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Search results for Accenture
Sitecore Partners with Gradial
By Staff Writer (4 days ago)
Gradial’s AI-powered orchestration platform integrates with Sitecore’s digital experience platform to automate the execution layer, turning marketing briefs into live campaigns without the handoffs, tickets, or delays.
Accenture to Acquire Japan-based Yumemi
By Staff Writer (May 12, 2025)
Accenture aims to support clients through the digital product lifecycle using user insights and combined data and AI capabilities.
Without Consent, AI Doesn’t Scale—It Crashes
By Kate Parker (April 25, 2025)
Personalisation, automation, and AI agents all hinge on one thing: real-time, user-granted consent. Without it, trust breaks, data dries up, and innovation stalls.
Why Empathy will Outperform Automation
By Jelle van Schaick (April 21, 2025)
As automation plateaus, empathy emerges as marketing's superpower – the differentiator that AI and machines cannot replicate.
OpenAI Debuted a $14 Million Super Bowl 60-Second Ad
By Staff Writer (February 10, 2025)
OpenAI’s text-to-video AI Sora was used during conception to prototype ideas and explore different camera treatments, but the final animation was created entirely by human artists.
Top 30 News Moments Marking 2024
By Staff Writer (December 18, 2024)
A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.
Klook Enhances Travel Experiences with Google Cloud
By Staff Writer (November 04, 2024)
Google Cloud will collaborate with Klook to co-develop its AI infrastructure layer, focusing initially on capabilities to validate the accuracy and reliability of all genAI outputs.
Sitecore Launches AI Marketer Platform ‘Sitecore Stream’
By Staff Writer (October 22, 2024)
The platform also has AI-enhanced workflows that automate repetitive tasks to accelerate execution and boost collaboration.
Adobe Launches GenStudio for Performance Marketing
By Staff Writer (October 15, 2024)
GenStudio for Performance Marketing is the latest application for brands and agencies within Adobe GenStudio, Adobe’s end-to-end content supply chain solution.
Mondelēz Partners With Publicis Groupe, Accenture
By Staff Writer (September 30, 2024)
Publicis and Accenture will work closely with Mondelēz marketing teams to realise the vision of redefining consumer goods marketing.
WPP’s Onefluence Secures Influencer Marketing Deal with L’Oréal Vietnam
By Staff Writer (September 12, 2024)
This partnership represents a major milestone for L’Oréal Vietnam, VML, and Mindshare, reinforcing their shared commitment to shaping the future of influencer marketing in Vietnam.
L’Oreal Partners With TikTok Shop’s Social Commerce
By Staff Writer (August 20, 2024)
L’Oreal has Included an introduction to TikTok and TikTok Shop, live streaming essentials, and best practices in content creation in the curriculum.
Accenture Song, The Monkeys and Droga5 Appointed to Handle Tourism Australia’s Creative, Digital Services
By Staff Writer (July 12, 2024)
Tourism Australia has picked Accenture Song, The Monkeys and Droga5 after a competitive tender process to provide all creative and digital services to the agency.
Bath & Body Works Join Forces with Accenture
By Staff Writer (June 17, 2024)
This multi-year program is part of Bath & Body Works’ strategy to elevate the brand and leverage the latest technologies in digital, martech, AI and generative AI (genAI) to drive growth.
CX Re-Design Need Not Be a Complete Overhaul
By Chandni U (May 15, 2024)
With 20 years of in-depth understanding of the South African landscape, Nathalie Schooling, CEO, nlighten: Enhancing Customer Experience, talks about the core principles that are essential for creating exceptional customer experience today.
Currys Partners with Microsoft and Accenture
By Staff Writer (May 13, 2024)
This partnership will enable the retailer to leverage the latest AI and Gen AI technologies to enhance operations and shopping experiences.
How is Embedded Financial Technology Moving UAE’s Retail Industry?
By Staff Writer (May 07, 2024)
Around 70% of small grocery stores in the UAE don’t have a connected point-of-sale (POS) and checkout system, making it difficult for retailers to gain a competitive edge, 24SEVEN unveils.
Accenture and Adobe Join Forces to Offer GenAI Solutions
By Staff Writer (March 28, 2024)
Through the partnership, Accenture and Adobe intend to help enterprises create content at scale and alter their content supply chains by leveraging Adobe Firefly, Adobe’s family of creative generative AI models. 
Tech Players Shaping the Future of CX in South Africa
By Vanshika Rastogi (February 23, 2024)
Customer-centricity and improved tech stack were top priorities across various regions in South Africa. Explore these news announcements that are shaping the future of CX in South Africa.
Accenture Song to Acquire GemSeek
By Staff Writer (February 21, 2024)
The acquisition underscores ongoing investment by Accenture Song to help clients grow their business and sustain relevance with customers.
How Are South African Brands Prioritising Customers?
By Chandni U (February 12, 2024)
As brands continue to adapt to changing consumer preferences and behaviours, those that prioritise customer experience are poised to thrive in the dynamic market. A look at six brands doing it right.
Tech Allies To Power CX For The BFSI Brands
By Vanshika Rastogi (February 05, 2024)
Several banks and fintech solution providers are joining forces to introduce hassle-free digital banking solutions - from delivering advanced payment services to ensuring smooth customer onboarding. Check out our top picks.
Accenture to Acquire Jixie's Intelligent Digital Marketing Platform and Business in Indonesia
By Staff Writer (December 22, 2023)
The integration of Jixie’s platform into Accenture Song's marketing capabilities will help clients optimise customer data effectively and efficiently into actionable insights.
MTN, Accenture and Genesys Join Forces 
By Staff Writer (September 29, 2023)
This initiative aims to redefine customer care for MTN’s subscribers by leveraging cloud-native solutions and advanced AI capabilities to drive customer-centric innovation. 
Personalisation Starts with Finding the Right Insights from Customer Data
By Anushka Pandit (July 28, 2023)
How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.
App-ly Yourself: Enterprise App Strategies Needs to Revisit the Drawing Board
By Dinesh Varadharajan (July 24, 2023)
The power of comprehensive low-code development platforms to empower non-coding talent, bridge skill gaps, and revolutionise app development, ensuring business agility and long-term success in the ever-evolving enterprise landscape.
Evaluating Real-time CX: Consumer Perception vs Brand Reality
By Jonathan Moran (May 18, 2023)
What does it take to power a truly real-time customer experience? More than just data collection. Let’s start there.
Martechvibe’s Weekly News Round-Up
By Staff Writer (May 12, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 
Salesforce Collaborates With Accenture
By Staff Writer (May 10, 2023)
The companies intend to establish an acceleration hub for generative AI that provides organisations with the technology and experience they need to scale Einstein GPT.
Martechvibe’s Weekly News Round-Up
By Staff Writer (May 05, 2023)
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape.
Accenture to Acquire Einr AS
By Staff Writer (May 01, 2023)
The combined strength of Accenture and Einr’s experienced SAP business consultants will further enhance Accenture’s market position with clients and SAP in the Nordic countries.
Generative AI for Insights: A Comprehensive Guide
By Thor Philogene (April 25, 2023)
“With great power comes great responsibility.” You don’t have to be a Marvel buff to recognise that quote, popularised by the Spider-Man franchise.
Vibe Martech Fest – the Marketing Technology Summit Comes to South Africa
By Staff Writer (April 12, 2023)
Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy Vibe Martech Fest – the region’s biggest marketing and technology summit will take place on July 26 – 27, 2023, in Cape Town, South […]
Time To Add ChatGPT To Your Content Marketing Team?
By Kaumudi Kashikar Gurjar (January 11, 2023)
Is ChatGPT the most human-like AI chat interface? Yes. Can it take over your content generation tasks? Not just yet. We tried to write this article using ChatGPT but were met with rejection in Shakespearean style. The chatbot conveyed the disappointing status by saying, “Ah, dear user of ChatGPT, thou art not alone in thy […]
The Retailer’s Guide Through 2022’s Inflation
By Anushka Pandit (December 08, 2022)
Businesses worrying about sales need to understand consumers’ price-conscious psyches during such times and tailor their messaging accordingly. It’s a typical American household. A salesman dad and an event planner mom with two kids in high school. Two weeks before Christmas, the parents break the bad news to the kids – no eggnog this year, […]
Human-centred Conversation Design: The Secret Sauce Powering Better AI-enabled CX
By Maeve Condell (November 22, 2022)
Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for you to watch. AI is involved when Google adjusts your route to follow the fastest way home or shows an ad for the Bluetooth headphones you’ve been dreaming about. The popularity […]
Sprinklr Partners with Salesforce
By Staff Writer (November 14, 2022)
Sprinklr has expanded its partnership with Salesforce, becoming an official Technology Partner and supporting Salesforce’s efforts to meet client demand for an enterprise software platform that helps them bring customer experience data from across digital channels (Facebook, Instagram, Twitter, TikTok, and more) together with CRM data in one place. Together, Sprinklr and Salesforce will enable […]
Accenture and Sitecore Enhance Business Partnership
By Staff Writer (October 26, 2022)
Accenture Song’s creative, technology and industry expertise and Sitecore’s cloud-based digital experience management software will help companies to build relevant digital experiences. Accenture and Sitecore enhanced their business partnership to help organisations accelerate their response to market changes and better meet customers’ evolving demands across content, experience, and commerce. “Ninety-five per cent of executives globally […]
Dubai Metaverse Assembly Unravels Metaverse Challenges
By Staff Writer (September 29, 2022)
The side sessions galvanised stakeholders and facilitated contributions towards shaping the metaverse and its potential application. The first two-day series of specialised side sessions and startup pitches took place on the sidelines of the first day of the Dubai Metaverse Assembly, which included the participation of leading global technology experts and senior executives from prominent […]
Dubai To Host Metaverse Assembly This Week 
By Staff Writer (September 27, 2022)
The event will take place on September 28-29 and will see the participation of over 300 global experts and more than 40 organisations specialised in the metaverse and virtual worlds applications. The Dubai Metaverse Assembly, slated for September 28-29, is expected to see the participation of over 300 global experts and more than 40 organisations […]
Meet the Winners of Martech Awards At VMF
By Staff Writer (August 22, 2022)
The annual Martech Awards was launched to recognise people and companies at the forefront of marketing technology adoption. Martechvibe celebrates the people and organisations advancing the Martech agenda in the region. Last year’s winners included Galadari Brothers Group. Khaleej Times, Merkle, Sitecore, RAKBANK,  Seera Group, Tealium, and many more. The Women in Martech award honoured […]
Stllr Network Raises Funds For Regional Expansion
By Staff Writer (July 19, 2022)
Stllr Network closed a six-figure investment amount after a public beta launch from 500 Global, angel investors through Women Spark and Falak Angels. Stllr provides companies with a plug-and-play marketing model through experimenting with different campaigns like SEO, media buying, social media and more. The funds will be used to hire local talent and regional […]
Data Science Is Helping Financial Services Find Hidden Opportunities
By Victor Dey (June 09, 2022)
Banks are trying to keep up with fintech companies that pursue a more product-oriented approach to implementing AI and selling AI-enabled offerings Turkey’s third-largest private bank, Yapı Kredi, recently automated its customer care, operations, and consumer credit departments utilising RPA. Previously, agents would need to manually gather information from different systems and sources to address […]
Getting Personal With Healthcare
By Chandni U (June 07, 2022)
Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]
It’s Hot And Hybrid
By Chandni U (May 27, 2022)
Customers want hybrid CX solutions, employees want a hybrid work model, and the industry leaders are reeling with a slew of challenges.
April Round-Up: All The Tech News You Need To Know
By Chandni U (April 30, 2022)
Elon Musk casts his shadow over industry announcements this month. However, other company news is not to be missed. April ends with $44 billion exchanging accounts. An Elon Musk-led Twitter promises quite a spectacle, and the world is curious to know more. Although the tech billionaire stole the show, the month was flooded with partnerships, […]
Can Conversational AI Revolutionise Customer Service?
By Chandni U (April 27, 2022)
Organisations worldwide are still accelerating digital transformation initiatives, especially conversational AI in customer service.
Accenture Acquires Ergo To Expand Data, AI Capabilities 
By Staff Writer (April 22, 2022)
Accenture has acquired Ergo, a data-centred business located in Argentina that helps companies create a culture of data-driven decision-making using big data, analytics and artificial intelligence (AI). The acquisition expands Accenture’s Cloud First capabilities to drive data-led transformations for clients. Ergo’s team of 200 data specialists will join the Data & AI team within Accenture […]
Chanel, H&M Top Online Shopping Accessibility Index
By Staff Writer (April 08, 2022)
Chanel tops the Online Shopping Accessibility Index with a score of 100, a research report said. This also considers six accessibility errors and 15 alerts, placing the luxury brand in the lead as an example of how a clothing website should lay out its site for the benefit of all online shoppers, said a report […]
Wiggle Out Customer Niggles
By Chandni U (March 23, 2022)
Customers are not happy with satisfactory results, they want a seamless and hassle-free experience – meaning there is no room for errors and niggles “Understanding your customer’s possible pain points at every touchpoint is CX 101,” said Nathalie Schooling, CEO of nlighten. Let’s take the pandemic, digitisation and the technological developments across industries into consideration: […]
Accenture Launches Metaverse Continuum Business Group 
By Staff Writer (March 20, 2022)
A new report from Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. According to the Accenture Technology Vision 2022, “Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business,” businesses are racing toward a future […]
Are Changing Attitudes Closing The Gender Gap In Tech?
By Suparna Dutt DCunha (March 07, 2022)
Men might dominate technology, but the women successfully breaking into the industry and trailing a blaze report good things If you think women haven’t really caught up to men in the field of technology, you might be right. Barriers to entry for women in tech are numerous, and the number of women working in the […]
February Round-Up: All The Tech News You Need To Know
By Chandni U (February 28, 2022)
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
TRSDC Ties Up With Accenture For Seamless Visitor Experience
By Staff Writer (February 23, 2022)
The Red Sea Development Company (TRSDC) has appointed Accenture to set up its Enterprise Architecture Office to run the Smart Destination Programme for a seamless connection and visitor experience at The Red Sea Project (TRSP). The destination is setting new standards in sustainable development and luxury tourism, strategically positioning the kingdom on the international eco-tourism […]
Businesses Must Rethink Strategies As People Examine Technology, Brands
By Staff Writer (February 22, 2022)
Fjord Trends 2022 dives into five human behaviours and trends bound to affect society, culture and business: Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the […]
UAE Central Bank Ropes in Accenture to Lead Instant Payment
By Staff Writer (February 06, 2022)
Accenture has been selected by the Central Bank of the UAE to lead a consortium of companies to help execute its National Payment Systems Strategy. In collaboration with SIA and G42, Accenture will build and operate the National Instant Payment Platform (IPP) over the next five years. IPP is the first significant milestone of the […]
Saudi Arabia Makes A Big LEAP In Digital Transformation
By Suparna Dutt DCunha (February 02, 2022)
The ongoing LEAP, which is aimed at accelerating Saudi Arabia’s ambitions to expand its digital economy by 50 per cent, and grow its contribution to the wider economy by $13 billion, showcases the kingdom as a digital powerhouse It’s hard to recall when Saudi Arabia wasn’t powering the Middle East digital transformation scene. You have […]
BBVA Collaborates With Accenture To Enhance CS Experience
By Staff Writer (December 24, 2021)
Banco Bilbao Vizcaya Argentaria (BBVA) and Accenture have signed a collaborative agreement that is focused on accelerating digital transformation and applying analytics and artificial intelligence (AI) to drive faster decision-making and enhance the customer service experience. As part of a 10-year agreement, Accenture will team with BBVA to improve the agility of its operations by […]
Accenture Helps L'Oréal ME Reimagine CX
By Staff Writer (November 11, 2021)
L’Oréal Middle East has selected Accenture to help the beauty group across the Gulf Cooperation Council (GCC) use data and advanced technologies to deliver a more authentic and human-centred consumer experience across its brands. Accenture Interactive will leverage its expertise in data-driven marketing transformation to provide L’Oréal Middle East a more precise and connected approach […]
Data Onboarding: Bringing Offline Data Online
By Yolande D'Mello (October 05, 2021)
In 2009, Starbucks shuttered 300 stores owing to a 70 per cent slump in quarterly profits amounting to $64.3M. The drop in sales was blamed on the economic slowdown and lower spending power of customers. It only made sense that as personal budgets became more frugal, indulgences were the first to get cut. Starbucks’ leadership […]
Vibe Martech Awards: Recognising The Best Of The Best
By Chandni U (September 13, 2021)
Marking the end of the VMF was the Annual Vibe Martech Awards (VMA). With a mission to honour the extraordinary achievements of Middle East brands and professionals, VMA was instituted as an annual recognition of the innovative companies that push martech boundaries.  Companies submitted their case studies, and after careful consideration by the Martechvibe editorial […]
Top 21 Global Customer Experience Experts
By Chandni U (August 29, 2021)
Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90 per cent of companies have a CXO as compared to the 65 per cent in 2017. With hundreds of books in the markets and keynote speeches on CX, there is no […]
When AI Leads Personalisation
By Chandni U (August 24, 2021)
Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]
The Marketing Society Partners with Vibe MarTech Fest, Dubai
By Staff Writer (August 23, 2021)
The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals.  Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
Uber Appoints New General Manager for the Middle East, North Africa and Pakistan Region
By Staff Writer (May 31, 2021)
Uber announced the appointment of Saad Pall as the new General Manager for Uber across the Middle East, North Africa and Pakistan. The role covers Uber’s business in 36 cities across eight countries in the region.  Saad will lead the next phase of growth for Uber’s ride-sharing business across the region, bringing 15 years of […]
Salesforce Launches Sales Cloud For Seamless Virtual Selling
By Staff Writer (March 26, 2021)
Salesforce CRM launches Sales Cloud 360 to support virtual sales activities. Companies using this new technology, which can quickly transform their business digitally and boost sales and productivity. Notably, most businesses affected by the pandemic are expecting to return to growth this year. However, the shift to everything-from-home calls for companies to quickly develop and […]
VMF 2021: Vibe Martech Award Winners Announced
By Soumyadeep Roy (March 23, 2021)
Recognising the forces that shape the Martech Agenda.  About Vibe Martech Awards: The annual Vibe Martech Awards was launched to recognise innovators, disruptors and technologies that are forever pushing the boundaries of marketing technology. And to honour people and organisations advancing the Martech agenda. The inaugural session of the Vibe Martech Awards is open to […]
Heather Zynczak elevated to Demandbase’s Board of Directors
By Staff Writer (March 11, 2021)
Demandbase announced the appointment of Heather Zynczak as the newest member of its board of directors. Heather brings more than 25 years of experience including a combined 10 years as CMO at Pluralsight and Domo to the role. She has also held executive positions within Oracle and SAP, led teams for numerous startups and has […]
Company Closeup -The Force Behind Salesforce
By Chandni U (February 09, 2021)
The success story of the first CRM Cloud-based global company Salesforce is a true inspiration.  Sitting in a rented one-bedroom apartment on San Francisco’s Telegraph Hill, Marc Benioff furiously worked on creating a cloud-based customer relationship management company. With ‘The cloud cannot be stopped’ attitude, it did not take long. In just 22 years Salesforce […]
The Importance of Customer Experience In 2021
By Ben Aston (January 27, 2021)
How long does it take for a customer who contacts you through social media or your contact centre, or calls your company to be connected to a human agent?  If it takes more than 20 seconds, the customer experience (CX) you provide is worse than 80% of companies out there. Poor customer experience could result […]
Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform
By Staff Writer (November 15, 2020)
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution  Demandbase, the leader in Account-Based Marketing (ABM), today launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today’s evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams […]
Bloomreach and Exponea Announce Strategic Partnership
By Staff Writer (October 22, 2020)
Complementary solutions offer end-to-end marketing, product discovery, and commerce experiences that enable clients to personalise and target customers across all channels Bloomreach, the leader in commerce experience™, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, today announced that they are entering a strategic partnership.  Both Bloomreach and Exponea have experienced significant growth as […]
Oracle and Sprinklr Help Organisations Enhance Marketing and Customer Service
By Staff Writer (September 30, 2020)
New integrations between Oracle Cloud CX and Sprinklr help marketing and customer service professionals make every customer interaction matter Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, today announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organisations deliver personalised and connected experiences for customers.  The new integrations help marketers […]
Immersive Technology to Reimagine Online Shopping Experience and Increase Consumer Purchasing Confidence, According to New Accenture Interactive Report
By Staff Writer (September 29, 2020)
A new wave of digital commerce sparks nearly two-thirds of leading consumer brands to start investing in immersive experiences Consumers are at a tipping point for immersive experiences in digital commerce found new global research released today from Accenture.  The report reveals immersive technologies such as augmented and virtual reality and 3D content can enhance consumer […]
Salesforce Announces Digital 360--Transforming Customer Engagement for the All-Digital, Work from Anywhere World
By Staff Writer (September 25, 2020)
Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalised experiences across marketing, commerce and more Salesforce, the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth […]
Cloudera Data Platform for Private Cloud is Now Available
By Staff Writer (August 20, 2020)
Delivers powerful data analytics in minutes using up to 50% less data centre infrastructure, with an easy to use cloud experience across public and private clouds Cloudera, the enterprise data cloud company, today announced the general availability of Cloudera Data Platform Private Cloud (CDP Private Cloud).  CDP Private Cloud extends cloud-native speed, simplicity and economics […]
No More Cookies for Marketers?
By Staff Writer (July 26, 2020)
Google’s announcement of ending support for third-party tracking cookies in Chrome will potentially reshape the entire online advertising ecosystem Advertisers and publishers have relied on cookies to improve user experiences, target and track advertising. With the UAE set to pass its Data Privacy Laws similar to GDPR and CCPA, aimed at safeguarding consumer rights, marketers […]
Progress Releases Corticon.js for Codeless Automated Digital Decision Making
By Staff Writer (July 19, 2020)
Serverless business rules easily integrate into critical JavaScript applications for low cost, low maintenance, elastic backend deployment Progress, the leading provider of application development and digital experience technologies, today announced the release of Corticon.js, the new serverless rules engine created to quickly and easily build, test and deploy rules to critical JavaScript applications. JavaScript is […]
Demandbase Acquires Engagio
By Staff Writer (June 18, 2020)
Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform.  The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.  Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]
Infograph: Future of Artificial Intelligence and Machine Learning in Marketing
By Staff Writer (December 25, 2019)
While marketing technology is trending globally, the future of artificial intelligence and machine learning seems to be growing exponentially. According to a Meltwater report on Artificial Intelligence in Marketing, 85 per cent of marketers researched believe that AI will make a significant impact on their marketing activities. It is predicted that AI will add USD […]
5 Ways to Harness the Power of Website Personalisation
By Staff Writer (December 10, 2019)
At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]
LogMeIn Study Reveals Rising Customer Expectations are Outpacing Adoption of AI Tools for CX
By Staff Writer (November 26, 2019)
LogMeIn announced the results of a global study conducted in partnership with Ovum to understand how support agents are faring in the age of ever-rising consumer expectations. The findings reveal that the vast majority of surveyed agents believe that the technology tools provided to customer-facing employees are not evolving as quickly as their needs are. Today’s […]
Accenture and SAP Co-Develop a New Cloud-Based Solution
By Staff Writer (November 13, 2019)
Accenture and SAP SE  announced they are co-innovating and co-developing the new SAP® Cloud for Utilities solution to help companies more effectively manage business processes and customer experiences. This initiative aims to elevate energy transition and customer experiences, helping companies quickly adapt and thrive in times of change. SAP Cloud for Utilities will be an […]
Accenture Interactive Research Says Put Customer Experience First
By Staff Writer (November 13, 2019)
A global study released by Accenture Interactive at the annual B2B Online conference highlights the urgency for B2B leaders to combine a human-centred approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. The study titled Service is the New Sales, surveyed 748 B2B buyers and 1,499 B2B sellers […]
Boosting Sales ROI With an Analytics-based Strategy
By Anjali Gandhi (September 01, 2019)
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
Accenture Plans to Acquire Australian Analytics and Data Agency Analytics8
By Staff Writer (August 15, 2019)
Pictured L-R: Hedde Schuitemaker, co-owner, Analytics8; Amit Bansal, Accenture’s Applied Intelligence lead for Australia and New Zealand; Jean-Christophe Richard, co-owner, Analytics8; and Alexander Brown, co-owner, Analytics8. Accenture has agreed to acquire Analytics8, a privately held Australian big data and analytics consultancy that specialises in data management, reporting and visualisation, data science and analytics services. Founded […]
Accenture Helps Radisson Hotel Group Transform Business in the Americas
By Staff Writer (August 13, 2019)
Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to drive sales […]
Omnichannel Programmatic is The Way Ahead in 2019
By Shalaka Nalawade (July 08, 2019)
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
IBM Unveils InfoSphere, a New Data Prep Tool Designed to Help Speed DataOps
By Staff Writer (July 01, 2019)
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
MarTech Acquisitions Are On the Rise. What Next?
By Shalaka Nalawade (June 19, 2019)
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
Braze Named in Forrester's Cross-Channel Campaign Management Report
By Staff Writer (May 18, 2019)
Braze was previously named a leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017. 

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