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AppsFlyer Expands SKAdNetwork Suite With Predictive Analytics Offering

AppsFlyer Expands SKAdNetwork Suite With Predictive Analytics Offering

AppsFlyer has announced the upcoming launch of a new predictive analytics solution PredictSK, which will be a part of its robust SKAdNetwork suite –...
Google,-Facebook-dominate-AppsFlyers-latest-Performance-Index

Google, Facebook Dominate AppsFlyer’s Latest Performance Index

Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimisation success for gaming app developers AppsFlyer, the global attribution leader, today announced the first-to-market partnership with Facebook Audience Network bringing campaign-level IAA...
AppsFlyer Integrates With Industry’s Leading Campaign Management Platforms to Streamline Marketing Workflows

AppsFlyer Integrates With Industry’s Leading Campaign Management Platforms to Streamline Marketing Workflows

The One-Click API Integration Enables End-to-End Automation, Richer Data, and Faster Optimisation Capabilities  AppsFlyer, the global attribution leader, today announced the launch of its Campaign...

AppsFlyer Raises $210 Million to Become a Unicorn

One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.
5-Ways-to-Up-App-Retention

Getting App Users to Stay 

It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for...
Mindtree-has-earned-the-Analytics-on-Microsoft-Azure-Advanced-Specialization

Mindtree Succeeds in Analytics on Microsoft Azure Advanced Specialisation 

Mindtree, a  technology services and digital transformation company, today announced it has earned the Analytics on Microsoft Azure advanced specialisation, a validation of a...
Ramadan-marks-golden-opportunity-for-mobile-marketing-and-customer-engagement

Ramadan Marks Golden Opportunity For Mobile Marketing and Customer Engagement

Recent data by AppsFlyer and customer engagement platform, Braze, indicate major shifts in consumer behavior and engagement in the weeks leading up to, and...
Are-You-Ready-for-a-Virtual-Ramadan2

Are You Ready for a Virtual Ramadan?

From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going...
Mobile-usage-and-consumer-spending-to-increase-during-Ramadan-study

Mobile Usage, Consumer Spending to go up During Ramadan

Major shifts in consumer behaviour and engagement in the weeks leading up to and during Ramadan can be expected, according to the latest data...

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