display their products across its platform with […]
AR Market Set for Tech-Aided Rapid Expansion
By Sophia Bennett (May 20, 2021)
The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
Getting E-Commerce Right
By Chandni U (May 17, 2021)
Ramping up digital activities and exploring a wide range of tools has never been more important  It was the change in customer behaviour that prompted the launch of My Lily Box in 2020. A feminine hygiene and self-care subscription box, set up for the women in the MENA region who wanted an alternative method to […]
Quicktake: Contextual Advertising
By Soumyadeep Roy (May 15, 2021)
Is there any way marketers could serve the right person, the right message, for the right product, at the right time on the right platform? With contextual advertising, your brand will never go out of your customers’ sight and is sure to impact their mind.   
Salesforce Upgrades CDP With Better Segmentation And Integrations
By Sophia Bennett (May 14, 2021)
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
Affise Launches New Attribution Chain Technology to Measure Advertising Results
By Sophia Bennett (May 13, 2021)
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]
LivePerson And Google Cloud Partner For Improved CX
By Sophia Bennett (May 11, 2021)
LivePerson, Inc., a producer of conversational commerce and AI software, and Google Cloud announced a partnership that aims to improve contact centre worker productivity using artificial intelligence. LivePerson’s Conversational Cloud and Google Cloud Contact Centre AI’s Agent Assist are currently integrated. This should provide agents with real-time recommendations while they are working with customers. The […]
Adobe Announces Industry’s First CDP For First-Party Data  
By Sophia Bennett (May 10, 2021)
Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for […]
Arabic SEO Guide: Drive Organic Traffic to Your Website 
By Aarti Chawla (May 10, 2021)
Building sustainable and long-term organic traffic is crucial in every marketing strategy. And SEO is the most economical way to get organic traffic in the Arab world. Find out how you can make the best use of Arabic SEO for your website. In the Middle East region, there are more than 169 million people online […]
Why Is FloC Getting Side-Eyed By Marketers?  
By Soumyadeep Roy (May 09, 2021)
Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]
Boosting Business Prospects With The Physical Multichannel
By Nate Burke (May 07, 2021)
In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, suggest we’re not quite ready for a […]
Lost The Cookie? Join The FLoC
By Soumyadeep Roy (May 06, 2021)
We take a look at Google’s offering to marketers as the chosen alternative to third-party cookies. What is Google trying to achieve with FLoC? How does it help marketers? Will marketers be able to shrug off the age-old tradition of working with third-party data and adopt data hygiene in their process? Cookie – Thou Shall […]
Advertisers Can Now Activate Their First-Party Data Across Microsoft Advertising
By Sophia Bennett (May 05, 2021)
Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook Ads and Google Ads. Microsoft Advertising […]
Why Are Marketers Investing in AdTech During The Pandemic? 
By Yolande DMello (May 05, 2021)
Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI   It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]
Magnite Closes SpotX Acquisition  
By Sophia Bennett (May 04, 2021)
Magnite completed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. Buyers and sellers have long wanted a scaled, independent alternative to the giants that currently dominate the CTV marketplace. The combination of Magnite […]
Ignite Visibility Named Best Amazon Advertising PPC Company
By Sophia Bennett (May 04, 2021)
Digital marketing agency, Ignite Visibility said it has been recognised as the number one Amazon Advertising PPC Company by Clutch.co. This annual list from Clutch.co recognises the top 15 expert companies in the Amazon PPC Advertising market. The rankings are determined by each company’s reviews, market presence, and ability to deliver an unmatched client experience […]
Dubai Economy Launches DND Service To Stop Unwanted Promotional Calls
By Sophia Bennett (May 04, 2021)
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart service to protect the public from the menace of random promotional calls. The service, available on the portal dnd.ded.ae, will allow consumers to report annoying calls from businesses and marketing teams promoting their products and services. Consumers can submit their […]
Is AI Restyling Fashion?
By Suparna Dutt DCunha (May 04, 2021)
From wardrobe advisers and improving the e-commerce experience to smartening up search results and improving sustainability, artificial intelligence is shaping the fashion industry Artificial Intelligence (AI)-powered technology is defining our taste. There will be a day soon when you will be sitting on your sofa next to a virtual Alexa Chung who will be talking […]
Company Close up: Zendesk --  Adding Zen To Your Marketing
By Soumyadeep Roy (May 03, 2021)
For marketers, customer relationship management (CRM) is an integral part of their remit. And CRM software is an essential tool, strategy, or process that helps businesses organise their customer data in a meaningful way and access it through a centralised process. Something that connects the various organs of a business.  Zendesk takes pride in describing […]
Take The Stress Out Of Marketing, Map Your Customer Journey 
By Soumyadeep Roy (May 01, 2021)
The biggest challenge most marketers face isn’t attracting new customers and expanding the business. Or product innovation and the need to be on top of trends. It is customer retention. Digitisation has permeated every aspect of our lives, and marketers today are witnessing the rise of the “intelligent customer”. Before we look at how a […]
Amazon Lets Advertisers Send Targeted Messages For The First Time
By Sophia Bennett (April 30, 2021)
Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]
YouTube Ad Revenue Tops $6 Billion In Q1 2021
By Sophia Bennett (April 29, 2021)
YouTube continues to grow at a torrid pace, with any sign of pandemic slowdown seemingly behind it. The Google-owned video platform brought in more than $6 billion in advertising revenue in the first quarter of 2021, according to the quarterly earnings report of parent company Alphabet. That is up from $4 billion in the same […]
Google's ‘Unfair’ Demands May Push YouTube TV App Ban Warns Roku
By Sophia Bennett (April 28, 2021)
Roku warned that Google’s live-TV streaming service YouTube TV may be removed from its popular devices, saying in an email to customers that Google is making unfair, anti-competitive demands that would ‘manipulate your search results, impact the usage of your data and ultimately cost you more.’ YouTube’s main app on Roku is unaffected. Roku’s standoff […]
Univision Partners With Google to Transform Its Business 
By Sophia Bennett (April 27, 2021)
Google and Univision, the leading Spanish-language content and media company in the United States, announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media […]
Adobe Experience Cloud Powers Personalisation For Global Brands
By Sophia Bennett (April 27, 2021)
Leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy, Adobe said in a statement. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimise […]
Understanding Zero, First, Second and Third Party Data
By Soumyadeep Roy (April 27, 2021)
Data is the fulcrum of the fast-changing digital marketing landscape. It is omnipresent, and how marketers collect, analyse, and utilise it is vital. The changes in privacy laws worldwide, Google’s decision to finish the third-party cookie have sparked many discussions. While customers expect content to be tailored to their preferences and needs, they’re also demanding […]
Alibaba Group Maintains Third Position In Global IaaS Market
By Sophia Bennett (April 26, 2021)
Alibaba Group, recently hit by a record $2.8 billion anti-monopoly fine in China, has once again ranked third in the global Infrastructure as a Service (IaaS) market and first in the Asia Pacific region for the third consecutive year. This was according to global research and advisory firm Gartner’s latest report titled ‘Market Share: IT […]
Top Creative Agencies of the Region
By Chandni U (April 26, 2021)
Whether it’s planning an innovative campaign or reworking your marketing strategy, here are our top picks of Digital Advertising agencies in the MENA region  FP7 McCANN Calling themselves the Middle East’s voice, the Full-Service Marketing and Advertising Company is a multi-award winner, including Cannes Lions. Headquartered in Dubai, with 15 other offices around 13 countries, […]
Wipro Achieves Google Cloud Partner Specialisation in Application Development
By Sophia Bennett (April 25, 2021)
Wipro Limited, a leading global information technology, consulting and business process services company, announced that it has achieved the Google Cloud Partner Specialization in application development. This marks the fourth Partner Specialisation badge that Wipro has received from Google Cloud, following recognition for outstanding cloud security, migration, and work transformation. This specialisation demonstrates Wipro’s capabilities […]
Apple Plans To Expand Ads Business
By Sophia Bennett (April 25, 2021)
Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]
Most Websites Fail To Meet Google's Core Web Vitals Update
By Sophia Bennett (April 24, 2021)
Most websites that rank in Google‘s top 20 search results fail to pass the minimum requirements for a good page experience, according to a study by Searchmetrics.   These requirements have been set out in Google’s Core Web Values update, which officially rolls out mid-June. The study analysed over 2m web pages appearing in the top […]
ADvendio’s Money-back Guarantee to Accelerate Digital Transformation for Advertisers, Publishers and Agencies
By Sophia Bennett (April 24, 2021)
To mitigate risk in implementing an advertising management software and instil confidence in the industry, ADvendio, a leading Salesforce powered solution, is offering a money-back guarantee on internal implementations for all new advertiser, publisher and agency customers if the agreed go-live date is not met. This approach to risk management gives companies peace of mind, […]
Microsoft Audience Network Introduces Facebook Import & Video Ads
By Sophia Bennett (April 23, 2021)
The Microsoft Audience Network, Microsoft Advertising’s native ad platform, will soon support Facebook campaign import functionality and video ads. Much like the Google Ads import feature that many are familiar with, advertisers will soon be able to import campaigns from Facebook Ads into Microsoft Advertising. This new feature, currently in open beta in select markets, […]
Brands, Raise Your Social Game
By Aarti Chawla (April 21, 2021)
If you want your social media marketing to be productive, you might need to reinvest in the right tools to get the job done. Social media marketing is no more a choice but a requirement for any business or marketer who wants to succeed. Companies having an online presence need to be on social media […]
Is Social Commerce The Future of Shopping?
By Soumyadeep Roy (April 20, 2021)
You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]
Google’s Retail & Goods Summit 2021 To Be Held On April 22
By Sophia Bennett (April 19, 2021)
Google Cloud will present the Retail & Goods Summit 2021 on Thursday, April 22 2021.  The online-only event aims to educate marketers about the benefits of leveraging artificial intelligence (AI) and machine learning (ML) to boost their business. At the event, marketers will be able to gain a new understanding of how consumer behaviours are […]
Facebook teams up with Arab podcast network Sowt
By Sophia Bennett (April 19, 2021)
Facebook has announced a partnership with a leading Arabic podcast network, Sowt, to spotlight inspiring community leaders from the Arab diaspora to speak about how they have been using Facebook’s family of apps – Facebook, Instagram and WhatsApp – for acts of kindness, charity, fundraising and donations during the month of Ramadan.With the help of […]
How Livestream Shopping is Breaking the Boundaries of Luxury Retail
By Robert Lockyer (April 19, 2021)
With the imminent rollout of livestream shopping across several platforms and brands, the luxury fashion market could be on the brink of transformation. While the boom in eCommerce has been a saviour for many retailers in a highly challenging year, its limitations may ultimately restrain growth. Unable to replicate human connectivity, interaction, and sense of […]
Social Media News You Must Know 
By Suparna Dutt DCunha (April 18, 2021)
Here are our Top 10 social media news stories that you don’t want to miss this week. Social audio could be the next big frontier: Many apps are experimenting with live audio setups right now. Twitter’s live audio chat feature, Spaces, which had beta launched for IOS in December 2020, was made available for Android. […]
Is Augmented Emotions Working?
By Chandni U (April 17, 2021)
Since its experimental phase, AR technology has been lapped up by brands. Today, over 60 per cent of customers favour brands with AR experiences Flamingos along the Seine river, a NY City yellow cab on a busy Parisian street, a rainbow over the Eiffel Tower. For a few immersive minutes, the people of Paris experienced […]
Dentsu Launches Merkle Canada to Expand Customer Experience Capabilities
By Sophia Bennett (April 16, 2021)
As part of Dentsu‘s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, […]
Brands  Relook  Digital  Ad  Strategy  as  Users  Guard  Privacy
By Sophia Bennett (April 16, 2021)
Big digital platforms are looking at removing like and dislike counts and restricting comments amid mounting consumer demand for measures to protect online privacy, prompting brands to mull changes too. These steps could also act to promote users’ mental well-being and do away with practices to store copious amounts of user data often used to […]
How Spotify Has You Humming
By Khushbu Raval (April 16, 2021)
With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]
Amazonification of Shopping
By Chandni U (April 15, 2021)
The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff Bezos, had impulsively decided to start a company in the dot-com boom back in 1994. He never regretted it. Well, he might have regretted the then contemplated company name, Cadabra, […]
Abdul Rahman Al Thehaiban Joins Google Cloud as Managing Director, META Region
By Sophia Bennett (April 14, 2021)
Google Cloud has appointed Abdul Rahman Al Thehaiban as Managing Director for the Middle East, Turkey and Africa region (META). Abdul Rahman will lead enterprise sales for Google Cloud across the META region. He will support current and future Google Cloud customers and partners to accelerate their digital transformation and drive the growth of Google […]
Ramadan Marks Golden Opportunity For Mobile Marketing and Customer Engagement
By Sophia Bennett (April 13, 2021)
Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and during Ramadan. This includes increases in mobile usage and consumer spending, as well as customer acquisition and retention in the Middle East, presenting a golden opportunity for brands and marketers.  This […]
Jun Group Launches Self-Service Advertising Platform for SMBs
By Sophia Bennett (April 13, 2021)
Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses (SMBs) called Business+. Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive […]
Emaar's Alabbar To Head UAE's First Digital Bank
By Sophia Bennett (April 13, 2021)
The UAE will soon get its first full-scale digital bank, Zand, that will offer both retail and corporate banking services. Mohamed Alabbar, the founder and former chairman of Emaar Properties will head Zand. “The UAE combines progressive regulations with commercial, financial, and technology hubs. This provides the perfect environment for a world-leading digital bank that […]
Campaign Monitor Announces Salesforce CRM Integration 
By Sophia Bennett (April 13, 2021)
Campaign Monitor, a CM Group brand and provider of email marketing software, announced a Salesforce CRM integration. The Campaign Monitor for Salesforce app, is built with customer support and easy integration in mind. Available on the AppExchange, Campaign Monitor customers can now access all of their Salesforce data, create dashboards and easily trigger transactional emails […]
Are You Ready for a Virtual Ramadan?
By Suparna Dutt DCunha (April 13, 2021)
From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going high-tech We are in a pandemic mode for over a year now. But just as Ramadan has been extraordinary last year under the Covid-19 lockdown, this year as well, it will […]
Cisco’s Gear For Network Operators To Boost WFH, 5G
By Sophia Bennett (April 12, 2021)
Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
Mrkt360 Officially Accepts Bitcoin As A Form Of Payment
By Sophia Bennett (April 11, 2021)
With increasing demand and popularity for Bitcoin, Mrkt360 has officially begun accepting cryptocurrency as a form of payment. As a result, both USDC and USDT tether coins will also be accepted. Bitcoin will allow for transactions with customers to become easier and completely digital. Mrkt360 was one of the first Canadian companies to utilise American […]
Bounteous Expands International Capabilities; Joins Google Program
By Sophia Bennett (April 11, 2021)
Google International Growth Program Extends Invitation to Fast-Growing Digital Consultancy Bounteous, an insights-driven digital experience consultancy, announced its continued international expansion with the Google Partners International Growth program. The opportunity comes as Bounteous continues to deploy solutions across the globe and co-innovate on work outside of its North American headquarters. Bounteous has been recognised as […]
Why Emotion is Big Business
By Chandni U (April 10, 2021)
While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Qatar-based SkipCash Simplifies Digital Payments 
By Sophia Bennett (April 08, 2021)
SkipCash, a mobile payment technology company, providing innovative and contactless mobile payment solutions to provide a safe payment service for individuals as well as merchants. SkipCash is the innovation of Qatari entrepreneur Mohamed Abdulaziz Al-Delaimi. He devised a product to meet the local fintech sector requirements and fill in digital payments gaps, decreasing the dependency […]
WhatsApp Tests Chat History Migration Between iPhone, Android Devices
By Sophia Bennett (April 08, 2021)
Facebook-owned WhatsApp is testing the ability to migrate chat history between an iPhone and an Android device. According to a 9To5Google report, this feature is part of a strategic change in the WhatsApp app. The company had been exploring the possibility of using WhatsApp on multiple devices at the same time and the ability to […]
Stripe Heads To Dubai For MENA Debut
By Sophia Bennett (April 07, 2021)
Fintech Startup Stripe has set up in Dubai for its debut in the Middle East and North Africa region. Stripe has partnered with Dubai-based payments processor Network International, the company said in a statement. “Our launch today means we can now connect our global user base to the Gulf, enabling them to seamlessly expand their operations […]
Software AG Appoints New Chief Marketing Officer
By Sophia Bennett (April 03, 2021)
Software AG,  a leader in IoT, integration, API management and business transformation software, announced the appointment of Dawn Colossi as Chief Marketing Officer. With over 25 years of digital marketing experience, Colossi brings a wealth of experience in driving award-winning digital marketing programs for high-growth companies. Sanjay Brahmawar, CEO of Software AG, said: “We are […]
B2B Gamification: Game Over?
By Chandni U (April 03, 2021)
To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]
Kargo Launches Proprietary CMS Technology To Maximise Monetisation
By Sophia Bennett (April 03, 2021)
Leading media brands including OK! Magazine, Radar Online and Distractify are currently on the Fabrik platform which is available to other publishers looking for a CMS solution. Representing the publications’ owned and operated inventory, Fabrik combines the content and experience elements of a robust CMS with advanced advertising technology to dramatically increase monetisation opportunities for […]
Google, Facebook Dominate AppsFlyer’s Latest Performance Index
By Sophia Bennett (April 03, 2021)
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
Relay Simplifies Marketing For Mobile Businesses in UK, Ireland
By Sophia Bennett (April 02, 2021)
Connor Keppel, founder of software company Relay, which is aiming to become the go-to marketing and customer service solution for those running mobile businesses, has a good story to tell us about managing small businesses. The idea for Relay was sparked when Keppel identified a need among small businesses for affordable, easy-to-use software. “Most great […]
The Brit Awards Team up with TikTok, Amazon Music, Mastercard 
By Sophia Bennett (March 31, 2021)
The BRIT Awards has unveiled its sponsorship partners for 2021, as Amazon Music and TikTok line up for the May ceremony. Headline partner Mastercard returns for the 23rd year in a row, while Amazon Music is on board as Official Digital Music Partner for the second year running. TikTok also returns for a second year. […]
Spotify Acquires Betty Labs to launch its own Clubhouse competitor
By Sophia Bennett (March 31, 2021)
Spotify purchased Betty Labs, the creators of sports-focused live audio app Locker Room. Though the terms of the deal have not been shared, Spotify has said that it will use the acquisition to accelerate its entry into the live audio space – a space that is, currently led by Clubhouse. Clubhouse has seen rapid growth […]
 Jennifer Davis Appointed as Learfield IMG College’s CMO
By Sophia Bennett (March 31, 2021)
Learfield IMG College has announced Jennifer Davis as its CMO. She brings nearly three decades of strategic expertise to the leading media and technology services company in intercollegiate athletics. Her experiences with Amazon, Intel, and Honeywell will be valuable as Learfield IMG College remains intently focused on bringing innovation to its school and brand partners […]
Customer Profiles That Businesses Can’t Ignore
By Soumyadeep Roy (March 31, 2021)
The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]
How to Choose the Perfect Influencer
By Aarti Chawla (March 30, 2021)
Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]
EI-Technologies MENA To Provide Better Digital CX In The Middle East
By Sophia Bennett (March 30, 2021)
EI-Technologies MENA by Neo-Dis.com, the CRM partner providing technology consulting services and CRM multi-cloud implementation in the Middle East, is reinforcing its regional presence in the UAE to further expand its reach in the MENA region, with an aim to support businesses in their digital transformation using robust and innovative platforms. As an independent Salesforce […]
Get Your Arabic Website Rank on Google
By Aarti Chawla (March 27, 2021)
Arabic keyword research is critical SEO, content, and paid search strategy in the region. To create an active Arabic keyword list, brands need effective research to learn the local search habits and the difference between written and spoken Arabic. Mohammed was searching for a phone with a great camera and speaker quality. However, when he […]
A Crowded Optimisation Landscape
By Nate Burke (March 26, 2021)
In what may seem unfortunate, a website is no longer sufficient for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a “nice to have”. This begs the […]
YouTube is Testing Automatic Product Detection in Videos
By Sophia Bennett (March 25, 2021)
YouTube is known for its experimentation and new features, and the latest feature that is getting tested will boost shopping and advertising opportunities on the video-sharing platform.  YouTube’s development team has been working on a way to detect featured products in the video. The detection system was exhibited as an experiment to YouTube viewers in […]
Google Rebuts 'Zero-Click' Report; Says SparkToro's Claims Are 'Misleading' 
By Sophia Bennett (March 25, 2021)
For the past few days, the SEO community has been unhappy over a new study shared by SparkToro, which hints that more than two-thirds of Google searches now result in no click-through at all. ‘From January to December 2020, 64.82 per cent searches on Google (desktop and mobile combined) ended the search results without clicking […]
Major Growth Opportunities for Omnichannel Gift Card Programs: NAPCO Research 
By Sophia Bennett (March 24, 2021)
As consumers increasingly look for digital payment and gifting options, a new study by leading retail research firm, NAPCO Research, has found top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. Of the major retailers evaluated for the report, 39 per cent don’t accept NFC […]
VMF 2021: Vibe Martech Award Winners Announced
By Soumyadeep Roy (March 23, 2021)
Recognising the forces that shape the Martech Agenda.  About Vibe Martech Awards: The annual Vibe Martech Awards was launched to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. And to honour people and organisations advancing the Martech agenda. The inaugural session of the Vibe Martech Awards is open to […]
VMF 2021: The Importance Of Assembling The Right Team 
By Sophia Bennett (March 23, 2021)
How important is it to have knowledge of both technical and quantitative skills? Sonia Lekhal talks about the importance of both technical and quantitative skills in order to assemble the right team. Sonia Lekhal, Chief Marketing Officer at Talabat. She has over 20 years of marketing expertise in e-commerce, digital marketing and digital transformation, as […]
The Key Sessions You Should Not Miss at VMF 2021
By Khushbu Raval (March 23, 2021)
Vibe MarTech Fest – Middle East’s biggest CX, Marketing and Advertising technology summit is back. It is taking place on March 23 and March 24, with some critical topics like Consumer Behavior, Omni-channel Transformation, CDP, and other latest trends to help maximise your marketing activity’s effectiveness.   Omni-channel Transformation: The Winning Formula For Retailers Omni-channel model […]
When Enterprises Dare to Play
By Chandni U (March 22, 2021)
Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]
Ramadan 2021: Mobile Marketing Strategies to Accelerate Footfall
By Khushbu Raval (March 22, 2021)
It’s been a year since retailers were forced to close their brick and mortar establishments due to the pandemic. Retailers today need to figure out  ways to incorporate mobile marketing strategies in their promotional campaigns to survive. A proactive approach will allow retailers to cater to a broader audience, as well as give shoppers’ a […]
Top CEOs of Martech Companies
By Aarti Chawla (March 21, 2021)
They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights.   Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
D-Link Launches New Channel Partner Scheme Across the Middle East
By Sophia Bennett (March 17, 2021)
D-Link Corporation announced the launch of a new, revitalised channel programme for its partners across the Middle East.   D-Link has provided switches, wireless, storage, IP surveillance, security, VoIP and cabling products to the industry for more than 20 years and has been operating through a channel-led model in the Middle East and North Africa (MENA) […]
Company Closeup: Adobe – Designed for Success 
By Soumyadeep Roy (March 16, 2021)
If there’s one software creative professionals across the globe swear by – it is Adobe. It is a preferred companion for photographers, animators, illustrators, graphic designers, and publishers – the list is seemingly endless. That is because Adobe has historically specialised in software for creating a wide range of content, including graphics, photography, illustration, animation, […]
Senhasegura Receives Gartner's Customers' Choice Worldwide Recognition
By Sophia Bennett (March 16, 2021)
Senhasegura, privileged access management (PAM) platform has just received the Gartner Peer Insights ‘Customers’ Choice’ seal for Privileged Access Management (PAM), awarded to products that have been appointed by their own customers and users with the best ratings, in free choice with the curatorship of Gartner. In this 2021 edition, the Privileged Access Management (PAM) […]
'Get Data Fit' - Tealium's New Guide On Managing Customer Data
By Sophia Bennett (March 16, 2021)
Tealium – launched a new guide on customer data management or marketing, analytics and data professionals.  Designed like a fitness guide, it contains real-world problems and scenarios on how to solve them. It focuses on strategies that can help marketing and data professionals retain customer loyalty while strengthening relationships through fully customised advertising strategies that […]
Google, Amazon Eye India’s Digital Payments Market
By Sophia Bennett (March 12, 2021)
India’s growing digital payments market has attracted the attention of tech giants across the world. Technology giants Facebook Inc, Amazon and Alphabet-led Google and credit-card providers Visa Inc and Mastercard Inc are among those vying for access to India’s digital payments market. The companies are part of four consortia preparing to apply for licenses in […]
How To Build Landing Pages That Convert Into Sales: Jonathan Zacharias
By Sophia Bennett (March 11, 2021)
Jon Zacharias’ new guide on building pages utilises learnings from his newest venture, GR0 marketing agency, which currently employs over 30 full-time staff members and helps dozens of clients improve their ratings on Google and other search engines.  More than ever, it’s crucial that all landing pages work well for mobile users and those using […]
Alteryx appoints Anjali Joshi as Board Member
By Sophia Bennett (March 11, 2021)
Alteryx appointed Anjali Joshi to its board of directors (BOD), earlier this month. Joshi is an experienced technology executive who has managed the development of several Google properties that reach billions of users. “We are fortunate to have Anjali join the Alteryx board. She is an accomplished leader who led major improvements in product experiences […]
Top Women CMOs in the Middle East 
By Aarti Chawla (March 08, 2021)
Ahead of Women’s Day 2021, Martechvibe brings you a list of marketing leaders who have carved a niche and impacted enterprises in the Middle East and beyond. Hana Ibrahim Marketing head at Cisco Middle East and Africa Having completed her Bachelor at the University of California in 2005, Hana joined Cisco in 2007 as a […]
It’s an App, it’s Multiservice, No it’s a Super App
By Chandni U (March 05, 2021)
With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]
Validity Announces GridBuddy Cloud for Microsoft Dynamics 365
By Sophia Bennett (March 05, 2021)
Validity, a provider of customer data quality and marketing analytics software, announced its new GridBuddy Cloud for Microsoft Dynamics 365. GridBuddy Cloud makes it faster and more intuitive for users to update and navigate data in Dynamics 365 by placing fields from multiple tables, and even multiple CRM environments, into one editable Excel-style workspace. For […]
Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years
By Sophia Bennett (March 04, 2021)
Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for […]
Do you YouTube?
By Aarti Chawla (March 04, 2021)
Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube.  And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]
TikTok To Pay USD 92 Million To Settle Class-Action Suit 
By Sophia Bennett (March 03, 2021)
TikTok has agreed to pay USD 92 million to settle dozens of lawsuits alleging that the popular video-sharing app harvested personal data from users, including information using facial recognition technology, without consent and shared the data with third-parties, some of which were based in China. The proposed settlement, which lawyers in the case have called […]
Wego Launches ShopCash for the MENA Market 
By Sophia Bennett (March 01, 2021)
ShopCash aims to be a one-stop-shop for cashback offers, coupons, deals and discounts. Wego, the largest online travel marketplace across the MENA region, announced the launch of ShopCash, an online shopping cashback and deal discovery app for Middle East consumers. ShopCash is available today for download from the iOS App Store, Google Play Store, and […]
Oribi raises $15.5 million to challenge Google Analytics with no-code marketing insights
By Sophia Bennett (February 25, 2021)
Oribi, a no-code marketing analytics tool, has raised $15.5 million in a series B round of funding led by Ibex. The raise comes amid something of a boom for low-code/no-code platforms, spanning everything from web development and enterprise app-building to web testing, game development, and process automation. Founded out of Tel Aviv in 2015, Oribi […]
Mindtree Achieves Application Development Partner Specialisation
By Sophia Bennett (February 24, 2021)
Mindtree recently announced that it had achieved the Application Development Partner Specialisation in the Google Cloud Partner Advantage Program. This specialisation highlights Mindtree’s expertise and success in building customer solutions in application development using Google Cloud technology. The Google Cloud Partner Advantage Program is designed to provide Google Cloud customers with qualified partners that have […]
Facebook will ban Australian users from sharing or viewing news
By Sophia Bennett (February 22, 2021)
Facebook announced that it will no longer allow publishers and users in Australia to share or view news content. It’s decision to ban Australian news stories from its service comes in stark contrast to Google, which struck a revenue-sharing agreement with News Corp. in accordance with the new law. Facebook announced that it will no […]
Hazelcast Broadens Global Partner Program to Drive Cloud Adoption
By Sophia Bennett (February 11, 2021)
New partners bring data expertise to new verticals and increased support in multiple new regions Hazelcast, the fast cloud application platform, announced the expansion of its channel program to include several new partners that increase the company’s go-to-market capabilities in verticals and regions experiencing strong cloud adoption.  The new partners include DLT Solutions, Teclever Solutions […]
Digital 2021: UAE's Digital Landscape, The Most Comprehensive Report
By Martechvibe Editorial (February 11, 2021)
Understanding the digital behaviour of any demography is by far the most challenging aspect for digital marketers. Hootsuite has released comprehensive reports that track digital consumer behaviour with a country-wise focus. These reports with an exclusive focus on The United Arab Emirates are a rich source of insight with detailed figures and analysis of various […]
Company Closeup -The Force Behind Salesforce
By Chandni U (February 09, 2021)
The success story of the first CRM Cloud-based global company Salesforce is a true inspiration.  Sitting in a rented one-bedroom apartment on San Francisco’s Telegraph Hill, Marc Benioff furiously worked on creating a cloud-based customer relationship management company. With ‘The cloud cannot be stopped’ attitude, it did not take long. In just 22 years Salesforce […]
Extended Reality: Enhancing Customer Experiences
By Chandni U (February 09, 2021)
While competition among B2B and B2C companies increases, Extended Reality (ER) takes the lead in marketing strategies The era of digitisation has prompted an increased demand for Extended Reality, which constitutes AR and VR technologies. With the market expected to reach 333 billion by 2025, at a CAGR of over 50 from 2020 to 2025, […]
Strentos, AI-Driven Digital Advertising Tool, Launched 
By Sophia Bennett (February 02, 2021)
New artificial intelligence tech tool for small and medium businesses claims to cut marketing costs and opens new roads to generate awareness, identify online leads and boost sales Strentos the world’s first free digital advertising planning tool powered by artificial intelligence (AI), launched to help businesses streamline and maximise their marketing dollars online. Formed by […]
Google Maps Ranking Guide by MAP SEO Experts KISS PR
By Sophia Bennett (February 01, 2021)
If you want your business listing to rank on top of Google and dominate your competition on local search results for your targeted keywords and geographic areas then you have arrived at the right destination. For any business, getting a good amount of qualified traffic from search engines is important. Finding the quick, effective, and […]
An Open Narrative on B2B Data Privacy
By Chandni U (January 29, 2021)
Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]
What B2B marketers need to know about Google's Page Experience Update
By Aarti Chawla (January 28, 2021)
Businesses should start rolling out page designs and using multivariate testing to find which experience gives the company the best conversion rate, so by the time Google update is live; brands will be ready to not only bring in better ROI but also rank higher Google’s page experience update is likely to debut sometime in […]
11 Digital Trends Shaping CX and Marketing in 2021
By Sophia Bennett (January 19, 2021)
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
MarTech Maturity in the Middle East and What it Means for future-ready Marketers
By Sanjay Swamy (January 19, 2021)
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
Shift your eyes off Google for PPC success​
By Nate Burke (January 19, 2021)
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Maintaining the Retail Omnichannel Edge in 2021
By Nate Burke (January 19, 2021)
It’s that time of year where we reflect upon the prior year and make informative predictions for the months ahead to adjust our business activities and refocus strategies.  Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a […]
MarTech Talks with Nazim Erdoğan , CMO, Sahibinden.com
By Sanjay Swamy (January 19, 2021)
  In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to […]
Looking Beyond Google for PPC Success​?
By Nate Burke (December 10, 2020)
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Who Will Thrive After the Third-Party Cookie Apocalypse?
By Sophia Bennett (December 06, 2020)
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone.  That’s making it more difficult to run advertisements […]
Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution
By Sophia Bennett (November 25, 2020)
Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating […]
Dynamic Yield Announces First of Its Kind "No Consent, No Cookies" Solution
By Sophia Bennett (November 15, 2020)
Leading experience optimisation platform advances privacy compliance with only out-of-the-box solution for processing opt-in and -out requests without tracking Dynamic Yield, the Experience Optimisation platform, today announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless […]
Email Marketing: The Linking Chain Between Digital Transformation and Customer Communications
By Efrat Vulfsons (November 04, 2020)
The rise of the digital transformation in the past few years is evident. Isn’t it? Due to the Internet’s breakthrough in social media sites, effective social media marketing has somehow shadowed email marketing. But, email marketing is the most profitable tool to reach out to the greater mass even today. In the words of Colin […]
Global Social Media Ad Spend Soars, Signalling Brand Confidence in Digital Channels, Reports Socialbakers
By Sophia Bennett (October 22, 2020)
Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020.  The report reveals that despite a turbulent three quarters […]
SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment
By Sophia Bennett (October 15, 2020)
SAP launches a next-generation Customer Data Platform SAP SE today announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organisations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October […]
EX.CO Launches New Addition to its Content Technology that Accelerates Personalised Product Matching
By Sophia Bennett (October 07, 2020)
Journey is an innovative decision-tree content experience with a personalised customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO – The Experience Company, a leading global content technology, today announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite.  With Journey’s unmatched ability […]
Lytics Predictive Audiences gives marketers the tools to build accurate, powerful lookalike models in minutes
By Sophia Bennett (October 06, 2020)
Identify customers at key stages of their lifecycle and deliver personalised experiences in real-time using the right data Lytics, the insight-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalised experiences delivered […]
SAP to Acquire Omnichannel Customer Engagement Leader Emarsys
By Sophia Bennett (October 02, 2020)
SAP SE  today announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider Emarsys enables businesses to engage more effectively and more personally with their customers.  Enhancing the SAP® Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will […]
Introducing CustomerLabs CDP Sources
By Sophia Bennett (September 30, 2020)
A No-Code way to connect & unify data across your CRM, Marketing Automation, Live Chat & Analytics tools Digital Marketing Infrastructure company, CustomerLabs, today announced the launch of CustomerLabs CDP Sources – a solution that enables SMB marketing teams to connect all the tools in their martech stack including Email, CRM, Live chat & Analytics platforms without writing a […]
Salesforce Announces Digital 360--Transforming Customer Engagement for the All-Digital, Work from Anywhere World
By Sophia Bennett (September 25, 2020)
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
Oracle Chosen As TikTok's Secure Cloud Provider 
By Sophia Bennett (September 20, 2020)
Oracle to take a 12.5 per cent stake in TikTok Global Oracle Corporation announced today that it was chosen to become TikTok’s secure cloud technology provider.  This technical decision by TikTok was heavily influenced by Zoom’s recent success in moving a large portion of its video conferencing capacity to the Oracle Public Cloud. Also read: […]
TAG LAUNCHES AD INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM
By Sophia Bennett (September 17, 2020)
More than 110 Major Companies Certified at Launch, Including Amazon, Facebook, Google, GroupM, Havas, Kroger, Omnicom Media Group, Twitter, Walmart The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest […]
Being Insider, Hande Cilingir, Co-founder and CEO, Insider
By Sanjay Swamy (September 15, 2020)
Speaking exclusively to Martechvibe, Hande Cilingir, Co-founder and CEO, Insider talks about growth, the challenges marketers face and the role of technology in Marketing 1. Insider was formed in 2012 back when the MarTech space was nascent and almost unheard. What made you and your co-founders believe you were solving a problem? Tell us the […]
What does your MarTech Canvas look like?
By Jonathan Low (September 15, 2020)
MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. The suite of tools a company leverages for marketing processes is known as the MarTech Stack. If you’re a marketer, it can be a great idea to create your own MarTech […]
Astute Acquires Socialbakers to Strengthen Customer Experience Offering with Social Media Marketing
By Sophia Bennett (September 15, 2020)
Two industry leaders, Astute and Socialbakers, join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc. (“Astute”) leading customer engagement and Voice of the Customer (“VoC”) platform, today announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform.  The acquisition will allow […]
Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics
By Sophia Bennett (September 03, 2020)
Leaders in TV and Digital Consumer Intelligence Team Up to Bring AI-Powered, Cross-Channel Marketing Intelligence to Brands Worldwide Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, today announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq’s data from […]
Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology
By Sophia Bennett (September 03, 2020)
Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based […]
SEMrush Announces a New Content Analytics Tool: ImpactHero
By Sophia Bennett (August 25, 2020)
SEMrush, a leading online visibility management and content marketing SaaS platform announced today that ImpactHero, its content analytics tool, is now available.  This new solution will enable customers to maximise their websites’ content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state […]
Blis keeps finger on the pulse of consumer behaviour with global sentiment tracker
By Sophia Bennett (August 20, 2020)
The economic outlook in the US remains relatively optimistic with a rise in intent to spend spare funds on a car  Blis, a trusted leader in location-powered advertising and analytics, has today released the Blis consumer confidence pulse, an interactive tracker that captures a quick snapshot of consumer sentiment.  The tracker plots how consumers are feeling about […]
Growing Against Odds, Nazim Erdoğan , CMO Sahibinden.com
By Sanjay Swamy (August 18, 2020)
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
It is Time to Change Your Data Strategy
By Sophia Bennett (August 17, 2020)
With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app. Data is Where CX Begins and Ends. Your customers […]
Martech Provider Netcore's Smart Push is a success
By Sophia Bennett (August 11, 2020)
Netcore Solutions, a leading global marketing technology provider, today announced the success of its recently launched Smart Push, a breakthrough notification delivery technology Smart Push has helped brands like Shemaroo Entertainment, a leader in India’s OTT space, and TVS Credit Services, an Indian financial services company, boost their Push Notification Delivery rate by more than 50%.  Netcore also […]
Effective Automotive Marketing in the Digital Era
By Wassim Al Derbi (August 03, 2020)
In an era where it is increasingly automated and digital, reaching out to target markets can be challenging for highly competitive industries such as the car dealership market For Al Masaood Automobiles, which continue to be among the region’s leading car dealers with outstanding sales records, it owes a key part of its success to […]
Merkle’s Q2 2020 Digital Marketing Report Demonstrates COVID Impacts on Platforms
By Sophia Bennett (August 02, 2020)
Report showcases 38% YoY Growth in US Paid Search Clicks; Sales from Amazon ads up 77%; Ad impression growth for Facebook and Instagram Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyses and highlights key metrics and trends within paid and organic search, […]
Kantar reveals Project Moonshot, launching industry-wide advertising effectiveness measurement platform
By Sophia Bennett (July 27, 2020)
Foundational partnerships including Google, Roku, Pandora and Anzu propel the next generation of media planning and optimisation Kantar, the world’s leading data, insights and consulting company, today announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness.  Project Moonshot is the first advertising industry initiative […]
No More Cookies for Marketers?
By Sophia Bennett (July 26, 2020)
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Invoca and Decibel Partner to Improve Digital Experiences
By Sophia Bennett (July 16, 2020)
Integration connects human conversations and digital experiences to drive higher conversion rates and revenue Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics.  For the first time, conversational analytics and digital customer experience data are combined to help companies uncover when and why […]
Acquia Launches New Open Digital Experience Platform
By Sophia Bennett (July 15, 2020)
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP).  The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]
Tinuiti Launches Mobius, a Proprietary Suite of Marketing Intelligence and Technology that Unlocks the Triopoly of Google, Facebook and Amazon
By Sophia Bennett (July 15, 2020)
Mobius closes the loop on performance marketing by uniting every data touchpoint to unify, optimise and activate insights Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, introduces a proprietary intelligence platform, Mobius.  The customisable aspects and dynamic analytic possibilities of Mobius can enhance a brand’s data to be more […]
CDP or DMP, What Rules Customer Data Management?
By Anjali Gandhi (July 07, 2020)
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software for Beauty, Fashion, and Lifestyle Brands
By Sophia Bennett (July 05, 2020)
It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalised feed of short-form video content is To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of […]
Sprinklr Announces Integration with Google’s Business Messages
By Sophia Bennett (July 02, 2020)
Brands can transform customer care by routing phone calls to messaging conversations that agents can manage on Sprinklr’s unified platform, Leading companies like SLING TV are already taking advantage of this integration to decrease costs and make customers happier Sprinklr, the leading Customer Experience Management platform (CXM), today announced its integration with Google’s Business Messages, […]
Simple and Effective Way to Measure ROI On Content Marketing
By Rakshit Hirapara (June 30, 2020)
You will end up spending a handsome amount on content marketing since it is so effective. Just how effective your content marketing is and what returns you get on your investment should be measurable This brief guide should be able to help you to measure your ROI on content marketing. Content marketing Content is king […]
MarTech Maturity in the Middle East and What it Means for Marketers
By Sanjay Swamy (June 30, 2020)
Experts from RAKBANK, Xpress Money and M Matters share views on the future of Marketing Technologies in the Middle East at the first MarTech Vibe Mandate Webinar. COVID – 19 has had a significant impact on marketing spends. According to Gartner, 76 per cent of marketing leaders expect a major decrease in marketing budgets due […]
Designing Growth Marketing is Not Only about Performance Marketing - Xavier Nunes, CMO, el Grocer
By Sanjay Swamy (June 21, 2020)
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
Chatmeter Launches Mobile App to Streamline Customer Engagement and Support Real Time Reputation Management
By Sophia Bennett (June 14, 2020)
As states and businesses reopen, app enables on-the-go location and hours updates, and faster responses to customers Chatmeter, the leader in local search marketing and reputation management, today announced the launch of its new mobile app. The app brings key features from the Chatmeter LocationHQ reputation management and local SEO platform to mobile devices – […]
GROUPM ISSUES CATEGORY-SPECIFIC BRAND SAFETY GUIDANCE FOR MARKETERS
By Sophia Bennett (June 14, 2020)
THE RISKS AND OPPORTUNITIES ARE EVOLVING AS QUICKLY AS THE RAPID POLITICAL AND POLICY CHANGES A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety. As policy shifts, political winds, and the global pandemic impact advertising, brand safety opportunities and risks […]
Former Sparkpost Exec, Barry Abel, Joins Netcore Solutions Inc. as CRO to Expand US Operations
By Sophia Bennett (June 04, 2020)
Netcore Solutions Inc., industry’s leading marketing technology company, announced today the appointment of Barry Abel as its Chief Revenue Officer In this role, Abel will direct Netcore’s North American go-to-market strategy and execution. In addition, he will be responsible for guiding sales, customer success and other customer facing operations to meet and exceed growth objectives. […]
Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data, Analytics, and Google Technology
By Sophia Bennett (June 04, 2020)
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers, who develop proprietary solutions and leverage best-in-class products to help brands ensure their adtech and martech investments deliver greater digital marketing value. The new Lab […]
MessageGears Raises $12M Led By Argentum To Eliminate Data Friction For Enterprise Marketers
By Sophia Bennett (June 03, 2020)
MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced today that it has closed a $12 million growth financing led by Argentum and Bridge Bank MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalised messaging across various marketing channels, at […]
Bluecore Raises $50M to Accelerate New AI Applications
By Sophia Bennett (May 31, 2020)
Georgian Partners Doubles Its Investment in Bluecore During Series D Round, Pulling from Its New $1B+ Fund; FirstMark and Norwest Also Reinvest in the Retail Marketing Technology Company Bluecore, the marketing technology company reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the close of its $50 million Series […]
CMO Council Anticipates Wide-Ranging Changes To Marketing Spend And Agency Relationships
By Sophia Bennett (May 20, 2020)
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimise Resources and Focus on Digital and Ecommerce SAN JOSE,– “The Times They Are a-Changin” may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media buying sectors […]
Adapting and Thriving in Times of Uncertainty
By Conor McCarthy (May 13, 2020)
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere.  Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
Experience is Everything!
By Sanjay Swamy (April 14, 2020)
As Marketing Director at the ENTERTAINER, Mike Rich is the strategic mastermind behind its innovative marketing campaigns. Under his leadership, the organisation has seen exponential growth, transitioning from regional market leader to a global market leader in just six years. Entertainment and lifestyle purchases are extremely sentiments linked, how has the ENTERTAINER adapted in the […]
Piano Introduces Piano Zero, the DMP for a Cookieless Future
By Sophia Bennett (March 02, 2020)
Piano, the leading subscription, data management and customer experience technology provider with over 300 major media clients, launches Piano Zero, an end-to-end solution that empowers zero- and first-party data and enables GDPR and CCPA compliance. Piano Zero combines the value exchange and identity management tools needed to incentivise and acquire zero-party data and consent, with […]
11 Digital Trends Shaping CX and Marketing in 2020
By Brian Solis (January 28, 2020)
Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]
AppsFlyer Raises $210 Million to Become a Unicorn
By Sophia Bennett (January 22, 2020)
One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.
Connected Devices Will Drive Connected Customer Experiences
By Neeraj Pratap Sangani (January 20, 2020)
Is the future of customer experience already here? Imagine augmented reality bringing Dubai Mall into your homes. Chatbots are intuitively conversational. 3D Printing is delivering customised and locally made goods. Mobile & wearable devices are becoming embeddable. Biometric and embedded payment systems will become mainstream. From mobile phones to smart home assistants, consumers have embraced […]
It’s All Fake! Digital Advertising’s Biggest Concern
By Shalaka Nalawade (January 14, 2020)
Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]
5 Ways to Harness the Power of Website Personalisation
By Sophia Bennett (December 10, 2019)
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]
Accenture Interactive Research Says Put Customer Experience First
By Sophia Bennett (November 13, 2019)
A global study released by Accenture Interactive at the annual B2B Online conference highlights the urgency for B2B leaders to combine a human-centred approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. The study titled Service is the New Sales, surveyed 748 B2B buyers and 1,499 B2B sellers […]
Longer Ad Formats are Preferred on Television
By Sophia Bennett (November 04, 2019)
Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 per cent in 2018 while 180-second spots grew a whopping 487 per cent and 75- second spots rose 185 per cent, the […]
Merkle Launches Scalable Marketing Analytics Solution Archie
By Sophia Bennett (October 31, 2019)
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. Archie features rapid campaign reporting in a collaborative analytics environment, allowing advanced and unified performance measurement across media and CRM channels. Marketers who work with […]
HubSpot Adds LinkedIn Lead Gen Form Creation to its CRM
By Sophia Bennett (October 22, 2019)
HubSpot announced that LinkedIn Lead Gen Form creation is now available within the free HubSpot ads tool. The new feature helps marketers collect quality leads from their ads on LinkedIn using pre-filled forms, which they can set up directly within the connected HubSpot platform. Ads are now an important part of any modern inbound marketing […]
Identity Puzzle in Customer Data Management
By Sameer Narula (October 16, 2019)
In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]
How Real is Artificial Intelligence for Customer Experience
By Neeraj Pratap Sangani (October 14, 2019)
Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]
Can Blockchain Reduce Ad Fraud?
By Pritesh Vishwakarma (October 07, 2019)
Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]
How Has Machine Learning Impacted Marketing?
By Pritesh Vishwakarma (October 06, 2019)
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data.  The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]
Government’s Interaction With Supporters Makes Social Media Powerful
By Shalaka Nalawade (September 25, 2019)
Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]
What Marketers Don’t Know About AI
By Pritesh Vishwakarma (September 24, 2019)
With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications.  Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
5 Take Aways From the 2nd Vibe Marketers Fest
By Sophia Bennett (September 19, 2019)
The Vibe Marketers Fest (VMF) 2019, the region’s first, largest, and most credible marketing technology event, is just a couple of months away. With all the news coming from its offices, we’re excited to find out what some of the brand leaders will be addressing at the summit. Industry heads from Emirates NBD, Novo Cinemas, […]
Is AI Changing Content Marketing?
By Pritesh Vishwakarma (September 08, 2019)
Artificial Intelligence (AI) in content marketing helps hit the sweet spot of relevant content served to the right audience at the right time. With the capability of finding the best ways to engage audiences, AI promises to disrupt the businesses by serving content that consumers want. AI received substantial commercial success with companies like Google, […]
Marketing With Data Lakes and Data Warehouses
By Anjali Gandhi (September 01, 2019)
There are many ways for an organisation to store their Big Data, data lakes and data warehouses being popular choices. However, which one should you be using? The decision comes down to one simple test – who uses it and how. Big data is getting bigger day by day, and the more data we create, […]
Boosting Sales ROI With an Analytics-based Strategy
By Anjali Gandhi (September 01, 2019)
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
Groupon Acquires Presence AI to Enhance Booking Experience
By Sophia Bennett (August 09, 2019)
Groupon announced that it has acquired Presence AI – an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers – especially millennials – vastly prefer messaging and chat-based communications over phone calls. Presence AI enables merchants to answer to that trend […]
Google Blocks Unauthorised Ads with App-Ads.txt
By Sophia Bennett (August 08, 2019)
Google announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager. Google wants to encourage publishers to create an app-ads.txt file and publish it to the developer domain in App Store and/or Google Play store listings. This will help app publishers prevent their inventory from being spoofed by bad actors while ensuring advertiser spend […]
Totango Research Reveals Growth of Customer Success Profession
By Sophia Bennett (August 07, 2019)
Totango, the leader in customer success for the enterprise, released preliminary findings from the 2019 State of the Customer Success Industry and Salary Report. The report revealed that the customer success profession has grown exponentially year-over-year, expanding beyond traditional job titles and taking on a larger strategic and financial role in an enterprise’s business success. […]
5 Native Advertising Rules Every Marketer Should Know
By Anjali Gandhi (August 07, 2019)
Native advertising is being touted as a new and innovative format, but it just might be an old strategy, transformed by a new digital frontier. In 2014, the Interactive Advertising Bureau (IAB) recognised native ads as a new form of advertising. As an alternative to display; it’s seen to be the fastest-growing advertising segment, experiencing […]
Lotame Launches Lotame TV, a Connected TV Offering
By Sophia Bennett (August 07, 2019)
Lotame continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns. Lotame, the unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced the launch of connected TV product suite: Lotame […]
IBM Software is Now Cloud-Native, to Run on Any Cloud with Red Hat
By Sophia Bennett (August 04, 2019)
IBM announced that it had transformed its software portfolio to be cloud-native and optimised it to run on Red Hat OpenShift. Enterprises can now build mission-critical applications once and run them on all leading public clouds, including AWS, Microsoft Azure, Google Cloud Platform, Alibaba and IBM Cloud and private clouds. The new cloud-native capabilities will […]
85% of People Are Familiar With Amazon Echo, says New Clutch Survey
By Sophia Bennett (July 31, 2019)
People use digital assistants to help with basic tasks and questions, but some don’t use the devices frequently, indicating lost opportunities for improved efficiency. While some people raise concerns about recent privacy scandals, they are still willing to invest in digital assistants like Amazon Echo. Nearly half of people (48 per cent) currently own a […]
Millennials and Gen Z Want Experiences Across Channels: CMO Council Study
By Sophia Bennett (July 30, 2019)
It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]
FaceApp, Social Media, and the Disregard for User Data Privacy
By Shalaka Nalawade (July 28, 2019)
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
From Data Expiration to Dataception
By Namrata Balwani (July 28, 2019)
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
Data-driven Marketing is Critical for Brands
By Shalaka Nalawade (July 24, 2019)
Data has become a vital part of marketing strategies world-wide. How can marketers leverage it? Data provides marketers with an opportunity to overcome challenges by offering a deeper understanding of the needs of their customers and anticipating their next move. It helps them design campaigns that drive up the sales numbers. US-based satellite media provider […]
HubSpot CRM Now Offers Free Email Marketing Tools
By Sophia Bennett (July 17, 2019)
HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]
Why Are Social Media Platforms Collecting Your Personal Data If They Aren't Selling It?
By Sophia Bennett (July 14, 2019)
What are the top core benefits users want from the future of social media?  In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
By Shalaka Nalawade (July 10, 2019)
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]
Omnichannel Programmatic is The Way Ahead in 2019
By Shalaka Nalawade (July 08, 2019)
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
Expected Excellence - The Growing Demand for Personalisation
By Sherrylyn Heise (June 24, 2019)
According to Forrester, “a laser-like focus on Customer Experience (CX) is the best path to business success”. Telcos need to up their game if they are to keep pace with the expectations of their customers. The key to this is the development of a more meaningful and relevant personalised experience. Over the last 20 years, […]
Programmatic Advertising is Making Big Waves in the Middle East
By Anjali Gandhi (June 20, 2019)
Advertisers in the Middle East are mastering programmatic advertising and are reinventing the art of storytelling to create memorable brand experiences. In 2017, when Audi was about to launch its customisable vehicle, the Q2, the company decided to personalise its marketing. Audi worked with Google to analyse its key touch points about analytics. The data thus […]
MarTech Acquisitions Are On the Rise. What Next?
By Shalaka Nalawade (June 19, 2019)
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
Influencer Marketing for Better Content and Higher Search Rankings
By Andy Crestodina (June 19, 2019)
Influencer marketing is a mega-trend and it’s no surprise. Driving traffic from search and social isn’t getting easier. Clickthrough rates from SEO are falling. Social and email are more crowded and competitive than ever. But there’s hope. A faster, less expensive way to reach your audience: influencer marketing. Organic influencer marketing is about connecting and collaborating with […]
Middle East’s Love for Video Keeps Growing
By Aarushi Singh (June 18, 2019)
June 24, 2018, when Saudi Arabia lifted the ban on women driving, #SheDrives went viral, brands like Renault, Audi, Coca-Cola, Zain, and Nissan capitalised on the historic move with video advertising. While the video ads proved to be emotional and heart-warming, the most endearing one was that from HH Prince Alwaleed bin Talal. One of […]
How Does In-App Advertising Work?
By Matthew Kaplan (June 17, 2019)
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Introducing the Digital Marketing Players In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign. Essentially, the […]
Salesforce to Acquire Data Visualisation Firm Tableau for USD 15.7 Billion
By Sophia Bennett (June 10, 2019)
CRM giant Salesforce announced on Monday, June 10, 2019, that it is buying big data company Tableau Software for USD 15.3 billion in an all-stock deal, marking the biggest acquisition in the company’s history. “We are bringing together the world’s #1 CRM with the #1 analytics platform,” said Marc Benioff, Chairman and co-CEO, Salesforce. Announcing […]
Google Buys Data Analytics Start-up Looker for USD 2.6 Billion
By Sophia Bennett (June 07, 2019)
Google Inc. announced on June 6, 2019, that it was acquiring data analytics start-up Looker for USD 2.6 billion in cash. This is the fourth highest price paid by Google for an acquisition, its last big acquisition being Nest for USD 3.2 billion in 2014. This also marks as the first major acquisition for new […]
How is Conversational AI Powering Marketing and Sales
By Aarushi Singh (May 27, 2019)
Artificial Intelligence has brought revolutionary changes in the marketing and technology space. With integrated software in the form of chatbots and extensive marketing tools based on conversational AI, businesses are augmenting their sales efforts and improving lead generation. With Artificial Intelligence (AI) bridging the gap between potential customers and business enterprises, conversational AI has taken […]
Google Is Pushing New Ads on Its Apps to Attract Shoppers
By Sophia Bennett (May 15, 2019)
Google says the gallery ads are part of an effort to make search results more visual. Whether you are Googling on the couch, fiddling with Maps in the car or swiping through the Discover feed on the toilet, expect Alphabet Inc’s Google to put ads in several new spots this year. The search giant announced an […]
Reinventing Display Advertising for 2019
By Preeti Kulkarni (May 01, 2019)
A recent study says that 65% of all money spent on advertising in digital media in 2019 will be traded programmatically. What happens to display and native advertising? Display advertising needs to step up to tackle the growing effectiveness of programmatic advertising, and to stay relevant to the target audience. One of the newer formats […]

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