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The Tech Stack Behind Real-Time Social Triggers
By Yasin Kheradmand (4 days ago)
Real-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.
AI-Powered Discovery is Reshaping Brand Visibility
By Martechvibe Editorial (June 29, 2026)
The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.
InMobi Announces Acquisition of MobileAction
By Sophia Bennett (May 08, 2026)
The acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimisation.
Twilio Unveils New Platform Capabilities to Enhance Customer Engagement
By Sophia Bennett (May 07, 2026)
Twilio’s new platform capabilities are designed to serve customer engagement needs across an entire business while also integrating seamlessly into existing tech stacks.
Albertsons Media Collective Introduces Onsite Incrementality Measurement
By Sophia Bennett (April 21, 2026)
Albertsons Media Collective’s onsite incrementality measurement is designed to provide a transparent and consistent approach to evaluating performance.
Read These 25 Women Authors on Power, Strategy, and Growth
By Pallavi Dey (March 11, 2026)
Martechvibe highlights voices whose work explores organisational culture, marketing strategy, bias, resilience, and the realities of building influence in complex systems.
Decagon Introduces Proactive Agents
By Sophia Bennett (March 11, 2026)
Decagon’s new outbound voice capability enables voice agents to proactively call customers, with voice models fine-tuned to handle the unique technical challenges of outbound calling.
Forsta Introduces New AI Agents in Research HX
By Sophia Bennett (March 09, 2026)
Forsta’s AI agents embed intelligence directly into the research process, from survey setup and metadata management to verbatim analysis and executive-ready reporting.
Clari + Salesloft, 1mind Partner to Advance AI-Driven Revenue Orchestration
By Sophia Bennett (March 09, 2026)
The collaboration integrates Clari + Salesloft's innovative Predictive Revenue System with 1mind's Superhumans — AI digital teammates designed to accelerate pipeline from first touch to close across the customer lifecycle.
AppTweak Unveils AI Agents to Scale ASO & Apple Ads Performance
By Sophia Bennett (March 06, 2026)
The launch introduces ASO Agent, Reviews Agent, and Reporting Agent, expanding AppTweak's AI offering across ASO analysis, app store reviews, and performance reporting.
Are Web2App Funnels Outperforming Mobile Onboarding?
By Chandni U (September 17, 2025)
Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.
Maximising Synergies Across Mobile, CTV, and DOOH
By Sophia Bennett (August 29, 2025)
Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.
5 Moves to Maximise Mobile App Revenue
By Chandni U (August 25, 2025)
The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.
AI as the UA Optimiser: Smarter Targeting, Faster Iteration
By Ashutosh Zutshi (June 26, 2025)
As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…
The ATT Effect: How Mobile Marketers Win with Consent
By Martechvibe Editorial (June 10, 2025)
The report highlights rising user consent, growing iOS ad spend, and the effectiveness of consent-driven marketing approaches.
‘Googled’ Too Far? Antitrust, AI, and the Battle of the Web Future
By Chandni U (May 12, 2025)
In 2025, Google faces mounting legal pressure, major AI search updates, and internal shifts. Here's a breakdown of the latest developments—and what marketers need to know to stay ahead.
Can DTC Brands Compete with Marketplace Apps?
By Makrand Phadnis (January 08, 2024)
DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.
Inuvo Announces AI-Based Media Mix Modeling Solution
By Sophia Bennett (May 25, 2023)
The predictive media mix modelling technology empowers CMOs by eliminating the need for biased, individual channel metrics
Chatmeter Adds Generative AI Features
By Sophia Bennett (May 11, 2023)
The features are available in Chatmeter’s Brand Intelligence and Reputation Management Platform.
Balancing Personalisation and Privacy in the Digital Age
By Fabrice Martin (May 09, 2023)
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
Does Your Customer Feedback Data Show You The Big Picture?
By Chandni U (April 26, 2023)
Mundane customer surveys are things of the past. Half-wit insights and hidden bias, will only take your brands so far. Modern marketers need to whip up innovative strategies to glean valid feedback.
Recurly Adds App Management To Subscription Platform
By Sophia Bennett (April 26, 2023)
Real-time and reliable cross-platform analytics help subscription businesses optimise recurring revenue streams.  Recurly has added app management to its ;subscription management and billing platform, allowing users to sync subscription data from Apple App Store and Google Play into Recurly for cross-platform analytics and manage entitlements and revenue recognition across app stores and web. Real-time and […]
Clickatell Launches Chat Commerce Platform As A Service
By Sophia Bennett (April 19, 2023)
New platform features include card tokenisation and integration with WhatsApp Commerce that allows the display of product information and images in WhatsApp channels. Clickatell, a mobile messaging and chat commerce provider, launched Chat Commerce Platform as a Service (CCPaaS) to help companies connect, interact, and transact with customers on messaging platforms. Clickatell’s Chat Commerce Platform […]
Link CX Deliverables with Business Deliverables
By Chandni U (April 19, 2023)
Matteo Pomoni, Global Head of Retail Daily Banking at ING discusses what it means to be customer obsessed in an intentional, scalable and measurable manner.
Bubblr Unveils GPTDynamic Prototype App
By Sophia Bennett (April 18, 2023)
The new apps are named GPTDynamic and provide a significantly enhanced user experience for utilising Chat GPT. Bubblr, an ethical technology company focused on developing an Ethical Web Open-Source platform for the future of search and the advancement of a better Internet, announced that it has developed prototype apps that utilise Open AI’s Chat GPT […]
Should Traditional BFSI Players Be Worried?
By Chandni U (April 10, 2023)
As digital convenience becomes more prevalent, non banking financial providers are purposefully designing their strategies to suit the changing customer needs, and beating traditional banks at their game. Outpacing offerings available from traditional incumbents, neobanks, digital payment apps, and other non-banking financial companies (NBFCs) are racing ahead of traditional banks. The biggest deciding-factor, and a […]
How Can Service Providers Avoid CX Disaster
By Hamish White (March 28, 2023)
In Forrester’s latest report on the future of the European market, there’s a concerning prediction. In 2023, the analyst firm estimates that one in five customer experience (CX) programmes will disappear if they cannot prove their return on investment (ROI). At the same time, ten per cent of projects will become stronger than ever. Here, […]
CM.com Partners With SpeechLogix
By Sophia Bennett (March 24, 2023)
The companies will leverage SpeechLogix’s advanced contact centre solution and CM.com’s omnichannel business messaging API. CM.com, a provider of conversational commerce solutions, is partnering with SpeechLogix, a provider of automated voice technology. Together, the companies will leverage SpeechLogix’s advanced contact centre solution and CM.com’s omnichannel business messaging API. The integration of CM.com’s API into SpeechLogix’s […]
Plex Chooses unitQ To Gauge Sentiment, Bolster User Experience
By Sophia Bennett (March 16, 2023)
Powered by machine learning and AI, unitQ captures user feedback in more than 100 languages from dozens of sources unitQ, the AI platform empowering organisations to take a user-centric, real-time data-driven approach to enhance the customer experience, announced that free global streaming media giant, Plex, is embracing unitQ to supercharge the user experience for millions […]
How Does CDP Help Brands Comply with GDPR Requirements?
By David Raab (March 14, 2023)
CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]
Avoiding Martech Waste in The Age of Austerity
By Kaumudi Kashikar Gurjar (March 06, 2023)
The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]
Quiq Expands Conversational AI To UK and Europe
By Sophia Bennett (February 03, 2023)
Quiq will build an international commercial team and deepen its partner ecosystem to improve the customer experience for businesses while reducing call volumes and costs Quiq, the technology company creating the future of conversations between businesses and their customers, announced an expansion of its services to the United Kingdom and Europe to meet the growing […]
Apple Launches Business Connect
By Sophia Bennett (January 24, 2023)
The free tool allows businesses of all sizes to customise the way their information appears across Apple apps Apple introduced Apple Business Connect, a free tool that allows businesses of all sizes to claim their location place cards and customise the way key information appears to more than a billion Apple users across Apple Maps, […]
How Voice Commerce Transforms Online Retail
By Roman Davydov (January 24, 2023)
Running an ecommerce business today is more challenging than ever. Competition is getting tougher while consumers are growing more demanding and will not miss the chance to switch to a competitor if your service quality is poor. One of the criteria for success in retail is multiple well-functioning customer interaction channels. According to the Getting […]
Apple FCU Chooses Talkdesk Contact Center Solution
By Sophia Bennett (January 23, 2023)
The move to a cloud-based contact centre allows Apple FCU to evolve beyond basic, legacy telephony and a traditional on-premises mindset Talkdesk, Inc., a global cloud contact centre leader for customer-obsessed companies, is helping Virginia-based financial cooperative Apple Federal Credit Union deliver more personalised, caring, and friendly service using the Talkdesk Financial Services Experience Cloud™ […]
Reputation Launches Integration With Apple Business Connect
By Sophia Bennett (January 19, 2023)
Business Connect API allows Reputation customers to make updates to business information in the Apple ecosystem Reputation, a global leader in reputation experience management, announced an integration with Apple Business Connect, a new, free tool that allows businesses of all sizes to claim their location place cards and customise the way key information appears to […]
NRF 2023: 5 Hot News to Track
By Sophia Bennett (January 17, 2023)
This year’s Retail Big Show by the National Retail Federation (NRF) has a lot of big names presenting innovation and solutions. The two-day event is witnessing some exciting announcements for the retail and consumer packaged goods industry.  Martechvibe presents five hot things to watch at NRF 2023. Google Cloud Unveils New AI Tools for Retailers […]
Estée Lauder Launches AI App For Visually-impaired Users
By Sophia Bennett (January 17, 2023)
Using AI and machine learning, the app identifies the makeup on the user’s face and assesses its uniformity and boundaries The Estée Lauder Companies (ELC) has launched a new AI-powered app to help visually impaired make-up users. The Voice-Enabled Makeup Assistant (VMA) is a “first-of-its-kind” creation driven by ELC’s AR and AI technology. It uses […]
Panasonic Automotive Integrates With Amazon Alexa SDK
By Sophia Bennett (January 12, 2023)
Panasonic Automotive Systems Company of America has updated its SkipGen in-vehicle infotainment (IVI) system with an integration that provides customers simultaneous access to Siri while using Apple CarPlay or Alexa by simply speaking either “Hey Siri” or “Alexa,” respectively. Amazon and Panasonic Automotive developed this integration for SkipGen with the Alexa Auto SDK, which provides […]
Top Five Data Trends That Shaped Mobile App Marketing In 2022
By Sophia Bennett (December 28, 2022)
AppsFlyer has released its Top 5 Data Trends of 2022. Here are the key trends: Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn 15 years after the first iPhone was released, it seems smartphones have been embedded in our lives for years now. In other […]
CPA In 2023: What Trends Will Define The Partnership Industry
By Zeid Nasser (December 26, 2022)
During 2022, partner (affiliate) marketing continued to grow in the MENA region, driven by the fast-paced increase of the ecommerce market and the emergence of innovative publishing channels. Brands are no longer content with the simple benefits of the CPA model. Recent regulatory changes and new challenges for the global economy are forcing them to […]
Yahoo Announces Partnerships for its Cookieless Identity Service
By Sophia Bennett (December 20, 2022)
Yahoo announced the continued scale of its cookieless identity solution, Yahoo ConnectID, with five new interoperability partnerships, including Annalect’s Omni ID, Alliant, AdPredictive, ShareThis, and Tealium. The new partners will now support Yahoo ConnectID as advertisers and publishers seek a privacy-first solution to driving campaign personalisation, performance and measurement. “Two industry changes are accelerating adoption […]
Forewarned Is Forearmed: OTT CX Trends And Expectations In 2023 And Beyond
By Shraddha Pednekar (December 20, 2022)
The Covid-19 pandemic is, by most accounts, behind us. Normalcy, however, has yet to return the way we expected it. On the contrary, 2023 promises to deliver more blows to the global economy. Supply chains are reeling from the war in Ukraine. A hardening US dollar is sending most currencies into a tailspin. A worldwide […]
Clickatell Launches Chat Solution For The Travel Industry
By Sophia Bennett (December 09, 2022)
Clickatell, a provider of chat commerce and messaging solutions, has updated its Chat Commerce Platform for travel companies to provide customer service in messaging channels. Clickatell’s Chat Desk, a digital contact centre solution and part of Clickatell’s Chat Commerce Platform, gives travellers access to flight details, booking options, cancellations, upgrades, and more at their fingertips […]
Uberall Adds Messages to CoreX Platform
By Sophia Bennett (December 01, 2022)
Uberall, a provider of hybrid customer experience (CX) solutions, has enhanced its Uberall CoreX platform with Messages, a complete messaging solution that helps multilocation businesses shorten their customers’ paths to purchase via live agents and AI chatbots. “While many companies understand the importance of customer convenience, they often consider it a daunting proposition to give […]
Chatbot Markets Poised For Exponential Growth
By Sophia Bennett (November 29, 2022)
Stand-alone chatbots have an appealing graphical interface, easy use, and a simple installation process, reveals the report. Research firm Acute Market Reports expects the global chatbot market to undergo “exponential growth” through 2030, spurred by the growing popularity of interactive online channels, the need to improve customer relationships, and research dedicated toward integrating them with […]
Litmus Updates Its Email Optimisation Solution
By Sophia Bennett (November 11, 2022)
Litmus, a provider of email optimisation, collaboration, and personalisation, has launched product updates to help marketers boost pre-send email testing and personalisation. The updates include Email Testing Profiles, an integration with Klaviyo, an email inspiration gallery in Litmus Personalise, and Email Client Support, which assesses where subscribers view emails and includes support for the latest […]
Martech Spotlight: Coca-Cola
By Kumar Gandharv (November 10, 2022)
A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]
Differentiate Your Loyalty Programme From Competition Offerings
By Yolande DMello (November 02, 2022)
Paschalis Petalas, Head – CRM & Service Delivery at Abu Dhabi Commercial Bank speaks about the operational challenges of executing a loyalty programme, the shift in customer expectations and going beyond transactional rewards to build an emotional relationship with loyal customers. ADCB’s award-winning loyalty programme TouchPoints is noteworthy for rewarding users for every ADCB product […]
Market Conditions And Privacy Changes Continue To Disrupt App Marketers 
By Sophia Bennett (October 14, 2022)
App install ad spend budgets dropped 14 per cent in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and […]
Fintech Recharge.com Launches Global Marketplace 
By Sophia Bennett (October 11, 2022)
The fast-growing firm has announced a one-stop shop for branded payments. European branded payments company Recharge.com announced the launch of a one-stop global marketplace for people to buy branded gift cards and mobile top-up cards to become the world’s leading digital payments and branded payments, player. The fintech firm specialises in distributing digital gift and […]
AI Technology Functions Best Alongside Humans
By Kaumudi Kashikar Gurjar (October 11, 2022)
Jay Gupta, Director of Product Marketing – AI, Automation & Analytics, Talkdesk, speaks about how using conversational AI to field basic customer queries is often an accessible starting point for brands looking to expand their AI capabilities. Gupta said that with the emergence of low- and no-code AI technologies, companies don’t need to rely on […]
What Does Loyalty Mean in the Digital Age?
By Ahana Basu (October 03, 2022)
Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]
Many Channels – One Experience
By Kaumudi Kashikar Gurjar (September 27, 2022)
In an exclusive interview with Martechvibe, Dr Chris Humphris, Head of Digital First Engagement (EMEA) at Verint, shared how automation enables consumers to self-serve lower-level inquiries while freeing up agents to address more complex issues. This could create capacity in contact centres to improve overall customer sales and consumer service experience. Tell us about your […]
Egypt's el-dokan Raises $550,000 Pre-Seed Fund
By Sophia Bennett (September 06, 2022)
el-dokan provides ecommerce APIs for large- and medium-sized retailers and startups, enabling them to build highly customised and personalised ecommerce stores. el-dokan, a company offering enterprise ecommerce technology in MENA, has announced that it successfully secured a $550,000 pre-seed round, led by a cluster of local and regional investors, including EFG EV and Flat6Labs, 500 […]
Will Your Martech Solutions Survive Market Shifts?
By Yolande DMello (September 06, 2022)
Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]
Qatar Central Bank Announced Digital Payments Licenses
By Sophia Bennett (August 31, 2022)
All-digital payment services will be under the supervision of the Qatar Central Bank to develop the financial technology sector and enhance financial inclusion. Qatar Central Bank has embarked on digital payments journey as it announced licenses for digital payment services to both Vodafone Qatar and Ooredoo. The bank made this announcement on Twitter. The digital […]
Bank Muscat launches Soft Token App 
By Sophia Bennett (August 23, 2022)
Using the app, customers can approve financial transactions by tapping on push notifications received on their registered mobile device and authenticate non-financial transactions through One-Time Passwords (OTPs). Bank Muscat launched the Bank Muscat Soft Token App, a mobile application that enables Bank Muscat individual customers to authenticate their internet banking transactions anytime and from anywhere. […]
Google Assistant Update Disrupts IFTTT Automation
By Sophia Bennett (August 09, 2022)
Existing Google Assistant Applets will be archived, and Google will delete service connection information. As of 31 August 2022, Google will modify the Google Assistant service on IFTTT (if this, then that). Existing Google Assistant Applets will be archived, and Google will delete service connection information. The new version of the Google Assistant service is […]
HOODS Seeks Seed Funding To Support Expansion
By Sophia Bennett (August 04, 2022)
The pre-seed fund of $350,000 helped this entertainment shopping platform in ME to build a technology platform and provide various payment and financing solutions. Hoods, the first live entertainment shopping platform in the Middle East, is seeking a seed funding round to support its expansion plan. Hoods was founded by Mostafa Hanafy in Egypt at […]
Google Delays Death Of Third-Party Cookies Until 2024
By Sophia Bennett (July 31, 2022)
Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024. The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies. “By Q3 2023, we expect […]
It’s An App. It’s A Website. It’s PWA!
By Chandni U (July 27, 2022)
Technically a website, a progressive web app is seamless and cost-effective. With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience. We are not talking about a revamped website or mobile application but the next big thing – progressive web app (PWA). To drive customer […]
Freshworks Adds FreshChat in Summer 22 Release
By Sophia Bennett (July 24, 2022)
It is an artificial intelligence-powered, bot-assisted conversational messaging application that joins Freshmarketer and Freshsales on the unified customer record architecture Freshworks announced the launch of Freshchat as part of its Summer 22 series. This is an artificial intelligence-powered, bot-assisted conversational messaging application that joins Freshmarketer and Freshsales on the unified customer record architecture. This collection […]
Ahli United Bank Launches Digital Account Opening Solutions
By Sophia Bennett (July 22, 2022)
Ahli United Bank (Egypt) S.A.E introduced a new digital service, the “e- Account”. The new service offers clients the convenience of opening their accounts digitally via their smartphones or the bank website, digital onboarding mobile app. AUBE takes the lead in being one of the first banks offering such unique service in the Egyptian market. […]
The Rise of The Subscription Economy
By Chandni U (July 18, 2022)
Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]
Al-Futtaim Group Real Estate Partners With TIER Mobility
By Sophia Bennett (July 13, 2022)
Al-Futtaim Group Real Estate has announced a partnership with Berlin-headquartered, TIER Mobility to operate e-bike micro-mobility services in Dubai Festival City. The partnership aims to make movement throughout the area seamless and affordable as well as provide a more environment-friendly method of transport to get around the destination and community. Dubai Festival City is a […]
How Do You Use Data To Improve CX?
By Yash Raaj (June 20, 2022)
Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]
RollWorks Enhances its ABM  Capabilities with More Granular Account-Level Data
By Sophia Bennett (June 19, 2022)
Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]
Grab-And-Go CX Is The Future
By Kumar Gandharv (June 16, 2022)
Retail stores sit at the intersection of deep tech to cater to the needs of future customers. Who likes queuing? For customers, waiting is a waste of time. They want to walk into a supermarket, take something off of a shelf and leave without waiting at the checkout. Around 90 per cent of individuals used […]
Pixalate Introduces Ad Industry's First COPPA Compliance Technology
By Sophia Bennett (June 10, 2022)
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the industry’s first COPPA compliance toolkit for 5MM+ mobile apps across the Apple and Google app stores.  Pixalate’s hybrid AI-based technology automates the child-directed assessment of all of the apps available in the Apple App and Google […]
How Are Marketers Responding To The Crumbling Cookie?
By Sophia Bennett (June 04, 2022)
With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]
Company Close Up: LiveRamp Walks The Talk
By Chandni U (June 01, 2022)
Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]
It’s Hot And Hybrid
By Chandni U (May 27, 2022)
Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges. The traditional nine to five model might as well be dead, and it’s about time. Feeding the baby while making a work call, having a meal while analysing data, or filing a story […]
Over Half Of Marketers Have Lost Revenue Due To New Ad Regulations
By Sophia Bennett (May 23, 2022)
Continuing changes to privacy and ad regulations force marketers to rethink user acquisition strategies ‘The App-ocalypse’, the new report from Bango, reveals that marketers are experiencing a negative impact on their bottom line due to new ad regulations and privacy changes. The research revealed that 59 per cent of marketers have lost revenue since Apple’s […]
What Is Universal Speech Translator By Meta?
By Khushbu Raval (May 18, 2022)
Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]
Seera, Amadeus Launch Post-Booking Technology in KSA
By Sophia Bennett (May 12, 2022)
Seera Group, a provider of travel and tourism services, and Amadeus, a travel technology firm, have launched a new technology in KSA – post-booking experience for customers. Seera Group recently introduced Amadeus’ advanced post-booking technology solutions to the kingdom which provide numerous optimisation benefits including drastically reducing the time needed to re-issue tickets across all […]
Spinneys Joins ‘Food For Life’ Campaign To Drive Sustainable System
By Sophia Bennett (April 22, 2022)
Locally owned supermarket Spinneys has become the first retailer to partner with the ‘Food for Life’ programme, a UAE initiative to drive nationwide transformation towards healthier diets from sustainable food systems. Led by the Ministry of Climate Change and Environment (MOCCAE) and the Ministry of Health and Prevention (MoHAP), in collaboration with Emirates Nature-WWF and […]
Emerging Turkish AdTech Startups 
By Aarti Chawla (April 06, 2022)
Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]
Top 15 CMOs In Turkey
By Chandni U (April 05, 2022)
With a heavy reliance on Turkey marketing leaders for brands to be able to scale businesses, here are our top CMO picks. Turkey’s annual inflation jumped more than expected to a two-decade high of 54.4 per cent last month. Turkey has seen a significant increase in business investments in the last few years. And with […]
Tech-Driven eCommerce Platform Raha Launches in Kuwait
By Sophia Bennett (March 31, 2022)
Raha, the region’s newest e-grocery platform, has launched in the Kuwait market, with its app now available on all Apple iPhones and Samsung Android devices. An innovative homegrown concept, Raha is the Middle East’s first pure-play, fully automated e-grocery platform – offering a full range of groceries, fresh produce, and household essentials. It also features […]
March Round-Up: All The Tech News You Need To Know
By Suparna Dutt DCunha (March 31, 2022)
Acquisitions, EU tech regulation and Nvidia data breach are highlights of the month Show me a big tech player who says it doesn’t get excited by acquisition, and I’ll show you a liar. After all, who wouldn’t want a company that could double in value in a year or propel them to become some of […]
Get SaaS-sy With Self-Service
By Sophia Bennett (March 30, 2022)
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
Explained: Incrementality
By Yolande DMello (March 28, 2022)
TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]
Dubai Holding Launches Rewards Programme, Tickit
By Sophia Bennett (March 22, 2022)
Dubai Holding, a diversified global investment company with operations across retail, hospitality, leisure and entertainment, announced the official launch of Tickit, a first-of-its-kind rewards programme offering an effortless, instant way to earn and redeem points across Dubai. Tickit will allow members to earn points effortlessly through partner brands and participating eCommerce sites without having to […]
Vonage Enhances Conversational Commerce Offering With Video Capabilities
By Sophia Bennett (March 22, 2022)
Vonage announced that it has strengthened its Jumper.ai conversational commerce application with new video capabilities and integrations for a more engaging retail experience. Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a […]
Lucky Raises Funds For ME Expansion, Building Reward Capabilities 
By Sophia Bennett (March 21, 2022)
Lucky, Egypt’s app for credit products, offers and cashback rewards, announces its $25 million fund Series A raise. The funding round, which is Egypt’s largest Fintech Series A round so far, was led by Nclude by global Ventures, and Egypt’s largest national banks – Banque Misr, National Bank of Egypt and Banque du Caire. Major […]
Top 10 Web Crawler Platforms
By Chandni U (March 10, 2022)
To ensure quality, efficient web scraping, increase web traffic and provide good SEO capabilities, marketers turn to web crawling tools.
Key Takeaways From Mobile World Congress 2022
By Sophia Bennett (March 07, 2022)
There was plenty of technological innovation on display, spanning the metaverse and Wi-Fi 7 at the Mobile World Congress (MWC), which made a big comeback. Last week, thousands gathered at the event in Barcelona to hear the latest advancements in 5G and mobile technologies. Here are some highlights from the event that concluded last Friday.  […]
How The Saudi Government Is Giving A Digital Push
By Yolande DMello (March 02, 2022)
From cognitive cities to blockchain boot camps, the Saudi Arabian ministry is pulling out all the stops to make sure Vision 2030 sees fruition Saudi Arabia aims to be the MENA region’s largest digital economy. There’s plenty of proof that this will soon be true. Consider the $6.4 billion in investments in future technologies and […]
Here’s Why Saudi Arabia Is A Digital Riser 
By Suparna Dutt DCunha (March 02, 2022)
The country has launched investments worth billions of dollars in future technologies as it races to diversify its economy Saudi Arabia is racing towards digital transformation, supporting tech innovation and entrepreneurship. The Kingdom, which is pouring hundreds of billions of dollars into an economic transformation, known as Vision 2030, led by ruler Crown Prince Mohammed […]
Ownit Launches Connected Checkout Links To Drive Sales Conversion
By Sophia Bennett (March 01, 2022)
Ownit announced it has launched its core product, Ownit Connected Checkout links, to help brands drive sales conversion. This checkout experience allows brands to easily sell products with one tap at the point of discovery. Whether from a social media post, email, text message, or an online ad, when a shopper clicks an Ownit Connected […]
Kochava Launches Search Ad Mavens To Optimise Keyword Targeting 
By Sophia Bennett (February 28, 2022)
Kochava, a real-time data solutions company for omnichannel attribution and measurement, has launched Search Ads Maven to help marketers optimise their keyword targeting and conquest keywords. Search Ads Maven is a suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and Apple Search Ads (ASA) campaign management. It integrates with […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
Drip Acquires Sleeknote For Unified CX in eCommerce
By Sophia Bennett (February 24, 2022)
Drip, a provider of marketing automation solutions for the eCommerce industry, announced its acquisition of Sleeknote, a cloud-based provider of forms and on-site engagement tools. Sleeknote helps businesses capture customer data such as email addresses, SMS numbers and consumer preferences when they visit a brand’s website.  This information – called zero party data – informs […]
Mozilla, Meta Partner For Conversion Measurement Solution
By Sophia Bennett (February 16, 2022)
Mozilla and Meta have collaborated on a conversion measurement solution that would allow advertisers to track campaign performance across devices and browsers without collecting data on individual users. Called Interoperable Private Attribution (IPA), it has been designed as a solution that would work within the boundaries of browser-based and mobile privacy restrictions. The phasing out […]
Facebook, Instagram Marketplaces Rife With Fake Luxury Goods: Report
By Sophia Bennett (February 11, 2022)
Meta is trying to stop fake luxury goods from circulating on its platforms, including big names from Gucci to Chanel, according to a Reuters report. The platforms have become concentrated areas for counterfeit offenders. The brands’ work on policing services like Facebook, Instagram and WhatsApp has been like “whack-a-mole.” Research has said that counterfeiters have […]
Digital Commerce Provider Oro Launches B2B Live Video Podcast
By Sophia Bennett (February 05, 2022)
Digital commerce provider Oro announced the launch of B2B Commerce UnCut, a game-changing live video podcast offering a unique window into the world of B2B digital commerce. Featuring interactive, community-driven content plus unvarnished insights from industry experts and Oro customers and partners, the live show and syndicated podcast promise to become must-see content for both […]
Top 10 CX Podcasts: Hit Play
By Chandni U (February 04, 2022)
Martechvibe looks at some customer experience (CX) podcasts that have been helping leaders strengthen their brand-customer relationship Business growth and customer experience (CX) have become synonymous today, wouldn’t you agree? The year 2022 is all about value-driven CX, and companies are continuously eyeing new technologies that can boost their customer strategies and business decisions. Meanwhile, […]
How Codeless AI Can Aid Marketers
By Victor Dey (January 26, 2022)
With codeless AI, marketers can now run experiments, discover insights, and take actions at a previously impossible pace Before its widespread use, artificial intelligence (AI) was treated merely as an experiment that only data scientists or coders would engage with. Today, data is generated from social media posts to user interactions with an application, and […]
Salesforce Expands Commerce Cloud To Offer Flexibility to Customers
By Sophia Bennett (January 25, 2022)
Salesforce is expanding its Commerce Cloud with a number of new partnerships and features that essentially surmount to the idea of a ‘headless commerce platform’. The aim is to be as composable as possible, whilst offering flexibility and choice for buyers, so that they can adapt to their individual market and customer needs. Robert Amezaga, […]
MapQuest Launches with Apple CarPlay Navigation
By Sophia Bennett (January 18, 2022)
System1, an omnichannel customer acquisition platform, announced that its MapQuest iOS application has been updated to include Apple CarPlay capabilities. MapQuest joins a small group of navigation companies that allow users to follow turn-by-turn directions safely while driving by using their vehicle’s infotainment dashboard. This feature has been requested by MapQuest power users, and they […]
Podcast Sponsorship is Driving Purchase Intent 
By Sophia Bennett (December 24, 2021)
The recent evolution of podcasting content, wherein various creators are discussing global scenarios, is bringing about numerous opportunities for market growth for brands. The subscriber base of podcasts pertaining to racism, patriarchy, and political disputes, among others, is significantly growing, thereby encouraging companies and creators to come up with more content that taps diverse audiences, […]
Microsoft’s $16 Billion Nuance Bids Gets EU Antitrust Approval
By Sophia Bennett (December 23, 2021)
The European Commission has granted Microsoft unconditional antitrust approval for its $16 billion bid for artificial intelligence and speech technology company Nuance Communications. The deal is Microsoft’s second biggest after its $26.2 billion LinkedIn purchase in 2016, and would boost its presence in cloud services for healthcare. It has already received regulatory approval in the […]
Biggest Mergers And Acquisitions of 2021
By Khushbu Raval (December 23, 2021)
In the post-pandemic world, one thing that stayed constant was the steady flow of mergers and acquisitions in the tech world. Here is our list of the top 20 M&As. November Intuit Acquires Mailchimp Intuit, best known for its financial service offerings, acquired the email marketing company Mailchimp. As part of the agreement, Mailchimp will […]
Top News in 2021
By Chandni U (December 20, 2021)
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Vibes Launches Mobile Wallet As A Channel For Personalised Experiences
By Sophia Bennett (December 16, 2021)
Vibes, a mobile marketing solutions provider, recently launched Mobile Wallet as a Channel as part of its dynamic mobile wallet solution. Mobile Wallet as a Channel lets companies use Apple Wallet and Google Pay on consumers’ mobile devices to deliver personalised and dynamic mobile experiences for marketing, loyalty, and servicing. With this launch, Vibes enables […]
Martech Learning: Courses For The C-suite
By Aarti Chawla (December 15, 2021)
As per industry experts, updating skills is important for employees at the mid and senior levels to have a better knowledge of the latest tools and technologies, regulatory and environmental trends, as well as new management and business practices. We’re back with another researched and curated list of the most relevant courses. Design Thinking: A […]
Can You Hear The Sonic Boom?
By Yash Raaj (December 12, 2021)
The audio marketing space has been growing, making it essential for brands to develop sonic identities Technology-based marketing has been aiming to be an immersive and sensory experience. Brands want to captivate the consumers, to perceive their products – see, touch, feel and even hear them before an individual buys them. To hear a product […]
5 Ways AR is Tailoring the Clothing Store 
By Sreya Paul (December 09, 2021)
Top retail brands like Topshop, Ralph  Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
Brand Transformation Company Landor & Fitch Appoints New Global CMO
By Sophia Bennett (December 08, 2021)
Landor & Fitch, the global brand transformation company, has announced the appointment of Jane Bloomfield as Global Chief Marketing Officer. Bloomfield will be responsible for developing innovative new business, marketing and communication strategies across the Landor & Fitch group. She will act as a strategic lead for business development teams, with an overall focus to […]
Top 10 Martech Podcasts: Hit Play
By Chandni U (December 06, 2021)
Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]
mePrism Opens Consumer Data Beta 
By Sophia Bennett (December 05, 2021)
mePrism, a start-up focused on helping consumers take control over their data, announced that it is opening up its beta trial to new users. This is the latest step in the organisation’s mission to give consumers greater control over their personal data and open up the data marketplace to everyone. “We want to give back […]
Explained: Net Promoter Score
By Aarti Chawla (November 28, 2021)
TLDR: NPS is the percentage of customers who answer with a nine or ten (known as “promoters”), minus the percentage of customers who answer the NPS question with a six or lower (known as “detractors”). It is a number that can be gathered and tracked regularly, for the business, store, product, and customer service team. […]
Day 2 VMF KSA: Post-pandemic Lessons for Marketers 
By Sophia Bennett (November 25, 2021)
Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Can You Google-Out Google?
By Suparna Dutt DCunha (November 23, 2021)
The growing consumer privacy concerns and a resurgence of antitrust scrutiny on Google has led investors and companies to bite off a chunk of the search engine market Looking to challenge Google, recently You.com, announced it is developing a more customisable search engine. Even venture capitalists who until now avoided backing Google competitors are now […]
Video Ads Are Publishers’ Top Choice: App Monetisation Survey
By Sophia Bennett (November 15, 2021)
According to publishers from all regions, video ads also bring in the most revenue while display ads are widely used especially in non-gaming apps. As a part of Digital Turbine, AdColony and Fyber partnered to learn from their clients about the current trends in the in-app monetisation ecosystem. The Mobile App Monetisation Survey was distributed […]
Martech Learning: Courses For The C-suite
By Aarti Chawla (November 15, 2021)
C-suite executives should be committed to continuous improvement and upskilling. Martechvibe Learning is back with another researched and curated list of the most relevant courses. Big Data and AI in Marketing University: SDA Bocconi School of Management Professor: Andreina Mandelli Marketers need to adopt new technology that drives efficiency, productivity, and sales. With Big Data […]
CX NXT: The Sessions You Can’t Miss
By Chandni U (November 11, 2021)
The upcoming CX NXT virtual event is bringing together some of the world-renowned experts for insightful sessions you wouldn’t want to miss It’s no surprise that customer experience (CX) has become the focal point of all marketing strategies and business decisions. While marketing leaders are leveraging new technological advancements, CX NXT, the virtual Customer Experience […]
Green Writing On The Wall
By Suparna Dutt DCunha (November 02, 2021)
As COP 26 is underway in Glasgow, we look at what the tech sector is doing to tackle the climate crisis The 26th edition of the UN climate summit, or COP 26, is underway in Glasgow with diplomatic negotiations by almost 200 countries on how to tackle the common challenge of the climate crisis, as […]
The Privacy Pivot: Following First-movers in Data Ethics
By Yolande DMello (October 31, 2021)
The most successful brands see the new age of privacy as an opportunity to build innovative products, deliver great experiences and earn the customers’ trust. Edward Snowden says, “I use Signal every day.” The quote by the whistleblower and privacy advocate is highlighted on the website of Signal, an encrypted instant messaging service. The company […]
360VUZ Scales Operations In Saudi Arabia Building On The Metaverse 
By Sophia Bennett (October 28, 2021)
360VUZ, an immersive social mobile app, scales its operations further in Riyadh, Saudi Arabia with a larger office and a Saudi team of superstars. As part of its growth plan, the 360VUZ Saudi office will focus on business development, building the latest immersive technologies, and initiating new partnerships in order to build on the metaverse […]
5 Reasons Why Saudi Arabia Tops The Digital Riser List 
By Suparna Dutt DCunha (October 28, 2021)
The Kingdom of Saudi Arabia is racing towards digital transformation, shifting economic growth from dependency on oil to supporting tech innovation and entrepreneurship. It has poured billions of dollars into high-tech funds to strengthen the digital sector, leading to new growth and new opportunities. The pace of digitalisation in the Kingdom had accelerated before 2020. […]
Cracking The Customer Loyalty Code
By Aarti Chawla (October 20, 2021)
The crowd started lining up at the Apple Store of the Dubai Mall at 1 am, hours before it opened its door. Even the pandemic could not keep the die-hard Apple fans away. How much does Apple pay for that exposure and advertising? Zero. According to a SellCell survey, brand loyalty for Apple is at […]
Five No-Code Platforms You Should Know About
By Khushbu Raval (October 18, 2021)
Traditional software development relies on intensive coding knowledge that only developers possess, for other business professionals, developing an application is like deciphering the Da Vinci Code. But is it possible to avoid depending on developers? Yes, there’s a no-code application. Low-code and No-code development platforms rule the coding industry. According to Gartner, the worldwide low-code […]
VR Gaming Is Driving The Consumer VR Market: ABI Research
By Sophia Bennett (October 04, 2021)
The year 2020 both accelerated and severely hampered the Virtual Reality (VR) market, and those impacts continue in 2021. Consumer interest in VR grew significantly, while the bubble created around location-based VR—once a significant portion of the total VR market—is now bursting. Interest is slowly returning for public usage in arcades and other experiences, while […]
Adjust Report Explores Networks Driving Mobile Advertising Trends Globally
By Sophia Bennett (October 02, 2021)
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
Apple’s Privacy Regulations --  Not An Endgame
By Chandni U (September 30, 2021)
“Some things shouldn’t be shared. iPhone helps keep it that way. Privacy. That’s iPhone.” Last year, Apple made its purpose clear in this privacy-focused ad tagline. And with the latest iOS update being downloaded on millions of phones worldwide, brand advertisers are trying to keep calm. Last year, Apple rolled out the App Tracking Transparency […]
Will Apple’s Mail Privacy Policy Kill Email Marketing?
By Yolande DMello (September 28, 2021)
When Apple announced its new privacy protection policy for iOS 15 in June, it was celebrated as a move to give users more control over and access to their data. Changes made to check the way apps process data, stem permissions for location sharing and avoid unwanted audio recordings for voice assistants.  The marketing and […]
Tripadvisor Collaborates With Audio Storytelling Platform Audible
By Sophia Bennett (September 18, 2021)
Tripadvisor, the travel guidance platform, recently announced a collaboration with Audible, the creator and provider of premium audio storytelling. Travelers will enjoy Audible’s unmatched library of exclusive Originals, audiobooks and podcasts, and “Trip Playlists” created by Tripadvisor Plus that deliver people-powered travel guidance.  Now through November, this collaboration makes it easy for travellers to bring their […]
UAE-Based B2B Platform Elkaso Raises $2.1 Million Pre-Seed Funding
By Sophia Bennett (September 17, 2021)
The UAE-based B2B marketplace Elkaso has successfully raised $2.1 million in its latest funding round. The pre-seed round was led by Global Founders Capital and MSA Capital and recorded participation from key strategic global and regional investors including former and current leaders of Careem, Delivery Hero, Apple, Faith Capital, Talabat, Eyewa, and Instashop.  Founded in early 2021 by entrepreneurs Manar Alkassar and Ahmed Soliman, Elkaso provides a […]
Why Are Podcasts Perking Marketers’ Ears? 
By Yolande DMello (September 16, 2021)
Earlier in July, Saudi Research & Media Group (SRMG), the group behind media brands like Argaam, Arab News, Asharq Al-Awsat, and Asharq News acquired a 51 per cent stake in Arabic podcast platform Thmanyah. The acquisition was part of the group’s new digital-first, multi-platform approach and commitment to delivering original, unique, and exclusive content to […]
Has Live Streaming Become A Critical Marketing Strategy?
By Chandni U (September 14, 2021)
Last year, Chinese steamer Yuansan live-streamed himself sleeping for two days, attracting 18 million viewers. Yes, you read it right.  In 2016, live streams began to grow in Japan and Germany on YouNow, Periscope, and UStream. While common motivators to host such sessions were reaching target audiences, and creating communities, another reason that got brands […]
The Martech Era: Feeling Nostalgic?
By Chandni U (September 12, 2021)
Nostalgia triggers happy conversations and warm thoughts. And of course, brands are listening. For years, marketers have used nostalgia to create a stronger relationship with customers who soak in the memories of the ‘90s, with perhaps a bottle of Areej in their hands.  Why the Sudden Interest? Cable TV entered the living room after the […]
How eCommerce Marketers Can Adapt To Rising Mobile Ads Costs
By Sophia Bennett (September 09, 2021)
An analysis of billions of ad bids shows how eCommerce marketers can adapt to the rising cost of CPA advertising. According to Moloco’s in-depth analysis of changes in iOS mobile advertising over the past year, Apple’s privacy updates have increased the price of cost-per-action (CPA) ads for eCommerce marketers by as much as 200 per […]
Why GigCX Is Customer Service Saviour
By Khushbu Raval (September 08, 2021)
It is no secret that Gig Customer Service, or GigCX, a term used for deploying gig-based people to provide customer service, is attracting quite a lot of attention. The 2020 Gig, Customer Service report makes an exciting read — it says that GigCX is being used by mainstream brands like National Express, Sage and Unilever. […]
Taking eCommerce to the Next Level
By Omri Argaman (September 07, 2021)
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
Twitter Officially Launches Super Follow
By Sophia Bennett (September 05, 2021)
After months of testing, Twitter has officially launched its new ‘Super Follow’ option, with selected creators who can charge a monthly fee for exclusive, extra tweet content for their biggest fans. The addition could provide more incentive for Twitter’s most popular creators to become even more active on the platform and establish more reliance on the […]
ResponseCRM Announces New Features That Give eCommerce Entrepreneurs Greater Flexibility
By Sophia Bennett (September 04, 2021)
ResponseCRM is now available with a dark mode feature, giving customers another viewing option when using the CRM at night. This capability, which is intended to reduce blue light exposure, is one of many new enhancements from ResponseCRM to improve the user experience, and it complements the recently released ResponseCRM free mobile apps for Apple […]
Top 21 Global Customer Experience Experts
By Chandni U (August 29, 2021)
Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]
74% of Consumers Expect A Hybrid Customer Journey: Report
By Sophia Bennett (August 24, 2021)
Uberal and MomentFeed, an Uberall company, released a new report, titled “The New Face of Local.” It explores how COVID-19 driven digital acceleration has given birth to a hybrid customer journey that mixes online and in-person behaviour when shopping locally. “Our report shows that as economies re-open, consumers are much less likely to distinguish between […]
Is Contextual Changing Content Monetisation Models?
By Yolande DMello (August 18, 2021)
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
Apple’s iOS 14 Privacy Features — Three Tips To Win The Opt-in Game
By Samer Saad (August 18, 2021)
Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]
Mobile Marketing Trends To Watch 
By Khushbu Raval (August 16, 2021)
In 2021, the number of mobile devices operating worldwide stands at almost 15 billion, the numbers will increase, and it is expected to reach 18.22 billion by 2025. Statista predicted that, on average, consumers spend 3 hours and 15 minutes per day on their mobile devices. This provides businesses with an opportunity to take advantage […]
Google Introduces New Child Safety Feature To Protect Minors
By Sophia Bennett (August 14, 2021)
After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]
Can Privacy And Data-Driven Marketing Co-Exist?
By Suparna Dutt DCunha (August 09, 2021)
The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Nextech AR Solutions Integrates Mixed Reality Solution into HoloLens2
By Sophia Bennett (August 07, 2021)
Nextech AR Solutions Corporation has announced its integration of its mixed reality (MR) solution HoloX, a human hologram application into HoloLens2. It is expected to be available in September 2021. This implementation will support gesture controls across HoloX’s UI and UX, allowing users to navigate the application through eye-tracking and hand gestures. AR/MR smart glasses are […]
Baraka Launches App to Empower Retail Investors In The Middle East  
By Sophia Bennett (August 04, 2021)
baraka, the fintech startup on a mission to educate, enable and empower retail investors in the Middle East, announced the official launch of its commission-free mobile investment app after receiving regulatory authorisation from the Dubai Financial Services Authority (DFSA) in June 2021.  The baraka app, which is now available to download for users across select […]
The Apple App Store Twitter War 
By Sophia Bennett (August 03, 2021)
After the recent denial of having spoken to Apple CEO Tim Cook regarding a wild story alleging he demanded to take over as the company’s CEO as part of an acquisition offer, Elon Musk tweeted his support of Epic Games’ fight against Apple over App Store policies. “Apple app store fees are a de facto […]
Counting on Experiences
By Chandni U (August 01, 2021)
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
Facebook’s Future Lies in Virtual ‘Metaverse’: Mark Zuckerberg
By Sophia Bennett (July 30, 2021)
Mark Zuckerberg doesn’t just want you logging in to his company’s products. He wants you living, working and even exercising inside them. That’s the very high-level idea behind the ‘metaverse,’ a vision for the future of Facebook Inc. and the entire internet that Zuckerberg started pushing aggressively in the past week. “In the coming years, […]
Apple's Paid Subscriptions Hit 700M; Up 150M Since Last Year
By Sophia Bennett (July 29, 2021)
It wasn’t just a good third quarter for Apple, but was, in fact, its best-ever as the tech giant blasted past analyst forecasts for revenue, earnings, iPhone sales, services that saw Apple nearly double its profits. “We continue to be heartened by a customer’s response to the iPhone 12 lineup. We’re only in the early […]
Now Android Users Can Enjoy Spatial Audio On Apple Music
By Sophia Bennett (July 26, 2021)
Apple Music listeners on Android can now take full advantage of the Dolby Atmos spatial audio and lossless-quality streaming features that debuted on iOS, iPadOS, and macOS over a month ago. According to the report, a new app update for Android will be adding support for both features. Apple has included all the same warnings […]
KUKApp Launches on Shopify 
By Sophia Bennett (July 23, 2021)
KUKApp is now available to 1.7 million merchants on Shopify. Convenient no-code technology lets businesses publish apps with App Store and Google Play in a single day.  KUKApp aims to replace both development teams and app builders by offering a shorter release cycle than existing solutions. “Most low-code app builders are still a major time […]
A Playbook to Win Over Shoppers
By Soumyadeep Roy (July 19, 2021)
The eCommerce market is growing in South Africa, and with it, the number of players is also increasing. The digital transformation of a society is the precursor of eCommerce. How well a market is growing can be measured by the rising number of internet users. A Hootsuite report titled Digital 2021 throws light on the […]
Is the Creator Economy Coming of Age?
By Yolande DMello (July 05, 2021)
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
Salesforce CRM Expands AWS Partnership to Enhance App Development
By Sophia Bennett (June 28, 2021)
Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]
Solving Measurement Challenges While Respecting User Privacy: Comscore Report 
By Sophia Bennett (June 26, 2021)
Media measurement and analytics company ComScore published a report exploring the future of app measurement and app tracking transparency. The report provides critical insights for publishers and advertisers navigating privacy changes including iOS14.5 and Apple’s App Tracking Transparency framework. The past several years have seen significant evolution in both the web browser environment and the […]
Kayak Co-founder Paul English Launches Moonbeam, a Podcast Discovery App
By Sophia Bennett (June 26, 2021)
Podcast downloads have boomed during the last 12 months. Online travel agency and metasearch engine Kayak co-founder and tech entrepreneur Paul English has launched Moonbeam, a podcast discovery app that blends machine studying and human curation to current personalised suggestions.  Even the highest streaming apps like Apple Podcasts and Spotify lack strong discovery instruments. Last […]
Google Delays Chrome's Cookie-blocking Privacy Plan Till 2023
By Sophia Bennett (June 25, 2021)
Google has delayed its major Privacy Sandbox change to its Chrome browser, pushing back a plan to block third-party cookies until late 2023 as it determines how to protect users while providing web publishers a way to make money. The Privacy Sandbox initiative aims to create web technologies that both protect people’s privacy online and […]
Google’s Ad Tech Business Likely to Face Formal EU Probe By Year-End 
By Sophia Bennett (June 21, 2021)
Google could face its biggest regulatory threat, with EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, reported Reuters. It would mark a new front by the EU competition enforcer against Google. It has in the last decade fined the company more than […]
Apple releases updates for iMovie, Final Cut Pro
By Sophia Bennett (June 21, 2021)
Apple has released a series of updates to its consumer and professional video editing apps for the Mac to bring a range of workflow improvements and new features. Each update comes in at around 2.3GB and are available via the App Store now. The most visual change is iMovie, which has now been updated to […]
Spotify Accelerates Podcast Discovery With Acquisition of Podz
By Sophia Bennett (June 19, 2021)
Spotify announced that it has acquired Podz, a podcast discovery platform. Podz is a platform that provides short clips for podcasts that serve as a teaser. These teasers can then be referred to by users when deciding which podcast they may want to listen to. The integration of Podz with Spotify is expected to be […]
Intellifluence Launches iOS Influencer App
By Sophia Bennett (June 19, 2021)
Five years after creating the warm contact influencer network with over 140,000 creators Intellifluence has begun its mobile release cycle with an iOS app specific for influencers looking to work with brands of all sizes. Historically known as a web app, this development indicates Intellifluence is eyeing an increasingly mobile future. “The reality is we’re […]
Collaborative Commerce Leader Kognitiv Joins Data Collaboration Alliance
By Sophia Bennett (June 17, 2021)
Kognitiv Corporation, a global provider of collaborative commerce, announced that its Chief Data and Analytics Officer, Tim Collins, has joined the Data Collaboration Alliance as Board Advisor and founding member of the iOWN data ownership initiative. Collins, who is based in the UK, has almost 17-years of experience in the application of data science for […]
Google Puts User Experience First
By Soumyadeep Roy (June 17, 2021)
Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]
UK Authorities Oversee Google During Third-Party Cookie Phase-out From Chrome
By Sophia Bennett (June 16, 2021)
UK regulators are monitoring Google during the phasing out of ad-tracking technology from its Chrome browser. Google has committed itself to be monitored to head off a competition investigation. The UK competition watchdog has been investigating Google’s proposals to remove third-party cookies over concerns they would undermine digital ad competition and entrench the company’s market […]
Company Closeup: Zoho - Much More Than Just CRM
By Soumyadeep Roy (June 15, 2021)
This is the story of Zoho. An Indian bootstrapped startup that has given giants like Google and Salesforce a run for their money with its market disruptive products and services. Initially known as the poor man’s Salesforce, Chennai and San Francisco-based software-as-a-service (SaaS) provider Zoho Corp has now become a giant.  India’s SaaS Unicorn Zoho […]
‘Change Can Be For Good’
By Soumyadeep Roy (June 14, 2021)
Facebook organised a closed-door marketing summit that focussed on the EMEA region to help marketers with ideas and solutions to grow their business. The summit, titled “Beyond The Now”, saw marketers, content creators, and the top Facebook leadership discuss the future of marketing amid the changing data privacy and policy landscape.  The keynote address was […]
Google to allow Android users to opt-out of ad tracking, following Apple
By Sophia Bennett (June 11, 2021)
Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent.  The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5.  Users were previously able to opt-out of targeted […]
Groopview Re-Defines Video Viewing Experience With Launch of Co-Viewing Platform
By Sophia Bennett (June 10, 2021)
Groopview, the latest advancement in group-viewing technology, unveiled the first-of-its-kind collaborative social viewing app, for users to discover and enjoy YouTube content through a unique interactive viewing experience. Now, iOS and Android users can host virtual family rooms, get-togethers with friends, family and co-workers all viewing millions of free videos. Founded by Delmond Newton in […]
Virtual And Hybrid Events Platform 360X Promises To Enhance Audience Experience 
By Sophia Bennett (June 09, 2021)
Reimagine virtual & hybrid events – be it out of space, an island getaway or a futuristic cityscape – it’s time to take your attendees on a journey beyond. Presenting 360X, a fully customisable and immersive virtual & hybrid events platform that takes conferences, award shows, concerts, exhibitions, brand launches and more up several notches. […]
Apple Opens Up FaceTime to Android and Windows
By Sophia Bennett (June 09, 2021)
Apple showed updates to its FaceTime video chat app, adding the ability to schedule calls with multiple attendees and making the software compatible with Android and Windows devices. The move, which puts Apple in more direct competition with companies like Zoom Video Communications Inc that gained prominence during the pandemic, was the first major announcement […]
Getting App Users to Stay 
By Yolande DMello (June 09, 2021)
It’s been a good run for app companies and marketers alike, with the pandemic-induced lockdown leading many users to turn to their phones for respite and entertainment. Many believe this consumer behaviour is here to stay long after the social restrictions are lifted and the pandemic is over.  According to App marketing analytics platform Adjust’s […]
A Token of Ad-ppreciation 
By Chandni U (June 08, 2021)
Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]
Digital Audio Strikes the Ad Chord
By Chandni U (June 06, 2021)
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
TaTaTu Launches Social Media Rewards for Engagement 
By Sophia Bennett (June 03, 2021)
TaTaTu launches to create the first sharing economy of data on their social media platform, available on desktop, Apple App Store and Android. The platform represents the future of social media by putting the power back in the hands of the people who use it. By rewarding the consumer for each of their online actions, […]
Company Close-up: A Fresh Start To Customer Engagement
By Suparna Dutt DCunha (June 02, 2021)
Providing organisations with SaaS solutions, Freshworks makes it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and resolve customer issues  Building relevant products might be fairly straightforward but incredibly difficult to execute and succeed at, and that is where Freshworks’ success lies. In 2010, a broken television […]
Let’s Rethink Everything
By Sophia Bennett (June 01, 2021)
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
Privacy and Personalisation Can Coexist, says Facebook
By Soumyadeep Roy (May 29, 2021)
On the long-standing dilemma about walking a fine line between wanting both personalisation and privacy, Facebook, which has been decrying Google and Apple’s moves to kill third-party cookies effectively, answered the crucial digital marketing question at a roundtable on May 27 attended by Martechvibe. “Privacy and personalisation can co-exist,” said Ben Savage, Software Engineer at […]
Verve Group Launches ATOM Targeting By Cohort For iOS
By Sophia Bennett (May 26, 2021)
Mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of users rather than targeting individuals. The product, dubbed ATOM (Anonymous Targeting on Mobile), collects data from the device and the app when it’s in use, but strips out the identifiers. For instance, Verve’s […]
Invoca Acquires AI-Powered Call Tracking And Analytics Solution Providers DialogTech
By Sophia Bennett (May 26, 2021)
Invoca announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more […]
Realty With Virtual Reality
By Chandni U (May 26, 2021)
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
Snap Announces A Slew Of Features At Snap Partner Summit 2021
By Sophia Bennett (May 25, 2021)
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
AR Market Set for Tech-Aided Rapid Expansion
By Sophia Bennett (May 20, 2021)
The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
Sophos Uncovers 167 Fake Android and iOS apps on App Store 
By Sophia Bennett (May 18, 2021)
Cybersecurity company Sophos has identified a stash of 167 counterfeit Android and iOS apps that attackers are using to steal money from people who believe they have installed a financial trading, banking or cryptocurrency app from a well-known and trusted organization. A report on the findings, Fake Android and iOS apps disguised as trading and […]
Walmart Acquires Virtual Clothing Try-On Startup Zeekit
By Sophia Bennett (May 16, 2021)
Retail giant Walmart announced it’s acquiring Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a simulation that takes […]
Company Closeup: Genesys - Putting Customer Experience on Top
By Soumyadeep Roy (May 16, 2021)
Marketers always stress the importance of having omnichannel marketing to view the business from the customer’s perspective. Great customer experience is an upshot of an effective and well-designed omnichannel ecosystem. To achieve it, companies must understand customer journeys across devices and channels.  To support a marketer in their functioning, to help increase retention and boost […]
Affise Launches New Attribution Chain Technology to Measure Advertising Results
By Sophia Bennett (May 13, 2021)
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without previously required user device identifier for advertisers (IDFA). The removal of the IDFA results from Apple’s App Tracking Transparency (ATT) roll-out. Initially expected in summer 2020 and later moved to 2021, the iOS14.5 release introduced the ATT policy, which from […]
Banking On Voice Assistants
By Chandni U (May 10, 2021)
Leaving chatbots behind, Intelligent Voice Assistants are increasingly taking over the banking industry Our world will be populated with eight billion Intelligent Voice Assistants (IVAs) by 2023. With smart TVs, smart speakers and other wearables becoming popular, various industry sectors are leveraging IVAs to enhance customer experience. Among them is the Banking, Financial Services and […]
Why Is FloC Getting Side-Eyed By Marketers?  
By Soumyadeep Roy (May 09, 2021)
Google’s alternative to the third-party cookie has met with suspicion from a section of marketers and internet companies. On the one hand, FLoC gives advertisers and marketers the freedom to do business without third-party cookies, on the other, FLoC has been called Google’s way of monopolising the search market industry. Why is Google’s act of […]
Zynga Acquires Chartboost, Brings Adtech In House
By Sophia Bennett (May 07, 2021)
Mobile gaming group Zynga, owner of hundreds of popular iPhone applications, is buying the advertising technology platform Chartboost for $250 million in the latest example of how changes to Apple’s privacy rules are shaking up the tech industry. The iPhone maker now requires every app wanting to track personal data and share it with third […]
Signal Tried To Use Facebook's Targeted Advertising Data Against It
By Sophia Bennett (May 07, 2021)
Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behaviour. Yet, many of the people who actively use its services aren’t aware of how the social network shares their data with advertisers. To shed light on the issue, privacy-focussed messaging app Signal tried to use Facebook’s […]
Dubai Economy Launches DND Service To Stop Unwanted Promotional Calls
By Sophia Bennett (May 04, 2021)
The Commercial Compliance & Consumer Protection (CCCP) sector in Dubai Economy has launched a smart service to protect the public from the menace of random promotional calls. The service, available on the portal dnd.ded.ae, will allow consumers to report annoying calls from businesses and marketing teams promoting their products and services. Consumers can submit their […]
Company Close up: Zendesk --  Adding Zen To Your Marketing
By Soumyadeep Roy (May 03, 2021)
For marketers, customer relationship management (CRM) is an integral part of their remit. And CRM software is an essential tool, strategy, or process that helps businesses organise their customer data in a meaningful way and access it through a centralised process. Something that connects the various organs of a business.  Zendesk takes pride in describing […]
Amazon Lets Advertisers Send Targeted Messages For The First Time
By Sophia Bennett (April 30, 2021)
Amazon‘s pilot program for email marketing is significant for brands that have expanded their presence on the e-commerce platform in the past few years. Amazon already has a fast-growing advertising business to help brands stand out and for marketers to reach consumers when they’re almost ready to shop. By letting marketers build a following on […]
Spotify Launches Podcast Subscription Platform To Rival Apple
By Sophia Bennett (April 28, 2021)
Spotify launched a paid subscription platform for podcasters through its podcast company Anchor. The platform will allow creators to mark podcast episodes as subscriber-only and publish them on Spotify and other platforms. The launch comes after rival Apple earlier this month said it will add paid podcast subscriptions within its dedicated podcast app.  The subscription […]
Apple Plans To Expand Ads Business
By Sophia Bennett (April 25, 2021)
Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page’s “suggested” section, the Financial Times reported. Also Read: Measuring Consumer Attention in Advertising The new advertising slot, which will be rolled out by the end of the month, will allow advertisers to promote their […]
Everything You Need To Know From Apple’s Product Launch Event
By Sophia Bennett (April 23, 2021)
Apple just held its first product launch event of the year, where it announced a colourful new iMac and an updated iPad Pro with 5G and the M1 chip that’s also used in the company’s desktop computers. Walking around Apple Park, Apple’s campus in Cupertino, California, Apple CEO Tim Cook kicked off the event with […]
Snap Adds More Users, Exceeds Wall Street’s Expectations
By Sophia Bennett (April 23, 2021)
Snap Inc beat Wall Street estimates for user growth and revenue as the improved Android version of its popular messaging app Snapchat attracted more users, but growth slowed within North America Daily active users (DAUs), a metric closely watched by investors and advertisers, rose 22 per cent year-over-year to 280 million in the first quarter. […]
Facebook To Change Ad, Privacy Policies After Apple’s iOS Update
By Sophia Bennett (April 23, 2021)
Facebook said it is making changes to its advertising tools to comply with an upcoming privacy update by Apple, limiting the effectiveness of data collection features used by advertisers. The world’s biggest social media company has been at loggerheads with Apple’s ‘App Tracking Transparency’ feature, expected to kick in with the latest iPhone software update, […]
Samsung #VideoSnapChallenge Tops Branded Hashtag Contest
By Sophia Bennett (April 17, 2021)
Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]
Is Augmented Emotions Working?
By Chandni U (April 17, 2021)
Since its experimental phase, AR technology has been lapped up by brands. Today, over 60 per cent of customers favour brands with AR experiences Flamingos along the Seine river, a NY City yellow cab on a busy Parisian street, a rainbow over the Eiffel Tower. For a few immersive minutes, the people of Paris experienced […]
Brands  Relook  Digital  Ad  Strategy  as  Users  Guard  Privacy
By Sophia Bennett (April 16, 2021)
Big digital platforms are looking at removing like and dislike counts and restricting comments amid mounting consumer demand for measures to protect online privacy, prompting brands to mull changes too. These steps could also act to promote users’ mental well-being and do away with practices to store copious amounts of user data often used to […]
Are You Ready for a Virtual Ramadan?
By Suparna Dutt DCunha (April 13, 2021)
From live streaming prayers to prevent any potential spiritual vacuum to rustling up meals using recipes on YouTube, Muslims around the world are going high-tech We are in a pandemic mode for over a year now. But just as Ramadan has been extraordinary last year under the Covid-19 lockdown, this year as well, it will […]
Chinese Ad Tech Attempts Bypassing Apple’s new App Tracking Transparency
By Sophia Bennett (April 12, 2021)
Apple’s new App Tracking Transparency (ATT) feature hasn’t been publicly released yet, but a Chinese state-backed ad technology wants to circumvent it. ATT is due to be rolled out alongside iOS 14.5 sometime this year. The feature, which has drawn both praise and criticism, will allow users to control whether their data can be shared […]
Daylite Offers a Customised CRM for SMBs
By Sophia Bennett (April 10, 2021)
Manage everything your professional services SMB needs from a single hub. Running a single business is hard enough. If you work in the professional services industry, you may often feel like you’re running several all at once through one hive mind. Dealing with the unknown and managing a huge array of projects are some of […]
Why Emotion is Big Business
By Chandni U (April 10, 2021)
While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]
Etisalat Named Strongest Brand in MEA Region
By Sophia Bennett (April 09, 2021)
Etisalat has made history by emerging as the strongest brand across all categories in Middle East and Africa (MEA) region. This feat puts Etisalat among the top 25 brands globally in the strongest brands index by Brand Finance, an independent brand valuation and strategy consultancy. With this ranking from Brand Finance, Etisalat is now among […]
Apple’s Find My Network Now Offers Third-Party Search Experiences
By Sophia Bennett (April 09, 2021)
Apple has announced the introduction of the updated Find My app, which will now allow third-party products to use finding capabilities of the Find My network, all adhering to the company’s strict standards on security, reliability and privacy. The iPhone maker’s Find My app has become an integral part of its ecosystem, virtually tying together […]
The Biggest Opportunities for Mobile Brands in 2021
By Sophia Bennett (April 08, 2021)
2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination drive across countries, brands and consumers are looking forward to 2021 as a long-anticipated return to normalcy. But what does normal look like? The pandemic forced massive shifts in how we […]
Qatar-based SkipCash Simplifies Digital Payments 
By Sophia Bennett (April 08, 2021)
SkipCash, a mobile payment technology company, providing innovative and contactless mobile payment solutions to provide a safe payment service for individuals as well as merchants. SkipCash is the innovation of Qatari entrepreneur Mohamed Abdulaziz Al-Delaimi. He devised a product to meet the local fintech sector requirements and fill in digital payments gaps, decreasing the dependency […]
Samsung #VideoSnapChallenge Tops Branded Hashtag Contest
By Sophia Bennett (April 06, 2021)
Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]
AppsFlyer Expands SKAdNetwork Suite With Predictive Analytics Offering
By Sophia Bennett (April 04, 2021)
AppsFlyer has announced the upcoming launch of a new predictive analytics solution PredictSK, which will be a part of its robust SKAdNetwork suite – SK360. The new product will be available after Apple starts enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates. […]
Google, Facebook Dominate AppsFlyer’s Latest Performance Index
By Sophia Bennett (April 03, 2021)
Google has extended its lead over Facebook at the top of the Retention Index’s Universal Power Ranking, while SHAREit took the top spot as the fastest-growing media source in the Middle East in AppsFlyer’s 12th edition of its Performance Index, AppsFlyer aims to empower marketers with a suite of comprehensive measurement and analytics solutions, recently […]
Major Growth Opportunities for Omnichannel Gift Card Programs: NAPCO Research 
By Sophia Bennett (March 24, 2021)
As consumers increasingly look for digital payment and gifting options, a new study by leading retail research firm, NAPCO Research, has found top retailers still have room to grow when it comes to keeping up with consumer demand for contactless options. Of the major retailers evaluated for the report, 39 per cent don’t accept NFC […]
Ramadan 2021: Mobile Marketing Strategies to Accelerate Footfall
By Khushbu Raval (March 22, 2021)
It’s been a year since retailers were forced to close their brick and mortar establishments due to the pandemic. Retailers today need to figure out  ways to incorporate mobile marketing strategies in their promotional campaigns to survive. A proactive approach will allow retailers to cater to a broader audience, as well as give shoppers’ a […]
Company Closeup: Adobe – Designed for Success 
By Soumyadeep Roy (March 16, 2021)
If there’s one software creative professionals across the globe swear by – it is Adobe. It is a preferred companion for photographers, animators, illustrators, graphic designers, and publishers – the list is seemingly endless. That is because Adobe has historically specialised in software for creating a wide range of content, including graphics, photography, illustration, animation, […]
Make Way for A Podcast Hustle
By Chandni U (March 09, 2021)
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
It’s an App, it’s Multiservice, No it’s a Super App
By Chandni U (March 05, 2021)
With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]
Cisco Completes Acquisition of IMImobile PLC
By Sophia Bennett (February 22, 2021)
News Summary: Cisco has completed the acquisition of IMImobile PLC. IMImobile brings key cloud communications software and communications platform as a service technology expanding the capabilities of Cisco Webex Contact Center to deliver a comprehensive Customer Experience as a Service (CXaaS) offer. The combined offering will enable businesses to deliver delightful customer experiences across the […]
Brands Take an AI-dive into Employee Experience
By Chandni U (February 04, 2021)
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
Who Will Thrive After the Third-Party Cookie Apocalypse?
By Sophia Bennett (December 06, 2020)
The third-party cookie apocalypse is upon us, even before Google Chrome brings an end to them in 2022 Other browsers like Safari and Firefox have effectively done away with them, and for marketers and data analysts that means that upwards of ⅓ of that data is already gone.  That’s making it more difficult to run advertisements […]
4 Email Marketing Strategies to help Improve Brand Loyalty
By Alon Ghelber (November 04, 2020)
Acquiring new customers every day is good because they help in growing your business. But making a customer loyal to your brand is also vital as loyal subscribers keep your business running. Like creating creative marketing emails to attract new customers and convert leads, there are also strategies for improving brand loyalty. Here, we’re going to […]
Segment Announces Suite of New Platform Updates
By Sophia Bennett (October 21, 2020)
At CDP Week, Segment Announces Suite of New Platform Updates to Help Enterprises Drive Success in the New Digital-First Economy Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), today announced a […]
Salesforce Announces Digital 360--Transforming Customer Engagement for the All-Digital, Work from Anywhere World
By Sophia Bennett (September 25, 2020)
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
It is Time to Change Your Data Strategy
By Sophia Bennett (August 17, 2020)
With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app. Data is Where CX Begins and Ends. Your customers […]
Adapting and Thriving in Times of Uncertainty
By Conor McCarthy (May 13, 2020)
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere.  Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
Augmented Analytics: Generating AI-Driven Marketing Intelligence at Scale in a Post COVID-19 World
By Pradyut Hande (March 31, 2020)
In 2017, Gartner predicted Augmented Analytics to be the future of data. By 2019 – in less than two years – it emerged as the number 1 trend in data analytics. As per research published by Allied Market Research this year, the global market for Augmented Analytics will reach $ 29.86 billion by 2025. As […]
Is B8ta Reimagining the Retail Store Model?
By Scott Ellis (March 12, 2020)
Despite saying goodbye to nearly 60 physical stores across the Middle East in 2019, the region’s largest luxury distributor Chalhoub Group was delighted to open a Dubai Mall store for the latest brand in its portfolio, B8ta. I’m personally excited to see b8ta finally arrive in the UAE as it’s a retail brand I have […]
AppsFlyer Raises $210 Million to Become a Unicorn
By Sophia Bennett (January 22, 2020)
One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.
6 Steps to Building the Marketing Team of the Future
By Shalaka Nalawade (December 10, 2019)
With more channels, and touchpoints available for customers to interact with a brand, marketers’ task has never been more complicated. Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, explained how marketers can resolve these complex issues. “What do we need to do differently to win market share while dealing with the […]
5 Ways to Harness the Power of Website Personalisation
By Sophia Bennett (December 10, 2019)
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]
Longer Ad Formats are Preferred on Television
By Sophia Bennett (November 04, 2019)
Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 per cent in 2018 while 180-second spots grew a whopping 487 per cent and 75- second spots rose 185 per cent, the […]
How Real is Artificial Intelligence for Customer Experience
By Neeraj Pratap Sangani (October 14, 2019)
Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]
85% of People Are Familiar With Amazon Echo, says New Clutch Survey
By Sophia Bennett (July 31, 2019)
People use digital assistants to help with basic tasks and questions, but some don’t use the devices frequently, indicating lost opportunities for improved efficiency. While some people raise concerns about recent privacy scandals, they are still willing to invest in digital assistants like Amazon Echo. Nearly half of people (48 per cent) currently own a […]
Big Mac to Big Data: McDonald’s Forays into ML for Better Customer Experience
By Shalaka Nalawade (July 29, 2019)
Earlier this year, in March, iconic global brand McDonald’s surprised the technology sector when it acquired personalisation startup Dynamic Yield. So why would a fast-food company invest a rumoured USD 300 million in a “decision logic” technology provider? Because, according to a 2017 Gartner study, companies that fully embraced online personalisation would enjoy a 30 […]
From Data Expiration to Dataception
By Namrata Balwani (July 28, 2019)
Have you ever thought about adopting a hobby by first thinking about buying the gadgets or tech? I want to start running; I must buy a fitness tracker or a treadmill I want to pursue photography; I must buy a camera I want to play an instrument; I must buy a guitar Six months to […]
Why Are Social Media Platforms Collecting Your Personal Data If They Aren't Selling It?
By Sophia Bennett (July 14, 2019)
What are the top core benefits users want from the future of social media?  In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
One Year of GDPR: Privacy Laws, Data Breaches, and the Impact of Regulations
By Shalaka Nalawade (July 10, 2019)
On 25 May 2018, the European Union passed the General Data Protection Regulation (GDPR). One year on, and privacy laws and data across the globe haven’t been the same. “25 May marks the anniversary of Europe’s new data protection rules, the General Data Protection Regulation, also widely known as the GDPR,” Andrus Ansip, Vice-President for […]
Expected Excellence - The Growing Demand for Personalisation
By Sherrylyn Heise (June 24, 2019)
According to Forrester, “a laser-like focus on Customer Experience (CX) is the best path to business success”. Telcos need to up their game if they are to keep pace with the expectations of their customers. The key to this is the development of a more meaningful and relevant personalised experience. Over the last 20 years, […]

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